Specifically, there were posts bashing this guy's business (probably not unusual), but then they took it a step further and posted the link to a website they had setup saying that this business was a rip-off.
I don't offer reputation management services, but here is the link in case those of you who do wish to add it to your swipe file of reasons why a business might need such a service.
Hope that helps.
Beware of Bill's Boats concord!!!!!!!