Driver Love
On the Northern Trust Open (still Los Angeles Open for old codgers like me) golf tournament broadcast TaylorMade is running a promotion called DriverLove.
Whenever you see a player with a heart on his hat you can text a certain number code to DRIVERLOVE and you are entered to win a set of golf clubs.
I found this story on Mashable:
Golf, Meet Social Media: PGA Tour Gets First Branded Hashtag
Quote: "At the Northern Trust Open this week, golfers sponsored by the TaylorMade brand are sporting hats emblazoned with the Twitter hashtag #driverlove. The hashtag references TaylorMade’s larger campaign that plays off the special connection that some players feel with their clubs. It appears to be the first time a hashtag or explicit social media reference has appeared on PGA Tour golfers or playing surfaces."
Maybe you could swipe this idea for a restaurant or other client somehow.
Minus the national TV coverage of course.
Whenever you see a player with a heart on his hat you can text a certain number code to DRIVERLOVE and you are entered to win a set of golf clubs.
I found this story on Mashable:
Golf, Meet Social Media: PGA Tour Gets First Branded Hashtag
Quote: "At the Northern Trust Open this week, golfers sponsored by the TaylorMade brand are sporting hats emblazoned with the Twitter hashtag #driverlove. The hashtag references TaylorMade’s larger campaign that plays off the special connection that some players feel with their clubs. It appears to be the first time a hashtag or explicit social media reference has appeared on PGA Tour golfers or playing surfaces."
Maybe you could swipe this idea for a restaurant or other client somehow.
Minus the national TV coverage of course.
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