Thought I'd share with you all an idea I had that will get you paid, just for being cool and giving away free information.
Not only will can you be handsomely compensated for talking, but because people will be coming to you through one of their most TRUSTED LOCAL SOURCES - it's going to be an obvious decision for businesses to start working with you. Hello new clients!
Did I mention you won't even have to leave your house or office to do this? And that it can easily bring in $10,000 a month?
This will work with just about any offline service you're selling, but for this example I'll keep it simple and stick with SEO.
Here's what you're going to do...
1) Get a list every Chamber of Commerce you can find. (That's the trusted local source I mentioned.)
2) Create your webinar giving away EVERYTHING you know about SEO... and make it very simple, regular business owners don't know what backlinks are.
3) Start contacting Big Businesses... I'm talking Best Buy, Verizon, Xerox, etc (any large company who target small businesses). And I don't mean your local store - I mean corporate headquarters.
Believe it or not, they WILL take your call about this...
You might have to start with the PR person (they're always the easiest to get a hold of) and work your way up the ladder to the VP of Marketing or the person in charge of Sponsorships (sometimes their title is VP of Sponsorships).
And here's the idea you're going to pitch them:
Start off a WIIFM (What's In It For Me) statement that puts you and the corporate person on the same page... Something like:
"I see from your ad in ____ (or your commercial on some business channel) you're trying to reach small businesses! I am too, and I've got a way we can both reach them. It will require no work on your part." (Big Business loves to get benefits without having to put in any of their own human resources.)
Then what you're going to pitch to the business is your webinar about SEO.
You explain on the title page of your webinar (first slide) it will say " Big Company Presents...." (Your webinar).
Then on every page of the webinar, in the corner you'll have a small version of their logo. (If you can think of other ways to mention the Big Business include them here.)
You explain to them that you'll be presenting this webinar for free too dozens (if not hundreds) of chambers of commerce across the country; starting specifically with the biggest areas like NYC, Boston, Chicago, etc... and most of those groups will likely be able to put 300 - 600 small business owners and decision makers on your webinar.
At this point the lights will start going off in the VP's mind!
These big corporate guys get branding. They understand affinity. And they know why it's beneficial for them to be seen as doing something nice and good for their target audience... Because it will come back to them in SALES.
Why else do you think they donate gobs of money to SCORE and other small business related non-profits?
Or why they pay obscene amounts to have a sticker on a car that just goes in circles (NASCAR)?
Because each of those represent a different target market and they know when people see it - they get mind share in that person. And the more a person sees their brand, the more they'll think to shop there!
4) Contact each Chamer of Commerce and say - you're (insert your name here) and you're working with (Some big company) to put on FREE webinars for small business owners.
You explain you'll be teaching how small businesses can bring in more customers through SEO and you'll be giving a step by step presentation on how to do it... If they're still stand-offish at this point, explain there be no pitch at the end and remind them it's free. All the Chamber has to do is email their members and have them sign up on your webinar registration page.
5) Give the presentation to the Chambers you book and at the end, instead of having a pitch for your services, you simply say " If you've got any more questions about this you can contact me at...."
Done and done!
Get it? I know that was short but I hope it's got your mind working.
You're being a cool expert who gives away great information.
The audience learns a lot for free and now can call you if they need additional consulting.
And the Big Business who was smart enough to work with you gets TONS of affinity and goodwill with a target market who spends.
But now I'm sure you're wondering about the bottomline.... how much can you charge a big business to be the sponsor of the webinar?
That's totally dependant on your negotiating skills but if you do 2 webinars a week at 1 hour each $10,000 a month doesn't seam unreasonable.
In fact, what I would do, is get some info from large Chambers of Commerce. They all have packets they give out to entice new members... Those packets will tell you things like the average size of the companies in their Chamber. The average sales volume of those companies. How many decision makers attend Chamber meetings.... That's all leverage you can present to the Big Business as reason why they should give you a LARGE "sponsorship".
It's not about how much it costs you to put on these webinars (and a lot of companies will say "Sure, you put it on, we'll pay your expenses"). It's about the marketing value they're getting.
Don't forget. Big Businesses will pay $15,000 just for lanyards that get worn at 300 person events. They do it because they know the marketing value is there.
OK, that's the quick and dirty version of this plan...I hope you see the potential in it.
Admittedly, it's just an idea, and I'm so busy in my business I won't be doing this anytime soon.
I hope this gives you some ideas of what's possible in the sponsorship world. (If you want to learn more check out Brendan Buchard - his stuff is amazing.)
But I especially hope someone actually does this! I've been a part of a few different sponsorship deals, and they're surprisingly easy to do... it's just most people don't have the balls to actually do it.