Make Money Today! Do what WORKS!
It doesn't matter, if you're doing web design, mobile websites, SEO, google places, it works for all of that! The biggest struggle is getting clients, wouldn't you agree?
Sure, optimizing for certain keywords, nationally or locally will get you visits, calls, even some sales here and there. Pretty cool to do if you're okay with being passive, and waiting for people to come to you.
Some of you are more comfortable sending out emails. That works at times, I have done it, and got sales from strictly emails. The major problem I have had sending emails is the few bad eggs that want to report my email address to spamhaus and a few others out there that make any email on my domain, useless! That really sucks, and it has happened a few times.
The real solution to driving up sales for your services.... SURPRISE!!... COLD CALLING! It is so intimidating to pick up the phone, calling a random business and pitching your service. I know it is, I have felt the same anxiety about it before so I understand how you feel. I understand making excuses, or avoiding it, and going back to email. After all, if after a certain amount of calls you are bound to get a sale, I might just need to send more emails to get a sale, right?
Well, the logic makes sense doesn't it? The truth is, according to my testing and my personal experience is that the people you email and if you actually close a sale, the value and the dollar amount isn't as high as it could be if you were calling. Now, I'm sure more seasoned people can explain why that is, but I don't know why. I just noticed that pattern in my personal experience.
One fellow warrior is younger and not wanting to cold call because of the age. At first, I actually bought it, and that is a good excuse. He is right, if he calls people and they can tell his age they will be hesitant about it because HE is hesitant. How many of us can come up with excuses that prevent us from calling? Being too young, being too old, not having a business license, not having a website, not having a business location, driving a crappy car, living in your moms basement... all are legit excuses.
I promise you, we can all come up with excuses that are great reasons why we can't do it or succeed.
There are people that do 500 calls a day... and killing it! While many of you struggle, just making that first call. I wonder, how many of you have waited months and months, still not making your first call. I'm not an amazing telemarketer... I spent some time over at John Durham's forum and can't believe how great some of these guys are. I can't imagine my production being 5 times what it is right now. I'm doing well, as it is, but if I can make some improvements, just to double my output, it was be amazing.
Look, you are going to get people to say no. You are going to get people who think you are the scum of the earth for bothering them and interrupting their precious time. I look at it, as they are ungrateful for me reaching out to them offering business booming services that one of their competitors would love to have.
If you make the calls, you will have no's, but you will get a yes somewhere in there! 10 calls a day may not cut it... sometimes 100 calls a day doesn't cut it. The younger warrior I was talking about, maybe businesses would discriminate a bit because of the age but it IS a numbers game and I guarantee if he made enough calls he would get people to use his service.
The more you pick up the phone and call, the more sales you will make.
Some of you are using your own scripts for appointment setting... I think that is a great strategy. You aren't selling over the phone, you're gaining trust first... however, you don't need to do it that way. You could sell directly over the phone.
For some of you who are beginning, and you're having anxiety over calling these businesses... use a different approach that makes you feel comfortable. Once you make a certain amount of calls, you can evaluate what you're doing and maybe make improvements.
My first goal, when calling a business, is to get their email address. My pitch, isn't to sell them immediately over the phone, but to email them a report of their website...ranking... and what they are missing. It is FREE and no obligation to use any service you are just doing this to create awareness and help them out because you are such a nice, helpful person. One, you have their email address... two, you're establishing yourself as an expert in your field. Once you send a free report, follow up in the next day or two, and inform them of a special you have at the moment. IT WORKS. At least for me. If they aren't interested, you have their email and can send out newsletters. I have found that even potential clients that are NOT interested at that moment, end up coming back to me in a couple months.
Pick up the phone guys... make the calls and you will have results. I have clients locally, and in almost every single state of the country. If you don't make the calls, someone else out there will. Don't blame your lack of results on anything other than yourself. Make the calls, don't make excuses!
Happy hunting!
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