website (actual full site w/premium theme, not just one page lead gen site)
keyword domain (veterinarianlansingmi.com, for example)
aweber optin form. leads go right to clien'ts e-mail
one e-mail mail blast monthly (client writes content. i'll send the blast)
ongoing SEO (backlinking)
on page seo
It's a nice site, not crummy. I want to own the domain and site. I really like the site rental model. I'll sell this from the perspective that "I know you can't afford to pay $2000 up front for a nice site and SEO. Get exclusive rights to my site for a low monthly fee."
I'll have a mobile website as an upsell. Maybe $27/mo additional.
I will give them limited access to the backend to blog. I want them to blog and really make this their "own" so that they can never cancel. I'll make it quite clear in my sales letter that I own the site, so there is no confusion. That's fair, right?
To teach them to blog, I'll include this dashboard plugin v2 | Video User Manuals
Notice I'm making no guarantees of google rankings. (Although I think they will do well.)
So, is this a fair package? Is it viable? If I make it clear they are renting the whole package, it's fair to take it away if they cancel their subscription, right? I'm not obligated to send them the site and transfer the domain? if they cancel, I delete their posts and customization and rent it out to their competitors.
Any thoughts? I feel like I'm missing something.