Introducing Offline Car Advertising.
As we all know offline advertising is very expensive... Billboards cost hundreds and are fixed, and the mobile advertising boards are running into the thousands for a few days - Outdoor Advertising Sales Hire - Ad Vans
What about advertising on cars... not your own but members of public.
I have yet to find a company doing it!
The advantages are obvious.
1. An average car travels around 10,000 miles a year or 833 miles a month.
2. Adverts are not in a fixed location.
3. Price is greatly reduced.
4. Discounts for more cars.
5. Can target local customers in a certain town with special offers.
How would it work?
Place an advertisement in the local newspaper offering "make an extra income by driving around". Also in the advert offer "Get extra customers using our unique advertising model".
Once you have an advertiser onboard you tell them the dimensions of the ads available on the cars.. they submit the design to you and you get the car booked in at a local printers for them to apply the adverts.
You take photos of the adverts on the car and the company pay you 6 months upfront. For that you guarantee them that the ads will be inplace on the car for 6 months - if not they get another 6 months free on a different car.
How do you verify this?
Each month before paying the client who owns the car they need to submit a photo of their car with the adverts still attached.
You then send this to the company to show them the ad is still on the car.
You could have different prices for different size ads, but I think firstly to keep it simple it would be better to just have 1 - the rear window.
You would pay the client who owns the car £25 per month. You would charge the company £50 per month per car.
5 cars = £175 profit per month.
10 cars = £150 profit per month.
50 cars = £1750 profit per month.
Now remember these are 6 month contracts so:
5 cars = £1,050 profit
10 cars = £2,100 profit
50 cars = £10,500 profit.
Setting up so the company pay you upfront means that no real capital is required upfront - and in a large city I believe it would be very feasible for you to set up 50 cars and even more!
Please give your feedback on the above plan