Direct Mailing With Postcards... please respond only if you have experience....

29 replies
This isn't for people to offer their opinions. I honestly could care less about what you read or what your friend's brother's girlfriends cousin whose uncle runs a business that used direct mailing once or twice, experienced.

This is a direct question to people that have used postcards for direct mailing. Do you send personalized letters? If so, your data is useless to me. Not to be mean and if people reading have questions, definitely ask but if you don't have experience first hand, please don't offer any numbers on this!

Basically, I'm trying to get a rough idea on other people's results.

I want to know what you would consider average based on your campaigns. That includes, response rate and conversion rate.

I personally have never been over 5% on a large sample size... but I would say around 1% is normal for me. Is that the same for you guys? What about your clients?

I'm about to do some VERY heavy testing with this... I want to see how I can effect not just the response rates, but conversions, and testing out different days, markets, types of businesses, etc.

I'm also going to be targeting niche specific businesses with postcards and seeing how it goes.

Anyway, I'd like to hear from others who have experience.
A.) What is your average response rate? What is your highest and lowest?
B.) How many do you usually send out?
C.) What is your average conversion out of the response rate?
#direct #experience #mailing #postcards #respond
  • Profile picture of the author ryanmckinney
    (wait's for the comments that are exactly what he didn't ask for, that is all)
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  • Profile picture of the author kcom
    I am also curious about others results as I will most likely be using this method within the next week to 10 days.
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  • Profile picture of the author TheCG
    My experience with direct mail was VERY targeted so this may or may not apply. If not, I apologize in advance.

    It was distressed real estate. Tax delinquencies, foreclosures, divorce, MLS listings that hadn't sold, etc.

    I mailed to this target group for over 10 years and the results were pretty consistent for most of this time.

    My mailings were in no way personalized. generic postcards and form letters all the way, all saying basically the same things. "We buy houses....we can help you in this difficult situation.....call BR549 today!"

    For postcards I used really loud colors (hot pink or bright yellow) with all black fonts. Standard postcard sizes...no extra large ones ever.

    For the letters I used standard legal size envelopes, white, and hand addressed them. This was to improve the chances of them being opened. Not sure if it helped or not because I ALWAYS did it.

    I would say that the usual stats you hear of 1 - 3% was actually the average response I got with them. Practically all of the ones that responded would have sold me their house but some were not deals so I passed. I guess that would make virtually all of the responders "closeable' deals.....if I had wanted them.

    I did find this.....some of the lists I targeted had a much better response rate. One in particular would generate upwards of a 25% response. I would guess the same would hold true in offline....depending on the needs of that particular niche market.

    I really liked mailing and did well with it but haven't used it yet in my offline business. This has got me thinking about it now and wondering why.

    I did very, very well in real estate but a "you would never believe how ugly" divorce left me burnt out on it all so I started my internet business a couple of years ago.

    Guess I better get to designing some offline mailing material.
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    Yes, by the way, I AM in the Witness Protection Program. I could tell you who I am but then I would have to kill you.

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    • Profile picture of the author iAmNameLess
      Originally Posted by TheCG View Post

      My experience with direct mail was VERY targeted so this may or may not apply. If not, I apologize in advance.

      It was distressed real estate. Tax delinquencies, foreclosures, divorce, MLS listings that hadn't sold, etc.

      I mailed to this target group for over 10 years and the results were pretty consistent for most of this time.

      My mailings were in no way personalized. generic postcards and form letters all the way, all saying basically the same things. "We buy houses....we can help you in this difficult situation.....call BR549 today!"

      For postcards I used really loud colors (hot pink or bright yellow) with all black fonts. Standard postcard sizes...no extra large ones ever.

      For the letters I used standard legal size envelopes, white, and hand addressed them. This was to improve the chances of them being opened. Not sure if it helped or not because I ALWAYS did it.

      I would say that the usual stats you hear of 1 - 3% was actually the average response I got with them. Practically all of the ones that responded would have sold me their house but some were not deals so I passed. I guess that would make virtually all of the responders "closeable' deals.....if I had wanted them.

      I did find this.....some of the lists I targeted had a much better response rate. One in particular would generate upwards of a 25% response. I would guess the same would hold true in offline....depending on the needs of that particular niche market.

      I really liked mailing and did well with it but haven't used it yet in my offline business. This has got me thinking about it now and wondering why.

      I did very, very well in real estate but a "you would never believe how ugly" divorce left me burnt out on it all so I started my internet business a couple of years ago.

      Guess I better get to designing some offline mailing material.
      Awesome response. So 1-3% was average for you? That's pretty good. I have come to expect 1% but if it is more than that, I'm thrilled. I think the worst I've had was maybe a .5% response rate, but for a home remodel that was a 50K job, the client was okay with that.

      Did you send more of the generic postcards, or more of the letters?

      I'm just going to be testing the postcards... I mainly want to be able to get to the point of a 3-5% response rate consistently.
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      • Profile picture of the author TheCG
        Originally Posted by iAmNameLess View Post

        Awesome response. So 1-3% was average for you? That's pretty good. I have come to expect 1% but if it is more than that, I'm thrilled. I think the worst I've had was maybe a .5% response rate, but for a home remodel that was a 50K job, the client was okay with that.

        Did you send more of the generic postcards, or more of the letters?

        I'm just going to be testing the postcards... I mainly want to be able to get to the point of a 3-5% response rate consistently.
        Yes, 1-3% was what I counted on every month for an average. I liked to buy 2 or 3 houses a month and I knew I could generally mail out 200 - 300 pieces a month and get enough responses to do that in addition to calls from ads and such.

        When I started I knew nothing about direct mail or stats or anything like that. I didn't know what a good response rate was I just wanted sellers to call me. I needed ways to contact potential sellers that were cost effective and this one one of the ways I chose to do it.

        I used postcards alot more than the letters. They are cheaper and you know 100% that they are getting read....no hand addressing needed. I designed my cards and took them to a local printer. Had them run off 4 to a sheet on a standard size 8 1/2 x 11 card stock. They would then cut them for me and the final cost was just pennies apiece.

        The cool thing about doing it this way was I could get a really good price without having to print up 10,000 at a time and change the cards easily if I wanted to test.

        The colors I chose were neon and bright and ugly as heck but again, that was another way to stand out from the crowd. After potential sellers got 3 or 4 ugly as heck postcards from me, they usually called me if they called anyone.

        Dang it, Nathan. Now I am all jazzed up about starting a mailing campaign.
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        Yes, by the way, I AM in the Witness Protection Program. I could tell you who I am but then I would have to kill you.

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        • Profile picture of the author iAmNameLess
          Originally Posted by TheCG View Post

          Yes, 1-3% was what I counted on every month for an average. I liked to buy 2 or 3 houses a month and I knew I could generally mail out 200 - 300 pieces a month and get enough responses to do that in addition to calls from ads and such.

          When I started I knew nothing about direct mail or stats or anything like that. I didn't know what a good response rate was I just wanted sellers to call me. I needed ways to contact potential sellers that were cost effective and this one one of the ways I chose to do it.

          I used postcards alot more than the letters. They are cheaper and you know 100% that they are getting read....no hand addressing needed. I designed my cards and took them to a local printer. Had them run off 4 to a sheet on a standard size 8 1/2 x 11 card stock. They would then cut them for me and the final cost was just pennies apiece.

          The cool thing about doing it this way was I could get a really good price without having to print up 10,000 at a time and change the cards easily if I wanted to test.

          The colors I chose were neon and bright and ugly as heck but again, that was another way to stand out from the crowd. After potential sellers got 3 or 4 ugly as heck postcards from me, they usually called me if they called anyone.

          Dang it, Nathan. Now I am all jazzed up about starting a mailing campaign.

          Yeah that's awesome... I'm always looking for new ways to get more calls, more clients, and have everything working together.

          So would you say that your response rate improved over time? After they see your advertisement a few times or would it stay pretty consistent no matter what? I have noticed the more I send, my response rate gets better.

          I can not consistently get 3% for my own mailings. Working on getting up there.

          One of my clients has been doing it on his own and gets .2% response rates... once I took over the campaign we got it up to nearly 2%, and he was ecstatic, but the only real difference was better copy, and a more targeted list.

          I haven't been diligent about tracking every factor. I really want to test fonts, colors, colored text, etc.. until I get to the 3% mark.

          Direct mailing is so awesome... It can definitely be an easy way to really scale up your business.

          AND FOR SURE! Why HAVEN'T you used it for your business? You've seen the results first hand.. lol.
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          • Profile picture of the author TheCG
            Originally Posted by iAmNameLess View Post

            Yeah that's awesome... I'm always looking for new ways to get more calls, more clients, and have everything working together.

            So would you say that your response rate improved over time? After they see your advertisement a few times or would it stay pretty consistent no matter what? I have noticed the more I send, my response rate gets better.

            I can not consistently get 3% for my own mailings. Working on getting up there.

            One of my clients has been doing it on his own and gets .2% response rates... once I took over the campaign we got it up to nearly 2%, and he was ecstatic, but the only real difference was better copy, and a more targeted list.

            I haven't been diligent about tracking every factor. I really want to test fonts, colors, colored text, etc.. until I get to the 3% mark.

            Direct mailing is so awesome... It can definitely be an easy way to really scale up your business.

            AND FOR SURE! Why HAVEN'T you used it for your business? You've seen the results first hand.. lol.
            For sure the rate picked up as I tweaked and copy and the card. Again, the more they heard from me and felt more like they "knew" me, the higher the response to the mailing.

            I was never that scientific on tracking. I just kept up with how many cards I was mailing a month and how many responses I got so I could at least have some idea of how much of a return particular marketing methods were giving me. Postcards were great compared to more expensive methods I used such as billboards and classified ads.

            I suppose I have been focused more on the FREE ways to find clients this time. As I said, I had a pretty nasty divorce and that witch really cleaned my clock. hahaha

            I can laugh about it now......for a while there....it wasn't funny.
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            Yes, by the way, I AM in the Witness Protection Program. I could tell you who I am but then I would have to kill you.

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  • Profile picture of the author RedShifted
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    • Profile picture of the author FormerWageSlave
      I can understand only wanting people with experience to answer, I mean, that is the most valuable knowledge to share. How can anyone else really answer the question with authority?

      However, thinking that he can control the thread just because he started it... well, that's cute.

      Originally Posted by RedShifted View Post

      The fact that you only want answers from experienced people bothers me, especially when you don't seem to be experienced yourself.

      You're going to wind up getting bias stats due to this, from only people who know what they're doing. Thats fine, untill you run your own campaign, and realize your numbers are nowhere near the answers you got. Because the stats you got don't represent reality, but just the most skilled a direct mail.

      Just realize you will get very contaminated data from this thread, I have to say that because of the 4 yrs of experience I have in research. Not direct mail, but gathering accurate data to make an educated decision. If your data seeking behavoirs are bias, your data is bias, and is rendered meaningless due to this. You probably don't care, but this is a fact about statistics.

      -Red
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      grrr...

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    • Profile picture of the author iAmNameLess
      Originally Posted by RedShifted View Post

      The fact that you only want answers from experienced people bothers me, especially when you don't seem to be experienced yourself.

      You're going to wind up getting bias stats due to this, from only people who know what they're doing. Thats fine, untill you run your own campaign, and realize your numbers are nowhere near the answers you got. Because the stats you got don't represent reality, but just the most skilled a direct mail.

      Just realize you will get very contaminated data from this thread, I have to say that because of the 4 yrs of experience I have in research. Not direct mail, but gathering accurate data to make an educated decision. If your data seeking behavoirs are bias, your data is bias, and is rendered meaningless due to this. You probably don't care, but this is a fact about statistics.

      -Red
      Seriously?

      Okay, first off, I want answers from people who have experience, because I don't care about OPINIONS! I care about RESULTS. Why should I care what someone has to say about something who has never done it?

      Secondly, to say I am inexperienced is very far off. I do so much marketing, not just cold calling, not just direct mail, but a full blown marketing plan... I have sent out more direct mail than you can even fathom. Your energy audits? Easy cake, I could get hundreds in just a couple weeks. When there is an area I am inexperienced in, I get experienced.

      Just because I ask for input from others on a subject, doesn't mean I'm inexperienced. It means I want to compare DATA!

      There is a difference between me, and many people on here. I am an action taker, to an EXTREME. Not only that, I have the muscle to take action to an extreme.

      My goal isn't to get expectations. My goal is to compare data.

      To talk about statistics, saying that my numbers are going to be biased, is very wrong. The reason it's wrong, is because I know my numbers better than anyone. I know what it's going to cost me, I know my break even conversions, which is less than .01% and I know my market, and I know I'm damn good at what I do. So good, in fact, that other marketing companies come to me regularly.

      To take my ego boosting comments to another level... I'm also good because I ask questions to people in my field. I become friends with other experts, I become friends with beginners. I learn, I study, I am a student of my industry.

      If I wanted irrelevant opinions, I'd make a thread asking how to get sales without talking to customers.
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  • Profile picture of the author kenmichaels
    check your PM i sent you some DM info
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    Selling Ain't for Sissies
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  • Profile picture of the author RedShifted
    ALRIGHT ALRIGHT my bad man it was how many times you reiterated what you don't want, and how many different ways you had to say the same thing, that I just felt I had to give it to you.

    I'm sorry. I'll let people answer your thread now. =]

    And btw feel free to get me "hundreds" of energy audit leads in just a "couple weeks". I know a business right now that has 8 telemarketers doing call calls everyday, spent $5 grand on PPC a month, and they only get about 20-30 leads a week max.

    If you are saying you can beat a business of their size & stature, we'd pay you $1000 on top of every 50 leads you get us just for going out of your way to help us out. Plus we will pay you more than generously for each lead you get. I'd write the contract up right now if you thought you had the time...

    Or develop us a plan to get those leads, and we'll pay you for THAT.
    Anyway, don't want to hijack your thread anymore. Made my eyes light up for a bit there.

    -Red
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    • Profile picture of the author iAmNameLess
      Originally Posted by RedShifted View Post

      ALRIGHT ALRIGHT my bad man it was how many times you reiterated what you don't want, that I just felt I had to give it to you.

      I'm sorry. I'll let people answer your thread now. =]

      And btw feel free to get me "hundreds" of energy audit leads in just a "couple weeks". I know a business right now that has 8 telemarketers doing call calls everyday, spent $5 grand on PPC a month, and they only get about 20-30 leads a week max.

      If you are saying you can beat a business of their size, we'd pay you $1000 on top of every 50 leads you get us just for going out of your way to help us out. I will write the contract up right now lol.

      Or develop us a plan to get those leads, and we'll pay you for THAT.
      Anyway, don't want to hijack your thread anymore.

      -Red

      $1,000 for 1,000 leads isn't worth it. But if you're serious, we could work something out... if you're spending 5K/mo on ppc... how much are you spending on the telemarketers? Give me some numbers to work with and I'll make a plan for you guys. Your PPC budget can likely be cut in half.
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  • Profile picture of the author RedShifted
    I was saying we'd pay you top price for every lead you got, than an ADDITIONAL $1000 bonus for every 50 leads. Why? Because someone who knows their **** is just that valuable to our business right now. Like I said, we'd pay you per lead, than an addition $1000 for every 50 leads you got us, just to keep you motivated.

    For our telemarketers, we have 4 (half the amount of the other business I mentioned) and we pay $2,600 which gets us roughly 89 hours of calls. Last week we only got 6 leads from this. Our PPC and everything else I'll just put together into a more concise report and send over.

    You have no idea how much money we are actually wasting its pretty sad. Although last week we did get quite a few leads by doing a street show. Still its just not a consistent enough system at this point. But rather than clutter up this thread, I'll write up a report just to show you the numbers. If you decide no, not a big deal, if you want to help us out, I think you'd be a very happy man as my boss honestly is a real nice guy.

    -Red
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  • Profile picture of the author SiteSmarty
    I get a 100% conversion using postcards, every time.
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  • Profile picture of the author SiteSmarty
    I target each client. I study their website, their business and what ever else I can dig up on them. Then I use VerticalResponse and send them a post card introducing myself. I used to follow up with pens with my info on them, but I don't need to do that any more.

    The day after they receive the card I call them and close. (By this time I know just as much about their business as they do)

    If you're working the numbers then you could take a chance and send out thousands of cards like the big boys do and hope for a response. But if you're a lone cowboy like me you gotta to target prospects that need and want the services I offer.

    I still have clients using my services since 2008 and I got their initial business with post cards. I don't need more clients right now, but when I do I spend an hour or two targeting before I send the card.

    Other than using my opening line in person, sniper post cards have been the best initial contact method that's worked for me.

    Try it. Check out VerticalResponse, you can send one card at a time without getting off the couch. Follow up with a phone call and close.
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  • Profile picture of the author Tam Chancellor
    It's been awhile, but I have direct experience with direct mail postcards. I had a very targeted list. It was directed towards healthcare providers who didn't bill Medicare electronically. Most did, but there was a very small amount that didn't at that time.

    My best response was around 5%. My lowest was no response. The average response was around 3%. I only got 5% once and couple of mailings yielded no results. My total list was around 3000 providers. I staggered the mailing and mailed to the entire list twice.

    I created my own postcard using MS Publisher. It was bright yellow with black print and graphics. My headline spoke to my market. I think it was "Doctor, are you losing money by not billing electronically?" and a strong call me now. It had picture of a clip art doctor looking pensive. I tested handwriting the name and address and using the "ugly" white labels. I didn't notice any measurable difference, so I used the labels for most of my mailings.


    As I said, I only mailed to the list twice, but that was all I needed. After that referrals kicked in. I wasn't overly scientific as I had a small list and I was doing this flying my the hem of my skirt.
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    • Profile picture of the author BobbyF
      1.5-3% response using black ink on a colored card (67# canary/ivory) with an "OFFICIAL" looking creative to a fairly targeted list.
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    • Profile picture of the author iAmNameLess
      Originally Posted by SiteSmarty View Post

      I get a 100% conversion using postcards, every time.
      Originally Posted by SiteSmarty View Post

      I target each client. I study their website, their business and what ever else I can dig up on them. Then I use VerticalResponse and send them a post card introducing myself. I used to follow up with pens with my info on them, but I don't need to do that any more.

      The day after they receive the card I call them and close. (By this time I know just as much about their business as they do)

      If you're working the numbers then you could take a chance and send out thousands of cards like the big boys do and hope for a response. But if you're a lone cowboy like me you gotta to target prospects that need and want the services I offer.

      I still have clients using my services since 2008 and I got their initial business with post cards. I don't need more clients right now, but when I do I spend an hour or two targeting before I send the card.

      Other than using my opening line in person, sniper post cards have been the best initial contact method that's worked for me.

      Try it. Check out VerticalResponse, you can send one card at a time without getting off the couch. Follow up with a phone call and close.
      So you're saying, to spend 2 hours per prospect and then send them a postcard?

      No thanks...

      There is no such thing as 100% in this industry, it's foolish to claim otherwise. It is also irresponsible to make claims like that when beginners are visiting this forum and might invest their last little bit of time and money into what you just said, expecting a 100% response rate and conversions.

      Not to mention, verticalresponse charges a ton more than what other companies do. I'd rather spend $40 on 1,000 postcards instead of $40 for 50 postcards. Of course, they mail it out for you so that's an advantage. Not right for me though, not for the volume I do.
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  • Profile picture of the author laird
    Don't think this will help you, but from 1999 to 2007, I helped design and mail over 4.3 million postcards (4"x6" size - full color front, black and white back) within a specific vertical - home loans.

    Products offered were purchase, first-time purchase, refinance, reverse mortgages and second loans. Some were sent via neighborhood drops, others were targeted to specific homeowners (based upon lender data) or apartment dweller.

    Response rates varied from .6% to 6.3%. Yeah - huge variation (based on seasonality, offer, current interest rates.)

    Minimum mail size per drop was 1,000 postcards.

    Del
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  • Profile picture of the author Aussieguy
    Just a quick comment / question / thinking out loud & not to hijack the thread.....couple threads recently about working full time and/or not being able to cold call etc.

    Doing a quick 5 minute search I priced up a quick post card here in expensive Oz (and I didn't pick the cheapest I could find either) with postage - and someone could send out (say) a committed 1,000 every week for only ~$240.

    0.05% response rate = 5 responses, or $12 per lead. If those responses convert well, that could be well worthwhile for the person with other commitments / not running a full time business.

    Thinking out loud here.....
    Feel free to shoot holes!
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    • Profile picture of the author iAmNameLess
      Originally Posted by Aussieguy View Post

      Just a quick comment / question / thinking out loud & not to hijack the thread.....couple threads recently about working full time and/or not being able to cold call etc.

      Doing a quick 5 minute search I priced up a quick post card here in expensive Oz (and I didn't pick the cheapest I could find either) with postage - and someone could send out (say) a committed 1,000 every week for only ~$240.

      0.05% response rate = 5 responses, or $12 per lead. If those responses convert well, that could be well worthwhile for the person with other commitments / not running a full time business.

      Thinking out loud here.....
      Feel free to shoot holes!
      Did you find the postage + printing + labeling and that is what 1,000 would be for $240? If that is the case... share some more info LOL.

      For me, whenever I print 1,000 at a time, label them myself with mailmerge and printed the labels out, include postage, my cost is at $295 per 1,000 post cards. Cheaper if I do, 10k or more at a time.

      Even at a .5% response...If I only convert 50% we're still at a 600% or more ROI.

      If I can get to a 3% response rate, my ROI is over 3,500%
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      • Profile picture of the author Aussieguy
        Hey, I shoulda been more specific, sorry. I did a quick online quote for postcards as mentioned (colour/b&w back, matt gloss), DL size but did it for 10k print run...as you save so much money (and if you were doing 1,000 per week, then you'd want to print 10k at a time to save the $).
        That was $1k for 10k postcards.

        I then looked up un-addressed mail with Australia post, which might not be what you're talking about. That was ~14c per postcard.
        So ~ $240 per week to send out 1k postcards. But that's of the un-targeted variety, i.e. businesses within a locale.

        Sorry if that caused any confusion. Anyway, I'm sure US would be far more competitive, price wise.

        Originally Posted by iAmNameLess View Post

        Did you find the postage + printing + labeling and that is what 1,000 would be for $240? If that is the case... share some more info LOL.

        For me, whenever I print 1,000 at a time, label them myself with mailmerge and printed the labels out, include postage, my cost is at $295 per 1,000 post cards. Cheaper if I do, 10k or more at a time.

        Even at a .5% response...If I only convert 50% we're still at a 600% or more ROI.

        If I can get to a 3% response rate, my ROI is over 3,500%
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      • Profile picture of the author Lee M
        Originally Posted by iAmNameLess View Post

        For me, whenever I print 1,000 at a time, label them myself with mailmerge and printed the labels out, include postage, my cost is at $295 per 1,000 post cards. Cheaper if I do, 10k or more at a time.

        Even at a .5% response...If I only convert 50% we're still at a 600% or more ROI.

        If I can get to a 3% response rate, my ROI is over 3,500%
        The mere fact that you KNOW (have calculated) these numbers means you are ahead of 90% of most who use any form of direct mail marketing. Bravo! Having said THAT ... don't worry about other mailers and their response rates. Test, test and test some more... and you'll have ALL the answers you need soon enough. There are too many variables at work here to really answer your question.

        P.S. I lived off one direct mail piece (letter) for 10 years. Have used postcards to generate leads for 20+ years. My response numbers are just that ... my numbers. Unique to me and my particular campaigns.

        P.P.S. Thanks for hot tip on alternate PayPal solution.
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  • Profile picture of the author sdentrepreneur
    I have tried this method, with slight success. You need a VERY targeted list and VERY good sales copy and a OFFER THEY CAN'T REFUSE. My best success was to promise them 100 new Facebook Like's for a meeting. Closed 6 deals at $1K a pop using that copy.
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  • Profile picture of the author Rearden
    I sell burial insurance and have used direct mail as my primary source of lead generation.

    I've used 2 pieces. Both were business reply mailers; you know, where you fill out the card to request more information.

    One piece was a hot-pink postcard; the other was quasi-mailer type, the kind with perfing on the sides to keep it sealed.

    They are both designed to look "official," -- Words like "Government," "Benefit," "Supplement," "Social Security," etc..., are plastered all over them.

    Response rates are between .6% to 1.2%, depending on literacy and mailer saturation. Response has decreased tremendously over the years, because our market has become so saturated with agents selling burial insurance, so it's not typical for a prospect to receive 3 or more burial insurance mailers every week. Mail houses who sell leads have opened up the spigot and are now mailing 50-60 year olds to pad the response, even though arguably many in those categories aren't buying burial insurance yet.

    My preferred list is 60-80 year olds between $0k to $50k, although it is next to impossible to make the income filter accurate; more of an educated guess.

    I convert on average probably 20% to 25% of my responses into policies, which is typical of 80/20 rule anyway.

    Bottom line, I'm sure you know this, if your copy's halfway decent, the biggest variable in your campaign is the quality of your list. I'll probably never see response bigger than 1.5% because I'm mass mailing to a certain extent, as I have no clue how to target those in my age range who would be more susceptible to buy burial insurance.

    Also, we mail probably anywhere between 1500-2500 pieces weekly.
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