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Auto Dialer Close Rate

by wings2341
8 replies
If I am using an autodialer for my bizz and I have someone calling 1600 people a day, 200 per hour 8 hours. What is an expected close ratio? If the autodialer only reaches so many people isn't it a little unwarranted to expect a 1% close rate on 1600? Should I assume a 1% rate of a lesser number?
#auto #close #dialer #rate
  • Profile picture of the author dsprank
    There are far too many variables to be able to tell you what type of closing rate that you should have. You have not given any information as to what you are selling, if you are just trying to set appointments, if you are looking at medium sized corporations, or small mom and pop stores.

    It is also going to depend on your skill levels as well. If you are just starting out cold calling, you will need to get adjusted to the learning curve. On the other hand if you are an old pro on the phones, your closing ratio could be four or five times higher than the new guy just starting out.

    If you are the new guy, keep at it and you will eventually be an old pro that can make money anytime you want.
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  • Profile picture of the author bob ross
    Good luck finding a telemarketer to call for 8 hours. two four hour shifts are possible but seriously that's a lot of work and will burn people out pretty hard.

    Your results will depend on what you're selling. Are you selling a product right there over the phone or setting up an appointment? Are you selling products or a service? How much is whatever you're trying to sell cost? Who are you calling, is it targeted?

    As an extreme example... if you're trying to close people on buying a private learjet and you're calling random people, you won't have any response rate.

    If you're calling pet owners with dogs that love bacon and you're selling bacon flavored doggie treats, you'll likely get a ton of sales.
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    • Profile picture of the author wings2341
      I would be using inexpereienced telemarkerters that are using lists generated by a lead generator. Cold leads. Inexpereinced Telmarketers. Selling Mobile Websites ( still have to test the price im thinking 500 plus 10 a month). I will be able to keep track of there calls via the stats on the autodialer. If I pay these guys salaries they better be slamming phones!

      Thanks for any input. I'm basically trying to figure out if its acceptable to project itleast 2 sales per day per salesman once there trained. Out of 1600 numbers wil they be able to hit 2 "laydowns" or easy sales. I am trying to create my projections based off of minimums. In addition do you think 1% would be approaching the high end if these are cold cold leads.

      Thanks
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      • Profile picture of the author dsprank
        Originally Posted by wings2341 View Post

        I would be using inexpereienced telemarkerters that are using lists generated by a lead generator. Cold leads. Inexpereinced Telmarketers. Selling Mobile Websites ( still have to test the price im thinking 500 plus 10 a month). I will be able to keep track of there calls via the stats on the autodialer. If I pay these guys salaries they better be slamming phones!

        Thanks for any input. I'm basically trying to figure out if its acceptable to project itleast 2 sales per day per salesman once there trained. Out of 1600 numbers wil they be able to hit 2 "laydowns" or easy sales. I am trying to create my projections based off of minimums. In addition do you think 1% would be approaching the high end if these are cold cold leads.

        Thanks
        How are you going to train these inexperienced sales people without some experience. I do not see any good coming. You will need to get good at the phones so that you can show them how to do it, or otherwise you will have to hire a sales manager that has proven themselves. Otherwise you are throwing your money in the toilet.

        I am sorry if this seems harsh, but it will be less harsh coming from me than your checkbook.
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        • Profile picture of the author wings2341
          Thanks for your comments. They aren't harsh at all that's what the forum is here for. I have a trained sales manager with 2 degrees and years of experience on training salesman. However he is more famialr with a more elongnated sales process, not the wham bam thank you mam kind of stuff. That being said I was just trying to get an idea of the numbers.

          Thanks
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          • Profile picture of the author dialtel
            The answer you are looking for is found by examining the metrics after the fact.
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  • Profile picture of the author prostarprofitsdotcom
    I personally would only use this as a way to follow up but I do know people who are successful with it.

    If you have a good message and target the right people you should do very good.

    Respectfully,
    Chris Brown
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  • Profile picture of the author Mwind076
    Originally Posted by wings2341 View Post

    If I am using an autodialer for my bizz and I have someone calling 1600 people a day, 200 per hour 8 hours. What is an expected close ratio? If the autodialer only reaches so many people isn't it a little unwarranted to expect a 1% close rate on 1600? Should I assume a 1% rate of a lesser number?
    Since you stated it's ok to be a little harsh...this is coming from an experienced TM/Appointment Setter.

    There is no PHYSICAL way for someone to call 200 people per hour. Ok, let me rephrase. An autodialer can DIAL 200 people per hour, which breaks down to 50 calls per 15 minutes, which is about 15 to 20 seconds per call. That's great numbers if you are only in a race to see who can dial the most numbers...however, if you want them to talk to potential customers and sell or book appointments, they will NEVER be near the 200 calls per hour netting you 1600 calls in 8 hours.

    My calling "rate" is anywhere from 25-50 calls per hour. I do not use a dialer, because I know what I'm doing and don't have to be monitored. My work speaks for itself. If I am near the 50 calls per hour range, I am not doing you a bit of good as I am getting no one on the phone to talk to. If I am in the 25-30 range, you are getting sales and appointments.

    As for your thought that you can hire untrained TM's and have your "trained sales manager" train them is not going to work. He is not a telemarketer or trained on calling and has no idea what they are up against. On top of that, telemarketers and salespeople are two different things and should be trained or experiences as such. Your business plan needs some tweaking or you are going to be doomed before you even start.

    One more thing...expecting that you can "monitor" untrained people and get any of the numbers you started with is insane. Do yourself a favor, hire someone that knows what they are doing to make appts for you or your salesperson, and YOU handle the sales.

    Too many people think they can manage callers and have no idea what they are doing. Those people become hawks looking over the shoulder of someone that cannot do their job. It's the blind leading the blind and you will see no benefit.
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