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Cold calling to build a list

by Aussieguy
5 replies
Question to those with experience at cold call selling:

What do you feel (educated guess) would be the repsonse rate if you were cold calling to offer a freebie (such as a free directory listing or to get your free business tips / marketing tips monthly newsletter), and all you required (obviously) were correct details (name, address, email address, best phone no. to talk to the person in charge etc).....
#build #calling #cold #list
  • Profile picture of the author Jason Kanigan
    About the same as actually talking to the "person in charge"...you're going to jump through the same hurdles.
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  • Profile picture of the author linebelowdigital
    I think that it's worth it if you already have a solid sales funnel in place. I had used this method to offer free website design services and an upsell to SEO. I had a VA making the phone calls which only required that the business owner provide an email at first. I was able to get a great response rate, so I can personally say that it's a good idea with a solid sales funnel in place.
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    • Profile picture of the author philhunter
      Seems like a lot of work to build a decent sized list, good luck to you if you try it though.
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  • Profile picture of the author gjabiz
    One is their perception...what value do they receive by turning over this information.

    Second is their reception. Timing plays a part, but also how you go about breaking their preoccupation goes a long way to their decision.

    IF you do any research and offer a specific for them...deal...your response rate will be much higher.

    Just walk in off the street with a general, every business gets it offer...and you'll spend a lot of money on new shoes...

    gjabiz
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    • Profile picture of the author David Miller
      Maybe it's the cynic in me but offering something for free just to get my foot in the door, be it in person or on the phone seems like it's not going to get me any closer to a sale than if I were to start off with the premise of letting them know I've got a product to offer and it's going to cost money!

      Needless to say, I'm not the only cynic out there. It's my feeling, actually more than a feeling, that a free offer is going to be viewed with as much skeptism and resistance as an offer to sell a product or service. Free offers would be met with, "what's the catch" and the prospect most likely waiting for the other shoe to drop.

      To me, this notion of "free" in the way it's usually presented here is just adding another step to the sales process.

      Now I'm not saying that what is being offered for free isn't of value, I'm only attempting to point out that if you have a product or service that is truly of value to a prospect, presenting it to them properly is enough of a "free service" in and of itself.
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