Mega Postcard - Direct Mail

44 replies
I Started a direct mail company a little over a year ago and in Brevard County Florida I have my circulation up to 80,000 Pieces a month. The front side of the mailer for each zone is sold through 2012, but I have back spaces available if anyone is interested in promoting something on there I can sell you some ad space.

you can see the mailer and media kit here Mega Postcard - Direct Mail Advertising.. Local coupons for restaurants, dry cleaners, auto, retail, grocery stores, insurance services and more. By mail or print online. - Mega Postcard - Direct Mail Advertising.. Local coupons for restaurants, dry

each zone is 10,000 homes so the pricing per home is

1/8 page - 3.5 cents/home
1/4 page - 6 cents/home
1/2 page - 11 cents/home

this is the largest piece in the mailbox and VERY effective piece
feel free to ask any questions you may have and try something new in 2012 for marketing your product

justin
#direct #mail #mega #postcard
  • Profile picture of the author rivulguy
    This sounds very interesting. What kinds of ads are you running on your cards currently?
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  • Profile picture of the author FormerWageSlave
    Are you using EDDM?
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    grrr...

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    • Profile picture of the author XponentSYS
      Originally Posted by FormerWageSlave View Post

      Are you using EDDM?
      Yes he is. He didn't tell me he is... but I can tell he is by the numbers.

      I know this because I do a very similar thing here on the west coast.

      We run 8 shared campaigns a month. That totals 80,000 homes mailed a month, servicing about 130 advertisers, give/take and my numbers (I use EDDM are almost IDENTICAL TO HIS.

      EDDM is a good thing. No other "local advertising medium" can even hold a candle to saturation mailings.
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  • I do my card mailing for $1700 for 10,000
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    • Profile picture of the author want2knowhow
      Originally Posted by prostarprofitsdotcom View Post

      I do my card mailing for $1700 for 10,000
      I'm sorry but I just had to giggle watching that video. Watching and listening to you being *drowned* out by the ocean was like the equivalent of Madonna being drowned out by MIA's action! Only difference between the two is...at least you can do a do over...

      P.S--Never compete with the ocean because it hates competition!
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    • Profile picture of the author Ihearttaters
      Originally Posted by prostarprofitsdotcom View Post

      I do my card mailing for $1700 for 10,000
      How do you manage that?
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      • Profile picture of the author XponentSYS
        Originally Posted by Ihearttaters View Post

        How do you manage that?
        EDDM :-) EDDM is zip code saturation. More information....
        https://eddm.usps.com/eddm/
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        • Profile picture of the author Ihearttaters
          Originally Posted by XponentSYS View Post

          EDDM :-) EDDM is zip code saturation. More information....
          https://eddm.usps.com/eddm/

          That doesn't explain how he is getting 10,000 postcards printed for $250. I'm guessing when he says he pays $1700 for mailing, he's referring to postage + mailing house fees only.
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          • Profile picture of the author want2knowhow
            Originally Posted by Ihearttaters View Post

            That doesn't explain how he is getting 10,000 postcards printed for $250. I'm guessing when he says he pays $1700 for mailing, he's referring to postage + mailing house fees only.


            Easy! Warrior member, Bob Ross teaches on this very subject!
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            • Profile picture of the author Ihearttaters
              Originally Posted by want2knowhow View Post



              Easy! Warrior member, Bob Ross teaches on this very subject!
              No, he doesn't. The way Bob Ross does it, the printing costs come to around $900, not $250.
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              • Profile picture of the author IMguy123
                Originally Posted by Ihearttaters View Post

                No, he doesn't. The way Bob Ross does it, the printing costs come to around $900, not $250.
                I believe you are getting prostarprofitsdotcom info mixed up with theturd (or OP).
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            • Profile picture of the author XponentSYS
              Originally Posted by want2knowhow View Post



              Easy! Warrior member, Bob Ross teaches on this very subject!
              Yes he does, and he is my mentor. :-) I've been around DRM for a while now, butcha never know it all!
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          • Profile picture of the author XponentSYS
            Originally Posted by Ihearttaters View Post

            That doesn't explain how he is getting 10,000 postcards printed for $250. I'm guessing when he says he pays $1700 for mailing, he's referring to postage + mailing house fees only.
            Numbers (per 10,000 - since we mail in routs of around that number)...

            EDDM: (Approx as numbers fluctuate) $1450.00

            Printing from Bob and my source: $952.00 per 10K

            Print and Mailing: $2402.00

            Now, for the receivables side....

            I've averaged the slot sales at $372.00/slot because that's what we're getting when they're all averaged together.

            That's okay, because the MINIMUM PRICE POINT we can sell at and STILL have a 35% profit margin is $308.17/spot. As long as we don't go down past that, we'll ALWAYS make a 35% profit. It took a few hours and spreadsheets with the accountant to figure that out.

            For now, lets keep it simple and just assume all 18 slots are going for the average of $372.00

            18 spots sold at $372.00/spot = $6696.00

            $6696.00 - $2402.00 = $4294.00 CampaignNet.

            It's campaign NET because we back out other costs such as "opportunity cost", office rent, overhead, company insurance, Car, etc. This isn't an accounting forum so I can't get into how all of that works, but the business IS profitable.

            After the expenses of the BUSINESS are deducted from the campaign NET of $4292.00, we're left with $2,000 to $3,000 in NET profit.

            Remember, this is per 10,000 mailed (one campaign).

            P.S.

            Please don't ask me to reveal the print source. That's included as a part of Bob's premium WSO so I am not at liberty to discuss it..
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            • Profile picture of the author stlcardsfan
              Originally Posted by XponentSYS View Post

              Numbers (per 10,000 - since we mail in routs of around that number)...

              EDDM: (Approx as numbers fluctuate) $1450.00

              Printing from Bob and my source: $952.00 per 10K

              Print and Mailing: $2402.00

              Now, for the receivables side....

              I've averaged the slot sales at $372.00/slot because that's what we're getting when they're all averaged together.

              That's okay, because the MINIMUM PRICE POINT we can sell at and STILL have a 35% profit margin is $308.17/spot. As long as we don't go down past that, we'll ALWAYS make a 35% profit. It took a few hours and spreadsheets with the accountant to figure that out.

              For now, lets keep it simple and just assume all 18 slots are going for the average of $372.00

              18 spots sold at $372.00/spot = $6696.00

              $6696.00 - $2402.00 = $4294.00 CampaignNet.

              It's campaign NET because we back out other costs such as "opportunity cost", office rent, overhead, company insurance, Car, etc. This isn't an accounting forum so I can't get into how all of that works, but the business IS profitable.

              After the expenses of the BUSINESS are deducted from the campaign NET of $4292.00, we're left with $2,000 to $3,000 in NET profit.

              Remember, this is per 10,000 mailed (one campaign).

              P.S.

              Please don't ask me to reveal the print source. That's included as a part of Bob's premium WSO so I am not at liberty to discuss it..
              I just wanted to say thanks for your information.

              I'm getting my card mocked up today. I was going to go with $295 a slot, but since I saw your numbers I feel comfortable with a higher price point now. I know Money Mailer here charges $390 for a one time shot to 10,000 homes and Valpak is $250. World of difference.

              Can you tell me how long it took you to fill one zone? I was going to print off the current money mailer and valpak coupons off first in a zone I want to target and hit those businesses first.

              I hope to get 2 zones for March for a Mid April Mailing.

              Thank you for your time.
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              • Profile picture of the author XponentSYS
                Originally Posted by StlDon View Post

                Can you tell me how long it took you to fill one zone? I was going to print off the current money mailer and valpak coupons off first in a zone I want to target and hit those businesses first.

                I hope to get 2 zones for March for a Mid April Mailing.

                Thank you for your time.
                2 weeks. Start by targeting those in your zone, but not in any mailers.
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            • Profile picture of the author Ant Cash
              What was your method for getting the clients to fill your adds?
              Thx for expounding on that...Ant
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          • Profile picture of the author XponentSYS
            Originally Posted by Ihearttaters View Post

            That doesn't explain how he is getting 10,000 postcards printed for $250. I'm guessing when he says he pays $1700 for mailing, he's referring to postage + mailing house fees only.
            I can tell you right now, he is NOT including printing. I think what he meant was the MAILING COST. We have to ASSUME that he isn't mailing 10k, perhaps instead, 12k perhaps. 11,700 would cost around that much.

            Since he never said he was mailing 10k, we should think smart and ASSUME this is the scenario because when we think about this between the lines, its the only thing that makes sense.

            And that's what I mean when I say his numbers look like mine.... MAILING ONLY... they do.

            Lets not get hung up on this.

            Go to an online printer like "GotPrint.Com (not my source) and then use that valuable EDDM link I posted to open a free account and run some numbers.

            Then put it all together and figure your profit.

            Better yet, look at MY numbers I just posted.
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        • Profile picture of the author charlier
          Interesting idea on building a list wonder how he chooses the zip code to start with.
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          • Profile picture of the author buddy7
            Originally Posted by charlier View Post

            Interesting idea on building a list wonder how he chooses the zip code to start with.
            Not sure what Justin is doing but paradoxically coupons seem to work better with mid and high income families and not so paradoxically with older people.
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    • Profile picture of the author sandalwood
      Originally Posted by prostarprofitsdotcom View Post

      I do my card mailing for $1700 for 10,000
      that must be printing cost. EDDM charges a minimum of 14.2 cents to mail so that alone is 1420 dollars. you also might be using a local - here they are called learning disabled - group to place them on door steps instead of mailing. this is great because their support foundation makes money to further support these people.

      otherwise I don't know how you can do the printing, sorting and mailing for only 1700 dollars. would like to know if you care to share.
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  • Profile picture of the author Mobile Tactics
    Can you tell us more about how you marketed it to business owners, and how you manage everything?
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  • Profile picture of the author gavinh1
    Banned
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    • Profile picture of the author nctom
      Originally Posted by gavinh1 View Post

      Hi everyone, new here but has anyone heard of this concept (buying businesses without your money)...good or bad? www.spifflist.com

      This has nothing to do with this subject. Try to stay on point or open up a new thread.
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  • Profile picture of the author stlcardsfan
    I don't see how he is really making much on this. He's paying 1450 in postage. If he is getting 10000 fliers for $250 I'd like to know the source.
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    • Profile picture of the author Ihearttaters
      He's still making a profit. He gets a minimum of $3950 from advertisers for each 10,000 mailing. If you figure $2700 for printing and postage, he makes a minimum of $1250 per 10,000 piece mailing. He says he does 80,000 per month, which comes to a minimum profit of $10,000 per month. Not bad.

      Originally Posted by StlDon View Post

      I don't see how he is really making much on this. He's paying 1450 in postage. If he is getting 10000 fliers for $250 I'd like to know the source.
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  • Profile picture of the author hazephase
    Can the printing be outsources ?
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  • Profile picture of the author flightrisk
    Are you out sourcing or do you do all of the ads your self?
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  • Profile picture of the author sabreena
    Hi,

    Great and interesting idea.... what ads are you running on card now?
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  • Profile picture of the author rolltide
    does the $952 include shipping to your house?
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  • Profile picture of the author Seantrepreneur
    I NEED to jump on the direct mail bandwagon! We've been killing it lately by just networking 24/7 and I'm certain that if we set up a solid direct mail campaign we could take our business to the next level. Plus, there are so many other ways you can use direct mail to make money other than just for your own services.

    @XponentSYS whats the WSO that you were talking about? I would be interested in checking that out.

    Thanks

    Sean
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  • Profile picture of the author rolltide
    XponentSYS- I am interested in your system as well
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  • Profile picture of the author printchesco
    Interesting concept. It seems that what a single postcard cannot do alone, can be done by sizing things upwards. This may be a bit counterproductive, though, seeing as you are deliberately bunching up your own brand with others, even if they are not within the same industry. A good weighing of the costs and benefits must be done first before anyone chooses the "mega postcards" over the traditional postcard.
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    • Profile picture of the author XponentSYS
      Originally Posted by printchesco View Post

      Interesting concept. It seems that what a single postcard cannot do alone, can be done by sizing things upwards. This may be a bit counterproductive, though, seeing as you are deliberately bunching up your own brand with others, even if they are not within the same industry. A good weighing of the costs and benefits must be done first before anyone chooses the "mega postcards" over the traditional postcard.
      Do both. Two different market segments. That's all I have to say for now, but I'll be back, LOL. For the time being, I'm more concerned with the god damn snow falling outside, and how that's gonna mess with my day, lol.
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  • Profile picture of the author terrystanley
    One of the best things about the Bob Ross program is that he provides very personal coaching along the way. He's the real deal.
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  • Profile picture of the author Tsarina
    Just got the WSO from Bob icluding the coaching. I would be interested to talk/chat/skype with others starting or already doing same. it's always more fun together
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  • Profile picture of the author BIG DEALS
    I see you are using UPS looking at one of your cards on your twitter page. What kind of deal are you getting?

    They seem to be expensive.
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  • Profile picture of the author cruisinman
    We can get 10,000 - 12x9 Post Cards 14pt. C2S card stock - full color both sides coated for $922 + shipping. Spend an extra $60 and have the cards shrink wrapped into bundles of 50 - it's worth it . . .

    We charge just $199 for a business to run on 5,000 cards for a 2.25 x 3.25 ad space - we use a 7 x 15 card - Printing = $500 + shipping. If the client "picks up" the ad on the next run - they only pay $149. We direct mail 4,000 of them and handout / consumer pickup the other 1,000 cards. Postage = $640.

    Gross Profit per 5,000 Cards is a little over $2,000 per run. ( about $1800 if all @ $149)

    EDDM made it all possible.
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    • Profile picture of the author ivanela33
      Originally Posted by cruisinman View Post

      We can get 10,000 - 12x9 Post Cards 14pt. C2S card stock - full color both sides coated for $922 + shipping. Spend an extra $60 and have the cards shrink wrapped into bundles of 50 - it's worth it . . .

      We charge just $199 for a business to run on 5,000 cards for a 2.25 x 3.25 ad space - we use a 7 x 15 card - Printing = $500 + shipping. If the client "picks up" the ad on the next run - they only pay $149. We direct mail 4,000 of them and handout / consumer pickup the other 1,000 cards. Postage = $640.

      Gross Profit per 5,000 Cards is a little over $2,000 per run. ( about $1800 if all @ $149)

      EDDM made it all possible.

      Are you using 16 businesses? If printing is 500 (plus shipping), EDDM is .16 x 4000 for a total of $1140 (not counting shipping, graphic work etc.).

      16 @ $149 = $2384..... $2384 - $1140 = $1244

      How do you profit $1800 when all businesses pay $149?
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      • Profile picture of the author cruisinman
        22 ads - 12 on one side - 10 on the other + header for our info and postal info.



        Originally Posted by ivanela33 View Post

        Are you using 16 businesses? If printing is 500 (plus shipping), EDDM is .16 x 4000 for a total of $1140 (not counting shipping, graphic work etc.).

        16 @ $149 = $2384..... $2384 - $1140 = $1244

        How do you profit $1800 when all businesses pay $149?
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  • Profile picture of the author TeamBringIt
    Op just started this thread, to get views for his website. So much for him answering any questions.
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    • Profile picture of the author cruisinman
      He charges to much anyway.

      I imagine the reason most of those originally excited about this concept aren't running cards anymore is because they priced themselves out of the market.

      Hard to justify almost $500 for a small ad to 10k homes in this economy.

      We can send 5k 8.5x11 cards to 5k homes for $1699 for a single business or $899 each for 2 businesses or $499 each for 4 businesses if they wanna ride together.


      Originally Posted by TeamBringIt View Post

      Op just started this thread, to get views for his website. So much for him answering any questions.
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  • I'll definitely check it out.
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