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wireen

14 years ago

Nice idea, you are a real businessman

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agonce

14 years ago

did she see any client coming back? if I was in her place, I would never pay 5$ per piece, but oh well ...

the only method you haven't shared yet is how you make money while sleeping lol

Thanks
1 reply

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MoneySavingLisa

14 years ago

Just noticed you're in my neck of the woods! I just ordered your Pizza Card Profits so I'll read it this morning. It's nice to find people locally succeeding!

Thanks
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MartinBuckley

14 years ago

Great, keep us posted here on your results with your pizza cards and if i can be of any help, just ask.

To your success,

Martin

Originally Posted by MoneySavingLisa

Just noticed you're in my neck of the woods! I just ordered your Pizza Card Profits so I'll read it this morning. It's nice to find people locally succeeding!

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damongreene

14 years ago

Service businesses totally underutilize their client lists. Hair Salons and barbers should be building email and direct mail lists regularly. When it gets slow simply send out quarterly postcards and coupons and referal cards to get more repeat business in the door.

It is so much easier to get more money from an existing client then get a new one to trust a business. It sounds cliche but 95% of businesses overlook that. On top of that you can put a quarterly mailing on AUTOPILOT as long as you have the designs and a list in a .csv/excel file. 30 Minutes configuration and its done... just wait for the customers to come in.

Now understand from a businesses perspective.. the skill of direct response copywriting is key as well as an understanding of marketing. But that is where we as marketers come in.

Example: I used a direct response sales letter with my landscaper (totally non traditional) and we got an 8% conversion rate and he closed 50% of those clients which netted him $1200 additional per month. His task now is to followup with those he didn't close and he has the addresses of his new clients and we are building out a referral campaign. On top of that we are doing another campaign in another subdivision.

So all this to say staying in touch with existing customers works and is easier for businesses to make money and get referrals.

Thanks
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MartinBuckley

14 years ago

damongreene,

Thanks for sharing your story and tips, you make some great points.

All the best,

Martin

Originally Posted by damongreene

Service businesses totally underutilize their client lists. Hair Salons and barbers should be building email and direct mail lists regularly. When it gets slow simply send out quarterly postcards and coupons and referal cards to get more repeat business in the door.

It is so much easier to get more money from an existing client then get a new one to trust a business. It sounds cliche but 95% of businesses overlook that. On top of that you can put a quarterly mailing on AUTOPILOT as long as you have the designs and a list in a .csv/excel file. 30 Minutes configuration and its done... just wait for the customers to come in.

Now understand from a businesses perspective.. the skill of direct response copywriting is key as well as an understanding of marketing. But that is where we as marketers come in.

Example: I used a direct response sales letter with my landscaper (totally non traditional) and we got an 8% conversion rate and he closed 50% of those clients which netted him $1200 additional per month. His task now is to followup with those he didn't close and he has the addresses of his new clients and we are building out a referral campaign. On top of that we are doing another campaign in another subdivision.

So all this to say staying in touch with existing customers works and is easier for businesses to make money and get referrals.

Thanks

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iAmNameLess

14 years ago

Don't you just love this business? I do... I often have similar experiences, everyone I meet I learn about and tell them about myself, and it always leads to either them being interested or them telling someone else.

People would be surprised about the results you get, JUST from talking about your business and what you do.

Excellent thread.

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jonnnyd23

14 years ago

Sometimes prospects just fall right in to your lap. It's crazy how things work out like that.

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msu

14 years ago

I'm strictly an online person but the offline forum is fast becoming my favorite WF place, exactly because of stories like this.

There's another great thread in this forum about a guy who created a opportunity for himself by creating his own Discount Card mail outs. Well worth a read.

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sweetcrabhoney18

14 years ago

Thats a really nice way of doing business. It proves that even small conversations can lead to profit.

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beeswarn

14 years ago

Originally Posted by sweetcrabhoney18

Thats a really nice way of doing business. It proves that even small conversations can lead to profit.

This isn't a way to do business, unless you imagine he's getting his hair cut every day.

This is an example of knowing your business cold and thereby having the confidence to keep a good presentation ready at all times.

The guy is just trying to give you an example of how and why to keep your head out of your butt and on your business. Use the example for inspiration.

Thanks
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MartinBuckley

14 years ago

Yes, you are correct to a point, but if I or anyone else really wanted to turn this concept into a business they could by creating a sales presentation and using a testimonial from a salon that got good results from your service, you could convince other salons to pay for your service to help the salon get new and returning customers, but yes you are correct that this idea wasn't presented to be a stand alone business, but an example of knowing your business and how to sell it when you see someone has the need for it.

All the best,

Martin

Originally Posted by beeswarn

This isn't a way to do business, unless you imagine he's getting his hair cut every day.

This is an example of knowing your business cold and thereby having the confidence to keep a good presentation ready at all times.

The guy is just trying to give you an example of how and why to keep your head out of your butt and on your business. Use the example for inspiration.

Thanks

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Adwizard

14 years ago

If that idea doesn't work I hope you will update your picture so we can see the next haircut she gives you... lol... just kidding

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luzhang 14 years ago

you are really a humorous
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Exel

14 years ago

I just noticed that you are the electric drill guy.

You have quite the entrepreneur spirit, seeing opportunities in everything. Very impressive.

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MartinBuckley 14 years ago

Exel,

Thanks for the kind words.

Money making ideas are all around us, you just have to take notice and pay attention to what is going on around you and anyone can find or create an opportunity to make money for themself.

All the best,

Martin

Originally Posted by Exel

I just noticed that you are the electric drill guy.

You have quite the entrepreneur spirit, seeing opportunities in everything. Very impressive.
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- philipdwyer 14 years ago
  
  I need to start going in for haircuts again.
  
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macker2298

14 years ago

nice idea, goes to show you that you can make some cash just about anywhere

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bnicoletti82

14 years ago

small-talk opportunities like this are the real money maker for any serious entrepreneur. I think you should begin coining the phrase "haircut pitch" - it's like an elevator pitch, but for about the length of a haircut!

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Vikuna2009+

14 years ago

If you are thinking of doing something like this but don't have a pizza card to include, go buy 60 (that was Martin's number) lottery tickets, photo copy them, send them the thank you note, include the photocopy of one ticket, promise to give them the real ticket if they come in again before x date.

If they don't, scratch it yourself, lol, or send it to another customer.

Eva

Thanks
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MartinBuckley

14 years ago

I actually had a hair salon one time that i used to get my hair cut at mail me a letter with a lottery ticket inside and they stamped it with their business address and in the letter it said if the lottery ticket was a winner to bring it in and your next hair cut is 50% off, but I didn't win, but the hair salon did because the next time I needed a hair cut, I rememberd about the lottery ticket and went to them again, so yes this method does work.

All the best,

Martin

Originally Posted by Vikuna2009+

If you are thinking of doing something like this but don't have a pizza card to include, go buy 60 (that was Martin's number) lottery tickets, photo copy them, send them the thank you note, include the photocopy of one ticket, promise to give them the real ticket if they come in again before x date.

If they don't, scratch it yourself, lol, or send it to another customer.

Eva

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AndrewCavanagh

14 years ago

Originally Posted by Vikuna2009+

If you are thinking of doing something like this but don't have a pizza card to include, go buy 60 (that was Martin's number) lottery tickets, photo copy them, send them the thank you note, include the photocopy of one ticket, promise to give them the real ticket if they come in again before x date.

If they don't, scratch it yourself, lol, or send it to another customer.

Eva

That's very clever.

I hope someone tests that to see how well it converts.

Making them come in before a set date means you can get them back into your business more often which is a huge key to increasing turnover and profits (increasing frequency).

Kindest regards,
Andrew Cavanagh

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Aussie-Jim

14 years ago

Originally Posted by Vikuna2009+

If you are thinking of doing something like this but don't have a pizza card to include, go buy 60 (that was Martin's number) lottery tickets, photo copy them, send them the thank you note, include the photocopy of one ticket, promise to give them the real ticket if they come in again before x date.

If they don't, scratch it yourself, lol, or send it to another customer.

Eva

Now that is thinking, Eva - nice one!

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cheyser

14 years ago

brilliant idea! your such a business man.

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indianhub

14 years ago

Good idea.

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gvnut

Banned 14 years ago

[DELETED]

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MartinBuckley

14 years ago

gvnut and others,

For those of you who are new to this forum and maybe don't know I own and operate a pizza discount card business and make at least $150 a day producing and selling pizza cards in my area. I have an ebook course called "Pizza Card Profits" that exsplains step-by-step how I do what I do and how anyone else can copy me and do the same, so if your interested check out my signature below for more details.

To your success,

Martin

Originally Posted by gvnut

Thats a good idea, but Im not sure what your referring to when you say pizza cards. Does anyone else know what he is referring to when saying this? I would be interested in what you were offering her customers as a thank you

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Green Moon

14 years ago

Martin, congratulations on earning the $300, but for this idea to scale, you are going to have to go to a different salon every time you need a haircut. Fortunately you have more hair than I do, so you can get yours cut more often.

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Johnm1141

14 years ago

Great idea! Thank you for sharing the information.

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IMHunter

14 years ago

This is a great idea. Thank you for sharing.

Thanks

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MartinBuckley

14 years ago

i just wanted to update everyone on this post and let you all know that i did mail out the thank you cards with my pizza card enclosed as a gift to the 60 hair salon owners past and present clients on Friday and the owner called me today and told me she had already gotten 4 apointments from the thank you cards and she was very pleased. I just thought i would share the progress so far.

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MartinBuckley

14 years ago

I just wanted to provide another update and as of today the hair salon I did the thank you card mailing with my pizza card inside, she has gotten another 9 apointments, so a total so far of 13 returning clients, not to bad if I say so myself

All the best,

Martin

Originally Posted by MartinBuckley

i just wanted to update everyone on this post and let you all know that i did mail out the thank you cards with my pizza card enclosed as a gift to the 60 hair salon owners past and present clients on Friday and the owner called me today and told me she had already gotten 4 apointments from the thank you cards and she was very pleased. I just thought i would share the progress so far.

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hourstoincome

14 years ago

That's awesome Martin. Keep pushing forward! I am currently in the process of starting my own pizza card business. I just sent out 10 letters to 5 local pizza shops on Friday. I'm waiting for a response. Keeping my fingers crossed. I'll keep you updated.

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MartinBuckley

14 years ago

hourstoincome,

It sounds like you are off to a great start with your pizza card business. I wish you much success and if i can be of any help, just let me know.

To your success,

Martin

Originally Posted by hourstoincome

That's awesome Martin. Keep pushing forward! I am currently in the process of starting my own pizza card business. I just sent out 10 letters to 5 local pizza shops on Friday. I'm waiting for a response. Keeping my fingers crossed. I'll keep you updated.

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MartinBuckley

14 years ago

hourstoincome,

I was just wondering if you have had any success or any updates you could share with us regarding your pizza card business?

Thanks,

Martin

Originally Posted by hourstoincome

That's awesome Martin. Keep pushing forward! I am currently in the process of starting my own pizza card business. I just sent out 10 letters to 5 local pizza shops on Friday. I'm waiting for a response. Keeping my fingers crossed. I'll keep you updated.

Thanks

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imwarrior84

14 years ago

That was a very profitable hair cut Martin! Thanks for the share.

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rickyork

14 years ago

LOL, Good One

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adam2526

14 years ago

wow that is great idea, and the thing is people like to be thought of and everyone needs a haircut so yes very good idea, i bet this kills for auto shops and stuff like that, well played buddy well played.

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1 reply

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MartinBuckley

14 years ago

Adam,

Yes, this idea could work very well also with auto shops or any business that provides a service that can be done over and over again, so be creative, take action and make some money.

All the best,

Martin

Originally Posted by adam2526

wow that is great idea, and the thing is people like to be thought of and everyone needs a haircut so yes very good idea, i bet this kills for auto shops and stuff like that, well played buddy well played.

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Stoney

14 years ago

Sorry, I hate to be the suspicious one, but did that really happen or is that just another marketing ploy? If it did, thanks for the inspiration. If it didn't, it's kind of a sneaky way to get people to look at your sales pitch. Just saying...

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MartinBuckley

14 years ago

Stoney,

I can see that you a pretty new to this forum, so if you ask around and search for my posts, you will see that I share a lot of free money making ideas here and comment to many posts with helpfull information, so I'm not just making posts as a marketing ploy or as a sneaky way to get people to hear my sales pitch, but I do understand where you are coming from, but you are mistaken and I hope you take the time to read some of my money making ideas and benifit from them.

All the best,

Martin

Originally Posted by Stoney

Sorry, I hate to be the suspicious one, but did that really happen or is that just another marketing ploy? If it did, thanks for the inspiration. If it didn't, it's kind of a sneaky way to get people to look at your sales pitch. Just saying...

Thanks
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sodomojo

14 years ago

Originally Posted by MartinBuckley

Stoney,

I can see that you a pretty new to this forum, so if you ask around and search for my posts, you will see that I share a lot of free money making ideas here and comment to many posts with helpfull information, so I'm not just making posts as a marketing ploy or as a sneaky way to get people to hear my sales pitch, but I do understand where you are coming from, but you are mistaken and I hope you take the time to read some of my money making ideas and benifit from them.

All the best,

Martin

You may not in general make posts as a marketing ploy, but this thread was no doubt created to draw traffic to your 'pizza cards'. No denying that.

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Raz0r

14 years ago

lol this is awesome :p

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winwanseng

14 years ago

nice idea .....

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Dan Bennett

14 years ago

Martin, I love threads like this - and I can vouch for this type of approach. I've gone to my local auto shop to have work done on my car, and walked out with a gig to supply cross-promotion to the owner's mailing list. An entrepeneur always has his elevator pitch ready in everyday situations, and the key is always about finding a way to provide value to those around you. Great job mate!

Thanks
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zannix 14 years ago

Great idea)!
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MartinBuckley

14 years ago

Dan,

Thanks for stepping in here and vouching that my method is doable and for bringing up the point that everyone should always be ready to give their elevator pitch when a situation calls for it and by always being ready you will find success.

All the best,

Martin

Originally Posted by Dan Bennett

Martin, I love threads like this - and I can vouch for this type of approach. I've gone to my local auto shop to have work done on my car, and walked out with a gig to supply cross-promotion to the owner's mailing list. An entrepeneur always has his elevator pitch ready in everyday situations, and the key is always about finding a way to provide value to those around you. Great job mate!

Thanks

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rain21

14 years ago

good business

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DoWhatWorks

14 years ago

That's a great idea, Martin! :-) I bet that will get more customers in the door for her. Keep us posted on her success!!!

-Terry

Originally Posted by MartinBuckley

Yesterday i went to a popular hair salon to get a hair cut and the owner was the one who actually cut my hair.

While she was cutting my hair she was talking to me about how her business has been slow and advertising hasn't been working and she needed to get clients in the door.

I told her i was in the marketing biz and told her i might be able to help her. I asked her if she marketed to her past and present clients? She said no, so i gave her my idea.

I told her about my pizza cards and told her i could tie them in with a thank you card campain, where i will send her clients a card thanking them for their business and enclose a pizza card as a thank you gift and asking them to come back soon to get a hair cut or color.

I asked her if that sounded good and she was excited and said lets do it. I told her i would give her each pizza card and write and mail each thank you card for $5 each, she said ok.

She gave me the addresses of 60 clients and wrote me a check for $300.

I just wanted to share my idea.

Martin

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MartinBuckley 14 years ago

Terry,

Thanks and if you read threw this whole thred you will find that I have posted 2 updates with the salon owners success.

All the best,

Martin

Originally Posted by DoWhatWorks

That's a great idea, Martin! :-) I bet that will get more customers in the door for her. Keep us posted on her success!!!

-Terry
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emma22

14 years ago

Good idea thanks

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sash024

14 years ago

Nice idea. It can be applicable on other services.

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Rick Britton

14 years ago

Some people are quite unbelievably stubborn There is a local fish restaurant that I use that is struggling to survive simply because they have no clue about marketing and don't want to spend a dime. I discussed various options with the owner and his attitude was (people know we are here, if they wanna eat fish they will come"

I could not even persuade him to let me run some campaigns for him for free to see what the ROI would be. I imagine he will be shutting up shop soon because there is never anyone there when I go past.

Shame, because the food is exceptional (we live 20 miles from the North Sea and the produce is top class)

What do you do in a case like this?

Thanks
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Horny Devil

Banned 14 years ago

Originally Posted by Rick Britton

Some people are quite unbelievably stubborn There is a local fish restaurant that I use that is struggling to survive simply because they have no clue about marketing and don't want to spend a dime. I discussed various options with the owner and his attitude was (people know we are here, if they wanna eat fish they will come"

I could not even persuade him to let me run some campaigns for him for free to see what the ROI would be. I imagine he will be shutting up shop soon because there is never anyone there when I go past.

Shame, because the food is exceptional (we live 20 miles from the North Sea and the produce is top class)

What do you do in a case like this?

Then I guess in future it's egg and chips for you instead of fish and chips.

Thanks

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MartinBuckley

14 years ago

Rick,

In cases like this you have to either offer your services for free on a trial basis to just get you foot in the door and to prove and show the owner you can help him get new and more customers in his door and then once you have done that you get the owner to agree to pay for your service and get him to sign an agreement.

I hope this helps,

Martin

Originally Posted by Rick Britton

Some people are quite unbelievably stubborn There is a local fish restaurant that I use that is struggling to survive simply because they have no clue about marketing and don't want to spend a dime. I discussed various options with the owner and his attitude was (people know we are here, if they wanna eat fish they will come"

I could not even persuade him to let me run some campaigns for him for free to see what the ROI would be. I imagine he will be shutting up shop soon because there is never anyone there when I go past.

Shame, because the food is exceptional (we live 20 miles from the North Sea and the produce is top class)

What do you do in a case like this?

Thanks

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Banned 14 years ago

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busterkman 14 years ago

Hot dang, that's a great idea! Thanks for the share. I believe I will try a variation of this next time I get a haircut.
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salonforce

14 years ago

Excellent idea. A perfect business plan. I like that.

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vasionit

14 years ago

nice idea. sure on Thursday, restaurant business run slow for 1 of my friend. I might implement similar idea for him, see that work out.

Thanks

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Nick Lawless

14 years ago

Great story! Truly inspiring! There are tons of opportunities out there to earn money. Sometimes they just come out of nowhere. The problem is, some people tend not to notice the opportunities until its too late.

Just my thoughts

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SuzyBlack

14 years ago

Martin! Congrats of seeing and opportunity and seizing it!

This is what I LOVE about Offline Marketing - You Succeed, The Business Suceeds, Customers are Happy - everyone wins!

Well done on finding an innovative way for you to use something you were already doing!

Kudos!

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MartinBuckley

14 years ago

Marianne,

Congrats and thanks for sharing your success story with us.

I wish you much more success and please keep us posted on your results.

Thanks,

Martin

Originally Posted by Marianne Gonne

I had my hair cut yesterday.

Like you, Martin, the owner of the salon cut my hair. I've been a client of hers for years. She told me she is about to open another branch, so I immediately asked her if she needed a press release.

That soon turned into a mini-package of Press Release, Facebook Fan Page and Google Places (or whatever the hell the Local thing is now called). £250.

Once I've done these and she's happy (and I know she will be, because I guarantee satisfaction as part of my service), I'll suggest I rewrite her website copy (it currently sucks).

Every business you engage with is a potential opportunity. I learned that right here on the WF. Carpe diem. Seize the day!

Thanks

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MartinBuckley

14 years ago

Marianne Gonne,

I was wondering how things went with press release with the hair salon?

If you don't mind please share an update here with your results.

Thanks,

Martin

Originally Posted by Marianne Gonne

I had my hair cut yesterday.

Like you, Martin, the owner of the salon cut my hair. I've been a client of hers for years. She told me she is about to open another branch, so I immediately asked her if she needed a press release.

That soon turned into a mini-package of Press Release, Facebook Fan Page and Google Places (or whatever the hell the Local thing is now called). £250.

Once I've done these and she's happy (and I know she will be, because I guarantee satisfaction as part of my service), I'll suggest I rewrite her website copy (it currently sucks).

Every business you engage with is a potential opportunity. I learned that right here on the WF. Carpe diem. Seize the day!

Thanks
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wislndixie

14 years ago

I purchased this system on Saturday, June 30th, I've still not received anything at all. Is this a scam?
Mike

Thanks
1 reply

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MartinBuckley

14 years ago

Mike,

What is the email address you used to order my Pizza Card Profits course?

After payment you should have been re-directed to the download page, but something must of went wrong, so once I get your email address I will check and verify your order and email you the download link.

Thanks,

Martin

Originally Posted by wislndixie

I purchased this system on Saturday, June 30th, I've still not received anything at all. Is this a scam?
Mike

Thanks
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wislndixie

14 years ago

Originally Posted by MartinBuckley

Mike,

What is the email address you used to order my Pizza Card Profits course?

After payment you should have been re-directed to the download page, but something must of went wrong, so once I get your email address I will check and verify your order and email you the download link.

Thanks,

Martin

Mebginc@gail.com
Thanks

Thanks
1 reply

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MartinBuckley

14 years ago

Mike,

The email that is showing up that you used to place your order is:

mebginc@att.net

and that is the email address that my Pizza Card Profits course has been emailed to you twice, so please check that email address for my email with the download link to my course.

Thanks,

Martin

Originally Posted by wislndixie

Mebginc@gail.com
Thanks

Thanks
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wislndixie

14 years ago

Originally Posted by MartinBuckley

Mike,

The email that is showing up that you used to place your order is:

mebginc@att.net

and that is the email address that my Pizza Card Profits course has been emailed to you twice, so please check that email address for my email with the download link to my course.

Thanks,

Martin

Martin I've checked my att inbox as well as my junk folder and I don't see any email from you. Can you try again? either mebginc@att.net or mebginc@gmail.com

Thanks,
sorry for all the trouble..

Thanks
1 reply

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MartinBuckley

14 years ago

Mike,

To make things simple and so I know for sure you get my Pizza Card Profits ebook
I have sent you the download link to your PM inbox here on the Warrior Forum, so please check your inbox here for that.

Thanks,

Martin

Originally Posted by wislndixie

Martin I've checked my att inbox as well as my junk folder and I don't see any email from you. Can you try again? either mebginc@att.net or mebginc@gmail.com

Thanks,
sorry for all the trouble..

Thanks

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wislndixie

14 years ago

Originally Posted by MartinBuckley

Mike,

What is the email address you used to order my Pizza Card Profits course?

After payment you should have been re-directed to the download page, but something must of went wrong, so once I get your email address I will check and verify your order and email you the download link.

Thanks,

Martin

Mebginc@gmail.com
Thanks

Thanks

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vishalb

14 years ago

Originally Posted by londonwarrior

This can't possibly work for many people. Why? Because they are bald and don't need haircuts. LOL. Maybe they need to get a wig.

LOL. I think that you are missing the underlying point. I think the point that Martin's trying to make is to always be nice and business opportunities will itself come your way. It doesn't necessarily have to be with a hair cut salon, it could work for anyone at any situation.

Just be nice, and genuinely care about people and they notice.

Thanks

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EZlivin

14 years ago

I really like these unique ideas and approach to "offline" marketing. Usually when we are talking about offline marketing to businesses it is always the same stuff.... SEO, mobile websites, SMS, etc. It's nice to see something different for a change.

Thanks
1 reply

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MartinBuckley

14 years ago

EZlivin,

I'm happy to hear you ejoyed my marketing idea and found it unique, I also like reading about outside the box ideas.

All the best,

Martin

Originally Posted by EZlivin

I really like these unique ideas and approach to "offline" marketing. Usually when we are talking about offline marketing to businesses it is always the same stuff.... SEO, mobile websites, SMS, etc. It's nice to see something different for a change.

Thanks

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moodykitty

14 years ago

I haven't read your ebook but I'm assuming you have a deal with the local pizza place to hand out coupons which provides them cheap advertising/more business.
Here's what I'm thinking. Combine this idea with this idea http://www.warriorforum.com/offline-...ml#post6169272

What do you think?

Thanks

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newbizideas312

14 years ago

I have used this many times.. If you ever want to get your foot in the door, go buy something from the business, and talk to the owner while your there.

I don't know what it was, but they were always way more inclined to talk openly, and get sold.

It works. Try it.

Thanks

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Niks24

14 years ago

Hey Martin,

Really fantastic way of getting $300 earned in no time.True Marketing personnel always aware where we can sale our product.

[ 1 ] Thanks
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Ericparke 14 years ago

Originally Posted by Niks24

Hey Martin,

Really fantastic way of getting $300 earned in no time.True Marketing personnel always aware where we can sale our product.

Very true, Good work Martin!
- Thanks
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Melvin San Miguel

14 years ago

Love hearing stories like these... it just goes to show that opportunities are everywhere if we simply OPEN our EYES! Thanks for sharing

Thanks
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MartinBuckley 14 years ago

I just wanted to provide another update. I called today the hair salon I did the thank you card mailing for with my pizza card inside and she told me she ended up getting 26 apointments out of the 60 clients I mailed out her thank offer to, so that's not to bad if I say so myself and the hair salon owner was very happy with the results and she has asked me to come up with a marketing idea for her to get new customers in her salon, so I'm working on that now

All the best,

Martin
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Gutscheinmonster

14 years ago

great idea. keep working on that.
best

Thanks

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affspy

14 years ago

I liked the idea. you should be always ready. spreading the words is number one source of the traffic for any business (online or offline)

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MartinBuckley 14 years ago

affspy,

You make a good point and another thing business owners seem to over look and not do is ask clients for referrals or to give their current customers a refferal discount card to give to family and friends in order to generate new clients.

All the best,

Martin

Originally Posted by affspy

I liked the idea. you should be always ready. spreading the words is number one source of the traffic for any business (online or offline)
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Ericparke

14 years ago

Originally Posted by MartinBuckley

Yesterday i went to a popular hair salon to get a hair cut and the owner was the one who actually cut my hair.

While she was cutting my hair she was talking to me about how her business has been slow and advertising hasn't been working and she needed to get clients in the door.

I told her i was in the marketing biz and told her i might be able to help her. I asked her if she marketed to her past and present clients? She said no, so i gave her my idea.

I told her about my pizza cards and told her i could tie them in with a thank you card campain, where i will send her clients a card thanking them for their business and enclose a pizza card as a thank you gift and asking them to come back soon to get a hair cut or color.

I asked her if that sounded good and she was excited and said lets do it. I told her i would give her each pizza card and write and mail each thank you card for $5 each, she said ok.

She gave me the addresses of 60 clients and wrote me a check for $300.

I just wanted to share my idea.

Martin

I hope she reaps some rewards, Otherwise you may have to change hairdressers for the $300 you cost her

Good luck

Thanks
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MartinBuckley 14 years ago

ericparke,

LOL, If you read all the posts in this thread you will see that I posted a few updates on the hair salon owners results from my mailing for her and long story short she did end up making her $300 back and some and she was very happy with the results.

All the best,

Martin

Originally Posted by ericparke

I hope she reaps some rewards, Otherwise you may have to change hairdressers for the $300 you cost her Good luck
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henry Argueta

14 years ago

awesome, this is a great idea

Thanks
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bquiz22

14 years ago

Hi Martin,
Another awesome idea and so simple! Your posts are a real inspiration!
We are looking for a good offline business and your Pizza Cards Biz might be just what we've been looking for. Is this still your main biz? How long have you been doing this?
Do you have any updates from any of your students?

Thank You!
Quiz

Thanks
1 reply

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MartinBuckley

14 years ago

bquiz22,

Yes, my main offline biz is producing and selling pizza cards.

I have been invloved with discount cards working with other companies sense 1994, but started my own discount card business in 2009.

The pizza card business has been great to me and for many others and many of my students have made nice profits with pizza cards.

To your success,

Martin

Originally Posted by bquiz22

Hi Martin,
Another awesome idea and so simple! Your posts are a real inspiration!
We are looking for a good offline business and your Pizza Cards Biz might be just what we've been looking for. Is this still your main biz? How long have you been doing this?
Do you have any updates from any of your students?

Thank You!
Quiz

Thanks

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IamJacobSmith

14 years ago

Haha Its a nice story. I hope someday this will happen to me to .

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Jason Wolfe

14 years ago

Very nicely recognized and executed there sir.

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WpDirectoryPlugin

14 years ago

This reminds me of how i got my first client. Went into a local aerial shop for a sky+ lead and told him i found his details through his website...he started telling me how crap this website was and how he wasn't impressed with it at all.

Obviously i then told him that i was a freelance web designer and that i could do something for him. I spent £10 on a lead and other bits but walked away with a cheque for £400....not a bad day!

I now build all his sites and have him down as a very loyal customer.

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MartinBuckley

14 years ago

WpDirectoryPlugin,

Thanks for sharing your story.

Deals are every where if you just look around and take notice and then take action.

All the best,

Martin

Originally Posted by WpDirectoryPlugin

This reminds me of how i got my first client. Went into a local aerial shop for a sky+ lead and told him i found his details through his website...he started telling me how crap this website was and how he wasn't impressed with it at all.

Obviously i then told him that i was a freelance web designer and that i could do something for him. I spent £10 on a lead and other bits but walked away with a cheque for £400....not a bad day!

I now build all his sites and have him down as a very loyal customer.

Thanks

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suhel

14 years ago

Indeed really nice idea

Thanks

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DeniX3

14 years ago

I like your thinking in a situation like this. I hope my IM skills will increase so i can just talk to people and offer them something, and that i know that they will get some quality stuff from me.

Thanks

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Alice10

14 years ago

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MartinBuckley

14 years ago

Alice,

This idea is not so much a business as it is a method or tactic to get your foot in the door and build some trust inorder to be able to offer other services that will make you much bigger profits.

All the best,

Martin

Originally Posted by Alice10

I do not know how profitable is this business

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wagsgraphx

14 years ago

People have to realize it's not just the 26 appointments she got out of the 60 mailings. It's the LTV (lifetime value) those 26 appointments can mean to her. If these were clients that she hadn't seen for a while that's lost money that is now coming back in. (let's not forget about tips) Not knowing what each appointment is worth, let's say $30 x 26 = $780, now most people go at least once a month that's $9,360 over 12 months. Not bad for a $300 investment. If she would learn how to work a referral program.....$$$

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wagsgraphx 14 years ago

Martin, just asking a question here, Your "Turn $5 Into $100 A Day On Craigslist" system isn't going to tell me to place an ad telling others to send me $5 to find out how to "Turn $5 Into $100 A Day On Craigslist" is it?
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MartinBuckley

13 years ago

wagsgraphx,

Thanks for jumping in here and making the good points you did and bringing up the value of a lifetime customer and what that means to
a businesses bottom line over time.

All the best,

Martin

Originally Posted by wagsgraphx

People have to realize it's not just the 26 appointments she got out of the 60 mailings. It's the LTV (lifetime value) those 26 appointments can mean to her. If these were clients that she hadn't seen for a while that's lost money that is now coming back in. (let's not forget about tips) Not knowing what each appointment is worth, let's say $30 x 26 = $780, now most people go at least once a month that's $9,360 over 12 months. Not bad for a $300 investment. If she would learn how to work a referral program.....$$$

Thanks

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locking

14 years ago

You are a real talent, but it seems that owner have money to spend also.

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squadron

14 years ago

In my experience, restaurants are so bad at marketing it makes me cry. All they need to do is get customer contact details (fishbowl on the counter), and then email, mail or SMS special offers. Examples: free garlic bread, 2 mains for the cost of one, free after dinner coffee. It isn't hard. But for some reason they have this mental block as if marketing is beneath them and the food should be enough. If you have a choice take great marketing over great food any day (McDonalds, Pizza Hut and so on).

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Daniel LaRusso

13 years ago

This is a cool idea, nice share!

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Benny L 13 years ago

So she wants to get new business? I'd find a local photographer and negotiate a discount for referrals. I'd then offer the hair salon clients a photoshoot discount. Pitch it to the photographer as more business and more opportunities. And get the copies of the photos to the hair salon so she can put up a wall of fame or a collection of her work for other clients to browse through. Maybe even split advertising costs and do a little mutual promotion.
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jpboxersox

13 years ago

Great Idea...Maybe I should try something with Pauly D barber who cuts his hair down the street from me when he comes back to RI

Thanks

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grumpyjacksa

13 years ago

Great stuff!!

Love the way your mind works - sounds like you have a spark of Jay Abraham in there

Seth Godin wouldn't even be able to duplicate that feat...

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rajmeej

13 years ago

Really Nice one.

Thanks

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Andy Lemos

13 years ago

Originally Posted by MartinBuckley

Yesterday i went to a popular hair salon to get a hair cut and the owner was the one who actually cut my hair.

While she was cutting my hair she was talking to me about how her business has been slow and advertising hasn't been working and she needed to get clients in the door.

I told her i was in the marketing biz and told her i might be able to help her. I asked her if she marketed to her past and present clients? She said no, so i gave her my idea.

I told her about my pizza cards and told her i could tie them in with a thank you card campain, where i will send her clients a card thanking them for their business and enclose a pizza card as a thank you gift and asking them to come back soon to get a hair cut or color.

I asked her if that sounded good and she was excited and said lets do it. I told her i would give her each pizza card and write and mail each thank you card for $5 each, she said ok.

She gave me the addresses of 60 clients and wrote me a check for $300.

I just wanted to share my idea.

Martin

Martin You used such a clever but even simple idea. That's what's so good about offline marketing, it's around wherever we go. You managed to pocket yourself 300 which benefited you and the owner as well.

Good tip man

Thanks

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