Deleted

globalpro

14 years ago

Martin,

As always, great stuff.

Thanks,

John

[ 2 ] Thanks
1 reply

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midasman09

Banned 14 years ago

Great Idea, Marty! Peter Beattie just came out with a Great WSO that covers "Menu-Advertising".

http://www.warriorplus.com/wso/view/38368

As you know, I've been doing "Menu-Ads" for many years and....I KNOW they work!

Don Alm....sales guy

[ 2 ] Thanks
1 reply

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MartinBuckley

14 years ago

Don, thanks for the compliment and for sharing the Peter Beattie WSO link, I never noticed it before, so I'm going to check it out.

All the best,

Martin

Originally Posted by midasman09

Great Idea, Marty! Peter Beattie just came out with a Great WSO that covers "Menu-Advertising".

http://www.warriorplus.com/wso/view/38368

As you know, I've been doing "Menu-Ads" for many years and....I KNOW they work!

Don Alm....sales guy

Thanks

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danielkanuck

14 years ago

Great tips Martin. Thanks.

Thanks

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agonce

14 years ago

How easy is to convince a restaurant owner to get these menus?
How many of them do you print every 6 months for each restaurant?
If it is only 10 pieces then I believe it wont be such a big saving for the owner to get them from you. Instead he could spend 50$ and get them done, without the ads.

Thanks for sharing this and please answer my questions.

AB

p.s. and this is what I found while searching for laminated restaurant menu on google:
http://answers.yahoo.com/question/in...2025305AAQ93F9
lol

Thanks
1 reply

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9999 14 years ago

Great post, I appreciate it.

As for Printshop, do you recommend any other programs? or is this one suitable to get high quality ads/brouchers to clients?
- Thanks
- 1 reply
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- MartinBuckley 14 years ago
  
  You can also use OpenOffice or you can design and get your menus printed cheap online at GotPrint.com.
  
  I hope this helps,
  
  Martin
  
  Originally Posted by 9999
  
  As for Printshop, do you recommend any other programs? or is this one suitable to get high quality ads/brouchers to clients?
  
  Thanks
  
  1 reply
  
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  midasman09 Banned 14 years ago
  
  Wow! I had some time to go thru this guy's WSO and....IT will give you ALL you need to make money with THIS. I know, I've done many of these "Menu Ad" programs.
  
  The MAIN problem with selling anything to anyone is...."TRUST". When you get the Restaurant Owner's permission to have YOU provide "Take-Out Menus" for them....it is not just YOU.....your prospects are "Buying"...it's ALSO....the Restaurant!
  
  So....when you contact potential advertisers....they are "Buying";
  1) the program (Can it help them)
  2) the Restaurant
  3) and YOU
  
  So....even if you, just yesterday, opened a New Business bank account with $50....you are "walking behind the Restaurant you're working with"!
  
  This makes "selling" super easy!
  
  Hey...for 10Bux....get this guy's WSO!
  
  http://www.warriorplus.com/wso/view/38368
  
  Don Alm
  
  Thanks
  
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tamimabraham

14 years ago

Yeah! It's looking great!! Thanks for sharing.

Thanks

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Melvin San Miguel

14 years ago

another great post here Martin... I know what I'll be doing the next time I eat out!

Thanks
1 reply

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MartinBuckley 14 years ago

Melvin,

Thanks and I hope you can find a way to benifit and profit from my idea the next time you eat out

All the best,

Martin

Originally Posted by Melvin San Miguel

another great post here Martin... I know what I'll be doing the next time I eat out!
- Thanks
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RedShifted

14 years ago

Woww.

This is a true piece of gold. THANK YOU for bumping this Martin.
I want to know how they get these printed for free. I'm assuming the printing costs just get divided between the 8 restaurants?

Thanks
1 reply

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MartinBuckley

14 years ago

Red,

The restaurant will get the menu's for free, because the cost to get them printed comes out of the money made from selling the ads that will be placed on the menu's, there is no cost to the restaurant at all and besides getting new menu's they also get the chance to get their menu updated for free, which is one of the selling points.

I hope this helps.

All the best,

Martin

Originally Posted by RedShifted

Woww.

This is a true piece of gold. THANK YOU for bumping this Martin.
I want to know how they get these printed for free. I'm assuming the printing costs just get divided between the 8 restaurants?

Thanks

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agkfl

14 years ago

It is a good idea, but your missing one HUGE part of the picture. Its easy to convince the restaraunt owners, but ...how much exposure are you offering to the advertisers?

1 restaraunt, 10? 50? 100?

What responses are you getting for $200 charge?

A few things that are gray. I would guess your looking at around the 50 restaraunt range at the least.

Thanks
1 reply

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RedShifted

14 years ago

Originally Posted by agkfl

It is a good idea, but your missing one HUGE part of the picture. Its easy to convince the restaraunt owners, but ...how much exposure are you offering to the advertisers?

1 restaraunt, 10? 50? 100?

What responses are you getting for $200 charge?

A few things that are gray. I would guess your looking at around the 50 restaraunt range at the least.

Not sure how you're factoring this in and if its even correct.
First, I don't know a single restaurant in my area that only gets 10 or 50 customer. Unless you're speaking on a daily basis, but still I live in NJ, and all the places around me are usually packed with people.

I'd estimate certain restaraunts around me easily get 100-200 customers a day. Really do the math, take a diner for instance. I think they easily get 100 customers before its even diner time. Then another 50-75 people during dinner.

Either way I'm just going to say 150 a day, which I still feel is a very conservative estimate. Now multiply that by 7. Thats 1050 a week.

Multiply that times 4 for 4 weeks in a month roughly. That becomes 4,200 people a month.
Now also consider the length of time most of these people are looking at these ads, I'd say 20 minutes on average that someone will be sitting at the table, literally STARING at their ad.

You can compare this to postcards, that are seen for about 20 seconds.
So its not just volume of exposure, but length of exposure you need to consider too. Then the fact that everyone seeing these ads, will be seeing them multiple times while they're at the table. Every time they pick up their fork and take a bite basically.

That sounds like a GREAT offer to me for $200 bucks, or even $250.
Like I said however, I have the luxury of living in the most densely populated state in the US. So a great deal of the restaruants around me are always packed. Well at least the bigger ones are. Smaller pizza places and smaller chinese restaruants some of them get very little business at all.
Although I would not even try selling menus to places like that. They have their own, and they only need to give out like 50 a week. Just find restaraunts that GO THROUGH A LOT OF MENUS, then you know you found one that has good exposure.

Just another reason why I feel this is a great idea, but once again we have people just focusing on reasons why they can't do it, rather than reasons why they CAN DO IT.

-Red

Thanks
2 replies

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ShayB

14 years ago

Don't forget to use a spot for your own biz.

Not only are you making money from the menus, but you're getting more exposure for your primary biz.

Thanks
1 reply

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MartinBuckley

14 years ago

ShayRockhold,

I always place a message with my business name and phone number on all the advertising products I do to generate more leads and sales.

All the best,

Martin

Originally Posted by ShayRockhold

Don't forget to use a spot for your own biz.

Not only are you making money from the menus, but you're getting more exposure for your primary biz.

Thanks
1 reply

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ShayB

14 years ago

Originally Posted by MartinBuckley

ShayRockhold,

I always place a message with my business name and phone number on all the advertising products I do to generate more leads and sales.

All the best,

Martin

I figured you would.

This ain't your first rodeo.

Just wanted a reminder for everyone else. *hugs*

Thanks

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MartinBuckley

14 years ago

Red,

Thanks for stepping in and clearing things up and esplaining the reality of what the average customer base is for a single resturant on a daily and monthly basis.

I also agree with you that many people do make up reasons why something can't work, instead of going out there and taking action and proving it works or dosn't.

All the best,

Martin

Originally Posted by RedShifted

Not sure how you're factoring this in and if its even correct.
First, I don't know a single restaurant in my area that only gets 10 or 50 customer. Unless you're speaking on a daily basis, but still I live in NJ, and all the places around me are usually packed with people.

I'd estimate certain restaraunts around me easily get 100-200 customers a day. Really do the math, take a diner for instance. I think they easily get 100 customers before its even diner time. Then another 50-75 people during dinner.

Either way I'm just going to say 150 a day, which I still feel is a very conservative estimate. Now multiply that by 7. Thats 1050 a week.

Multiply that times 4 for 4 weeks in a month roughly. That becomes 4,200 people a month.
Now also consider the length of time most of these people are looking at these ads, I'd say 20 minutes on average that someone will be sitting at the table, literally STARING at their ad.

You can compare this to postcards, that are seen for about 20 seconds.
So its not just volume of exposure, but length of exposure you need to consider too. Then the fact that everyone seeing these ads, will be seeing them multiple times while they're at the table. Every time they pick up their fork and take a bite basically.

That sounds like a GREAT offer to me for $200 bucks, or even $250.
Like I said however, I have the luxury of living in the most densely populated state in the US. So a great deal of the restaruants around me are always packed. Well at least the bigger ones are. Smaller pizza places and smaller chinese restaruants some of them get very little business at all.
Although I would not even try selling menus to places like that. They have their own, and they only need to give out like 50 a week. Just find restaraunts that GO THROUGH A LOT OF MENUS, then you know you found one that has good exposure.

Just another reason why I feel this is a great idea, but once again we have people just focusing on reasons why they can't do it, rather than reasons why they CAN DO IT.

-Red

Thanks

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InTh3Moment

14 years ago

Martin, I cannot thank you enough for all of these posts. I am going to be putting this and your original business card idea for bulletin boards into action. I will report back and let you know how everything works out for me.

Thanks
2 replies

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MartinBuckley

14 years ago

InTh3Moment,

It's good to see someone excited and motivated to take action on one of my money making ideas.

I wish you much success and If I can be of any help, please feel free to PM me.

All the best,

Martin

Originally Posted by InTh3Moment

Martin, I cannot thank you enough for all of these posts. I am going to be putting this and your original business card idea for bulletin boards into action. I will report back and let you know how everything works out for me.

[ 1 ] Thanks

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MartinBuckley

14 years ago

InTh3Moment,

I was just wondering if you have had a chance to take action on any of my money making ideas yet and if so do you have any results or updates that you can share with us here?

Thanks,

Martin

Originally Posted by InTh3Moment

Martin, I cannot thank you enough for all of these posts. I am going to be putting this and your original business card idea for bulletin boards into action. I will report back and let you know how everything works out for me.

Thanks

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MartinBuckley

14 years ago

I wanted to point out that an over looked place to place and sell advertising on is the back of chinesse take-out menus. They are huge in size, so the amount of ads that could fit on the back would generate very nice profits. I'm looking into this idea now and will report back here once I have a plan or details to share, but I just wanted to bring the idea up to see what other thought?

All the best,

Martin

Thanks
1 reply

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MartinBuckley

14 years ago

So yesterday I went to get lunch at my local chinesse take out joint, that I eat at, at least twice a week and I have worked once with the owner were I designed a display ad for him that was distributed on a coupon flyer I had distributed door-to-door to homes, anyways I brought up the subject to him about palcing ad's, etc. on the back of his menus and he said if I paid for 3K-5K of the menus to be printed and update his menu and make room for 3-4 coupons on the front for his offers, then we had a deal and I could do what I wanted with the back.

I'm going to be working on this over the next week and I just wanted to share here the deal I got in the works and I will post back here with info. and results when I have some.

All the best,

Martin

Originally Posted by MartinBuckley

I wanted to point out that an over looked place to place and sell advertising on is the back of chinesse take-out menus. They are huge in size, so the amount of ads that could fit on the back would generate very nice profits. I'm looking into this idea now and will report back here once I have a plan or details to share, but I just wanted to bring the idea up to see what other thought?

All the best,

Martin

Thanks

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MartinBuckley

14 years ago

Today I was doing a search online for some ad menu stuff and I can across an ebook on making money with offline mobile advertising billboards.

I know it's not relivent to menu advertising, but I thought some here might be interested in checking it out and also the fact that the ebook only cost $4.95.

I am not affiliated with this ebook and I myself have never done offline mobile advertisng, so like I said I just figured I would share it here as it is a different niche type of offline advertising.

Here is the link:

http://www.themobilebillboardguide.com/?hop=edsri

All the best,

Martin

Thanks

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mojo1

14 years ago

Martin,

This looks very promising. Look forward to seeing your results.

Thanks
1 reply

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MartinBuckley 14 years ago

mojo1,

Thanks, I will make sure to post my results here and I'm planing on sharing all the details in a how-to step-by-step report here also, so stay tuned.

All the best,

Martin

Originally Posted by mojo1

Martin,

This looks very promising. Look forward to seeing your results.
- Thanks
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Huskerdarren

14 years ago

I have not seen 'ad' menus in any restaurants I go to in about 30 years. I used to see them in small town diners and on truck stop bulletin boards.

Thanks
1 reply

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MartinBuckley 14 years ago

Huskerdarren,

I'm not sure where you live, but here in Rochester, NY there a few diners I eat at that have ad menus and ad placemats and 2 of which I set-up, so they are still around and if your not seeing them in your area, that's your golden ticket and you should act on it and take action and start offering free ad menus and placemats to diners and small family run restaurants in your area and make some money from ad sales.

All the best,

Martin

Originally Posted by Huskerdarren

I have not seen 'ad' menus in any restaurants I go to in about 30 years. I used to see them in small town diners and on truck stop bulletin boards.
- Thanks
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MrSDPromo

14 years ago

Hi Martin, any news on the Chinese menus?

Thanks
1 reply

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MartinBuckley

14 years ago

The Chinese ad menu is still in the works and I'm working on the design and selling ads.

I will post a picture and results once everything is complete.

All the best,

Martin

Originally Posted by mlmmarketingguy

Hi Martin, any news on the Chinese menus?

Thanks
2 replies

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MartinBuckley 14 years ago

Hi Guys,

I just wanted to point out that an over looked place to place and sell advertising on is the back of chinesse take-out menus. They are huge in size, so the amount of ads that could fit on the back would generate very nice profits. I'm looking into this idea now and will report back here once I have a plan or details to share, but I just wanted to bring the idea up to see what other thought?

All the best,

Martin
- Thanks
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Darren Beecham

14 years ago

Originally Posted by MartinBuckley

The Chinese ad menu is still in the works and I'm working on the design and selling ads.

I will post a picture and results once everything is complete.

All the best,

Martin

How did you get on with this deal Martin?

Thanks
1 reply

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MartinBuckley 14 years ago

Darren,

It's still in the works, but I have been busy with other projects, so it's taken longer to get set up and complete than planned, but I will get it done and will share the results here as soon as I can.

Thanks,

Martin

Originally Posted by Darren Beecham

How did you get on with this deal Martin?
- Thanks
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Firedup

14 years ago

I have a friend who does something very similar in another industry and he turns over $5million plus just from this one business. Never done for restaurants though!

Thanks
1 reply

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MartinBuckley

14 years ago

Firedup,

Can you please provide more details regarding what your friend does here or PM or email me at: ThePizzaCard@aol.com with details if you can't share it here.

Thanks,

Martin

Originally Posted by Firedup

I have a friend who does something very similar in another industry and he turns over $5million plus just from this one business. Never done for restaurants though!

Thanks
1 reply

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midasman09 Banned 14 years ago

I've been providing Menus to Restaurants since 1986 and the MAIN thing about trying to make money by Selling Ads on Menus is;

IT MUST BE A VERY POPULAR RESTAURANT
and
YOUR DESIGN MUST...STAND OUT!

Anyone can "design" a menu for a "greasy-spoon"....and...when you go out and try to get Advertisers to pay money for an Ad....you'll run into a brick wall! (MY experience)

Some yrs ago I found a terrific Graphic Designer who can WOW the "Popular" restaurants. Then, by offering Ad Space to businesses on THESE menus it's "Easy-Peasy"....WHY?

Because biz owners WANT to have their Ads ON ...."Popular" restaurant menus! The Diners in "Popular" restaurants have money and are looking for places to spend it!

As compared to "greasy spoons" where the diners are "struggling to make ends meet".

Thus....Ads are EASY to sell AND....Renew....on "Popular Restaurant Menus!".

Take a gander at the photo below!

Don Alm....sales guy
- Thanks
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neeralt

14 years ago

This is a very good business idea. I myself will try this in my community. Just one quick question, the ads, you just copy their business cards or you put a different ad? If different ad, do you design it yourself or the advertisers have to design themselves?

Thanks
2 replies

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MartinBuckley

14 years ago

neeralt,

I try to work my deals where I just have to scan and copy their business card into the menu, but some advertisers want a coupon or differnt type of ad, so I ask if they want to design it and provide it to me or if they want me to design it for them for a fee, so it all depends on the advertiser and what they want and what they are willing to pay for.

I hope this help,

Martin

Originally Posted by neeralt

This is a very good business idea. I myself will try this in my community. Just one quick question, the ads, you just copy their business cards or you put a different ad? If different ad, do you design it yourself or the advertisers have to design themselves?

Thanks

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MartinBuckley

13 years ago

neeralt,

I try to work my deals where I just have to scan and copy their business card into the menu, but some advertisers want a coupon or differnt type of ad, so I ask if they want to design it and provide it to me or if they want me to design it for them for a fee, so it all depends on the advertiser and what they want and what they are willing to pay for.

I hope this help,

Martin

Originally Posted by neeralt

This is a very good business idea. I myself will try this in my community. Just one quick question, the ads, you just copy their business cards or you put a different ad? If different ad, do you design it yourself or the advertisers have to design themselves?

Thanks

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PsycFa

14 years ago

I do not agree with the profitability of this idea; just my opinion. It might differ country-wise but here all the major restaurants that are worthy to get your biz ads in; all have properly designed menu done by professional designers.

Well i might be wrong or it might work in the US, UK. Having biz ads on your menu is the quickest way to decrease the value of your restaurant.

Just my two cents..

Thanks

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watsonovedades

14 years ago

Amazing ! thank you soo much for this

Thanks

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brik2500

13 years ago

CHEERS MARTIN!

Great post!

Brik

Thanks

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jvform

13 years ago

Great stuff here...I will look into some printing solutions to see if I can make this work.

Thanks
1 reply

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opalfx 13 years ago

i dont think this would work in LA's high end restaurants. this would be perfect for mom and pops or even diner. i think i've seen this where they put business cards and flyers underneath the glass on the table.
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Jason_V

13 years ago

These "business card ads" do absolutely nothing for the person who is advertising with you.

You are only making it harder for people who do have legitimate ways to help a business get them to do business with them, because they buy these types of ads, get no ROI from it, and then become extremely resistant to any form of marketing.

I'm surprised Claude hasn't jumped into this conversation yet.

I'm sure one of the selling points you bring up to the businesses to advertise with you is to "get their name out there."

I don't think that he'll mind if I quote some excerpts from his book: The Unfair Advantage Small Business Advertising Manual (Note, he's talking about business card ads in a paper, but it's the same thing for what you're proposing):

To Get Their Name Out:

Nobody cares about your name. They only care about what you can do for them. Our local newspaper has a page full of "business card" sized ads. All are from business owners wanting "to get their name out" I've never even heard of a sale being made from one of these "ads."

No customer has ever come into a store and said "I was reading the newspaper and saw a page with 50 ads on it. I enjoy just looking at every ad on the page. Your ad stood out because the name of your business was just so amazing, that I had to call and find out everything you have to offer."

From another section:

Don't do business card ads:

If you are on a page full of business card sized ads, you are wasting your money. Nobody but you will see your ad.

From yet another section:

Business card ads placed on walls, restaurant place mats, maps of the town. Cute, but there is no OFFER. They build no DEMAND.

All the above is from Claude Whitacre's book "The Unfair Advantage Small Business Advertising Manual"

You are simply lining your pockets, and making it harder for these businesses who advertise on these menus to trust anyone with marketing solutions that will work by using this "business model."

By the way, I already knew everything Claude had in his book. However, the way the content was laid out and the way he said it, was exactly on point. If you don't have it, would highly suggest you pick up a copy of it. The Kindle edition is extremely inexpensive in comparison to the value you receive.

Edit: I just now realized that this is an old post that got dug up. Doesn't matter, the above information still stands.

Thanks
1 reply

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CreekChub 13 years ago

Originally Posted by Jason_V

Edit: I just now realized that this is an old post that got dug up. Doesn't matter, the above information still stands.

Doesn't matter. Martin is a classic for bumping his own old threads. On occasion, he'll even bump his own previous bump, respond for the third time to a post from two years ago, etc. This crap serves no purpose, and as you mentioned, only turns small businesses off from worthwhile ideas with positive ROI. The sooner folks realize that, the better.

RIP Martin...
- Thanks
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