I just set up Google Plus for one of my clients (the company/organization option) as it's for a eCommerce store.
Anyway I'm a bit lost as to how I can incorporate this into the overall SEO strategy for the client.
Does anybody have any:
- Good pointers generally, or
- Can direct me to some good resources that they know of?
I know overall it's better just to do something than nothing but I'm looking for more substance than that.
That would really help me get the ball rolling with some action steps.
That would be great!