This is a direct question to people that have used postcards for direct mailing. Do you send personalized letters? If so, your data is useless to me. Not to be mean and if people reading have questions, definitely ask but if you don't have experience first hand, please don't offer any numbers on this!
Basically, I'm trying to get a rough idea on other people's results.
I want to know what you would consider average based on your campaigns. That includes, response rate and conversion rate.
I personally have never been over 5% on a large sample size... but I would say around 1% is normal for me. Is that the same for you guys? What about your clients?
I'm about to do some VERY heavy testing with this... I want to see how I can effect not just the response rates, but conversions, and testing out different days, markets, types of businesses, etc.
I'm also going to be targeting niche specific businesses with postcards and seeing how it goes.
Anyway, I'd like to hear from others who have experience.
A.) What is your average response rate? What is your highest and lowest?
B.) How many do you usually send out?
C.) What is your average conversion out of the response rate?