26 {{ upvoteCount | shortNum }}
26 {{ upvoteCount | shortNum }}

Why is it...

by rambo9600
21 replies
A man wakes up after sleeping

under an ADVERTISED blanket

on an ADVERTISED mattress

and pulls off ADVERTISED pajamas

bathes in an ADVERTISED shower

shaves with an ADVERTISED razor

brushes his teeth with ADVERTISED toothpaste

washes with ADVERTISED soap

puts on ADVERTISED clothes

drinks a cup of ADVERTISED coffee

drives to work in an ADVERTISED car

and then refuses to ADVERTISE his own business believing it doesn't work?

Later if the business is failing he ADVERTISES it for Sale?

Why is IT?

Found that quote in my church bulletin, lol.

I've met some ignorant business owners in my time!
  • Profile picture of the author racso316
    To quote Michael E. Gerber:

    "The typical small business owner is only 10 percent Entrepreneur, 20 percent Manager, and 70 percent Technician."

    The Technician is the doer. He's always working IN his business and not ON it.
    {{ DiscussionBoard.errors[5653856].message }}
  • Profile picture of the author sureshtechendeavour
    I didnt understand this.After sometime i will concentrate here.Thank you.
    {{ DiscussionBoard.errors[5654383].message }}
  • Profile picture of the author RobbieT
    Once it's made it's gotta be sold and that's where the advertising kicks in.

    Advertising is marketing and that's what we do, isn't it?

    Take good care of those that you love.

    Robbie T
    Signature
    learn how to Make Money From The Web

    Follow my Journey to make an extra $40 or $400 per week each week and TOP UP YOUR WEEKLY INCOME

    Check it out here - Make Money From The Web
    {{ DiscussionBoard.errors[5654462].message }}
    • Profile picture of the author AndrewCavanagh
      Usually it's because he's done some advertising and hasn't seen any results from it.

      If you're a direct response marketer...someone who focuses on bringing in real sales from any marketing you do...then many businesses will get excited about that because it's a world apart from the usual advertising agency talking about "branding" and "image".

      They just want to make more money than they spend on their marketing.

      It ain't rocket science and if you can do that for them they will love you for it.

      Kindest regards,
      Andrew Cavanagh
      Signature
      Old School Copy Like This Is BACK & Converting Like Crazy!
      {{ DiscussionBoard.errors[5655132].message }}
      • Profile picture of the author bob ross
        There are some great points above from other posters.

        Some reasons that I've found businesses to not want to advertiser are:
        • Poor results in the past
        • Afraid to spend money on something they don't know will work
        • Feel they can't stack up to the competitors ads
        • Convinced that everyone knows they are there anyways
        • Think advertising isn't relevant to their product/services

        I hear the objection "we don't need to advertise, we've been here X years", a lot. So many small business owners (particularly the stubborn ones that have been around) think that advertising just means letting people know that you're around.

        They simply don't understand that advertising can actually be used to get people off their butts and into their store more often, or to draw in people from their competitors.

        It's our jobs to educate them and show them that it's about a whole lot more than "letting people know you're out there".
        Signature
        {{ DiscussionBoard.errors[5655240].message }}
      • Profile picture of the author rambo9600
        Originally Posted by AndrewCavanagh View Post

        Usually it's because he's done some advertising and hasn't seen any results from it.

        If you're a direct response marketer...someone who focuses on bringing in real sales from any marketing you do...then many businesses will get excited about that because it's a world apart from the usual advertising agency talking about "branding" and "image".

        They just want to make more money than they spend on their marketing.

        It ain't rocket science and if you can do that for them they will love you for it.

        Kindest regards,
        Andrew Cavanagh
        I see that a lot.

        Owner: "Yeah, I did advertising before, didn't work. Wasted $1,000 didn't get one call, never doing it again." :rolleyes:

        Me: Can you tell me about your previous advertising campaign Mr NumbNuts?

        Did you have an Irresistible Offer?

        What about a Deadline for your offer you Idiot?

        Did you Target the right prospect, you friggin Loser?

        Owner: I don't remember what I did, I'm an idiot. All I know is advertising & marketing is BS.
        {{ DiscussionBoard.errors[5659228].message }}
        • Profile picture of the author iAmNameLess
          Originally Posted by rambo9600 View Post

          I see that a lot.

          Owner: "Yeah, I did advertising before, didn't work. Wasted $1,000 didn't get one call, never doing it again." :rolleyes:

          Me: Can you tell me about your previous advertising campaign Mr NumbNuts?

          Did you have an Irresistible Offer?

          What about a Deadline for your offer you Idiot?

          Did you Target the right prospect, you friggin Loser?

          Owner: I don't remember what I did, I'm an idiot. All I know is advertising & marketing is BS.
          This post made my weekend. LOL!

          If only that conversation happened and was recorded with Mr. NumbNuts
          Signature
          {{ DiscussionBoard.errors[5659271].message }}
        • Profile picture of the author AndrewCavanagh
          Originally Posted by rambo9600 View Post

          Owner: "Yeah, I did advertising before, didn't work. Wasted $1,000 didn't get one call, never doing it again." :rolleyes:

          Me: Can you tell me about your previous advertising campaign Mr NumbNuts?

          Did you have an Irresistible Offer?

          What about a Deadline for your offer you Idiot?

          Did you Target the right prospect, you friggin Loser?

          Owner: I don't remember what I did, I'm an idiot. All I know is advertising & marketing is BS.


          If you think about your prospects as idiots and losers then you shouldn't really be talking to them at all.

          These are business owners who have invested huge sums of money and time in their venture.

          They deserve your respect.

          Yes they may be poorly educated about marketing and have some crazy ideas and opinions.

          But if they were marketing geniuses then they wouldn't need you so you wouldn't have a business.

          Instead of taking the negative view that you're talking to an idiot or a loser you should be thinking "how can I get this person from the mental and emotional state they're in to the mental and emotional state they need to be to hire me."

          Because if you're genuinely committed to helping them and they hire you then that's the best thing they could do for themselves.

          And if you can't move them from one state to the other then that makes you BOTH losers and idiots.

          Kindest regards,
          Andrew Cavanagh
          Signature
          Old School Copy Like This Is BACK & Converting Like Crazy!
          {{ DiscussionBoard.errors[5789882].message }}
  • Profile picture of the author Hugh
    "In business, nothing happens 'till someone sells something." anon...

    Hugh
    Signature

    "Never make someone a priority in your life who makes you an option in theirs." Anon.
    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

    {{ DiscussionBoard.errors[5655274].message }}
  • Profile picture of the author Seantrepreneur
    Because he doesn't care about advertising or marketing. He cares about more customers and making money.

    As easy as it is for us to say "well you need to do this things to get more customers and money" they don't care. They run a business that most likely doesn't have anything to do with marketing so they don't see the value. We as marketing professionals need to show them how they will get more customers and make more money by doing the things we suggest.

    They don't care if you work your magic and get them listing #1 on Google places or in the regular search results. They just want to know how that will turn into sales for them.

    Once you can explain this comfortably to business owners you will see a drastic change in your closing rate.

    Sean
    Signature
    -------->Started with $500 on Amazon and building it from there. Week #1 income report is live ($593.78 in revenue)<----------
    {{ DiscussionBoard.errors[5655312].message }}
  • Profile picture of the author mjbmedia
    I love this thread, the OP is great, piss taking but great, and so so true over here in the UK too!

    Many business owners do NOT believe enough in the things they are selling, ie their own business, they just do NOT believe in it enough, or themselves.

    Dominoes, Starbucks, they believed in their products and services, what their business stands for enough to market the hell out of themselves, isnt it funny how big theyve become and how 'unquiet' they are about promoting themselves (even back in the day when they were smaller) , thing is said business owners then can not (or refuse to) see the relation between them and Dominoes as Dominoes is now 'too big to compare to our situation' , yes thats because they didnt sit on their arses whinging and disbelieving .

    Great retort in the last post, 'what auction?' .................... OK
    Signature

    Mike

    {{ DiscussionBoard.errors[5660662].message }}
  • Profile picture of the author XponentSYS
    Hey Rambo, I'd be willing to bet that if you wenr back in for Dinner, you could close him. Seriously. That was an emotionaly charged conversation and I'd bet he's been thinking about it.

    Go back in there, offer a discount, and give him a chance to "prove you wrong".

    His ego may be big enough to just at a chance to prove you're a scum bag. In the end, when sales are up, he'll forget about his ego. He'll love you.

    Reverse psychology.

    I closed one like that once - a pizza place - for an ad in a mailer we run.
    Signature
    "Hybrid Method" Gets 120,846 TARGETED VISITORS
    To Any Site in ANY NICHE!
    NOW FREE IN THE WAR ROOM! CLICK HERE!
    {{ DiscussionBoard.errors[5668310].message }}
    • Profile picture of the author rambo9600
      [DELETED]
      {{ DiscussionBoard.errors[5668665].message }}
      • Profile picture of the author XponentSYS
        Originally Posted by rambo9600 View Post

        I went to his competitor one block away and landed the account. I called the meathead back and told him to watch his competitor, I would show him proof that advertising doesn't work.
        LOL, that works too!

        Maybe you mentioned it already, but what again did you try to sell him? And, what did you sell his competitor?

        I'm just curious.
        Signature
        "Hybrid Method" Gets 120,846 TARGETED VISITORS
        To Any Site in ANY NICHE!
        NOW FREE IN THE WAR ROOM! CLICK HERE!
        {{ DiscussionBoard.errors[5677240].message }}
      • Profile picture of the author tryinhere
        Originally Posted by rambo9600 View Post

        I called the meathead back and told him to watch his competitor, I would show him proof that advertising doesn't work.
        ? you seem to label all small business as numnuts ?
        Signature
        | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
        {{ DiscussionBoard.errors[5677305].message }}
        • Profile picture of the author XponentSYS
          Originally Posted by tryinhere View Post

          ? you seem to label all small business as numnuts ?
          Nah, he doesn't. Just this one guy. Those of us who are reps, understand the plight. :-)
          Signature
          "Hybrid Method" Gets 120,846 TARGETED VISITORS
          To Any Site in ANY NICHE!
          NOW FREE IN THE WAR ROOM! CLICK HERE!
          {{ DiscussionBoard.errors[5677522].message }}
        • Profile picture of the author rambo9600
          Originally Posted by tryinhere View Post

          ? you seem to label all small business as numnuts ?
          Let's put it this way. If business owners had a clue what they were doing they wouldn't need us.

          Many small business owners are very close minded. I've been doing this for many years, I've seen it all.

          The % of business owners that are open minded and willing to take chances and invest in marketing is very small. However if you read the WSO section it's easy to sell these guys on Mobile sites, FB Fan pages, etc... :rolleyes:
          {{ DiscussionBoard.errors[5680476].message }}
          • Profile picture of the author racso316
            Originally Posted by rambo9600 View Post


            The % of business owners that are open minded and willing to take chances and invest in marketing is very small. However if you read the WSO section it's easy to sell these guys on Mobile sites, FB Fan pages, etc... :rolleyes:

            Haha sometimes with 100% conversion rate too
            {{ DiscussionBoard.errors[5683791].message }}
            • Profile picture of the author ilovemedia
              I think a lot of times people are just a bit closed minded. Because of this they don't always notice that they are falling victim to the advertisements that they don't think work. Maybe they tried and didn't stick with it so it didn't yield them the results they wanted.
              {{ DiscussionBoard.errors[5782044].message }}
  • Profile picture of the author amdadhbd
    Nice Quote.... Very Impressive
    Signature

    Get Free traffic from 330 Million Active Users ... automatically >>> cinchtweet.pro

    {{ DiscussionBoard.errors[5782079].message }}
  • Profile picture of the author HypeText
    Said it before, and I will say it again...

    The Average Business Owner knows enough about Advertising & Marketing to enable them to shoot themselves in the foot!

    In fact...Most don't even know the Difference between Advertising & Marketing!

    Case in point...

    I have a friend here who owns a large wholesale to the public Bath & Kitchen Fixture Outlet.

    He came to me wanting Marketing advice...so I gave it to him.

    He loved it and wanted to implement my suggestions. In fact, since he is a friend...I was going to do it at a deep discount.

    So he says to me...get with my wife and she will handle payment.

    So, I go to the wife...and she thinks they should do Radio Advertising and even though he doesnt agree she cuts a $26,000 check to the local radio station for a 6 month contract.

    They swear they didnt get one Customer from the Radio Ads.

    Worst part is that now he wants me to extend him Credit for my Services because he no longer has the money to pay me up front. I told him I'd consider it with 50% deposit and they dont even have the money for that.

    Funny how Hindsight is ALWAYS better than Foresight.

    Sadly my Fee would have been a 1/3 of the Radio Stations and would have had measurable results.

    C'est la vie!
    Signature
    (916) 520-HYPE (4973)
    Local & Mobile Marketing Solutions
    $0 Setup & $99/mnth Private Label Reseller Accts
    {{ DiscussionBoard.errors[5782152].message }}
  • Profile picture of the author marilyn84
    I liked this quote so much, I have it on my website. My background is helping business for free because a majority of entrepreneurs know their business but don't know the first thing about marketing & advertising. I have help business & non-profits advertise and do it for little or no cost throught Co-op marketing. Check out my blog. advertising-your-business-for-free . com
    {{ DiscussionBoard.errors[5786367].message }}

Trending Topics