The usual downsides of direct email marketing is:
-It can be time consuming
-It can become intrusive
But when done right, these two negatives can be turned into positives and I am about to show you how I do it without spending ANY time on it whatsoever.
Firstly, I outsource the entire project for someone who literally costs me under $2 per day. When you think I can close a $200/month deal per day doing this that cost is NOTHING.
I firstly found a cheap worker on oDesk who charged $2 per hour. I set him up with an email address from my main domain (firstname.lastname@example.org) and then sent him an email template and some instructions.
The instructions went as follows:
1. Here is a list of 500 cities in my country, here is a list of 10 professions I want to target.
2. Can you search in random order in Google the format "[city] [profession]". Choose a new one each day.
3. Pick 50 websites in the results to contact who may require SEO. If they have an email address send an email there and record the email addresses in a spreadsheet, if they only have a contact box use that instead and mention it in your spreadsheet.
4. Here is the email I want you to send to each client, Place their name and their business name in the appropriate spaces:
Hi [CONTACT NAME],I found your [COMPANY NAME] site in Google and would like to work with you.I run a successful SEO business based in West Sydney and would love to knowwhether you would be interested in reselling our services to your website customers?We can offer you reseller pricing on your own site if you are interested.Let me know your thoughts and I will shoot you through some more info.Kind Regards,
Just 50 emails per day gets me anywhere from 5-10 INTERESTED prospects per day, and I close at least one per day! I might get a few polite "no thanks" but have only once got a negative email.
I honestly did not expect this method to work so well, but it does, and it costs nothing, and take no time to manage (other than replying to interested prospects of course).
Not only do I get business from them, I am often able to multiply this through providing reseller plans for their own clients.
There's a full time income for you
Of course nothing beats direct website visits through SEO, but I hope this helps for you