Another Good Sign - Good Gift Card Idea for your clients...
The brilliance of this sign is in the fact that not too many would buy a $50 gift certificate but if it means something for me (people love shopping for themselves as much as others on xmas), I might spend a bit more!
Part of my ongoing search for good marketing ideas...Boston pizza is owned by an ex-canadian mountie/professional wrestler/dragon (not kidding)! These road signs are popping up all over town by the way and the companies that provide them are a joke! Tons of opportunity for smart marketers.
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