Yellow Pages Bonanza

danielkanuck

12 years ago

Unique. Something i probably wouldn't have guessed upon myself. Thanks for the strategy.

Thanks
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midasman09

Banned 12 years ago

I'm sorry there's not much interest on this....here. I know 2 guys who are "cleaning up" with selling "Mobile Sites with QR Codes to be printed in YP Ads of YP Advertisers".

Don Alm

Thanks
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Richard Tunnah 12 years ago

Don,
Not sure why many people haven't responded to your post. It looks like a great idea to me.

Rich
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Vikuna2009+

12 years ago

Originally Posted by midasman09

I'm sorry there's not much interest on this....here. I know 2 guys who are "cleaning up" with selling "Mobile Sites with QR Codes to be printed in YP Ads of YP Advertisers".

Don Alm

I'm sure there are tons of interest in making money. Your method, even though "cleaning up" is possible, even highly likely, might scare some off. After all, walking in cold or even cold calling puts a damper on it for many.

Personally, when I saw your thread, thought it was a fantastic idea and wanted to see what others had to say before I jumped in... Now however, I got a couple of questions...lol.

1 Preferable method of selling is walking in cold, right?

2 What do you/they charge and for exactly what?

3 Do you build the mobile sites or do you out-source? (If someone is good at building them, I'd be interested, please PM, I rather be out selling).

That's it for now, thanks in advance, Eva

Thanks

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Richard Brands

12 years ago

well written Don,
One month free in advance of six month, is good strategy. How many hours you pay to your work daily?

Thanks
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midasman09 Banned 12 years ago

Re: Making Contact with prospects;

THIS is strictly PHONE...to set appts!

1) Pick up phone book and go page by page...phoning all Display Ads of 1/8 page or larger.
2) Tell them you can TRIPLE the effectiveness of their YP ad by making it possible for Consumers to Scan their YP Ad and bring their biz up on Mobile Phones
3) When they ask "How Ya Gonna Do Dat?" You respond with, I can't SHOW you over the phone...would this afternoon at 2 be good or tomorrow morn at 9?

The program is; Creating a 1 to 3 page MOBILE Site...with a QR Code given to the YP ad people for placing in their ad.

Re: Charges; $158 setup and $79/mo with 3 mos in advance = $395 on acceptance. If they pay for 6 mos in advance they get 1 mo free ($158 + $79 x 5 = $553) 12 mos = 2 mos free....$158 + $79 x 10 = $948 on acceptance

MOST go for the 12 mos.

Don Alm....Sales Guy
Note: One guy is doing the WHOLE THING by phone by "getting permission from prospects" to "make a MockUp"....making a 3 page mockup....then telling prospect to "Go Up and Take a Look!"

The MockUp is nothing fancy....and he does "lose" some however...it takes about 30 min to make a mockup....but....he "closes 3 a day" with this "System".
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JBroyer44

12 years ago

I may have to try this, sounds like a better foot in the door method for selling mobile sites as you have an immediate way for them to see the value of a mobile site with the print ad QR code.

Just calling cold selling mobile sites the biz owner may not see the value but this strategy gives the value proposition right in the pitch...might be the best way to sell mobile!

Thanks
1 reply

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Vikuna2009+ 12 years ago

Depending on your choice of prospecting, cold-calling can be done year around since directories are printed at different times. I have not yet figured out if all directories from different companies, pretty much are printed at the same time of year.

My area's deadline is December 2 with Verizon for example. Going over the hill, well now I have until May 7 next year and can do walk-ins besides cold calling. Here, we also have ATT and Yellowbook360, have not called them yet but this is an excellent idea that can be done year around.

The monthly pricing mentioned by Don seems a little steep to me but test, test, test, lol.

The one thing that has NOT been mentioned in this thread is how awful most ads are and not optimized. If you can ad a re-design of their ad to your services, well that's an upsell for youl, lol.

P.s. The phone reps are not that pleasant to talk with and are reluctant to give you information. You might have to call back several times to get the information that you need. No big deal, just annoying...
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Big Gee

12 years ago

time to go check when the deadlines are for my area...Thanks again Don !
maybe I can offer a YT video commercial as an option ...what do you think ?

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Big Gee

12 years ago

So I just got off the phone asking when the deadline for my area was. (Jan 10) BUT the rep also told me that you can go to
realpageslive.com
and view actual pages from the book IN EVERY STATE. Just click on a state for options and find your area. ...Just checked it out and not every state is supported as the rep said, but all the big ones are.

[ 3 ] Thanks
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Vikuna2009+

12 years ago

Originally Posted by Big Gee

So I just got off the phone asking when the deadline for my area was. (Jan 10) BUT the rep also told me that you can go to
realpageslive.com
and view actual pages from the book IN EVERY STATE. Just click on a state for options and find your area. ...Just checked it out and not every state is supported as the rep said, but all the big ones are.

Well, that in itself is a real GEM! As I was driving to town earlier today, I was wondering how to get a hold of directories out of my area. I didn't want to waste all that paper or pay for them and here I go!

No matter where you live, you now got it all it the touch of a mouse, lol. Thank you very much for this resource, Eva

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Big Gee 12 years ago

no problem Eva ! feel free to hit the thanks button. I have dibs on Northern Cali though
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- midasman09 Banned 12 years ago
  
  I've found it's best to set appts by phone and go visit in person to "let prospects SEE you".....and give you a check.
  
  However....you will lose some BUT....this can all be done "Remotely". Just "get permission" to make MockUp....then phone prospects and tell them to "go up and take a look".
  
  This can ALL be handled over the phone.
  
  Whooppee Yi Ki Yay!
  
  Don Alm....freely sharing
  
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Vikuna2009+

12 years ago

Originally Posted by Big Gee

So I just got off the phone asking when the deadline for my area was. (Jan 10) BUT the rep also told me that you can go to
realpageslive.com
and view actual pages from the book IN EVERY STATE. Just click on a state for options and find your area. ...Just checked it out and not every state is supported as the rep said, but all the big ones are.

I had to quote this again because it's such a killer resource from AT&T. Contacted Verizon and their version sucks, to say the least. If you care to look at it, it is:
Verizon.com
but I wouldn't waste my time again.

Yellowbook360 does not currently have anything compatible. Just thought I'd let you know. Eva

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ryanpadilla

12 years ago

I'm hitting myself right now for throwing my phone book away damn it.
I just called dex and ordered one, and I have to wait 7-10 business days for it to get here now.

Any idea where I can get a phone book now without waiting for the delivery to come in?

This is a brilliant idea Don. I have to say every time I am on here Don, you always give the most exciting ideas. And you are full of them. Love it. Good job!

I really would like to know where to get a phone book if anyone knows instead of waiting too long, I want to get started on this right away.

Thanks
1 reply

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jasonx2

12 years ago

Originally Posted by ryanpadilla

I'm hitting myself right now for throwing my phone book away damn it.
I just called dex and ordered one, and I have to wait 7-10 business days for it to get here now.

Any idea where I can get a phone book now without waiting for the delivery to come in?

This is a brilliant idea Don. I have to say every time I am on here Don, you always give the most exciting ideas. And you are full of them. Love it. Good job!

I really would like to know where to get a phone book if anyone knows instead of waiting too long, I want to get started on this right away.

Just wondering if you have neighbors? I bet they have a phone book, or did they throw it away as well? This could be why all of the phone books are venturing into online advertising.

What do you plan to compete on? If they are already in the book, they have been in business for a year or so and have heard what the directory offers for services as they have already paid at least once. What are you excided to offer, web services? Design?
These companies have already pitched web services.
Ryan, I am curious as to how you plan on making the sale over the person who already pitched them the services exclusive through the book they paid for the ad in?

Thanks
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Vikuna2009+

12 years ago

Originally Posted by jasonx2

Just wondering if you have neighbors? I bet they have a phone book, or did they throw it away as well? This could be why all of the phone books are venturing into online advertising.

What do you plan to compete on? If they are already in the book, they have been in business for a year or so and have heard what the directory offers for services as they have already paid at least once. What are you excided to offer, web services? Design?
These companies have already pitched web services.
Ryan, I am curious as to how you plan on making the sale over the person who already pitched them the services exclusive through the book they paid for the ad in?

What :confused::confused::confused:?

I thought THIS thread was about selling mobile sites wit a printed QR code in the book itself. And yes, other services (any and all) can be sold but maybe this thread should be reserved for its intended purpose, imo.

And Ryan, read the whole thread and you will find an online source for yellowpages. As already suggested, go to your neigbhor and get the book. Alternatively, the next one, or the next.

Don, I can definetly see the value of visiting them in person and getting a higher closing rate. However, this is totally doable from anywhere with no personal visits. To each their own but GO FOR IT!

If I were a biz person advertising in the Yellow Pages and someone approached me with this, it would be a no-brainer. Depending on the size of their ad, downgrading it a size, rewamp the ad to be more attractive with several calls to action including the QR code (not every one has a smartphone or is smart enough to scan it, lol) and spend the difference on you with little to no additional cost to tem.

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TWalker

12 years ago

Originally Posted by jasonx2

These companies have already pitched web services.
Ryan, I am curious as to how you plan on making the sale over the person who already pitched them the services exclusive through the book they paid for the ad in?

You do have a point.

My question is what does the YP book charge? Can you beat their price?

Maybe they were offered QR Code and mobile site/web services last year by the YP book company. Maybe they weren't ready to buy, didnt understand the value etc.

A year later....they may know what QR is and you are simply getting to them first.....THIS YEAR. Maybe they want to work with someone locally.

Thanks
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Vikuna2009+

12 years ago

Originally Posted by TWalker

You do have a point.

My question is what does the YP book charge? Can you beat their price?

Maybe they were offered QR Code and mobile site/web services last year by the YP book company. Maybe they weren't ready to buy, didnt understand the value etc.

A year later....they may know what QR is and you are simply getting to them first.....THIS YEAR. Maybe they want to work with someone locally.

Honestly, I have not looked into this with enough vigor. However, if someone could place a screenshot of a yellowpage ad with a reference to what directory and location, with a QR code in the ad, linked to a mobile website, I'd be exited to see it, lol.

IMHO, a sales rep for a yellow page book is not going to re-design your ad. Their job is to sell. They are also not going to try to sell you a smaller ad, unless of course you insist and that is the only way for them to save the sale.

Maybe I'm wrong...

Thanks

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jasonx2

12 years ago

Originally Posted by TWalker

You do have a point.

My question is what does the YP book charge? Can you beat their price?

Maybe they were offered QR Code and mobile site/web services last year by the YP book company. Maybe they weren't ready to buy, didnt understand the value etc.

A year later....they may know what QR is and you are simply getting to them first.....THIS YEAR. Maybe they want to work with someone locally.

My question........
Why is someone with a smart phone paging through the YP in the first place???
Just askin'

Have any of the businesses you have pitched this to asked this question?

Thanks
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agonce

12 years ago

Originally Posted by jasonx2

My question........
Why is someone with a smart phone paging through the YP in the first place???
Just askin'

Have any of the businesses you have pitched this to asked this question?

well, if they ask this question I would ask them what is their main reason for advertising on YP, ie why did they choose YP to advertise? Who is their target and so on.
and keep in mind that we are offering to make their ad more effective by making that ad stand out from the others since it has the QR code on it and of course, if anyone ever looks up on YP then most likely the qr code will attract them, or at least will make them say , what the heck is this thing.
I am yet to try this method but it seems like it might work

Thanks
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jasonx2

12 years ago

Originally Posted by agonce

well, if they ask this question I would ask them what is their main reason for advertising on YP, ie why did they choose YP to advertise? Who is their target and so on.
and keep in mind that we are offering to make their ad more effective by making that ad stand out from the others since it has the QR code on it and of course, if anyone ever looks up on YP then most likely the qr code will attract them, or at least will make them say , what the heck is this thing.
I am yet to try this method but it seems like it might work

I think you are missing my point.......
I use a smart phone and not once since I have had it (about a year) have I ever felt the need to use the paper YP directories. A key component for reading a QR code is a smart phone. If you have a smart phone, why are you searching in the yellow pages and not on your smart phone?
QR codes are great (don't get me wrong) but come on...... If I have a private jet at my disposal......... Why in the hell am I going to take a Greyhound bus from Maine to California?

Sorry, I just don't see sitting on the couch and thinking "self, this couch is uncomfortable and I want a recliner! Hmm, where can I get recliner? Dang, I have this smart phone in my pocket where I can search for businesses near me that sell recliners...... Nah, I better get up and go get the printed Yellow Pages to search for the recliner instead"

Do you get it? The QR code requires a smart phone. If you have a smart phone, why do you need the printed Yellow Pages?

Thanks
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dshipman

12 years ago

Originally Posted by jasonx2

I think you are missing my point.......
I use a smart phone and not once since I have had it (about a year) have I ever felt the need to use the paper YP directories. A key component for reading a QR code is a smart phone. If you have a smart phone, why are you searching in the yellow pages and not on your smart phone?
QR codes are great (don't get me wrong) but come on...... If I have a private jet at my disposal......... Why in the hell am I going to take a Greyhound bus from Maine to California?

Sorry, I just don't see sitting on the couch and thinking "self, this couch is uncomfortable and I want a recliner! Hmm, where can I get recliner? Dang, I have this smart phone in my pocket where I can search for businesses near me that sell recliners...... Nah, I better get up and go get the printed Yellow Pages to search for the recliner instead"

Do you get it? The QR code requires a smart phone. If you have a smart phone, why do you need the printed Yellow Pages?

I get your point. I have a smart phone myself, and the only time I look in the printed yellow pages is when I'm looking for business leads.

Seems like most people who'd actually use the printed yellow pages to find businesses are those who don't own smart phones or even computers.

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agonce

12 years ago

Originally Posted by jasonx2

I think you are missing my point.......
I use a smart phone and not once since I have had it (about a year) have I ever felt the need to use the paper YP directories. A key component for reading a QR code is a smart phone. If you have a smart phone, why are you searching in the yellow pages and not on your smart phone?
QR codes are great (don't get me wrong) but come on...... If I have a private jet at my disposal......... Why in the hell am I going to take a Greyhound bus from Maine to California?

Sorry, I just don't see sitting on the couch and thinking "self, this couch is uncomfortable and I want a recliner! Hmm, where can I get recliner? Dang, I have this smart phone in my pocket where I can search for businesses near me that sell recliners...... Nah, I better get up and go get the printed Yellow Pages to search for the recliner instead"

Do you get it? The QR code requires a smart phone. If you have a smart phone, why do you need the printed Yellow Pages?

well i totally know what you are saying but I think you are maybe missing my point too.
These people who are advertising there should know that YP is the worst place to invest their money, but since they've decided to waste all that money to advertise on there, why not help them actually STAND OUT from the rest by having something unique on their ad. maybe no-one will scan that QR code, but someone will at least look at their ad first before checking out the rest because they see something DIFFERENT from the rest. Maybe I am wrong but it is just my opinion.
Also... the point here is being able to sell to the client on this idea which shouldn't be that hard(considering they were sold on advertising on YP lol).

Dunno if all this makes sense but its worth giving it a try

Thanks
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jasonx2

12 years ago

Originally Posted by agonce

well i totally know what you are saying but I think you are maybe missing my point too.
These people who are advertising there should know that YP is the worst place to invest their money, but since they've decided to waste all that money to advertise on there, why not help them actually STAND OUT from the rest by having something unique on their ad. maybe no-one will scan that QR code, but someone will at least look at their ad first before checking out the rest because they see something DIFFERENT from the rest. Maybe I am wrong but it is just my opinion.
Also... the point here is being able to sell to the client on this idea which shouldn't be that hard(considering they were sold on advertising on YP lol).

Dunno if all this makes sense but its worth giving it a try

Sure you can sell it to me but, if after a year I have paid you $1200 ($100/mo.) and I don't see an increase in my business as a result of your efforts, don't expect to see my $1200 again next year.

I find it interesting that you think that this is a great idea and say you want to HELP the client, yet you call the YP the worst place to advertse.

Thanks
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agonce

12 years ago

Originally Posted by jasonx2

Sure you can sell it to me but, if after a year I have paid you $1200 ($100/mo.) and I don't see an increase in my business as a result of your efforts, don't expect to see my $1200 again next year.

I find it interesting that you think that this is a great idea and say you want to HELP the client, yet you call the YP the worst place to advertse.

hey, I am not saying build them the mobile site, give them the qr code with the ad design and collect the money.

dont you think this advertiser can use this mobile site anywhere else? I was just trying to tell you that the YP ad is a great way to get into their marketing plans and then you may share all the marketing techniques you may be using and HELP them the way you know how to. You can also tell them, hey YP doesn't work, I am trying to HELP you, listen to me, this is what you need to do ...
And no, dont think that I am that kind of person who would just take the money from them and run away. I want to get paid only if I deserve it, otherwise I am of no good to the person paying me, so why take the money from them.

was just trying to say that this way you can easily introduce and educate them to the latest mobile buzz.
It is not the same when you call them about their YP ad, they know you did some research about them and know what you are talking about, and just calling them: hey would you like a mobile friendly website, and they will of course say what the hell is that and reject talking to you.

so basically, you build the mobile site and QR code for their YP ad, but also tell them about other ways WE can use the mobile site and how its nice features will help. hope you got my point and that it makes sense.

just my 2 cents. typing to fast, there'r probs few writing mistakes

p.s. and I keep saying YP doesn't work. Maybe it works, I never tried it myself to be able to tell how good or bad it is ...

Thanks

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TWalker

12 years ago

Originally Posted by jasonx2

I think you are missing my point.......
......

Do you get it? The QR code requires a smart phone. If you have a smart phone, why do you need the printed Yellow Pages?

Why would anyone need QR codes anywhere? I guess they are just useless as long as someone has a smart phone they can just look anything up right?

Why put them in newspapers if people can just look up the news on their phones?

Why put them in real estate magazines if people can just look up real estate listings?

Why are QR codes on the Internet if I am already on a computer?

Why why why?

Because they have a computer in their pocket! Thats why!
Most if not all people are still transitioning between print and mobile.
Actually there is no evidence that print is going anywhere for the near future. And for goodness sake some people just prefer reading information than talking over the phone. I know people right now who prefer the phone book over their smart phones because they do not fully understand the phone yet.

Sorry for the rant: Back to the topic: Yellowpages

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newbizideas312 12 years ago

[QUOTE=jasonx2;5137847]My question........
Why is someone with a smart phone paging through the YP in the first place???
Just askin'

Whoa do I love forums. this place rocks... That is an interesting question...For the biz owner it might sound like a great idea, but who has a smartphone that would look through the yellowpages if they needed something???

The newspaper ads do work(see them often) but qr codes are kind of junk. You have to download software, and it takes you to a page that isn't optimized for mobile (go figure) but yes, as you can see qr and mobile go hand and hand.
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ryanpadilla

12 years ago

Originally Posted by jasonx2

Just wondering if you have neighbors? I bet they have a phone book, or did they throw it away as well? This could be why all of the phone books are venturing into online advertising.

What do you plan to compete on? If they are already in the book, they have been in business for a year or so and have heard what the directory offers for services as they have already paid at least once. What are you excided to offer, web services? Design?
These companies have already pitched web services.
Ryan, I am curious as to how you plan on making the sale over the person who already pitched them the services exclusive through the book they paid for the ad in?

Yeah duh, neighbors thanks!

Plan to compete on? What do you mean?
I am excited to get my foot in the door and offer them a more effective way of advertising. I am excited to find the wholes in their marketing and provide them solutions to getting more customers in their door. I am excited to have them pay me monthly so that I can improve their business. QR codes with a mobile website is the foot in the door with these folks for me, but yes I am sure you can come up with other ideas as to what you can offer. My goal is to get an appointment to meet with them to build a relationship and earn their trust over time by getting them results with a complete marketing system.

I plan on making a sale by offering them a service that is going to enhance their advertising

Thanks
1 reply

Signature

<a href="http://bestmobi.us">I build and sell mobile websites.</a> /
<a href="http://drobelinc.net">I do internet Marketing.</a> /
2-3 page mobile website for warriors for $45. If you want more we can talk. Just PM Me.

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ryanpadilla

12 years ago

Originally Posted by ryanpadilla

Yeah duh, neighbors thanks!

Plan to compete on? What do you mean?
I am excited to get my foot in the door and offer them a more effective way of advertising. I am excited to find the wholes in there marketing and provide them solutions to getting more customers in there door. I am excited to have them pay me monthly so that I can improve there business. QR codes with a mobile website is the foot in the door with these folks for me, but yes I am sure you can come up with other ideas as to what you can offer. My goal is to get an appointment to meet with them to build a relationship and earn there trust over time by getting them results with a complete marketing system.

I plan on making a sale by offering them a service that is going to enhance their advertising

And yes to keep this thread to be about what it was intended to be about.
Qr codes with mobile websites. It's just another way to sell mobile website and it's a brilliant idea. I actually changed my whole pitch to potential clients when I cold call based on what Don talks about here and in other posts and my appointments set per week have gone up immensely.

I have noticed that by focusing on businesses doing print advertising, that these people are trying to get more customers, and if you can present a solution for them to make their advertising more effective then of course a lot of them will listen to you, not all of them, but a lot of them will. They are already spending money on the advertising, and we are offering a solution to make all of their advertising more effective and more interactive and a way to track each advertisement that they do so they can determine how effective each advertising method is.

Setting appointments exactly how Don specifies works, try it and you will see. Just say what he says verbatim and I can almost guarantee you will get appointments. I've tried Don's methods so far and they work.

Thanks
1 reply

Signature

<a href="http://bestmobi.us">I build and sell mobile websites.</a> /
<a href="http://drobelinc.net">I do internet Marketing.</a> /
2-3 page mobile website for warriors for $45. If you want more we can talk. Just PM Me.

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Vikuna2009+

12 years ago

Originally Posted by ryanpadilla

And yes to keep this thread to be about what it was intended to be about.
Qr codes with mobile websites. It's just another way to sell mobile website and it's a brilliant idea. I actually changed my whole pitch to potential clients when I cold call based on what Don talks about here and in other posts and my appointments set per week have gone up immensely.

I have noticed that by focusing on businesses doing print advertising, that these people are trying to get more customers, and if you can present a solution for them to make their advertising more effective then of course a lot of them will listen to you, not all of them, but a lot of them will. They are already spending money on the advertising, and we are offering a solution to make all of there advertising more effective and more interactive and a way to track each advertisement that they do so they can determine how effective each advertising method is.

Setting appointments exactly how Don specifies works, try it and you will see. Just say what he says verbatim and I can almost guarantee you will get appointments. I've tried Don's methods so far and they work.

Way to go Ryan, glad to hear!

Thanks
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dshipman

12 years ago

Great idea! I'm just curious if the business owner would have to buy a larger YP ad in order for the qr code to fit on it. That would be an extra expence.

Thanks
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agonce

12 years ago

Originally Posted by emergemma

Great idea! I'm just curious if the business owner would have to buy a larger YP ad in order for the qr code to fit on it. That would be an extra expence.

I dont think this is a must. You can always adjust the size of the text, ie make their phone number smaller and add a small-medium QR code. It doesnt have to be huge, but at least as the font size of the phone number. I've seen some ads with CRAZY font sizes, like their phone number is 7666BLABLA and then their logo is next to it or whatever...

so yeah, just make adjustments and you can easily fit a QR code in there(I would outsource this as well(Fiverr :rolleyes

you can find many people there who will redesign the ad for 5$ and you charge the business 300-500$ for the mobile site

Don, thanks for the idea. So do you suggest to actually, prepare some demo work(ie a design and maybe a demo mobile site) and a short presentation and visit in person ,businesses that are already advertising on YP?

Thanks for the plan!

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midasman09 Banned 12 years ago

"Setting appointments exactly how Don specifies works, try it and you will see. Just say what he says verbatim and I can almost guarantee you will get appointments. I've tried Don's methods so far and they work."

Thanks Ryan! Thus far....that makes OVER 20 Warriors who've followed my "suggestion" on setting this up and have "followed thru and DID IT!"

Just from a few comments on a Thread...."magic" can happen BUT....YOU must "take action".

This is so simple and so "powerful"....it's a wonder someone hasn't made a WSO on this.

And....by placing even a 1/2" by 1/2" QR Code IN their YP ads.... advertisers can not only SAVE MONEY by reducing the size of their YP ads, they can also make their ads....20 times more EFFECTIVE because the QR Code is a "Doorway" to pages and pages of Internet Pages if they want to provide that much info.

Yup...don't worry about the YP people offering this! THIS will cut down their commissions.

Also,,,by YOU making the Mobile Websites in a Domain that's apropo to this (and one that YOU control)....(ex: www.TacomaMobileDirectory.com)
....you will start to get "Mucho Referral Biz"!

Start with a "Town Directory of Restaurant Mobile Sites" (using "SubDomains"....www.Dominos.TacomaMobileDirectory.com
....www.ChinsChinese.TacomaMobileDirectory.com...etc)

Restaurant Owners are CONSTANTLY checking on what other restaurants are doing in their area. When any restaurant discover their competitor is IN your "Mobile Town Directory"....they'll be battering down your door wanting to get in!

So....the "hard" part is in the beginning when you're getting set up. After your first 3 or 4....sit back and wait for the calls!

Don Alm....sharing in this "Giving" season
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peter_act

12 years ago

Originally Posted by agonce

Don, thanks for the idea. So do you suggest to actually, prepare some demo work(ie a design and maybe a demo mobile site) and a short presentation and visit in person ,businesses that are already advertising on YP?

This is the sort of thing I take to the restaurant, and yes I pre-do the sites, as it doesn't take me long.

By the way - Always listen to Don - he makes everything simple to implement.

Cheers

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electronik69

12 years ago

Originally Posted by peter_act

This is the sort of thing I take to the restaurant, and yes I pre-do the sites, as it doesn't take me long.

By the way - Always listen to Don - he makes everything simple to implement.

Cheers

Great to see mobile marketing is working in Australia!

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Vikuna2009+

12 years ago

Originally Posted by peter_act

This is the sort of thing I take to the restaurant, and yes I pre-do the sites, as it doesn't take me long.

By the way - Always listen to Don - he makes everything simple to implement.

Cheers

Great addition to the thread, thank you for sharing. A few questions; are you using Quentin's script to build your sites? If not, care to share how, lol.

What's your closing rate? Are you walking in cold and lastly, have you proposed to sell by this Yellow Page idea by Don?

Again, thank you Peter, Eva

Thanks
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peter_act

12 years ago

Originally Posted by Vikuna2009+

Great addition to the thread, thank you for sharing. A few questions; are you using Quentin's script to build your sites? If not, care to share how, lol.

What's your closing rate? Are you walking in cold and lastly, have you proposed to sell by this Yellow Page idea by Don?

Again, thank you Peter, Eva

Hi Eva,

I'm building the sites with my own template, but I've taken bits from Quentin, bits from WillR, bits from Kevin Koop (all of these are excellent products by the way, and as a bonus, two of them are Australian!), and added bits from me. I rejigged their coding so even I could understand what was going on i.e. it was rewritten for people like me who aren't coders.

I've now pretty much got my sitebuilding down to just changing the images, business details and content text (just cut and paste), and that's about all I do.

Site is written in HTML, as I'm not too flash with php (or HTML for that matter!)
Flyer above was done in Photoshop.(I'm not too good at that either!)

I should have mentioned that in pre-doing my sites to take into the business I only do the index page, no point in doing a complete site in case the business says no.

I don't walk into a business stone cold, I would have a meal or a cup of coffee first, then show the site by scanning it with my smartphone when I'm paying. I also leave some literature in a folder. (That way I've got an excuse to come back to pick it up.)
I include a copy of my eBook "Mobile Website Essentials", feel free to download it at: Canberra mobile websites

Re Don's Yellow Pages idea, I do much the same thing, but look at the local giveaway paper - their publishing deadlines are every Thursday (at least they are here!), so you don't have to wait till the end of the year.

Hope this helps

Cheers,

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Vikuna2009+

12 years ago

Originally Posted by peter_act

Re Don's Yellow Pages idea, I do much the same thing, but look at the local giveaway paper - their publishing deadlines are every Thursday (at least they are here!), so you don't have to wait till the end of the year.

Hope this helps

Cheers,

I don't know about the publishing schedules in Australia. All I know is that here in the United States, the books are published year around depending on what area you are in. So, you can actually sell year around, lol.

Thank you for your guide, very informative, Eva

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peter_act 12 years ago

Sorry if I misdirected you Eva, I'm not talking about books, I'm talking about those weekly giveaway local newspapers (or any junk mail)
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Ben_R

12 years ago

this is actually genius -

people are gonna clean up with it - im gonna get on with this on monday morning -

v qualified leads - nice

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chrisnotes

12 years ago

Starting this Monday as well. Thanks again Don!

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ericbryant

12 years ago

Thanks for this idea! What software or "system" are you guys using to create mobile sites? Thanks!

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sallycev 12 years ago

Originally Posted by ericbryant

Thanks for this idea! What software or "system" are you guys using to create mobile sites? Thanks!

ericbryant,

I know there are many options now but we are using Jason Fladlien's WPMobilepro. They really give a lot of options and he has 9 different themes available now.

If you would like to see examples you can visit the link in my signature for the mobile website for free and go to the examples of mobile sites page. Those are just a few of the many we have created already. I think there are at least 3 of the nine themes in those examples.

If you load the url for the mobile sites you will see the drop down acordian feature where you can actually put menus in for restuarants, etc.

Hope that helps.

All the best.
Sally
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Squints

12 years ago

WOW, this is a great idea, everyone else is telling these guys to stop there ads.
I run into the bus. owners all the time that dont want to and that is a great ad on.
Im using this starting tomorrow.
Thanks

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midasman09

Banned 12 years ago

Yup....instead of the YP Reps being "miffed" that I'm "reducing" the Size of their advertiser's ads (Full Page down to 1/2 or 1/4 for "Towing")...they should be THANKFUL that this is a way for them to "Keep Their Advertisers"!

Don Alm....helping phone books stay in biz

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midasman09

Banned 12 years ago

WOW! Just came from Sunday Brunch at my fave eatery. Owner came over to say "Hi!" and asked me what I was doing.

Because "Adding QR Codes to YP Ads" has been on my mind....I blurted out; "Ohhh! I'm selling a program where restaurants can include their Menu IN their YP ads!".....at NO extra charge from the YP people!"

I tell him I create a Special Website and insert a Special Bar Code in the Ad and Scanning the code with a Cell Phone brings up the Website which includes their Menu....... ON cell phones!

Holy Camoly! The guy grabs my left arm and almost squeezes it in half. He made me Promise to see him FIRST THING in the morning!

Yikes! THIS is gonna be a HOT one!

Don Alm...."idea-guy" an Lovin' it!

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sandalwood

12 years ago

Don,

Super information. I sincerely appreciate the post. We are seeing more and more merchants using the QR code in our area, pop 330K, so I know it is working.

Tom

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Vikuna2009+

12 years ago

Originally Posted by sandalwood

Don,

Super information. I sincerely appreciate the post. We are seeing more and more merchants using the QR code in our area, pop 330K, so I know it is working.

Tom

That is great, if they are in print, might be a good idea to start collecting them to show other biz owners what their competition is doing. I know I will. Onward and forward, Eva

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dtaylor

12 years ago

Originally Posted by midasman09

Yup....instead of the YP Reps being "miffed" that I'm "reducing" the Size of their advertiser's ads (Full Page down to 1/2 or 1/4 for "Towing")...they should be THANKFUL that this is a way for them to "Keep Their Advertisers"!

Don Alm....helping phone books stay in biz

Absolutely! YOU are doing them a FAVOR! That is the attitude that sells these businesses on your services.

Plus, even if the YP offers QR codes for their ads, they won't stop by every month and help them with new campaigns. Who wants a one-shot deal when they can get your services for the year?

Great post Don, I have not been on the forum much lately and missed this. I always read your posts as they are among the most informative (not to say entertaining) on the web.

Thanks,
DTaylor

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imback

12 years ago

Thanks for the share. I am interesting in some feedback on this one. Anyone try it?

CHAD

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1 reply

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midasman09 Banned 12 years ago

ANother 3 businesses with a QR Code IN their print ad in Sunday's paper.

With every QR Code you see.....think about this; Someone was paid to provide the QR Code AND....the mobile website it is connected to.

That "someone" could be YOU!

Don Alm
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buzz1212

12 years ago

Great Idea... I would thank-you if I knew how. You all need to have a thanx button next to
the quick reply on each and every post like they do in BHW.

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vpunch

12 years ago

Keep up the great work everyone!!

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Vikuna2009+ 12 years ago

Originally Posted by vpunch

Keep up the great work everyone!!

Well that is really a GREAT addition to this thread, thank you for wasting everybody's time (NOT). Prob has something to do with low post count....
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sunburn

12 years ago

Thanks for the tip Don.

I've already found a niche that I'm going to target in my area.

Never thought of that market niche before, but majority of the ads are full page ads!

These advertisers must have rich clienteles and rightly so from the look of the services they provide.

Haha sorry, can't reveal the niche. It will be my personal goldmine.

Thanks

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sallycev

12 years ago

Maybe I'm missing something here, but even though businesses are still advertising in the YP, very few people actually look in the YP these days. They go directly online and do a search.

I really like the idea so I may just test it out and see. We're already building mobile sites for businesses and just looking to add as many marketing funnels as possible to fill the pipeline even more.

We're actually giving the mobile sites away and also added an affiliate program so the client can have the monthly hosting/maintenance/marketing system fees covered with just 2 referrals.

Thanks for sharing Don.

Cheers!
Sally

P.S. I'll come back with results.

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Vikuna2009+

12 years ago

Originally Posted by sallycev

Maybe I'm missing something here, but even though businesses are still advertising in the YP, very few people actually look in the YP these days. They go directly online and do a search.

I really like the idea so I may just test it out and see. We're already building mobile sites for businesses and just looking to add as many marketing funnels as possible to fill the pipeline even more.

We're actually giving the mobile sites away and also added an affiliate program so the client can have the monthly hosting/maintenance/marketing system fees covered with just 2 referrals.

Thanks for sharing Don.

Cheers!
Sally

P.S. I'll come back with results.

Well, giving them away is one thing but $99 a month is not really free. Granted, as you say on your site in your sig, if they give you 2 referrals they will get free hosting. No, you did not say "FREE", all you said was that you give them away.

Curious to know, on an average, how many actually do give you 2 referrals (or more)?

And one more, do you build them yourself or outsource?

BTW, nice site Sally!

Thanks
1 reply

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agonce

12 years ago

Originally Posted by Vikuna2009+

Well, giving them away is one thing but $99 a month is not really free. Granted, as you say on your site in your sig, if they give you 2 referrals they will get free hosting. No, you did not say "FREE", all you said was that you give them away.

Curious to know, on an average, how many actually do give you 2 referrals (or more)?

And one more, do you build them yourself or outsource?

BTW, nice site Sally!

referring to Sally:
I would be amazed to see a full time business owner spending his time to refer 2 other people per month just to cover a 99$ bill(which should be bringing him more clients). Now, I am not sure if you were charging 99$ a month, or you mentioned something free, but it would be interesting to hear how actually you are making them get 2 more ppl to buy your service, every month, just to cover those fees that you are charging them.
Excuse me if I misunderstood something.

Thanks

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Backtrack Linkback

12 years ago

WOWWW that was quite intuitive, thanks for sharing the insights! I always thought there was some value there. That's a great selling point too.

Originally Posted by midasman09

Thought I'd share this;

A short time ago I convinced a few businesses they should have a Mobile Site with a QR Code they can place IN their Newspaper Ads.

Well....worked so good they are running MORE ads with QR Codes that go to their Mobile Sites.

So...all is well and good. Contact local businesses, professionals and medicos that are ALREADY running Print Ads....telling them they can INCREASE the effectiveness of their Print Ads by having YOU build a Mobile Site for them...with the Code bring up their Mobile Site on Phones.

Now....that is an OK money-maker and it's proven that QR Codes in Print Ads...WORK....HOWEVER....I like to look at "Giving REASONS WHY" ....advertisers should pay me a nice Chunk-O-Change...not just once BUT ....EVERY MONTH for 12 mos.

Now...HOW do you do that?

Well....so happens that there are 3....yes THREE Phone Books in my town and....I discovered last week that one has a deadline of Dec 31.

So....what does this mean to YOU?

It means YOU should get ON THE PHONE...Tomorrow Morning and start phoning YP Advertisers.....those with ANY kind of DISPLAY Ad....telling them YOU can get them MORE EXPOSURE and DOUBLE THE EFFECTIVENESS of their YP Ads by placing a QR Code IN their ad....that is connected to a "Mobile Website" you will set up for them.

Now....you charge a OneTime SetUp Fee AND....a pretty strong Monthly for keeping their Mobile Site up for a GUARANTEED 12 mos.

YP advertisers are NOW thinking about their YP Ads....so they are already "mentally Stirred Up" about this. Now's the time to jump in and grab 50 or 100 advertisers paying YOU...every month.

Actually....offer them;
1) 3 mos in advance
2) 6 mos in advance (get 1 mo free...only pay for 5 mos in advance)
3) 12 mos in advance (get 2 mos free...only pay for 10 mos in advance)

Give it a try! Time's a wastin'!

Don Alm

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bryson

12 years ago

Another option for a mobile site is to google them by .mobi or find a mobile directory. I used chrome for this but i am sure firefox will work too. Just go to your browser menu and save the complete mobile site to your hard drive and then open it up in your html editor and tweek it. If you dont know html or css dont worry most mobile sites are pretty basic so if you need to figure a couple things out there are lots of great tututorials online.

I found a lot of great features and design elements and i saved all of those site and then i picked the features i liked (rounded menu corners) and dropped the css code in the css file, added to the html and now i have a custom template.

BTW i am not and html whiz, i just learned enough to make this happen

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javarog

12 years ago

Hmmm lets see last time I checked the yp has a whole section of coupons,, unless I am wrong people love coupons and for me to load page after page and site after site just to find a business that may or may not have a coupon is a little time consuming.

So I go to the coupon section or just the listing ads,, and as a bonus I have a qr code so I can then go to their website and see everything that business offers, oh and get my coupon sent to my phone were in turn I won't loose or forget it and I did all of this faster and more efficient than a google search with my smart phone..

For that matter with that way of thinking why would I look at newspapers with qr codes or even tv advertisements or even shelf talkers or neck talkers on bottles, heck I have a smart phone I will just do a search, then that would be just crazy when its setting in front of you to just scan.

So I believe the YP thing has plenty of merit, is it a fix to increase business while decreasing ad costs ? I think it is one of many steps that must be taken with print ads and I do believe if done correctly it will increase biz and decrease overall costs.

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jasonx2

12 years ago

Originally Posted by javarog

Hmmm lets see last time I checked the yp has a whole section of coupons,, unless I am wrong people love coupons and for me to load page after page and site after site just to find a business that may or may not have a coupon is a little time consuming.

So I go to the coupon section or just the listing ads,, and as a bonus I have a qr code so I can then go to their website and see everything that business offers, oh and get my coupon sent to my phone were in turn I won't loose or forget it and I did all of this faster and more efficient than a google search with my smart phone..

For that matter with that way of thinking why would I look at newspapers with qr codes or even tv advertisements or even shelf talkers or neck talkers on bottles, heck I have a smart phone I will just do a search, then that would be just crazy when its setting in front of you to just scan.

So I believe the YP thing has plenty of merit, is it a fix to increase business while decreasing ad costs ? I think it is one of many steps that must be taken with print ads and I do believe if done correctly it will increase biz and decrease overall costs.

There is a big diff between the YP and the newspaper.

You are correct, I said I agree that QR codes are awsome! Just not in a YP ad. How often javarog, are the yellow pages "just sitting in front of you"?
Sure if I am reading a newspaper and come accross an QR code, I may scan it.
I don't think I need to tell you that people don't read the phonebook. The phone book is for searching for information just like your smart phone. I guess you are right, who am I to tell you to take the private jet when their is a perfectly operational bus right there.

I am not trying to discourage you, Hell dump your nest egg on this idea in conjuction with YP ads if you want.

Thanks

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javarog

12 years ago

Interesting that you are so narrow minded on this,, but lets take a look,, 312 million since the last census and actually closer to 313 million, statistics say that 20% use the YP printed ads on a daily basis so that is 62,400,000 people a day .

If it were the case that you state then why do so many businesses advertise with them? Some of the businesses are small but a lot of them are very big businesses maybe betting their nest egg on the yellow pages, doubt it, so there has to be a very valid reason why they do it, after all these people are not stupid.

Sure the yp print ads may be dead to you and others however 62 and a half million people still use them daily.

If you knew how much it costs per hour to fly that jet then you may just consider flying commercial first class.

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jasonx2

12 years ago

Originally Posted by javarog

Interesting that you are so narrow minded on this,, but lets take a look,, 312 million since the last census and actually closer to 313 million, statistics say that 20% use the YP printed ads on a daily basis so that is 62,400,000 people a day .

If it were the case that you state then why do so many businesses advertise with them? Some of the businesses are small but a lot of them are very big businesses maybe betting their nest egg on the yellow pages, doubt it, so there has to be a very valid reason why they do it, after all these people are not stupid.

Sure the yp print ads may be dead to you and others however 62 and a half million people still use them daily.

If you knew how much it costs per hour to fly that jet then you may just consider flying commercial first class.

It is clear to me that you don't get what I am trying to say here.
See, I have the YP (a free ap BTW) on my smart phone, coupons and all.
There are pleanty of awsome uses for QR codes. Selling a service to someone that is going to cost them an additional $1200/yr based on placing a QR code in their YP advertising isn't going to cut it.
I understand that many people use the PRINTED yellow pages. I love the yellow pages, I use the YP app on my Android often.

Lets say that 62.5 million look in the printed YP every day....... Of that 62.5 million have a smart phone?
Whatever that number is, why are they searching in the printed YP vs on the smart phone they pay alot of money for?
In order for the QR code to have any value, the consumer has to a) know what a QR is
and b) have a smart phone to scan the code to get the additional information.

An additional note on a QR scanning ap, and something that has saved me alot of money......
You scan the bar code on a product, it will bring up a slew of info on the product as well as where to get it and often time prices.
My most recent use was for a piece of sporting equiptment that my son has out grown.
He wanted the same thing only in the next size up. Last year I paid $259 at the sporting goods store for this pice of equipment. I went their again this year (smart phone in hand) scanned the bar code and found the exact same piece of equipment at an online retailer for $119 with free shipping.
Just sayin'

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javarog

12 years ago

We can debate about this to no end and clearly there won't be any real conclusions here until we start receiving data back from the codes placed in the display ads.

It would be a injustice to the business owner to start a campaign of qr codes and not use them in every form of print advertisement that they currently do.

The idea is to mine information to see where I want to put my advertising dollar and to find what gender , age group and geo location. When that information is at a businesses finger tips it becomes a source that can't be achieved by any other means as quickly and cost effectively as QR codes.

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jasonx2

12 years ago

Originally Posted by javarog

We can debate about this to no end and clearly there won't be any real conclusions here until we start receiving data back from the codes placed in the display ads.

It would be a injustice to the business owner to start a campaign of qr codes and not use them in every form of print advertisement that they currently do.

The idea is to mine information to see where I want to put my advertising dollar and to find what gender , age group and geo location. When that information is at a businesses finger tips it becomes a source that can't be achieved by any other means as quickly and cost effectively as QR codes.

Not just display ads. The OP suggested that the placement of QR codes in the yellow page ads would "DOUBLE THE EFFECTIVENESS" of their YP ads (only YP ads). It is great that you have expanded in the free forum of thought and combined other print areas to add the QR codes, however, this was not what the OP was suggesting. Again, I emphasize that QR codes are awsome, but placing them exclusivley in their YP display ad is not going to pull for reasons I mentioned in previous posts!
Here is what he said in the OP:
::::::::::::::::::::::::

It means YOU should get ON THE PHONE...Tomorrow Morning and start phoning YP Advertisers.....those with ANY kind of DISPLAY Ad....telling them YOU can get them MORE EXPOSURE and DOUBLE THE EFFECTIVENESS of their YP Ads by placing a QR Code IN their ad....that is connected to a "Mobile Website" you will set up for them.

Now....you charge a OneTime SetUp Fee AND....a pretty strong Monthly for keeping their Mobile Site up for a GUARANTEED 12 mos.
::::::::::::::::::::::::::::::::::::::::::::::::::
I guess I was sticking with the intent of the OP as the claim was he has a few buddies (or something) doing this exact thing pulling in the dough by "doubling the effectiveness" of their YP ads. I was mearly challenging the merits of the initial post.
Carry on.........

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Vikuna2009+

12 years ago

Originally Posted by jasonx2

Not just display ads. The OP suggested that the placement of QR codes in the yellow page ads would "DOUBLE THE EFFECTIVENESS" of their YP ads (only YP ads). It is great that you have expanded in the free forum of thought and combined other print areas to add the QR codes, however, this was not what the OP was suggesting. Again, I emphasize that QR codes are awsome, but placing them exclusivley in their YP display ad is not going to pull for reasons I mentioned in previous posts!
Here is what he said in the OP:
::::::::::::::::::::::::

It means YOU should get ON THE PHONE...Tomorrow Morning and start phoning YP Advertisers.....those with ANY kind of DISPLAY Ad....telling them YOU can get them MORE EXPOSURE and DOUBLE THE EFFECTIVENESS of their YP Ads by placing a QR Code IN their ad....that is connected to a "Mobile Website" you will set up for them.

Now....you charge a OneTime SetUp Fee AND....a pretty strong Monthly for keeping their Mobile Site up for a GUARANTEED 12 mos.
::::::::::::::::::::::::::::::::::::::::::::::::::
I guess I was sticking with the intent of the OP as the claim was he has a few buddies (or something) doing this exact thing pulling in the dough by "doubling the effectiveness" of their YP ads. I was mearly challenging the merits of the initial post.
Carry on.........

If you think you can, you can.
If you think you can't, you can't.

Instead of fighting tooth and nail why this idea will not work, find a way to make it work.

What's YOUR POSITIVE SPIN on this idea?

Really is no point in arguing why it would not work, don't you think.

Looking forward to read your positive contribution...

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jasonx2

12 years ago

Originally Posted by Vikuna2009+

If you think you can, you can.
If you think you can't, you can't.

Instead of fighting tooth and nail why this idea will not work, find a way to make it work.

What's YOUR POSITIVE SPIN on this idea?

Really is no point in arguing why it would not work, don't you think.

Looking forward to read your positive contribution...

If your intent is to sell business owners on the idea that you can double or tripple their business by placing a QR code that leads to a mobile friendly content in their YP ad and have them pay you $1,100-$1,200/ yr after yr to host their mobile friendly web site as the OP suggests, then I think I have offered a positive contribution by saying your better off tweeking the idea and not focusing on the YP as the print medium that will double or tripple your clients business in combination with QR codes.
Sure, there are many ways QR codes will work, but that is not the title of this thread and I know how you like to keep the threads in order as to the intent of the OP

Thanks
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Vikuna2009+

12 years ago

Originally Posted by jasonx2

If your intent is to sell business owners on the idea that you can double or tripple their business by placing a QR code that leads to a mobile friendly content in their YP ad and have them pay you $1,100-$1,200/ yr after yr to host their mobile friendly web site as the OP suggests, then I think I have offered a positive contribution by saying your better off tweeking the idea and not focusing on the YP as the print medium that will double or tripple your clients business in combination with QR codes.
Sure, there are many ways QR codes will work, but that is not the title of this thread and I know how you like to keep the threads in order as to the intent of the OP

Tweek it how? An example maybe?
Thank you

Thanks
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jasonx2 12 years ago

Originally Posted by Vikuna2009+

Tweek it how? An example maybe?
Thank you

Were you not the person that wanted to keep this thread inline with the intent of the OP?

Anyways......
It depends on the purpose of the QR code.
Here is one example I did a bit ago. I have a client who owns a heating company in a nearby town, I offered to sell them decals to be placed on the units as they said they were getting low on their previous order from another vendor.
Well I wanted the business as they are in need of re doing their vinyl on their vans in the near future, so I offered to have similar stickers printed that would include a QR code with a link to a click to call button on the idea that it was going to cost them the same but it was more user friendly for their potential service customers to call them when the needed service. A.K.A wanting to give them money Sold!

Not a huge sale but it was a foot in the door to bigger and better profits come spring.
- Thanks
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Kelvin AIP

12 years ago

ur assuming he implied the mobile site n qr code were exclusive to use in yp... he never stated that (if we want to get technical)

Originally Posted by jasonx2

Not just display ads. The OP suggested that the placement of QR codes in the yellow page ads would "DOUBLE THE EFFECTIVENESS" of their YP ads (only YP ads). It is great that you have expanded in the free forum of thought and combined other print areas to add the QR codes, however, this was not what the OP was suggesting. Again, I emphasize that QR codes are awsome, but placing them exclusivley in their YP display ad is not going to pull for reasons I mentioned in previous posts!
Here is what he said in the OP:
::::::::::::::::::::::::

It means YOU should get ON THE PHONE...Tomorrow Morning and start phoning YP Advertisers.....those with ANY kind of DISPLAY Ad....telling them YOU can get them MORE EXPOSURE and DOUBLE THE EFFECTIVENESS of their YP Ads by placing a QR Code IN their ad....that is connected to a "Mobile Website" you will set up for them.

Now....you charge a OneTime SetUp Fee AND....a pretty strong Monthly for keeping their Mobile Site up for a GUARANTEED 12 mos.
::::::::::::::::::::::::::::::::::::::::::::::::::
I guess I was sticking with the intent of the OP as the claim was he has a few buddies (or something) doing this exact thing pulling in the dough by "doubling the effectiveness" of their YP ads. I was mearly challenging the merits of the initial post.
Carry on.........

Thanks

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javarog

12 years ago

Originally Posted by javarog

We can debate about this to no end and clearly there won't be any real conclusions here until we start receiving data back from the codes placed in the display ads.

It would be a injustice to the business owner to start a campaign of qr codes and not use them in every form of print advertisement that they currently do.

The idea is to mine information to see where I want to put my advertising dollar and to find what gender , age group and geo location. When that information is at a businesses finger tips it becomes a source that can't be achieved by any other means as quickly and cost effectively as QR codes.

Excuse me this should have read "in the YP display ads"

Thanks

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kosmo101

12 years ago

I like the idea of the QR codes but how would they help on the heating units. Usually there is a sticker with a phone number on it. I would just dial the # if I needed to. What advantage would the QR code have.. maybe coupons? just trying to come up with solid reasons to pitch.

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jasonx2

12 years ago

In all honesty, not a big help really
They were in need of new stickers to be placed on units they installed and serviced.
They already have a vendor that they get them from and to get a foot in the door with these guys I offered tyo get them stickers printed for the same price as their current vendor with the addition of a qr code. The phone number is still printed on the sticker so a person can punch on their phone 5-5-5-1-2-1-2 or they can simply scan the image
and click to call the company.
As I stated in the previous post, this wasn't a big sale.
It accomplised 3 things:
1) introduced them to QR codes
2) got my foot in the door
3) Next spring, when they need new vehicle signage, I have a leg up because we already have a working relationship and nobody else they get a bid from will add a QR code program to be added to the design of their vehicle wrap.

This future work (vehicle signage) is the work I was after, will likely be $5-6K for a weeks worth of work.

Thanks
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Kelvin AIP

12 years ago

hi Jason,

ya, I agree that if all ur selling is qr onto paper, ur not doing the biz much service. but much like ur strategy below, it's mainly to get ur foot in the door. if the biz alrdy is in contract w the paper media, all u can really do is enhance their ad. if u can talk to them n educate them on what a bad idea being on paper is vs spendg that cash on the net BEFORE they're in contract, then that's ideal.

at first I wondered why anyone wud want to put a qr on a paper ad... it only makes sense and is ethical as an offliner marketer to introduce qr for gettg ur foot in the door and if u can save them from gettg into contract w a bad investment.

meanwhile the mobile site can b used for many other web related things of course... mobile seo is one for those who may search on places or just by browser.

so in essence ur strategy below is not really any diff than what don had described... ur gettg ur foot in the door and building trust... the rest will follow once u maximize what they are stuck with or save them from throwg good money away.

but ya... ur not doing them any service if u don't steer them away from yp the next print opp...altho, if they want to do both print n ur services despite ur rec...u did ur part...they can pay u to do the web for them or they can find someone else who will take their money. given those circumstances, I'll take their money thx!

oh, and the sole purpose for pitchg a mobile site isn't just for the yp.. THAT wud b such a rip. given the context of having a mobile site just for a silly qr on an outmoded ad platform is clearly ridiculous... but that's only if its existance is only to serve the yp!

Originally Posted by jasonx2

In all honesty, not a big help really
They were in need of new stickers to be placed on units they installed and serviced.
They already have a vendor that they get them from and to get a foot in the door with these guys I offered tyo get them stickers printed for the same price as their current vendor with the addition of a qr code. The phone number is still printed on the sticker so a person can punch on their phone 5-5-5-1-2-1-2 or they can simply scan the image
and click to call the company.
As I stated in the previous post, this wasn't a big sale.
It accomplised 3 things:
1) introduced them to QR codes
2) got my foot in the door
3) Next spring, when they need new vehicle signage, I have a leg up because we already have a working relationship and nobody else they get a bid from will add a QR code program to be added to the design of their vehicle wrap.

This future work (vehicle signage) is the work I was after, will likely be $5-6K for a weeks worth of work.