How Do I Explain This To A Client?

Hi Warriors,

Might have my first offline client.

I was introduced to an owner of an international
manufacturing business.

I casually told him that I do online marketing consulting.

After we spoke for a few minutes I realized that he had no
opt-in page on his site and never really thought about it.

I convinced him how important it is to keep in contact with
past customers (he doesn't really have a system for this).

Anyhow, he's willing to give me a shot at adding an email
capture form on all his pages.

This is good.

While thinking of other services that I can offer, I did some
Google searches using: city, state, his keywords.

Yesterday two of his keywords were ranked on page 3 for
organic google searches. I thought that I can show him this
and sell some services to get him a higher ranking.

When I did the exact same searches today, the two pages that
were ranked on page three are now on page 1 and 2 respectively.

How does this happen?

I don't want to go to a meeting with him and tell him his pages
are ranked on page three of google and when I go to show him,
they are on page one.

Anyone else come across this problem?

What did you say to the client?

Thank you for your help and keep up the good work Warriors.

Mike