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What orange means to you

by prostarprofitsdotcom
24 replies
Many of the buy now buttons are in the color orange. Paypal for year used the color orange as their buy now buttons.

The Cheskin firm has found that when you use the color orange in your prices people view you as more affordable.

Respectfully,
Chris Brown
#means #orange
  • Profile picture of the author Riggs
    Convicted scam artists wearing orange jumpsuits and breaking out of prison to scam some more.

    And sometimes ginger people...
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    • Profile picture of the author prostarprofitsdotcom
      LOL, I guess that true of orange too
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      • Profile picture of the author Ltespd
        I think of Autumn, Pumpkin pie and Thanksgiving.
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  • Profile picture of the author iAmNameLess
    I think red increases conversions... blue makes them view you as more of an authority. I think orange gives people a sense of worry and anxiety. I wouldn't be surprised if that were true though, there are a lot of different thoughts on colors in marketing.
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    • Profile picture of the author jiyaadnaeem
      I think of Orange and I think of energy. This may be because I picture either vitamin C, or the nickelodeon logo from back in the day!
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    • Profile picture of the author prostarprofitsdotcom
      Originally Posted by iAmNameLess View Post

      I think red increases conversions... blue makes them view you as more of an authority. I think orange gives people a sense of worry and anxiety. I wouldn't be surprised if that were true though, there are a lot of different thoughts on colors in marketing.
      Very true, all of us as successful marketer know we need to test before we do anything. I only start the research I have found.

      Check out Louis Cheskins "Why People Buy"

      Which states:
      If you use the color blue this increase sales 11-15%
      With orange people feel you are more affordable
      Using a crest as you company logo build trust
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  • Profile picture of the author Intermission
    It just happens to be my favorite color and without realizing it, when designing one of my own sites, I tend to choose colors from the orange pallette every time ...

    On other sites I have noticed the orange usually stands out because it isn't an otherwise commonly used color.
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    • Profile picture of the author kirbymarketingconcierge
      I just did a sales script and highlighted tone, how to say it, etc.., with colors of the words and sentences.

      from searching online, I found these (below) were consistent (but not much real research on "color wavelength to brain state" influence):

      Orange - Physical Security & Comfort
      Red- physical courage, taking risks, stimulation
      blue- calming
      black - authority,power, strength
      purple - respect
      pink - love
      green - peace of mind, balance
      yellow -happiness

      may the colors be with you
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      • Profile picture of the author prostarprofitsdotcom
        Originally Posted by kirbymarketingconcierge View Post

        I just did a sales script and highlighted tone, how to say it, etc.., with colors of the words and sentences.

        from searching online, I found these (below) were consistent (but not much real research on "color wavelength to brain state" influence):

        Orange - Physical Security & Comfort
        Red- physical courage, taking risks, stimulation
        blue- calming
        black - authority,power, strength
        purple - respect
        pink - love
        green - peace of mind, balance
        yellow -happiness

        may the colors be with you
        Thanks for the feed back =)
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        • Profile picture of the author Jerry McGough
          I would think orange conveys caution and/or warning.
          That's how it's primarily used....
          I'm a sign maker though.....I probably notice that use more.
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          • Profile picture of the author David Miller
            I'm allergic to citrus. Just sayin'
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            The big lesson in life, baby, is never be scared of anyone or anything.
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            • Profile picture of the author somacorellc
              Originally Posted by David Miller View Post

              I'm allergic to citrus. Just sayin'
              Don't be so meloncholy.
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              Web Design Columbia SC
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            • Profile picture of the author kirbymarketingconcierge
              Originally Posted by David Miller View Post

              I'm allergic to citrus. Just sayin'
              Ironically "old blue eyes" didn't wear brown suits I think.

              IBM - the Big Blue

              you walk into a clothing store. who has more credibility.
              A salesmen in a brown suit ...or a blue or black one????

              could be how much to.

              blue is to be calm, but too much and you can get depressed.

              it is important but not crucial to consider since were all here
              focused on the "color of money".
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              • Profile picture of the author 512 Designs
                I think you guys are putting way too much thought into this and Paypal uses orange because it's easier to find on your screen.

                Mike
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                • Profile picture of the author kirbymarketingconcierge
                  Originally Posted by 512 Designs View Post

                  I think you guys are putting way too much thought into this and Paypal uses orange because it's easier to find on your screen.

                  Mike
                  What! now I'm seeing Red!!

                  can't I guy over think with Psychobabble.

                  maybe your green with envy!???
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                  • Profile picture of the author 512 Designs
                    Originally Posted by kirbymarketingconcierge View Post

                    What! now I'm seeing Red!!

                    can't I guy over think with Psychobabble.

                    maybe your green with envy!???
                    You can say I'm green with envy....just don't call me a yellow belly. :p

                    Mike
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  • Profile picture of the author reactiontm
    [The Cheskin firm has found that when you use the color orange in your prices people view you as more affordable. ]

    And were these actual buyers or focus group types?

    They were buying a product, or a service?

    A product, or a brand?

    At what price point?

    Yeah, I gues I'll go EXCLUSIVELY with orange.
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    • Profile picture of the author prostarprofitsdotcom
      Originally Posted by reactiontm View Post

      [The Cheskin firm has found that when you use the color orange in your prices people view you as more affordable. ]

      And were these actual buyers or focus group types?

      They were buying a product, or a service?

      A product, or a brand?

      At what price point?

      Yeah, I gues I'll go EXCLUSIVELY with orange.
      These were people who bought many focus groups you can only find what is conscious they wanted to know the subconscious.
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  • Profile picture of the author terip
    I think it just depends on the layout of the website and the compatibility of the colors. Just saying.
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  • Profile picture of the author Krisz Rokk
    Orange = colour of my favourite soccer team, The Netherlands
    GfK - Europe's No. 1 market research company uses orange GfK Group

    This is what I found on wikipedia about the colour orange:
    1) Web colour orange, defined as FFA500, is the only named colour defined in CSS that is not also defined in HTML 4.01.
    2) The complementary colour of orange is blue.
    3) In the United States and Canada, orange regalia is associated with the field of engineering.
    4) Orange can also be associated with colleges.
    5) In the sport of baseball some foul poles are orange, but only one in Major League Baseball, belonging to the New York Mets at their home ballpark Citi Field (and previously, Shea Stadium). 6) Orange is a team colour for a number of professional sports teams.
    7) The saffron stripe in the flag of India signifies courage, sacrifice and the spirit of renunciation.
    8) Orange is the national colour of the Netherlands
    etc.
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  • Profile picture of the author Green Diamond
    Orange means attentions!
    In a psychology book I have red about that.
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  • Profile picture of the author tryinhere
    I am surprised no one has mentioned orange = the 1970's

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  • Profile picture of the author cpadualcore
    Orange seems like a buyer's color just as number 7 is praised as buyers digit, lol.

    personally, I have more tendency to click the order button if its in orange color. no idea why
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  • Profile picture of the author ronaldmd
    This thread makes me curious and makes me want to test the difference. I'll test using the same product and the same sales page with different buy now button color. After quite some time, I'll count the average earning of each buy now button color. Wish me luck!
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