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Split Test Results.

by tigerbait
5 replies
Client: spends 1000 in print ads per month.

Project fell in my lap, and I said lets do it to see what happens.

Tracking numbers:
Phone 1# inserted into ALL Print ads.
Phone 2# went into online marketing promos

Results Attached

Would love some ideas/strategies to scale this to more businesses with moderate size population - maybe 50-100k.

These results are within a town with approximately 15k population.
#results #split
  • Profile picture of the author tigerbait
    Also... phone numbers were blurred for privacy issues.
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  • Profile picture of the author maricelu
    Guys, here is the image in normal resolution http://www.warriorforum.com/attachme...split-test.jpg .
    This bug has been here since long time and admins seem not to be worried about fixing it, strange

    Would like to hear what have you been using as "online promotion promos" ?
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    I have no signature.

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  • Profile picture of the author abelamorales
    Where do you get these "dummy numbers" and software to track?
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    "Get 1 FREE Free Play Per Day in Sports Betting"
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  • Profile picture of the author tigerbait
    Marice.. thanks... had no idea how to get the pic loaded.

    The "online stuff" is nothing but ppc & seo.
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    • Profile picture of the author Alex Makarski
      What is being split tested? You have two different / separate campaigns, one online and one offline. I doubt there is anything you can conclude from these numbers. If you want to know which media gives you better ROI, you need to track sales not just phone calls. So a) it's not a split test and b) there are no results to analyze.
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      "I hear and I forget. I see and I remember. I do and I understand." -Confucius

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