Rent-A-Site Marketers - Trouble With Client Acquisition?

101 replies
For those of you that are leasing out virtual real estate (website and/or video), are you finding it difficult to close? What methods are you using and what kind of feedback/responses are you getting?

I am looking to rank prior to prospecting.

Thanks.
#acquisition #client #marketers #rentasite #trouble
  • Profile picture of the author redcell1
    Not at all. Some are just tire kickers, others are cheap skates but the smart ones realize that is turnkey marketing that is already producing leads/business.
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    Just here to see the shenanigans.

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  • Profile picture of the author mrtrance
    I'm more interested in what sort of Call to Action and website setup you guys are doing for these rental sites to get people that actually land on the site to call the number or fill in the form?

    I'd like to at least make sure that the site converts (by either using a forwarding # to a local client or capturing info to my email) before approaching the client to rent the site.

    Anyone have feedback on this? Are you using any of the lead generation templates or WSOs that are offered on this site?
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  • Profile picture of the author Stranger Danger
    Thanks, redcell1. Are you ranking before prospecting?

    I am TOTALLY EXCITED about this rent-a-site/video method, but I am reading a lot of comments from people that say it is incredibly difficult to get clients to rent their site (at least, here in the States).

    But you're not having any troubles?

    My thinking is, if I can't rent it out to a business in the targeted area, I might be able to generate leads for an affiliate program or something.

    Thanks.
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  • Profile picture of the author Craig McPherson
    Originally Posted by Stranger Danger View Post

    I am looking to rank prior to prospecting.
    I do it this way. I have rented out 13 of 16 sites doing it this way.
    10 days ago I emailed a guy telling him I got 192 leads in Feb. He rang me an hour later and jumped at the $297 a month price.

    I have a generic website that I put sample pages on to test the waters. I do minimal backlinking to it (50) and leave it for a month-6 weeks to see if it:

    1. Ranks
    2. Gets Leads

    If it does, I grab a domain and redirect the original to the new.
    If it ranks but gets next to no leads I whack adsense on it.

    win/win

    Obviously there is more to it but this is the skeleton of the method I use.

    HTH
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    • Profile picture of the author SirThomas
      Originally Posted by Craig McPherson View Post

      I have a generic website that I put sample pages on to test the waters. I do minimal backlinking to it (50) and leave it for a month-6 weeks to see if it:

      1. Ranks
      2. Gets Leads
      That's very smart!

      If it does, I grab a domain and redirect the original to the new.
      If it ranks but gets next to no leads I whack adsense on it.
      What do you mean by redirecting the original to the new? URL redirect?

      Do you leave the original content on the generic site (ie. your-generic-site.com/seattleroofer) and just add URL forwarding with a new domain?


      Thomas
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      • Profile picture of the author Craig McPherson
        Originally Posted by SirThomas View Post

        URL redirect?
        yeah Thomas, a URL direct to the new site.

        I have tried keeping both the original and new sites up to give them 2 properties on the first page but I cannot seem to do it. I have seen others do it though so I must be missing something there.

        To counteract that I put ads in many classified ad sites and make a short video on youtube and backlink the buggery out of those as well.

        One client has 6 entries on the first page, 4 clients have 4 entries

        HTH
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    • Profile picture of the author Craig McPherson
      Originally Posted by Portlandrocks View Post

      but I cant seem to find a niche that I feel like I could compete in.
      In 10 minutes I found

      "furnace repair portland or"
      "watch repair portland or"

      These has plenty of promise.

      Think services for home. Write a list of tradesmen that can do work at your home but then drill down to specific tasks that these guys do like my electrician example above.
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      • Profile picture of the author mrtrance
        Originally Posted by Craig McPherson View Post

        In 10 minutes I found

        "furnace repair portland or"
        "watch repair portland or"

        These has plenty of promise.

        Think services for home. Write a list of tradesmen that can do work at your home but then drill down to specific tasks that these guys do like my electrician example above.

        So when you setup a site for a rental do you initially go after like niches like "watch repair portland or" or more like "dentist portland" when getting your domain and setting up the site. Then put up generic content and see which long tail keywords you start ranking for and then go from there and optimize the site?

        Can you suggest how I should now proceed with my dentist site? I have a site ranking #1 for "city dentist" (EMD as well for "city dentist") and getting like 4-6 unique visitors a day. Google Keyword tool shows 260 exact match searches a month so based on being #1 I should get around 110 searches a month for just that keyword and checking my AWSTATS the site is being found for 2 keywords "city dentist" and "dentist in city". No other long tail keywords are listed there. I'm ranking #2 for "dentist city" and #3 for "dentist in city" and those 2 keywords combined have exact search of 280.

        So if I'm not getting those super long tails for my site should I still focus on the "city dentist", "dentist in city", etc. keywords and will those convert if I add a contact form with good call to action and a forwarding number to what the conversions are? I have some general info on the site finding dentist in city. Nothing specific about a particular dentist, but general in nature with the various related keywords used such as "dentist in city", "dentist city", etc.?

        So what do you recommend on how to proceed with this site before I contact clients on trying to rent the site? I would need to get a good estimate of how many leads the site gets (either they call the number or submit contact form) before doing the selling correct?

        What sort of call to action (CTA) do you put on your electrician site to get people to actually call or fill in the form?
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        • Profile picture of the author Craig McPherson
          Originally Posted by mrtrance View Post

          So what do you recommend on how to proceed with this site before I contact clients on trying to rent the site?
          Try and rank for other terms. Start backlinking using other anchor text besides the usual. (relevant to the content of course). About a month ago during a research session I stumbled across

          "cost of dentures CITY"

          no competition at all for my city. Try your city and see what the comp is like. If you have a blog, put a text widget in the sidebar about cost of dentures saying each case is different but if you fill in your details, one of our trained staff will contact you blah blah.


          Originally Posted by mrtrance View Post

          What sort of call to action (CTA) do you put on your electrician site to get people to actually call or fill in the form?
          The electrician was just an example. I dont have a site for them. As for getting them to fill out the form, I list bullet points highlighting the pleasure and pain.

          1. Go a toothache from hell and it is 3AM?
          2. Chipped your tooth playing sport today?
          3. Want to get that whiter than white smile back in time for Summer?
          4. Are your wisdom teeth affecting your relationships at home and work?

          WE HAVE THE REMEDY

          Fill out this quick response form below blah blah blah
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          • Profile picture of the author mrtrance
            Originally Posted by Craig McPherson View Post

            Try and rank for other terms. Start backlinking using other anchor text besides the usual. (relevant to the content of course). About a month ago during a research session I stumbled across

            "cost of dentures CITY"

            no competition at all for my city. Try your city and see what the comp is like. If you have a blog, put a text widget in the sidebar about cost of dentures saying each case is different but if you fill in your details, one of our trained staff will contact you blah blah.
            Thanks for the information.

            So if I'm seeing in the Google suggestion drop down when I'm typing "best city dentist" and it shows suggestions for that as well as "best dentist in city state" then those are the terms I should be building anchor text with to rank at the top since those will be the people that will convert much more compared to the people that do searches as such as "city dentist" or "dentist city"?

            Also when I'm typing "city dentist c" I get suggestions like "city dentist cosmetic", "city dentist children" "emergency dentist city", etc. so those are the type of keywords that I should be focusing on more and building links to rank since most likely they will easier to rank at the top since most will have very little competition?

            So for all these other terms should I just incorporate the keywords within the content of the homepage or make individual posts or pages focused on these terms and rank the internal pages as well?
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            • Profile picture of the author Craig McPherson
              Originally Posted by mrtrance View Post

              Also when I'm typing "city dentist c" I get suggestions like "city dentist cosmetic", "city dentist children" "emergency dentist city", etc.
              Underneath the contact form put in bullet form

              Your local CITY DENTIST specialises in the following:
              1. Cosmetic Dentistry
              2. Painless Dental work For Children
              3. Emergency 24/7 Dentists

              (I would put 2 more terms here)

              From the 3 terms above you will start ranking for not only them but also

              Emergency Dentist For Children
              Cosmetic dental work for children
              painless cosmetic dentistry

              So when you backlink, include all 6 terms as anchor text. (but dont neglect your original keyword phrase)

              Originally Posted by mrtrance View Post

              So for all these other terms should I just incorporate the keywords within the content of the homepage or make individual posts or pages focused on these terms and rank the internal pages as well?
              Honestly, this is up to you. There is no hard and fast rule for this. Me personally, I would do one page only. Your single goal is to capture leads.
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      • Profile picture of the author maricelu
        Originally Posted by Craig McPherson View Post

        In 10 minutes I found

        "furnace repair portland or"
        "watch repair portland or"

        These has plenty of promise.

        Think services for home. Write a list of tradesmen that can do work at your home but then drill down to specific tasks that these guys do like my electrician example above.
        And if you have a lack of english like I do, then just visit an electrician website, find out their services page, copy/paste a service in google, add a verb to it and then type in a-z to get city ideas. I just found "ceiling fans installation houston". This keyword is not a randon choice of mine, it was suggested by google and that means people are actually looking for ceiling fans installation in houston.
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        • Profile picture of the author Craig McPherson
          Originally Posted by maricelu View Post

          And if you have a lack of english like I do, then just visit an electrician website, find out their services page, copy/paste a service in google, add a verb to it and then type in a-z to get city ideas. I just found "ceiling fans installation houston". This keyword is not a randon choice of mine, it was suggested by google and that means people are actually looking for ceiling fans installation in houston.
          Absolutely perfect Marcel.
          I'm glad you chipped in here with your knowledge, thanks mate
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    • Profile picture of the author RyanLester
      Originally Posted by Craig McPherson View Post

      I do it this way. I have rented out 13 of 16 sites doing it this way.
      10 days ago I emailed a guy telling him I got 192 leads in Feb. He rang me an hour later and jumped at the $297 a month price.

      HTH
      This is totally genius! There is no way a business owner can no to leads. Either he/she takes up the offer or the leads go to his competitor.

      And guess what? Just about any price you offer will be taken up.

      Once again, pure genius.
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    • Profile picture of the author george b
      Originally Posted by Craig McPherson View Post

      I do it this way. I have rented out 13 of 16 sites doing it this way.
      10 days ago I emailed a guy telling him I got 192 leads in Feb. He rang me an hour later and jumped at the $297 a month price.

      I have a generic website that I put sample pages on to test the waters. I do minimal backlinking to it (50) and leave it for a month-6 weeks to see if it:

      1. Ranks
      2. Gets Leads

      If it does, I grab a domain and redirect the original to the new.
      If it ranks but gets next to no leads I whack adsense on it.

      win/win

      Obviously there is more to it but this is the skeleton of the method I use.

      HTH
      Craig you have donated a shed load of helpful information on this thread. Thank you very much! But one question which I hope you dont mind me asking me, me but what type of information do you put on the website? Im a little confused at this part.


      George
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      • Profile picture of the author Craig McPherson
        Originally Posted by george b View Post

        Craig you have donated a shed load of helpful information on this thread. Thank you very much! But one question which I hope you dont mind me asking me, me but what type of information do you put on the website? Im a little confused at this part.


        George
        Hi George,

        I put the contact box below the header

        Under that I put pain and pleasure bullet points. For example on a dentists site I would have:

        1. Have a raging toothache and it is 3AM
        2. Chipped your tooth playing sport and it is Saturday
        4. Finally had enough of those wisdom teeth woes
        etc
        etc

        Under the fold or in the sidebar I will write fairly generic stuff so as I do not eliminate a lot of dentists from renting it. I have maybe 200-250 words tops.

        I'll have a phone number 2-3 times on the site in the form of a graphic. On some I have included a google map.

        Fairly plan and simple.
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        • Profile picture of the author mrtrance
          Originally Posted by Craig McPherson View Post

          Hi George,

          I put the contact box below the header

          Under that I put pain and pleasure bullet points. For example on a dentists site I would have:

          1. Have a raging toothache and it is 3AM
          2. Chipped your tooth playing sport and it is Saturday
          4. Finally had enough of those wisdom teeth woes
          etc
          etc

          Under the fold or in the sidebar I will write fairly generic stuff so as I do not eliminate a lot of dentists from renting it. I have maybe 200-250 words tops.

          I'll have a phone number 2-3 times on the site in the form of a graphic. On some I have included a google map.

          Fairly plan and simple.
          So this setup converts well for your clients that are renting the site? What sort of percentage of people that land on your site convert to a phone lead or email lead? So saythe site gets 150 unique visitors a month how many on average will call or email the dentist?

          When you get a client onboard then nothing changes on the site as far as using their name, address, logo, etc., and it remains the same way with your forwarding number now goes to that client or if people fill out the contact form their info goes to the dentist and yourself as well?

          So overall your rent a site model is to setup a generic site for that niche with forwarding #, contact form, and strong call to action to get people to either call the number or fill out the form...is that correct? Do you make the site look like a real dentist's website, but without actual contact info and dentist name or is it more like a lead generation/blog type site?
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          • Profile picture of the author Craig McPherson
            Originally Posted by mrtrance View Post

            So saythe site gets 150 unique visitors a month how many on average will call or email the dentist?
            As an example one of my sites got 731 uniques in Feb. It got 173 emails and 42 phone calls so that is... about 30% response rate. I got found for 231 search terms and 9 of the top 10 contain the word "price". People looking for a "price" will fill out a form to get it.

            Originally Posted by mrtrance View Post

            When you get a client onboard then nothing changes on the site as far as using their name, address, logo, etc., and it remains the same way with your forwarding number now goes to that client or if people fill out the contact form their info goes to the dentist and yourself as well?
            All emails and phone calls come to me and I forward them. I am a stats man and want to know whats going on.

            Originally Posted by mrtrance View Post

            So overall your rent a site model is to setup a generic site for that niche with forwarding #, contact form, and strong call to action to get people to either call the number or fill out the form...is that correct? Do you make the site look like a real dentist's website, but without actual contact info and dentist name or is it more like a lead generation/blog type site?
            They would not win any design awards but they keep getting customers. Most are html with a basic template and the 2-3 wordpress sites I have, I use the 2011 theme. All contact details ar in the form of a graphic so that if someone decide to leave, their details are not cached by google.
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            • Profile picture of the author johnniec
              Craig, if you don't mind sharing, what do you use to accept payment? If their a month-to-month renter do you set to auto renew? Thanks in advance.
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              • Profile picture of the author Craig McPherson
                Originally Posted by johnniec View Post

                Craig, if you don't mind sharing, what do you use to accept payment? If their a month-to-month renter do you set to auto renew? Thanks in advance.
                All mine are rented out to people in my city. Either direct deposit or cheque. I offer paypal but no-one has taken me up yet.
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                • Profile picture of the author mojo1
                  Originally Posted by Craig McPherson View Post

                  All mine are rented out to people in my city. Either direct deposit or cheque. I offer paypal but no-one has taken me up yet.
                  Now this here Mr. McPherson has motivated me to take some of the earnings from my first recent website flip and acquire a dba and set up a business checking account. Using escrow.com for domain and website deals don't require business checking but ala rental sites structured with direct deposits will therefore, I am definitely going to get set up properly to implement this strategy.

                  I can tell you're the real mccoy in lead generation based on all of your input and feedback.

                  Many warriors who truly follow your example will have success stories by years end.

                  Craig, thank you for all of your contributions on this subject
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            • Profile picture of the author mrtrance
              Originally Posted by Craig McPherson View Post

              As an example one of my sites got 731 uniques in Feb. It got 173 emails and 42 phone calls so that is... about 30% response rate. I got found for 231 search terms and 9 of the top 10 contain the word "price". People looking for a "price" will fill out a form to get it.
              So are those details for a dentist site or some other niche? I'm assuming you are targeting a big city since you got 700+ uniques in just one month?

              How are you able to get found for like 231 different terms for a local niche? Did you just optimize for like the top ones and then you got ranking for these others as a result?

              I know you mention before that you go by with awstats data and you get your keywords from there and optimize, but like for my dentist site that is ranking #1 for it's main keyword Awstats shows only 3 different search terms being used to find my site and that site gets about 150 uniques a month.

              I guess I should incorporate other keywords within the content to start ranking for these other long tail ones like you had mentioned previously in other posts.


              Originally Posted by Craig McPherson View Post

              They would not win any design awards but they keep getting customers. Most are html with a basic template and the 2-3 wordpress sites I have, I use the 2011 theme. All contact details ar in the form of a graphic so that if someone decide to leave, their details are not cached by google.
              So after you rent them then you do put dentist's name, address, logo, etc, but use a graphic instead of actually hard coding it correct? So right now my site is "City Dentist" this , "city dentist" that, just very generic as far as content and header and logo. But when you rent the site you just change like the header or log, and nothing the content as far as their name, staff info, etc. correct?
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              • Profile picture of the author Craig McPherson
                Originally Posted by mrtrance View Post

                So are those details for a dentist site or some other niche? I'm assuming you are targeting a big city since you got 700+ uniques in just one month?
                It's not a dentist site. All mine are in the home improvement niche. This particular site is a fence site.

                Originally Posted by mrtrance View Post

                How are you able to get found for like 231 different terms for a local niche? Did you just optimize for like the top ones and then you got ranking for these others as a result?
                I didn't start off like this but after trial and error I found ranking for the drop dead easy first works then work my way back to the harder ones. Reverse engineer it. For example I will pick something like "price of a gazebo in MY-CITY" , then I go for "price of gazebo". When I backlink my anchor text is for 15-18 different terms. This particular site has under 200 words on it.

                Originally Posted by mrtrance View Post

                I know you mention before that you go by with awstats data and you get your keywords from there and optimize, but like for my dentist site that is ranking #1 for it's main keyword Awstats shows only 3 different search terms being used to find my site and that site gets about 150 uniques a month.
                Put different terms in your keyword tag. If it is a wordpress site, use the terms as tags and put a few in as categories and link the front page to all categories. I then backlink each tag page and category page but I use different terms for each.

                Originally Posted by mrtrance View Post

                But when you rent the site you just change like the header or log, and nothing the content as far as their name, staff info, etc. correct?
                I dont put the clients name or address in the code in case they quit and google caches it. Have to remember it is my site, not theirs. They are purely renting it off me. They look at the site and decide whether they want to rent it. I dictate what it looks like and what it says on there. (I guess it is the same when someone rents a house) If they have a special coming up or similar I will of course alter it. As one client said to me early this year "I dont give a ^%&* what it looks like, just get me more work" (true).
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            • Profile picture of the author AussieT
              Originally Posted by Craig McPherson View Post

              As an example one of my sites got 731 uniques in Feb. It got 173 emails and 42 phone calls so that is... about 30% response rate. I got found for 231 search terms and 9 of the top 10 contain the word "price". People looking for a "price" will fill out a form to get it.



              All emails and phone calls come to me and I forward them. I am a stats man and want to know whats going on.



              They would not win any design awards but they keep getting customers. Most are html with a basic template and the 2-3 wordpress sites I have, I use the 2011 theme. All contact details ar in the form of a graphic so that if someone decide to leave, their details are not cached by google.
              Craig could you help reconcile those last two statements you made please
              Not sure how all email and phones calls can come to you and then you forward them IF all the contact details on the site are in the form of a graphic etc.

              If they are your contact details and you forward the enquiries then there would be no need to worry about the contact details being cached. I know i am missing something. Can you clarify this for me please
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              • Profile picture of the author Craig McPherson
                Originally Posted by AussieT View Post

                If they are your contact details and you forward the enquiries then there would be no need to worry about the contact details being cached. I know i am missing something. Can you clarify this for me please
                G'day Aussie,

                I was a touch ambiguous. Sorry mate.

                I test the waters before I buy a domain. I put a page up on a generic website I have and throw 50-100 backlinks at it to rank it. If it fires, I will buy a domain and build a new site. While the "test" site is up I put my details on there {naturally). I will contact potential clients telling them I will forward leads to them. If it is a phone call I will transcribe the details and email that to the potential client.

                ALSO

                I have 3 payment options when renting. The 3rd option is to pay 12 months worth and get a reduced rate. The people who pay 12 months in advance get their details on the site in the form of a graphic. If they choose to pay monthly, it is my details on the site in case they fly the coop after a month. BUT, all emails from ALL sites come to me (autoresponder) so that I can market to the customers down the track. ( I dont tell the client this until later as an extra service)
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                • Profile picture of the author AussieT
                  Originally Posted by Craig McPherson View Post

                  G'day Aussie,

                  I was a touch ambiguous. Sorry mate.

                  I test the waters before I buy a domain. I put a page up on a generic website I have and throw 50-100 backlinks at it to rank it. If it fires, I will buy a domain and build a new site. While the "test" site is up I put my details on there {naturally). I will contact potential clients telling them I will forward leads to them. If it is a phone call I will transcribe the details and email that to the potential client.

                  ALSO

                  I have 3 payment options when renting. The 3rd option is to pay 12 months worth and get a reduced rate. The people who pay 12 months in advance get their details on the site in the form of a graphic. If they choose to pay monthly, it is my details on the site in case they fly the coop after a month. BUT, all emails from ALL sites come to me (autoresponder) so that I can market to the customers down the track. ( I dont tell the client this until later as an extra service)
                  Thanks for the clarification Craig
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                  • Profile picture of the author sjohn
                    Hi Craig,
                    Firstly thanks for sharing such powerful information on your strategy.
                    Generally how long does it take you to rank for your keywords, and how much backlinking do you for them.
                    Also what do you normally use to create backlinks to them.
                    Thanks
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                    • Profile picture of the author Craig McPherson
                      Originally Posted by sjohn View Post

                      Generally how long does it take you to rank for your keywords
                      I give it 4-6 weeks and if it doesnt look like a winner I ditch it

                      Originally Posted by sjohn View Post

                      how much backlinking do you do for them.
                      Usually 50-100. If it looks like a keeper I will throw more to it.

                      Originally Posted by sjohn View Post

                      Also what do you normally use to create backlinks to them.
                      I use 1 way links, social monkee and Feedage
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  • Profile picture of the author Stranger Danger
    That's really encouraging, Craig. Thanks for that.

    192 leads in a month is a lot. Would you mind telling me what kind of volume you are targeting with your keywords?

    Also, how long did it take to fill those 13 slots?

    Thanks, again.
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    • Profile picture of the author Craig McPherson
      Originally Posted by Stranger Danger View Post

      Also, how long did it take to fill those 13 slots?
      One site took me nearly 2 years to rent out as it was a micro local niche and tradies didnt want to traipse all over the city to quote for the service. It was only when I slpit the site into 4 smaller areas that I got guys to rent out each section.

      All the others took between 1 month and 8 months to rent. I contact the businesses offering free leads until I can rent the site out **hint hint Mr Businessman** (I rented out 9 doing this) another couple took me a few months and different businesses to rent them out.

      I guess it shifted for me when I stopped looking for generic terms like

      "CITY electrician" and started focusing on "Cost to install 6 downlights CITY"

      People looking for "cost" or "price" or "quote" will gladly fill out a form or phone a number to get that information
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      • Profile picture of the author mrtrance
        Originally Posted by Craig McPherson View Post


        I guess it shifted for me when I stopped looking for generic terms like

        "CITY electrician" and started focusing on "Cost to install 6 downlights CITY"

        People looking for "cost" or "price" or "quote" will gladly fill out a form or phone a number to get that information
        How were you able to figure out to optimize for those terms since those won't have any search volume in any keyword tool? What did you use to find those keywords and did you optimize so that the site rank#1 for that term and other like it?
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        • Profile picture of the author Craig McPherson
          Originally Posted by mrtrance View Post

          What did you use to find those keywords?
          When people think of electricians they think of wiring a house but I dig down further.

          I ask myself "If I wanted a safety switch installed in my meter box what would I type into Google"

          "Cost of safety switch installation"
          "how much to get a safety switch put in"
          "safety switch prices"
          "electrician to install safety switch"

          I never use Goog keyword tool for local searches. To unreliable for me. Once I get visitors I optimise the page with the terms my AWStats tells me was used to find me. I do this every 2-3 days.

          Try this. This is how I find my initial terms to rank for. I just typed "safety switch" into Google. The drop down list appeared and the first option on the list was "safety switch installation cost" (funnily enough). Google tells you what people are searching for when this list appears but you wont find it in any keyword tool.

          I put the term in quotes and there were 1400 results (big deal!!) but then do this and it will change the way you think.

          Go to the bottom of the page where it has

          Page 1 2 3 4 5 6 7 8 9 Next and click on #9

          when that page loads, click on the last number again. Keep doing this until there are no more numbers. In the example above where it says 1400 results there were actually 10. 10 pages optimised for that term.
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          • Profile picture of the author Stranger Danger
            Originally Posted by Craig McPherson View Post

            When people think of electricians they think of wiring a house but I dig down further.

            I ask myself "If I wanted a safety switch installed in my meter box what would I type into Google"

            "Cost of safety switch installation"
            "how much to get a safety switch put in"
            "safety switch prices"
            "electrician to install safety switch"

            I never use Goog keyword tool for local searches. To unreliable for me. Once I get visitors I optimise the page with the terms my AWStats tells me was used to find me. I do this every 2-3 days.

            Try this. This is how I find my initial terms to rank for. I just typed "safety switch" into Google. The drop down list appeared and the first option on the list was "safety switch installation cost" (funnily enough). Google tells you what people are searching for when this list appears but you wont find it in any keyword tool.

            I put the term in quotes and there were 1400 results (big deal!!) but then do this and it will change the way you think.

            Go to the bottom of the page where it has

            Page 1 2 3 4 5 6 7 8 9 Next and click on #9

            when that page loads, click on the last number again. Keep doing this until there are no more numbers. In the example above where it says 1400 results there were actually 10. 10 pages optimised for that term.
            -This is really great stuff!
            So, when you change your content every 2-3 days to target those special keyword phrases, are you still targeting major search phrases (e.g. electrician Dover Delaware) when you create your backlinks...or are you shifting your backlinking strategy and only targeting the search phrases that are bringing you traffic?
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            • Profile picture of the author Craig McPherson
              Originally Posted by Stranger Danger View Post

              or are you shifting your backlinking strategy and only targeting the search phrases that are bringing you traffic?
              Exactly what I do.
              Google has told me what I get found for. I simply reinforce that by backlinking for those terms.

              Another thing is this, and before I say it let me tell you I know absolutely nothing about SEO and would never claim to so take this with a grain of salt but I get those search terms I am found for and put them in the "keywords tag" and days later I see huge spikes in traffic. This is for html sites which is 90% of mine. With the wordpress sites I have I include them in tags. I backlink all category and tag pages of wordpress sites as well.

              One of the bookmarking sites I use for backlinks lets me spin the title tags so I will put anywhere between 13-18 title tags to get backlinks for. All relevant of course.
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          • Profile picture of the author SirThomas
            Originally Posted by Craig McPherson View Post

            In the example above where it says 1400 results there were actually 10. 10 pages optimised for that term.
            It's 11 pages now, with warrior forum added...


            Thomas
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          • Profile picture of the author John Durham
            Originally Posted by Craig McPherson View Post

            When people think of electricians they think of wiring a house but I dig down further.

            I ask myself "If I wanted a safety switch installed in my meter box what would I type into Google"

            "Cost of safety switch installation"
            "how much to get a safety switch put in"
            "safety switch prices"
            "electrician to install safety switch"

            I never use Goog keyword tool for local searches. To unreliable for me. Once I get visitors I optimise the page with the terms my AWStats tells me was used to find me. I do this every 2-3 days.

            Try this. This is how I find my initial terms to rank for. I just typed "safety switch" into Google. The drop down list appeared and the first option on the list was "safety switch installation cost" (funnily enough). Google tells you what people are searching for when this list appears but you wont find it in any keyword tool.

            I put the term in quotes and there were 1400 results (big deal!!) but then do this and it will change the way you think.

            Go to the bottom of the page where it has

            Page 1 2 3 4 5 6 7 8 9 Next and click on #9

            when that page loads, click on the last number again. Keep doing this until there are no more numbers. In the example above where it says 1400 results there were actually 10. 10 pages optimised for that term.
            Wow Craig. Just wow.
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        • Profile picture of the author AnthonyCurtis
          "Purchase Intent" terms are like gold!
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      • Profile picture of the author Stranger Danger
        Originally Posted by Craig McPherson View Post

        I guess it shifted for me when I stopped looking for generic terms like

        "CITY electrician" and started focusing on "Cost to install 6 downlights CITY"
        -You're getting nearly 200 leads/month with search terms like this!?
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        • Profile picture of the author Craig McPherson
          Originally Posted by Stranger Danger View Post

          -You're getting nearly 200 leads/month with search terms like this!?
          I wish Stranger.

          I actually got found for over 125 different search terms in Feb from 632 visitors and a third of them emailed me or phoned for a price
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          • Profile picture of the author AussieT
            Originally Posted by Craig McPherson View Post

            I wish Stranger.

            I actually got found for over 125 different search terms in Feb from 632 visitors and a third of them emailed me or phoned for a price
            Craig I sent you a PM but thought I would ask this here also so others could benefit from the answer.

            Are you targeting many keywords per site or do you have many sites where you target perphaps one or two keywords?
            Tom
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            • Profile picture of the author Craig McPherson
              Originally Posted by AussieT View Post

              Are you targeting many keywords per site or do you have many sites where you target perphaps one or two keywords?
              Tom
              Hi Tom,

              As many keywords as I can.
              Whenever my stats tell me I was found with a particular keyword, I will add it to my keyword tags then backlink for that term. I check my stats every 2 days looking for new terms. If the vistor count is low I will use the method I spoke of above where I will target the next phrase from the google drop down list.

              I do this to my Amazon, Adsense and CB sites as well with, what I feel is, great success.

              I have a spreadsheet for each site with the keywords that AWStats says were used to find me. I then run those words thru SEO for firefox to see what keyword phrase belongs to what page and what position I am for that term. Most times, not all, but more often than not, I rise in the rankings for that term to top 3. That term might be only getting 12 searches a month but it is 12 more potential leads per month than I had last month.

              If I see a search term that is getting away from my original theme, I will create a new page and link to this page from the original with that anchor text and start over again.

              One thing with my rental sites. I have the phone number in huge red font on every page and I have an opt in box slap bang in the middle of EVERY page usually with a green background and a red dashed border. It sticks out like dogs balls.
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  • Profile picture of the author krikkod
    Heres a couple things i'd recommend if you're concerned about closing a client:

    1 - Find a pool of leads that understand the value of being online and/or are spending money online and/or offline - practical terms these will be businesses on page 3 or worse of Google or businesses listed in the adwords spots, businesses in the yellow pages etc etc.

    2 - Find out how much that niche earns on an average transaction - e.g a real estate agent can earn anywhere from $5,000 + for selling a house

    3 - Find out how often an average customer does regular business and for how long - e.g a home seller will most likely sell a home every 5-15 years

    4 - Figure out how many leads your site generates by tracking emails and calls

    5 - Once you have these numbers you can figure out how much you can afford to charge per month that will make it worth their while - e.g if your rental website receives 50 leads per month and they can convert just one of those leads to a customer (which can earn them $5000), asking them to pay $300-$500 per month for generating 50 leads per month is more than feasible wouldn't you agree?

    Once you have them on the rental you can then start doing other work for them if you want or just focus on maintaining regular traffic to the site.

    At the end of the day what im presenting is an example of how you should always emphasise the real world benefits of a business having a website. I will drill it into them throughout the negotiation just to make sure they get it - so by doing this it should help you to close more clients (let them know that if they dont take it you're just going to go to their competitors who will)

    This is what works best for me right now and i've never had to offer any free trials or guarantees because the value for money makes it a no brainer.

    And its great for me because if they decide to stop it i just take them off it and direct the traffic elsewheres which is why i love the rental website model, its an initial investment of work i get paid for over and over again.
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  • Profile picture of the author mistermint
    You could include a free mobile version as a sweetener..

    You don't need to spend too much time on the mobile site as you can find free software to build a business card type mobile version in less than 10 minutes with tap to call feature..

    Naturally, not all business will need it but those who are hovering may well take you up on the offer..make a demo site..

    It's a nice thing to demo for a client just take a smart phone to a meeting..and by the way you get a mobile friendly version free..watch this demo bla bla..
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  • Profile picture of the author maricelu
    Another think I would add to a Wordpress site would be the GD Star plugin which shows a rating section for your site (similar to Google Places sites) in SERPS. Example pic here: http://www.gdstarrating.com/2009/11/...earch-results/ ( scroll down)
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  • Profile picture of the author TheNightOwl
    Craig,

    I feel like a bit of a nonce even asking this, but...

    What do you actually do with the leads that you collect before you rent out the site?

    I understand the need to collect them (i.e. you're in a much more straight-forward value proposition position to be able to go to a business owner and say "I got XX leads last month. Are you interested in renting this site?")...

    ...but in the meantime, what do you do with those XX leads? Does their email enquiry just go into your Inbox and they don't get a response? That's hardly the end of the world for them; there are plenty of other emergency plumbers (or whatever) to call.

    Just curious.

    Cheers,
    TheNightOwl
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    • Profile picture of the author Craig McPherson
      Originally Posted by TheNightOwl View Post

      What do you actually do with the leads that you collect before you rent out the site?
      Once a site starts getting leads I will contact 4-5 contractors and say this. (This is the actual email I send word for word and I have rented out 9 sites doing this)

      Hi,
      My name is Craig.

      I developed an electrician website, www .mywebsite.com. as a test case for a course I am doing and this site currently gets XX leads a month for electrical work such as blah blah blah to be carried out around YOUR-CITY.

      My question is this. Could I forward those quote requests on to you until such times as I find a reputable electrician to rent it off me? These are 100% free of charge as you are doing me a favour by accepting the extra work.

      I look forward to your response and only ask that you reply within 48 hours as I have sent this email out to 4 other electricians in YOUR-CITY.

      Of course, if you have too much work on to handle the extra xx leads per month, I will certainly understand.

      I wish you and your business continued success.

      Craig

      ps: I have included 2 of the quote requests below as a sample.

      This is a powerful email for a few reasons.

      Originally Posted by craig

      I developed an electrician website, www .mywebsite.com. as a test case for a course I am doing
      I have gained credibility straight away without mentioning the words "web designer". I "developed" a site and I am furthering myself by doing a "course"

      Originally Posted by craig

      currently gets XX leads a month for electrical work such as blah blah blah
      The XX figure "should" blow them away and by listing the job types being ask for sets off the Ka-Chings in his head

      Originally Posted by craig

      I find a reputable electrician to rent it off me
      "Hang on" the electrician says to himself, "I'm reputable". Why cant I have it?

      Originally Posted by craig

      These are 100% free of charge as you are doing me a favour by accepting the extra work
      Free is good and extra work sounds great

      Originally Posted by craig

      only ask that you reply within 48 hours
      Create scarcity

      Originally Posted by craig

      if you have too much work on to handle the extra xx leads per month
      Some will have too much work on but most would love more work

      Originally Posted by craig

      I wish you and your business continued success
      "Hmmm He thinks my business is a success. He's a nice fellow"

      Also, I put my phone number** on the website until I rent it out. Any calls that come in, I answer saying that my name is Craig and I am taking the phone calls as the sparky is out on a job. I will then forward the details on to the 4 electrician in an email. Doing this gives me a hard copy of EVERY lead coming in.

      *** I do not put my phone number in text as Google will cache it and I will get calls for ever. I make a graphic with my number on it and when I rent it out, simply make a new graphic with the electricians phone number on it.

      HTH
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  • Profile picture of the author zoro
    Craig, thanks for such real helpful posts, you're one smart marketer. I thought I was pretty smart when I got my sites www.resturantcity.com, mortgagebrokercity.com, and cosmeticsurgeon.com all ranked in top 4 spots on page one Google.
    But not so smart it turned out, because so far I have had absolutely Nil success trying to lease out, or sell leads to local business for these sites. I recently gave away 30 Leads that I had collected on the cosmetic surgeon site to a local business, who gladly said "Thanks for the free leads" but "No thanks to renting or buying leads" becuase he said they wer'nt targeted enough to his suburb area.
    I am going to try following some of your suggestions. Thanks Mate!
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    • Profile picture of the author SirThomas
      Originally Posted by zoro View Post

      I recently gave away 30 Leads that I had collected on the cosmetic surgeon site to a local business, who gladly said "Thanks for the free leads" but "No thanks to renting or buying leads" becuase he said they wer'nt targeted enough to his suburb area.
      You mean, none of those leads converted to paid patients? Because they were not targeted to his suburb?

      Have you asked him, if they were interested in leads targeted for their area? They already know you're capable of generating leads, so offer them creating a system for their needs on pre-paid basis...

      Oh, and you should absolutely stop sending them your leads.


      Thomas
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      • Profile picture of the author zoro
        No, he never told me if any of the leads converted for him. I never asked.

        My ranking sites are all targeted to Main Large Cites.

        As far as offering more targeted leads, the only way I can think of to do this, would be by using Adwords geographic targeting on a per suburb area, even then, I don't think there would be many leads from such a narrow target area. But I could be wrong.



        Originally Posted by SirThomas View Post

        You mean, none of those leads converted to paid patients? Because they were not targeted to his suburb?

        Have you asked him, if they were interested in leads targeted for their area? They already know you're capable of generating leads, so offer them creating a system for their needs on pre-paid basis...

        Oh, and you should absolutely stop sending them your leads.


        Thomas
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        • Profile picture of the author SirThomas
          Originally Posted by zoro View Post

          No, he never told me if any of the leads converted for him. I never asked.

          My ranking sites are all targeted to Main Large Cites.

          As far as offering more targeted leads, the only way I can think of to do this, would be by using Adwords geographic targeting on a per suburb area, even then, I don't think there would be many leads from such a narrow target area. But I could be wrong.
          Why would a cosmetic surgeon care where his patients come from? I can understand a plumber not willing to travel too far, but don't patients come to the surgeon? Unless, those patients didn't feel like to travel to his place...

          If you rank well for larger cities, you could just add some pages for smaller towns or neighborhoods and get some leads for those exact areas, but I don't it would matter that much...

          I'd contact surgeon in areas where the leads come from.

          Thomas

          PS. Once again, if you already get leads, use that to your advantage. Ask new surgeons, if they'd like to get leads for their practice.

          In other words, if you generated 30 leads in Brisbane, call Brisbane surgeons. Then, call surgeons in other areas and tell them you're already generating leads in Brisbane and you can do the same for them in their area.. for a price. You already have a proof.
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          • Profile picture of the author zoro
            Originally Posted by SirThomas View Post

            Why would a cosmetic surgeon care where his patients come from? I can understand a plumber not willing to travel too far, but don't patients come to the surgeon? Unless, those patients didn't feel like to travel to his place...
            Yes, you are 100% correct, the clients come to him so why should it matter? I have contacted several other cosmetic surgeons but they either just don't get it (buying leads or rent-a-site), or they just don't want to be bothered. But I will keep looking.
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            • Profile picture of the author SirThomas
              Originally Posted by zoro View Post

              Yes, you are 100% correct, the clients come to him so why should it matter? I have contacted several other cosmetic surgeons but they either just don't get it (buying leads or rent-a-site), or they just don't want to be bothered. But I will keep looking.
              Try to offer them exclusive advertising on your site instead. Buying advertising is much easier to understand tan buying leads or renting a site... They are used to advertising.

              If your site is ranked high for local searches, they will see the value of being featured on your site.

              Thomas
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  • Profile picture of the author gecko1
    Craig,
    I think your letter is a masterpiece. I used the "I build this site as a test and now I'm getting leads from it" angle to land an attorney. But I did it by phone.

    I think you should train people on the Rent-A-Site model my friend. Thanks again
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    • Profile picture of the author SirThomas
      Originally Posted by gecko1 View Post

      Craig,
      I think your letter is a masterpiece. I used the "I build this site as a test and now I'm getting leads from it" angle to land an attorney. But I did it by phone.

      I think you should train people on the Rent-A-Site model my friend. Thanks again
      That's how I first started with mortgage brokers!
      It was for lead generation though not for site rental...


      Thomas
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  • Profile picture of the author TheNightOwl
    Hi, Craig

    Thanks for responding in such detail and sharing not only your email but the rationale behind it.

    I appreciate it. I hope others do, too.

    Cheers,
    TheNightOwl
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  • Profile picture of the author how2no
    You might consider this system for handling your leads:

    Use a service like CallFire.com to get a tracking phone number.

    Set up a Google Voice number.

    Find a text to speech site in Google and record a message.

    Forward your CallFire number to your Google Voice number.

    Record your text to speech message to Google Voice.

    When the prospect calls the CallFire number on your website, they will hear your Google Voice message and can leave a message for you.

    The message will be converted to text and emailed to you.

    When a client rents your site, simply forward the CallFire number on your site to the client's phone.

    You will get a report from CallFire which lists every call made to the number.

    You can adjust your rent accordingly based on the number of calls to the number based on the evidence of actual calls placed to the number.
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  • Profile picture of the author zoro
    Ya got to Laugh!!

    So I sent out 2 emails using Craig's magic email letter above. Guess what? I got two responses straight away, and this is what they both said:

    "Please feel free to refer your leads to us, thank you."

    I just can't seem get anyone interested.


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    • Profile picture of the author mktbiz
      If they aren't interested, then send them leads for a week or so which you track and then send them a note that you sent them x number of leads last week/month but since they don't need the extra leads you've found another (Dentist, Contractor - whatever) nearby who has expressed an interest so you won't bother them anymore by sending them leads. And thank them for allowing you to send them the leads while you were learning in the course.
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      • Profile picture of the author zoro
        Originally Posted by mktbiz View Post

        If they aren't interested, then send them leads for a week or so which you track and then send them a note that you sent them x number of leads last week/month but since they don't need the extra leads you've found another (Dentist, Contractor - whatever) nearby who has expressed an interest so you won't bother them anymore by sending them leads. And thank them for allowing you to send them the leads while you were learning in the course.
        Yeah, I think I will give that a try. Honestly, trying to get businesses interested in my leads is starting to get me down. I have also phoned 5 businesses in the same niche but they all offered some type of excuse why they did not want my leads. I have other niche websites ranking too, but same story, I can't get anyone interested.

        I should point out that I am not shy in talking with business owners and I do know how to show them the value of a lead ... But, They Just Don't Get It, OR, They Just Don't Want To Pay!
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        • Profile picture of the author tryinhere
          Originally Posted by zoro View Post

          But, They Just Don't Get It, OR, They Just Don't Want To Pay!
          using adwords try looking for business that are already spending money on obtaining leads and spin that wheel of luck and see if you find a winner.
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          • Profile picture of the author zoro
            Originally Posted by tryinhere View Post

            using adwords try looking for business that are already spending money on obtaining leads and spin that wheel of luck and see if you find a winner.
            Yes I agree, and that's exactly the first place I always look for prospects. But local business just don't seem to get it, or they'd just rather spend their own money on Adwords.
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            • Profile picture of the author bryson
              Originally Posted by zoro View Post

              Yes I agree, and that's exactly the first place I always look for prospects. But local business just don't seem to get it, or they'd just rather spend their own money on Adwords.
              What if you pitched it like a PPC offer but with way better results, no click fraud, 70% more click throughs, etc.?
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  • Profile picture of the author TheNightOwl
    Zoro, I feel your pain, buddy. I feel your pain.

    While I think Craig's letter is a goodie in many ways, I'm not at all shocked by that response.

    Perhaps, instead of saying:

    My question is this. Could I forward those quote requests on to you until such times as I find a reputable electrician to rent it off me?
    You said something like:

    Now, my question is this...

    I don't think I'll have too much trouble finding a reputable electrician who can handle a steady flow of extra leads every month. After all, some of those leads will turn into tens of thousands of dollars of work over the next year or so.

    But in the meantime, I need someone who can take care of the leads currently coming through. Would you be interested in handling them for the next 30 days (less if I find a sparky who's happy to rent the site outright, of course)?

    If you find the leads are turning into happy clients and you'd be interested in renting the site yourself, just let me know. If you're not, that's fine. You get some fresh new leads on me. A few weeks should be all I need.
    I don't know, though; I haven't tried it. This is just off the top of my head really. I could be talking out of my arse. We need someone who has experience in such matters to chime in.
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    • Profile picture of the author zoro
      Originally Posted by TheNightOwl View Post

      Zoro, I feel your pain, buddy. I feel your pain.

      While I think Craig's letter is a goodie in many ways, I'm not at all shocked by that response.

      Perhaps, instead of saying:

      You said something like:



      I don't know, though; I haven't tried it. This is just off the top of my head really. I could be talking out of my arse. We need someone who has experience in such matters to chime in.
      Thanks Buddy, might try rewording Craig's magic email a little.
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      • Profile picture of the author DABK
        When contacting one, tell them you're also contacting 5 or 6 others, all of them their competitors (give names).

        So, email to prospect one says

        By the way, this very same email is going to Mr. X of Prospect 2 Company, Mr Y at Prospect 3 Company.

        Maybe one of them will accept your offer just to prevent his competitors from doing so.

        Originally Posted by zoro View Post

        Thanks Buddy, might try rewording Craig's magic email a little.
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        • Profile picture of the author DABK
          I bought best plumbers + city domain 1 month and 2 days ago. Set up a wordpress site with home page, contact form, 2 articles and let it be. No time.

          From the start, it's shown in Google on page 2 and 3 for 6 keywords. It's still there today. But it's on page one for several keywords in yahoo (3,4,4,5,5,5,5).

          Today, someone called me with a clogged something.

          There's nothing I can do to help him. So, here's my question:
          what's the best day to handle inquiries till I get the site to rank in Google and get a decent number of inquiries?

          I thought of asking a few plumbers from around here to take a look at the site and, if they agree with the content, to let me know if they want the leads, for free...

          But, it seems a lot of people on this forum have met with resistance doing so (I don't know the exact wording of their conversations with prospects or the content on their sites, so I might not have this problem).

          So, what's the best way to handle them?

          Thanks,
          Dusan (pronounce it like it was written Dooshahn (oo as in food not blood) and you'd really be pronouncing my name)

          I could also just count them and use them as proof, later on. But it seems like such a waste.
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          • Profile picture of the author malachiteIM
            No need to over think things. Just forward the calls to a legitmate plumber in your city till your ready to market the site (i would start marketing it already)
            Originally Posted by DABK View Post

            I bought best plumbers + city domain 1 month and 2 days ago. Set up a wordpress site with home page, contact form, 2 articles and let it be. No time.

            From the start, it's shown in Google on page 2 and 3 for 6 keywords. It's still there today. But it's on page one for several keywords in yahoo (3,4,4,5,5,5,5).

            Today, someone called me with a clogged something.

            There's nothing I can do to help him. So, here's my question:
            what's the best day to handle inquiries till I get the site to rank in Google and get a decent number of inquiries?

            I thought of asking a few plumbers from around here to take a look at the site and, if they agree with the content, to let me know if they want the leads, for free...

            But, it seems a lot of people on this forum have met with resistance doing so (I don't know the exact wording of their conversations with prospects or the content on their sites, so I might not have this problem).

            So, what's the best way to handle them?

            Thanks,
            Dusan (pronounce it like it was written Dooshahn (oo as in food not blood) and you'd really be pronouncing my name)

            I could also just count them and use them as proof, later on. But it seems like such a waste.
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            • Profile picture of the author Anthem40
              For anyone who is having trouble renting a ranked site that wants their efforts to generate revenue ASAP, send me a PM and we will go over details of how quickly I can fill that vacancy.
              Signature
              95% of IM'ers have great relationships with clients who also advertise offline and with other people. Stop missing out on that cash and leverage into it. PM me if you are an established marketer and want to find out how.
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  • Profile picture of the author SirThomas
    One more thing. Have you seen any of those surgeon using adwords or any other form of advertising?

    Also, contact their webmasters and tell what you're capable of and if they want to help their clients. They have insider relationship with those surgeons and might be able to give it a push...

    Also, each industry have their suppliers. Find out who else delivers services, advertising, promos, equipment or office supplies to your prospects and try to get through the back door.

    Don't give up. You have assets that produce. You just need to monetize them.


    Thomas
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  • Profile picture of the author Stranger Danger
    Also, remember, if you're using Callfire to forward the calls, make sure to use the Whisper feature when you are sending them leads...that way, when they answer the phone, they will hear your whisper message and know that the lead came from you!
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  • Profile picture of the author zoro
    I've got two other websites ranking number 1 on Google for main keyword "niche city". I've contacted (phoned)another 8 businesses and emailed 4 but still no takers.
    I show them my "Value of Lead" calculator and they think I'm trying to trick them or something. They are all very suspicious of any info I offer.

    There must be some business out there that understands the value of a lead and who would like to rent my site or pay for leads to get more customers and increase their sales? They just don't seem to get it, or they just don't want to pay.

    In my 3 years experience, trying to attract an offline business is the most difficult part of online marketing for offline. There's gotta be a way!!!
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    • Profile picture of the author mraffiliate
      Originally Posted by zoro View Post

      I've got two other websites ranking number 1 on Google for main keyword "niche city". I've contacted (phoned)another 8 businesses and emailed 4 but still no takers.
      I show them my "Value of Lead" calculator and they think I'm trying to trick them or something. They are all very suspicious of any info I offer.

      There must be some business out there that understands the value of a lead and who would like to rent my site or pay for leads to get more customers and increase their sales? They just don't seem to get it, or they just don't want to pay.

      In my 3 years experience, trying to attract an offline business is the most difficult part of online marketing for offline. There's gotta be a way!!!
      My clients are always telling me that they are getting bombarded by emails and phone calls telling them that their site isn't ranked anywhere on Google and that they can get their site on the 1st page of Google for $100. So businesses are very suspicious because of the Amateurs annoying the crap out of them and lying to them.
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    • Profile picture of the author sjohn
      Originally Posted by zoro View Post

      In my 3 years experience, trying to attract an offline business is the most difficult part of online marketing for offline. There's gotta be a way!!!
      Hi Zoro,
      You may have to build trust initially by offering some of your leads for free initially, so that you can demonstrate what you can offer.
      Thanks
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    • Profile picture of the author MRomeo09
      Originally Posted by zoro View Post

      I've got two other websites ranking number 1 on Google for main keyword "niche city". I've contacted (phoned)another 8 businesses and emailed 4 but still no takers.
      I show them my "Value of Lead" calculator and they think I'm trying to trick them or something. They are all very suspicious of any info I offer.

      There must be some business out there that understands the value of a lead and who would like to rent my site or pay for leads to get more customers and increase their sales? They just don't seem to get it, or they just don't want to pay.

      In my 3 years experience, trying to attract an offline business is the most difficult part of online marketing for offline. There's gotta be a way!!!
      First off, big shout out to Craig, very valuable information you have provided in this thread. 30% conversions is no joke, and you should be proud. I'm usually around 20-30% but it takes a ton of work. So while you casually throw that out there, there are so many who will never approach that number. The information you've given out in this thread is better than most WSO's on the subject(I buy everything that comes out to get even the smallest edge).

      Zoro: My recommendation would be to specialize in ONE field. Talk to them, interview them, get curious about their business. You have to learn HOW they talk, so you can talk like them. For instance, if you're dealing with electricians like Craig talks about, if you know what their highest profit transactions are and optimize for THAT. That's what they want, they could give a crap less about being #1 for Electrician Portland. But "upgrading fusebox Portland", if that's their #1 profit point, they are all about that, even if it gets 10% of the traffic that Electrician searches do.

      Look finding clients is not the easiest thing on the planet we all get that. But there are people out there who will do it, you have to be willing to do what it takes to get them. If you have a site that literally brings in 50 leads a month, I GUARANTEE there is someone that will take it, if you market enough times. You can't send one email and get dejected if they say no. Send emails, send postcards, have a telemarketer call them, cold call, send a stack of leads, fed ex them a package, whatever you must do to get someone to rent it. They all rent out eventually, even if it takes a month or two.

      Think of it like this. You have a home you want to sell. You stick it on the internet, list it on the MLS. After it gets 10 hits on Realtor.com, you tell the Realtor forget it, it's obviously not going to sell? Is that what you do? Or do you keep marketing it, adjusting the price, the staging, etc until it sells? Renting websites is virtual real estate.

      For your first five properties, they need to be less about your income and more about your initial success. My recommendation would be to rent them out VERY cheaply. Let's say $99/mo or even $50/mo. But tell the new tenants than in exchange for the very cheap rent which should rent for $300-500/mo you want the option to give out their contact information to new prospective tenants for referrals, as long as they never mention how cheaply you are renting it.

      Give them a few months of getting the benefits of the new site, and now you can get access to fantastic testimonials. When you have a letter from someone in their niche who is making an extra $30k a month from the site and have gone from thinking about closing their business for good to hiring 2 new crews and buying brand new trucks. THAT speaks volumes. Send them that letter, give them the phone number to that owner, and you'll find it SUPER easy to close your deals.

      Some fields are easier to close than others. Mortgage brokers, insurance agents, they all are pretty easy to close, as many of them already buy leads. Look for fields like that. Look for companies that are already buying leads from other sites, they are your prime prospects.

      Marcos
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      We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

      Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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      • Profile picture of the author Craig McPherson
        Originally Posted by MRomeo09 View Post

        they could give a crap less about being #1 for Electrician Portland. But "upgrading fusebox Portland"
        Marcos,

        Thanks for joining in mate. Great to see you.

        The bolded section above is the sauce. THAT is going to increase your chances of rental 10 fold.

        Look in each room of your house and in the yard and note what services can be done in each area. Be specific. carpet underlay, plaster types, heater repairs, ornate cornice, lighting, room extensions, interior painters, surround sound installs, ducted heating vents, linoleum flooring, kitchen carpet (I get around 5 searches a day for this), etc etc. You will end up with hundreds of possibilities.
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        • Profile picture of the author mraffiliate
          Originally Posted by Craig McPherson View Post

          Marcos,

          Thanks for joining in mate. Great to see you.

          The bolded section above is the sauce. THAT is going to increase your chances of rental 10 fold.

          Look in each room of your house and in the yard and note what services can be done in each area. Be specific. carpet underlay, plaster types, heater repairs, ornate cornice, lighting, room extensions, interior painters, surround sound installs, ducted heating vents, linoleum flooring, kitchen carpet (I get around 5 searches a day for this), etc etc. You will end up with hundreds of possibilities.
          Craig,

          I took your advice on a client's site and am ranking well and very quickly for keywords that show traffic in GKWT and keywords that show "-". It appears by using keywords that you believe visitors will type in the search box helped my main keywords that show traffic. I will be tracking the visitors to see how this works out.

          Thanks
          Signature

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        • Profile picture of the author BrashImpact
          Originally Posted by SirThomas View Post

          Try to offer them exclusive advertising on your site instead. Buying advertising is much easier to understand tan buying leads or renting a site... They are used to advertising.

          If your site is ranked high for local searches, they will see the value of being featured on your site.

          Thomas
          Thomas... well said, if everyone on this thread would use the term Exclusive advertising the conversions would go way up fast. Business Owners Understand advertising they don't understand and don't care about Google... leads or tech stuff... they are to focused running their business.

          I could not have said it better and have been preaching this on the forum for over 2 years...

          Great Input
          Robert

          Originally Posted by zoro View Post

          Yeah, I think I will give that a try. Honestly, trying to get businesses interested in my leads is starting to get me down. I have also phoned 5 businesses in the same niche but they all offered some type of excuse why they did not want my leads. I have other niche websites ranking too, but same story, I can't get anyone interested.

          I should point out that I am not shy in talking with business owners and I do know how to show them the value of a lead ... But, They Just Don't Get It, OR, They Just Don't Want To Pay!
          Zoro,
          Let me offer you a suggestion or 2 if I may. First off try changing the dynamics of your approach, obviously its not working.

          • -You need to be talking to Decision Makers Only
          • -You need to talk in a language that Business Owners Understand
          • -Learn to show a biz owner the Cost to acquisition a new customer and the long term value of that customer. Most have no idea how to calculate this factor in to what they do.
          • -On sites that you have not sold advertising on install adsense and install a product of some kind linked to your paypal.
          • -Collect a decision from everyone you talk too, a yes or a no you don't care which as long as you collect one.

          With that being said, keep tweaking your approach until you find one that works good for you. Once you have a system with any kind of metrics you can scale it. This business model works and works very well. Also look outside some of the Niches discussed here...for ACTION BUYER PHRASES!

          Robert


          Originally Posted by Craig McPherson View Post

          Marcos,

          Thanks for joining in mate. Great to see you.

          The bolded section above is the sauce. THAT is going to increase your chances of rental 10 fold.

          Look in each room of your house and in the yard and note what services can be done in each area. Be specific. carpet underlay, plaster types, heater repairs, ornate cornice, lighting, room extensions, interior painters, surround sound installs, ducted heating vents, linoleum flooring, kitchen carpet (I get around 5 searches a day for this), etc etc. You will end up with hundreds of possibilities.
          Craig,
          First off congrats on your success my friend and secondly thanks for taking the time to share some insider information on what your doing. If warriors will pay attention you have given them a golden goose.

          I have been doing this mode for a long long time and I even learned a couple of things from your valuable posts. I really appreciate it.

          Thank You Craig...

          Regards,
          Robert
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    • Profile picture of the author donza
      Originally Posted by zoro View Post

      I've got two other websites ranking number 1 on Google for main keyword "niche city". I've contacted (phoned)another 8 businesses and emailed 4 but still no takers.
      I show them my "Value of Lead" calculator and they think I'm trying to trick them or something. They are all very suspicious of any info I offer.

      There must be some business out there that understands the value of a lead and who would like to rent my site or pay for leads to get more customers and increase their sales? They just don't seem to get it, or they just don't want to pay.

      In my 3 years experience, trying to attract an offline business is the most difficult part of online marketing for offline. There's gotta be a way!!!
      I've just started up an offline service busines, Stone. Tile, and Concrete Care and these are my thoughts,

      One problem you might have is because you have no inside knowledge of the businesses you are trying to sell to you might be overestimating the value of the leads. That's an instant credibility killer.

      The second thing is they probably dislike you as they probably see you as an intruder in their territory, a superfluous middleman .After all if you didnt exist where would the leads have ended up. Their websites.

      Personally, I"d want proof, by way of a free trail, before I'd pay out for any leads. If they turned out to be good ones and I got a couple of jobs a month out of them I'd definitely pay 300 bucks a month for the site.



      Cheers Don
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      • Profile picture of the author Huskerdarren
        Originally Posted by donza View Post

        One problem you might have is because you have no inside knowledge of the businesses you are trying to sell to you might be overestimating the value of the leads. That's an instant credibility killer.
        Personally I don't think it would be that hard to figure out. The site you rent has to look professional, but as far as content goes, you could poke around other websites to determine what's relevant and then make sure you're framing it in the context of the consumer who is really the one digesting it. I mean all we're trying to do is get an interested (serious) buyer to pick up the phone and inquire. If you do a good enough job, some of the selling is already done for the company receiving the leads. As far as price goes, Service Magic (HomeAdvisors) sets a baseline price for leads. The only difference is that you're giving the lead to one person and not 5. So in the case of a granite countertop/tile business, one kitchen remodel is worth $5000 and up. Paying $300 for the exclusive use of the website that generated it is a steal. If the business owner does not see it that way, fine. Someone else will, especially someone on page 3 of Google that isn't going to get the traffic. There's a company here that advertises their tile business on a billboard. That's at least $1500 a month and you'll need to run the billboard about 8 times. I can only see that it's a tile business. I can't read the business name and I sure can't make out the phone number. Now take the stance of the website for rent. Captive audience, in the comfort of their own home, getting educated and not in a rush to act. When they do, they're likely a little further along in the buying process. My 2 cents. Oh, and if you did a good job, you can also tell a prospective renter that you pushed their competitor further down the page or even off the page. They'll like that.
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  • Profile picture of the author Stranger Danger
    zoro-

    Depending on your niche (hopefully a good one), there are usually local businesses advertising on Craigslist for their services. Send them an email stating that you have 30 people (or whatever amount) calling you every month asking about their services. Tell them that your previous client is too busy to take on the extra leads and that you would like to forward the calls to their business. Tell them that you will send them free leads for a week or two to see if they like it. If they decide they want to keep receiving leads, tell them that you can either charge them $10-$20 for every call (over 30 seconds in duration - or whatever duration), or, you can just let them rent out your site for a flat rate of $300/month (or whatever).

    If they ask about your previous client, tell them that they insisted on having you sign a non-disclosure agreement, and that you will respect their privacy on the matter.

    Set up the Whisper feature on callfire so they know when they are receiving your leads. Send them a printout of all the calls that they received from you, and highlight the calls that were longer than 30 seconds in duration.

    If all else fails, try a different niche.

    Oh, and report back any success so we can read about it.
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    • Profile picture of the author zoro
      Originally Posted by Stranger Danger View Post

      zoro-

      Depending on your niche (hopefully a good one), there are usually local businesses advertising on Craigslist for their services. Send them an email stating that you have 30 people (or whatever amount) calling you every


      Oh, and report back any success so we can read about it.
      Appreciate your suggestion, thank you
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  • Profile picture of the author thefsboking
    What are some of the most reliable and affordable means to track emails and phone calls for someone just starting out renting sites?
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    Mike Williams

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  • Profile picture of the author Dan Grandstaff
    Hi Craig,
    I just discovered this threat and really appreciate the valuable great tips you're giving.
    Here's my question: What's your advice about choosing a domain name? Do you also drill down for the domain name (gazebos city instead of fences city, for example). Any suggestions?
    Thanks!
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    • Profile picture of the author Craig McPherson
      Hi Dan,

      I do get specific. ElectricianMyCity .com is to general.
      I go for terms like

      OverheadFanInstallationMyCity.com
      PowerpointInstallMyCity .com
      LowVoltageDownlights .com

      In one case a client took all 3 sites from me but silly me basically gave them away but we live and learn.

      Originally Posted by Dan Grandstaff View Post

      Hi Craig,
      I just discovered this threat and really appreciate the valuable great tips you're giving.
      Here's my question: What's your advice about choosing a domain name? Do you also drill down for the domain name (gazebos city instead of fences city, for example). Any suggestions?
      Thanks!
      Signature
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      • Profile picture of the author Dan Grandstaff
        Originally Posted by Craig McPherson View Post


        I do get specific. ElectricianMyCity .com is to general.
        I go for terms like

        OverheadFanInstallationMyCity.com
        PowerpointInstallMyCity .com
        LowVoltageDownlights .com

        In one case a client took all 3 sites from me but silly me basically gave them away but we live and learn.
        Craig, this is GOLD! I'm wondering if it could work to use subdomains to capture these very specific phrases without having to buy a new domain for each one. Have you tried that or have any thoughts about it?
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  • Profile picture of the author how2no
    Craig ... Thanks for sharing the benefits of your experiences with us.

    How many pages would you recommend adding to one of these sites?
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  • Profile picture of the author busygal21
    Chris Winters will be discussing his method to doing this and is killing it. His 9 yr old son is doing it, and will also be there to share..he has a full system on getting the businesses attention and selling those leads...Coming up in April 13-15th in Ft. Lauderdale, FL. I have
    an extra ticket to sell if anyone interested..see my thread.. or email me at
    valerie.BusinessStrategies@gmail.com leave phone number, and I'll give you a call.
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  • Profile picture of the author J R Salem
    This model is solid, but all the posts about email and stuff I think are overwelming for new people. Pick up the phone after ranking a site, call businesses in that niche, tell them you have some ad space that opened up, and are looking for biz owners who might be interested in the traffic, and either set meetings or have conversations.

    If you make calls for 3-4 hours, you will get some bites. Eventually you can hire someone to make calls to get leads, and then you just follow up with the interested parties.
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  • Craig, I just wanted to add my thanks amongst the others for the incredible goldmine of information you've shared with us here.

    It's VERY much appreciated...
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    The-English-Webmistress is really Andrea, who went backpacking the world, accidentally landed in Panama, Central America, and never left. (Beaches! Mountains! Hot latin music! Piña Coladas!) She doesn't miss the London commute AT ALL...
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  • Profile picture of the author mec64
    I just wanted to say thank you to all the great info in this thread! It has helped me tremendously! Thanks Craig, Thomas and everyone else! I have nothing to add, since I have no knowledge on this topic, but I plan to use the info in this thread to help me create some business for some friends of mine. Thanks again!
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  • Profile picture of the author John Durham
    I always admire Craig's posts, and think he is brilliant as to how he goes about generating leads.... but I have a question, and seriously do not mean it in a cynical way, but; "Would it not be easier just to go balls to the wall cold calling and sell ten customers in a month or two on web design, than taking a year to rent out a handful of sites?".

    I'm seriously not trying to knock the system, but thats what I have wonder while reading this.

    Also, Craig, are you charging just the monthly, or , also, set up/sign on fees?

    Again, I think it's brilliant Craig how you are identifying keywords to target and generating leads... Thanks for the ideas.

    -John
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    • Profile picture of the author PvPGuy
      Originally Posted by John Durham View Post

      "Would it not be easier just to go balls to the wall cold calling and sell ten customers in a month or two on web design, than taking a year to rent out a handful of sites?"

      -John
      Pick the fruit you can reach.
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    • Profile picture of the author MRomeo09
      Originally Posted by John Durham View Post

      I always admire Craig's posts, and think he is brilliant as to how he goes about generating leads.... but I have a question, and seriously do not mean it in a cynical way, but; "Would it not be easier just to go balls to the wall cold calling and sell ten customers in a month or two on web design, than taking a year to rent out a handful of sites?".

      I'm seriously not trying to knock the system, but thats what I have wonder while reading this.

      Also, Craig, are you charging just the monthly, or , also, set up/sign on fees?

      Again, I think it's brilliant Craig how you are identifying keywords to target and generating leads... Thanks for the ideas.

      -John
      It only takes a year if you don't know what you're doing or aren't trying. Its's not all that much harder to rent out a site than to get a web design client. Let's put it at twice as hard(which honestly is probably about right). But even if it's four times as hard or even ten times as hard. Meaning two telemarketers in a room, one selling web design and the other selling pre-made, pre-ranked websites as monthly rentals. If you're selling a website for $1,000 a piece vs renting a website for $300 a month. Which would you rather have? Let's say in a day telemarketing they can either sell 10 website designs or one site rental. It seems like the no brainer is the web design right? Let's take a look at that presumption.

      Assuming you've got 20 working days a month, that means selling the websites would bring you $240,000 a year from that work. Good stuff right? However we're only adding an additional $300/mo or $3,600 a year by renting the websites. Now how long are you going to be able to rent the websites? According to my attorney I can will these to my heirs. I've had some of them rented for over five years. Not to mention that the value of the websites rental rate should at least keep pace with inflation. Meaning $300 in todays money as rent will probably equate to $300 in rent twenty years from now even if that means $2-3k a month or more. If I keep one rented for twenty years at $300 a month assuming a 3% inflation increase yearly. That means over 20 years it should bring in roughly $96,733. That's a lot of $1k websites your telemarketer would have to sell to keep up with the single rental.

      One of the main reasons why site rentals are so freaking awesome in my eyes is how passive they are. During my illness I was totally out of pocket for about five months, I lost almost none of my site rentals. They all kept paying as usual. It's passive income. It's like having a free and clear rental house without the smelly tenants or eviction issues.

      It's fairly difficult to do funky stuff like I do with my Roth IRA with a business like designing websites, but much easier with site rentals. For instance I can purchase a website with my Roth IRA and now have my rental agreements in the name of the IRA. So that my clients pay the IRA directly. You can quite easily start an IRA with $500 and grow it to 100's of thousands in just a few short years if you are smart. Educational trusts, etc.

      I know from the other people I know that have worked with this type of business the main benefit is the predictability of it with the passiveness. If I'm a web designer, I have to constantly be on the lookout for more clients. But in the site rental business, you can decide what nut you want to hit and fairly easily calculate what it will take to get there. Let's say my goal is to have $10k a month passive income. If I'm going to be charging $300/mo that means I need 33 clients. That's a good number to work from. Maybe that number takes me a year to get to but I know once I hit it I'm good. I have $10k/mo income for pretty much ever(remember it keeps pace with inflation).

      There are just a few good reasons why they are fairly superior to just being a telemarketer who does web design.
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      • Profile picture of the author Cashflowlife
        Residuals are everything, and also if done right this field has very low churn. I have only lost 2 clients in a year, one retired & one simply could not handle the work load (owner/operator)... Funny thing though, her referred me to a friend of his to take his slot so technically I didn't lose him.

        Everything Mromeo said here is exactly why I am so attracted to this business with nothing but a clear goal of 100 site rentals in my future, halfway there in just about a year is not too bad. I know there is a ton of money on web design but two things put me off it, 1- I am a horrible web designer (but excellent at sales), 2- It's great to know if I need to take off for any reason, even for a few months, I am still getting paid monthly.

        I think there is nothing wrong with either direction, what is important is that you follow the route that best suites your skill set. I am very good at sales & bad at web design, so rentals was a far better fit. However if I was aces at web design the choice would be much harder, yet I still find it difficult to look away from passive monthly recurring income with an incredibly low churn rate.

        To each their own, just make a choice and go mentally All In, balls to the walls!

        Chris

        Originally Posted by MRomeo09 View Post

        It only takes a year if you don't know what you're doing or aren't trying. Its's not all that much harder to rent out a site than to get a web design client. Let's put it at twice as hard(which honestly is probably about right). But even if it's four times as hard or even ten times as hard. Meaning two telemarketers in a room, one selling web design and the other selling pre-made, pre-ranked websites as monthly rentals. If you're selling a website for $1,000 a piece vs renting a website for $300 a month. Which would you rather have? Let's say in a day telemarketing they can either sell 10 website designs or one site rental. It seems like the no brainer is the web design right? Let's take a look at that presumption.

        Assuming you've got 20 working days a month, that means selling the websites would bring you $240,000 a year from that work. Good stuff right? However we're only adding an additional $300/mo or $3,600 a year by renting the websites. Now how long are you going to be able to rent the websites? According to my attorney I can will these to my heirs. I've had some of them rented for over five years. Not to mention that the value of the websites rental rate should at least keep pace with inflation. Meaning $300 in todays money as rent will probably equate to $300 in rent twenty years from now even if that means $2-3k a month or more. If I keep one rented for twenty years at $300 a month assuming a 3% inflation increase yearly. That means over 20 years it should bring in roughly $96,733. That's a lot of $1k websites your telemarketer would have to sell to keep up with the single rental.

        One of the main reasons why site rentals are so freaking awesome in my eyes is how passive they are. During my illness I was totally out of pocket for about five months, I lost almost none of my site rentals. They all kept paying as usual. It's passive income. It's like having a free and clear rental house without the smelly tenants or eviction issues.

        It's fairly difficult to do funky stuff like I do with my Roth IRA with a business like designing websites, but much easier with site rentals. For instance I can purchase a website with my Roth IRA and now have my rental agreements in the name of the IRA. So that my clients pay the IRA directly. You can quite easily start an IRA with $500 and grow it to 100's of thousands in just a few short years if you are smart. Educational trusts, etc.

        I know from the other people I know that have worked with this type of business the main benefit is the predictability of it with the passiveness. If I'm a web designer, I have to constantly be on the lookout for more clients. But in the site rental business, you can decide what nut you want to hit and fairly easily calculate what it will take to get there. Let's say my goal is to have $10k a month passive income. If I'm going to be charging $300/mo that means I need 33 clients. That's a good number to work from. Maybe that number takes me a year to get to but I know once I hit it I'm good. I have $10k/mo income for pretty much ever(remember it keeps pace with inflation).

        There are just a few good reasons why they are fairly superior to just being a telemarketer who does web design.
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    • Profile picture of the author Paul Gram
      Originally Posted by John Durham View Post

      I always admire Craig's posts, and think he is brilliant as to how he goes about generating leads.... but I have a question, and seriously do not mean it in a cynical way, but; "Would it not be easier just to go balls to the wall cold calling and sell ten customers in a month or two on web design, than taking a year to rent out a handful of sites?".

      I'm seriously not trying to knock the system, but thats what I have wonder while reading this.

      Also, Craig, are you charging just the monthly, or , also, set up/sign on fees?

      Again, I think it's brilliant Craig how you are identifying keywords to target and generating leads... Thanks for the ideas.

      -John
      Almost anyone can do web design, but very few people can actually get a website ranked #1 in Google.

      I've never had a problem renting sites out, in fact, I've never even had to contact someone to rent them, they all came to me because my #1 rankings pretty much snapped their heads back lol.

      I will say this though...you need to have people/persuasion and selling skills. This isn't the kind of thing you should be doing if you don't like interacting with other business people.
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  • Profile picture of the author John Durham
    Hi Marcos,

    Im assuming that anyone who sells a 1k website also has some monthly maintainance fee attached, it would be a waste to sell such a service and not create some kind of residual income with it. In fact part of the reason I asked about his up front fees is because I think it's doable to sell webdesign services without an upfront fee and just charge the $300 per month for SEO maintainance...

    I'm not assuming that selling web design means only $1k.

    Thanks for the answer though. I can see alot of your point, that a website rental could last twenty years because if the customer ever cancels you still own the website...

    -John
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  • Profile picture of the author madison75074
    Really great information! Craig, how do you handle the geographic limitations on the lead. Do you name the site "dallaselectrician.com" just so you don't have people in New York asking for an estimate?
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    • Profile picture of the author Craig McPherson
      Originally Posted by madison75074 View Post

      Do you name the site "dallaselectrician.com" just so you don't have people in New York asking for an estimate?
      Exactly Madison.

      All my domains except one has MYCITY on the end to distinguish it.
      The one without has no location to it as he told from early on he is expanding nationally so I wanted people from all over the country to see us. He now sells his product to resellers all the way up the east coast of Australia now.

      I do like people from out of town emailing me though as it gives me ideas for content to add to the site. What I mean is that the questions that people ask me through email becomes the title of my next post on the site.

      I got this idea from a guy named Marcus Sheridan (The Sales Lion by Marcus Sheridan) and it works gangbusters. Do this.

      I wrote a post about the "Best Fence Builders in MyCity". I listed 5 other fencing companies and wrote a glowing testimonial about them. Sounds crazy I know but the thing is this. 4 of them do not build the metal fences my site is about. They build timber fences so there is no competition from them. The 5th fencer has no web presence whatsoever so he is not a danger either but this does is gets me to #1 for terms like

      Acme fence company review
      review of John doe fencing
      etc etc

      Most people looking for these 5 companies land on my site.
      What is better is that 2 of them actually link back to this post from their website. lol

      I could go on but really, visit Marcus' website for more great ideas for dominating a niche.

      HTH
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  • Profile picture of the author Legit SEO
    Wow one of most informative threads I've seen in a very long time! Thanks Craig for sharing all the info. I saw the starting date on the first page and figured this method might have slowed down but seeing you just posted today I'm assuming local lead gen is still going strong?
    Were you effected by penguin 2.1 update at all?
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  • Profile picture of the author NewParadigm
    Has anyone thrown in a groupon type twist? I'm thinking many people search for "groupon plumber CITY". The landing page could be a groupon clone. Could be quite a few hot customers ready to buy, albeit at a discount, but could generate some good traffic.

    I came across this for a massage deal, came on a groupon clone page for low price massage, it turned out it was a local chiropractor office. He is converting longer term chiro patients like crazy!!!

    Would be a great site rental idea for IMers.


    Secondly, sending free leads to businesses via callfire etc...why not send a few to several competitors on a rotating basis, and let them know you are doing so. That will help rental proposition.

    third, once that is done, how about doing some type of lead by lead auction? or maybe auction next weeks leads. Keep the competitive nature for proven leads to find out the true market price rather than 300/month. I'd have to believe you'd then get some much larger monthly $$ long term offers.
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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