When you guys sell Google Places optimisation, how much do you give away about what / how you're actually going to optimise the listing?
Do you actually show them their listing and say "well you need to claim you listing, and the information on there is not complete... etc. etc."
I ask this because claiming and filing out the details is very easy for the client to do themselves once they're aware that their places listing needs to be optimised.
If I were going to do a video presentation to a client showing that they need my local optimisation service, how much should be revealed without them thinking they can just go off and trying to do it themselves?