Which not commonly discussed industries are highly paid? Site rental model related

Well I used an extreme to be sure. What I was trying to point out was that the Basement waterproofing might make $150k a year off of webtraffic, but a computer repair business might make $150k a year as well because the traffic is order of magnitude's higher. So you can't just look at the transaction value, it's a lot more detailed than that. In fact I'd argue that the computer repair business is more likely to be the more profitable in the long run.

Ok, keeping on with that same analogy. A basement waterproofing company might make $50k per transaction and get 3 transactions a year off of the internet. But these are one off sales, once you get your basement waterproofed what are the chances you'll be a repeat customer? So they could conceivably receive $150k a year forever.

However with something like computer repair, provide good service and put an active referral system into place and that $150k a year you make in the first year is likely to bring you $250-300k in the second year. And even more by year three.

So the problem is if you look at just transaction value you'd be missing out on the potential of the niche.

There are 1.5M searches for computer repair monthly, and 110,000 searches for basement waterproofing. So almost 15 to 1 in traffic. You also have to consider the old standby's in internet marketing, where are the consumers in the buying cycle. My gut and years of experience tells me that most of the searches for computer repair are looking for a service, while many of the searches for basement waterproofing might be looking for a product. Make sense? So chances are the consumers are closer to handing you cash for computer repairs.

Make sense?

So you have to consider more than just transaction value it's really a combination of all of the following.

• transaction value
• traffic
• lifetime value
• repeat potential
• buying cycle
• consumer tendencies(i.e. some niches like "computer repair" they priceshop, dentistry they don't
• are transactions initiated because of the internet(explained below)

At least that has been my experience.

Oh and one last thing, I have a client in the architectural interior design field, and they have a very large transaction value around $100k, yet almost no business comes from the internet so being #1 is of very little use to them. They design basically clubhouses for apartment complexes, it's all word of mouth. It's a $15M a year company. They need a website, but it's kind of irrelevant in the grand scheme of how they acquire business. So yes high transaction value, internet presence close to worthless.

Marcos