It's exciting whenever you put together a deal. Whether it's for an individual client, or it's for a co-op advertising venture (like with Bob Ross' WSO or with Martin's magnet idea), it's always a rush when you close the deal and you get the client.
But there's one thing that you need to be doing with every single deal you close.
This is actually a fairly simple process, and you can help do it by remembering one thing.
Every single thing that you do needs to promote your business.
**If you put together a co-op advertising deal, make sure that your business name and contact information is on there. (Sponsored by ABC Biz Builders. For more information on how you can advertise with us, contact us at 555-555-5555).
**If selling spots for a postcard/magnet/guide/etc. - make sure you reserve one spot for your own business.
**If you create a website for a client, make sure that you have something in the footer or wherever. (Website designed by ABC Site Builders, 555-555-5555)
**Creating a directory site? Make sure that your business name is prominent on the site - and make sure that people know how to contact you in order to get a listing.
(Obviously, if you are creating something specifically for an individual client, you will want to make sure they understand that you will have something on their site - but if you look at most websites, it's a fairly standard practice so it should not be an issue with them. If necessary, offer some kind of an incentive for you to be able to put something on their site.)
Over time, your business name is going to be seen more and more by local business owners if you stick with this strategy.
It will come to the point where when you contact business owners, your name will be familiar to them.
Not only that, but if biz owners keep seeing your name in different places, they'll know you make things happen, and they'll want to do business with you.
In sales, it usually takes anywhere from 5 to 11 exposures before a sale is made. By having your name in front of biz owners over and over, you are simply priming the pump for future sales.