Business Owner: Not too bad for a Monday.
Me: Yeah Monday's are always a little rough.
By the way I'm Mike from SEO.com and I've noticed that you've been advertising in the yellow pages, and in the newspaper. But I can't find your company on the first page of google to learn more about what you do. I can find X company, Y company, z company, but I can't find you anywhere on the first page of google.
Do you know why I can't find your site?
Business Owner: I'm not sure
Me: Do you think that being on the first page of google will help your business?
Business Owner: Yes
Me: Well I'm quite certain that all those X companies that are on the first page are getting a ton of business and money from all the people that look for an X everyday.
********This is all I have. Does this script have promise or should I trash it?