I created a laser targeted direct mail campaign (SEO) and the results were pretty good imo, with 25% inbound calls. On the phone, I felt like the callers were motivated but in the end, the conversion rate was low.
I contacted one of the callers and casually asked him what was the stumbling block that made him not sign up and here's the paraphrase:
"in the packet it sounded like you had a clear plan, but on the phone the same confidence didn't come through"
I'm actually not afraid of the phone but english isn't my native language. I'm very fluent in writing and real life conversations but on the phone, I don't know if it's the distortion or something but I struggle understanding what the people are saying. It doesn't give a good perception.
Obviously the direct mail campaign worked pretty well in generating interest but I can't close the sale. I would improve if I practiced a lot but I feel my talents could be better used getting more potential clients to call.
Do you guys have any suggestion on how to circumvent the problem? Paying someone to answer inbound calls must be expensive/difficult?
Send them to a website? (I've thought about this but assumed people would prefer talking on the phone before signing up for 500/mo deals and such)