13 replies
Hey all,

I'm looking to move fully into offline marketing, I've had enough time just looking at what others have posted and what to get some sales. I have a few questions on pricing, I live in the UK in a fairly large city > 1 million pop, and I have a few questions on what others would charge for the following:

Website design, obviously this will completely change but I'm looking at small businesses whos current websites look like they were built in the 3000BC on the iRock! Another question regarding this, what are people's views on providing clients with themes from ThemeFuse or similar? So they are paid for, look decent, but aren't completely unique (obviously there are colour changes) etc.

Mobile website design, I think I have this sorted, starting at £349 upto £499, I'm also hoping to charge £20 a month or £200 a year - not sure about that part though.

SEO, its a relatively large city so I was thinking of charging for a small package/keyword £50/month - I will most likely be outsourcing this and should make around £25 a month profit - but not too sure at all.

SMS marketing - this is the big one, twilio charges 0.04$ per text received or sent, I was thinking of charging a £200 set up fee, including 500 business cards with QR codes on, and 1000 texts, and making them have a minimum of £50/month which would provide 750 texts each month - any ideas on this?

Before you ask, my competitors don't advertise their prices and I can't find one which offers SMS marketing, as of yet at least.

Cheers for your help,

Josh
#pricing #questions
  • Profile picture of the author inferta
    hmmm interesting...
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  • Profile picture of the author sammib01
    I think with the themes you are better to build them using Free themes, if you can. If you do not have the skills you could outsource it, your last choice is to use paid premium themes but make sure you have the rights to sell them. Themefuse is good and there are many others. Try to build them yourself if possible it is more professional.

    The SMS idea is good, I don't know about the business cards they make it Look like it is only for startups and beginning companies. You could offer them for startups and a different package for existing businesses.

    As far as mobile website design there are themes that provide mobile built in. It is Good if you are looking to do mobile ads programs.

    I think listing your prices, as long as they are very competative, is very good. Many people leave the website because they have the idea of the pricing, this has been proven in studies.

    Good luck.
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  • Profile picture of the author EnzoBlaque
    I would advise you to increase the prices you are aiming to charge your prospective clients.

    I too operate in and around London and can personally vouch for the fact there are numerous companies/individuals out there that will pay thousands for the services you hope to offer.

    Why charge £50 a month for SEO work, when you can easily command an initial set up fee of £2000 and a recurring maintenance fee of £800+.

    My advice to you would be to target clients that you know will have some spending power i.e dentists, law firms, estate agents etc.. Aim high and you shall surely increase your bottom line.
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    • Profile picture of the author Twoddle
      Originally Posted by EnzoBlaque View Post

      I would advise you to increase the prices you are aiming to charge your prospective clients.

      I too operate in and around London and can personally vouch for the fact there are numerous companies/individuals out there that will pay thousands for the services you hope to offer.

      Why charge £50 a month for SEO work, when you can easily command an initial set up fee of £2000 and a recurring maintenance fee of £800+.

      My advice to you would be to target clients that you know will have some spending power i.e dentists, law firms, estate agents etc.. Aim high and you shall surely increase your bottom line.
      Well I was planning on moving onto the those clients, however, as I am new to this I'd rather make and learn from any mistakes on clients who have a smaller spending power, however, do many dentists pay that sort of fee? A lot of the dentists in my area are very small, so I'm not sure if they would have that much spending power.
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  • Profile picture of the author Twoddle
    The other potential problem for the law firm is how to speak to those who can make the decisions regarding mobile website, SEO etc.
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  • Profile picture of the author BryanShearer
    Get your feet wet with a few smaller clients before you go after the big dogs. That way, you will be able to work out the kinks before you try and land the big fish. There are lots of little things that go into dealing with small business clients that you really need to have a handle on them before you go after larger clients. When you get to the larger clients, the little things you dealt with before become huge, and knowing how to deal with it properly will allow you to provide great service and get referrals from them. If you don't know what you are doing, kiss your rep good-bye.
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  • Profile picture of the author msteffens1979
    Originally Posted by nut legend View Post

    Hey all,

    I'm looking to move fully into offline marketing, I've had enough time just looking at what others have posted and what to get some sales. I have a few questions on pricing, I live in the UK in a fairly large city > 1 million pop, and I have a few questions on what others would charge for the following:

    Website design, obviously this will completely change but I'm looking at small businesses whos current websites look like they were built in the 3000BC on the iRock! Another question regarding this, what are people's views on providing clients with themes from ThemeFuse or similar? So they are paid for, look decent, but aren't completely unique (obviously there are colour changes) etc.

    Mobile website design, I think I have this sorted, starting at £349 upto £499, I'm also hoping to charge £20 a month or £200 a year - not sure about that part though.

    SEO, its a relatively large city so I was thinking of charging for a small package/keyword £50/month - I will most likely be outsourcing this and should make around £25 a month profit - but not too sure at all.

    SMS marketing - this is the big one, twilio charges 0.04$ per text received or sent, I was thinking of charging a £200 set up fee, including 500 business cards with QR codes on, and 1000 texts, and making them have a minimum of £50/month which would provide 750 texts each month - any ideas on this?

    Before you ask, my competitors don't advertise their prices and I can't find one which offers SMS marketing, as of yet at least.

    Cheers for your help,

    Josh

    as for the sms i'd set up a special twitter account seperate fromtheir main account for specialmdeals and discounts for thier customers and have the customers opt-in via their cell by texting the new twitter handle to 40404. now everytime the business posts a message from that account, it will also go out via text and the customers who opted in do NOT have to have a twitter accountmto receive the messages. now you have FREE SMS and you're foot in the door for social media with the client as well.
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  • Profile picture of the author massiveray
    I'd have to agree with the majority above, your seo prices are very cheap.

    You could make more from reselling my seo services for me as well as being cheaper than most of the resellers I've tried out.

    You're about on par with me for mobile sites, but I charge £18 a month for hosting, maintenance and reporting.

    I don't do any text marketing at the moment but I looked at twilios prices and it seems like its silly not to throw my hat into the ring. So looking into it now.

    My general rule of thumb is to work out the value of the potential business I will be bringing in for a client and divide it by 3.

    Worked pretty well for me so far...

    Where are you based?
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    Join my private strategy group on Facebook or find out how I made £2000 recurring in 2 weeks.

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  • Profile picture of the author LoraLane
    Originally Posted by nut legend View Post

    Hey all,

    I'm looking at small businesses whos current websites look like they were built in the 3000BC on the iRock!
    totally! so many of those ))))
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    • Profile picture of the author adamv99
      To massive

      Do you do any SEO work in the united states? Also can you supply references of some of the work you have done. I have several clients interested in SEO work but am not confident in the company I have now. Thanks

      Adam
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      • Profile picture of the author Twoddle
        Originally Posted by adamv99 View Post

        To massive

        Do you do any SEO work in the united states? Also can you supply references of some of the work you have done. I have several clients interested in SEO work but am not confident in the company I have now. Thanks

        Adam
        Sent you a skype message!
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      • Profile picture of the author massiveray
        Originally Posted by adamv99 View Post

        To massive

        Do you do any SEO work in the united states? Also can you supply references of some of the work you have done. I have several clients interested in SEO work but am not confident in the company I have now. Thanks

        Adam
        I don't have any US SEO clients at the moment, add me on Skype and we'll see if we can work something out. I'm expensive though

        References, no problem.
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        • Profile picture of the author sandalwood
          Josh,

          In part you wrote:

          "Before you ask, my competitors don't advertise their prices and I can't find one which offers SMS marketing, as of yet at least."

          Does it really matter what your competitors are charging? If you are basing your decision only on what they charge you'll never get off the ground.

          Why don't you set a price that is fair to you for the amount of work you will be doing and run that by your prospects? Build value into that number. It will get accepted by your clients.

          Once that happens, raise them by a certain percent. Keep the old clients at the old price and charge the new clients the new price. After you have a few new clients raise your price again by that same percent.

          When you get to the price where you think you are charging an arm and a leg either stop at the last price or keep upping it until you don't get any takers.

          I give my opinion based on what you wrote. You are concerned about price so the advice centered around price. If you read enough posts on WF you will see some people are charging $1500 while others are charging $500 for the exact same service.

          What does that prove? Nothing other than you, the vendor, set the price and go after clients w/that price as "the" price of your service(s).

          Good luck. I hope you get pricing squared away.

          Tom
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