I decided to start calling businesses without a website to see if they would like in on a deal I put together for a website marketing package. I have uncovered a bakery who already had a website, one they've spent thousands on having created. It's average, but there are a lot of pages and formatting. The on-page SEO looks OK, but they are not seeing any ROI at all. There is no social media presence whatsoever.
The things is, I'm working with a local produce guy, and it's been a bit of a marathon, not a sprint. Business owners generally like to see a sprint.
Do you think a bakery can see a significant ROI on an Internet marketing campaign? I would probably not concentrate on SEO, but on social media, competitions, Pinterest boards of their products etc.
I guess what I am asking is, is this something you would take on? Do you think you could make a real difference with someone like this? What would you charge?
Would I just be better putting together a report on what I think they should do, charging them for that and letting them go for it?
Your input as usual is appreciated =)