I got few questions recently on how to go about targeting clients that are not just advertising in yellow pages but are aware of the power of internet. Well not exactly like that , but basically everyone just wants a simple system or blueprint to follow that is proven to get results.
So what is my favourite method?
I find prospects that are already spending money on online advertising.
I know to most of you this might not be exactly a big news, but I just thought I'd share this.
This process is pretty simple (not easy - requires work) and effective.
Here it is:
Pick a niche and search on google, business niche + city or city + business niche.
Here are some good business niches to start off with:
Children's Birthday Party Services
Flooring Companies - Laminate, hardwood, carpet
Party and Event Rentals
Power Tool Rental
...and finally wedding related businesses (big money here)
Wedding Dresses Hire
Look at all the adwords ads on the page. The best would be to open up a spreadsheet and keep track of the names, URLs, ranking and keyword.
Then we need to check:
1. If they are showing up on google maps
2. If they are ranking organically anywhere on page 1
If they are not, these are the businesses we need to target. They are spending money on adwords but are not on google maps or ranking organically. You can find plenty of them just from the niches above.
Open up the google keyword tool and do a search for the keyword, take a screenshot of the results.
Paste the screenshot in paint and add a note to it, something like this:
Did you know that 2000 (or whatever the search result is) potential clients searched for a business + city in google.com last month?
How much would even a fraction of those customers interested in your business be worth to you?
We will be contacting these businesses offering our google maps/SEO services (can be totally outsourced btw).
First we email them and attach the screenshot from step 3, alternatively we can send them a link to video or to our website etc.
If you are not sure how to do this step, I suggest you check out my signature (email swipes, ppt presentations in there).
Then we can follow up with a phone call.
Once you get a response, give them a quote or set up a meeting. For google places listing I suggest $300-$500 upfront and $100-$300 monthly maintenance depending on niche.
Now rinse and repeat with different niches. Even if you only start with niches I mentioned above, I'm certain you will get some clients.
All The Best,