*Update* WARNING: This Little Ad Trick Blows The Competition Out Of The Water! Or $25k in 2 days

66 replies
4/2/2013 Time for an update on this ad commentary.
Checking for this ad over the internet there are a few still running it
and I don't see any variations of it.

Here's how to add variation to it to keep it fresh after it gets copied or the response starts to drop off.

Keep up to date with split test results from sources like Marketing Experiments,
web split testing software blogs and web optimization blogs.

Two split test results came to my attention recently where they bumped up closed sales by 400% just by doing away with the contact form and emphasizing the phone number.

Now here's how you would say this in this type of ad...

"There are 2 common ways prospects will contact you.
Make sure your web designer knows which one should be used
and eliminate the other because tests have shown one makes 4x more customers.
[It's like free money because you aren't investing more money in your marketing.]"

Never tell them what makes a big difference in response.
You let them know there are 2 choices and one makes a huge difference.

They gotta get this from you because nobody else is showing their expertise
which affects their bottom line like this style.

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Since there has been such a positive response to this post..

http://www.warriorforum.com/offline-...out-water.html

I thought I'll show you a full ad with commentary on it.

--------------------------------------------------------------------------
“Warning: Don't Buy Web Design Until You Get Answers To These 5 Questions!”

Ask them what's the difference between a website
that looks good, and one that gets your phone ringing.
The surprising answer is in one word
[Answer: tested]

Want more leads..? then ask your web designer whether putting price on the offer page is right, because knowing this gave SafeSoft Solutions, a supplier of call center equipment, 100% more leads


Get more buyers to your showroom, by asking your designer which 3 design layouts matter most? Hyundai Holland tested these 3, and got 63% more requests for a test drive


Want to have quote requests left on your website? Then make sure your designer places the form in the correct place. This was tested and made a 110% difference in the number of leads


Want more phone calls from buyers? Then you had better make sure your designer puts more emphasis on one of these 2...great offer...credibility...because Cook Travel tested the 2 and one got 48% more phone calls each day.


Don't risk your future with un-tested web design work and call xxxx xxx to get all these questions answered now, because this is far too important to ignore.

A community service by [company name]

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1 Headline is the same structure as in previous post.

2 Get straight into re-framing the buyers buying criteria straight out of the gate

3 Used specific names and numbers to create believability, because if they don't believe you, they won't buy, no matter how good the deal

4 Borrowed all those case studies and names, to show you how to do it even if you are brand new with no client results

5 used case studies for different situations...phone in's, ask for quote on website
or visit showroom. Because we want the different readers to know there is a fit for them

6 Used the word "un tested" to create a clear choice.

7 Strong call to action which uses the word "because".
If you read the book on influence, then you know it's power to lift compliance

8 Positioned it as a Community Service to be in another category in the buyers mind

There you go, all laid bared on how a competition crushing ad is made for classified sections.

Best,
Ewen

P.S. I do have all those case studies of split tests on file,
so not made up.
#blows #competition #exampel #trick #warning #water
  • Profile picture of the author Jacer
    This is pure gold. Anyone who doesn't swipe this is crazy!
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    • Profile picture of the author ewenmack
      Originally Posted by Jacer View Post

      This is pure gold. Anyone who doesn't swipe this is crazy!
      3 years later and it's still being swiped...

      http://www.google.co.nz/search?q=warning+don't+buy+web+design+until+you+ge t+answers&ie=UTF-8&oe=UTF-8&hl=en&client=safari

      Added warning images now.

      Thought I'd Google the headline to see if
      it's still in use.

      Good on them!

      Best,
      Doctor E. Vile
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  • Profile picture of the author Lulu Chil
    Thanks for the share. This is gold.
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  • Profile picture of the author Eddie Spangler
    Well now I want to know the answers to the question.
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  • Profile picture of the author efhale
    Thanks for this. It is valuable. What is the answer to the posed questions?
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    • Profile picture of the author ewenmack
      Originally Posted by efhale View Post

      Thanks for this. It is valuable. What is the answer to the posed questions?
      Thanks for your question.

      Now you've experienced the power of it,
      because you want those questions answered.

      And so will the buyers.

      And here's a little secret, I'm not a web designer,
      but knew how to dig up the research and then put it
      together in an ad in such a way,
      it makes me seem the biggest authority on the subject.

      Once again, I'm just demonstrating the immense power this type of ad has,
      as others have testified.

      Best,
      Ewen
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  • Profile picture of the author CIA AGENT
    Thanks for the share. I know this will come in handy.
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  • Profile picture of the author greenovni
    Quick question ewenmack

    Do you give the answer to these questions on the ad itself or do you wait for people to call you and then give them the answers?
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    • Profile picture of the author ewenmack
      Originally Posted by greenovni View Post

      Quick question ewenmack

      Do you give the answer to these questions on the ad itself or do you wait for people to call you and then give them the answers?
      Definitely NOT in the ad because the curiosity gets them to call you to get the answer.

      Best,
      Ewen
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  • Profile picture of the author greenovni
    I just posted one ad following the format: The ad was posted on CL items wanted section targeting 'junk car buyers' - Will keep posted if the phone rings

    Here is the ad:

    Title: WARNING: JUNK CAR BUYERS - Don't Post Another Ad Until You Get Answers

    Body:

    WARNING: JUNK CAR BUYERS - Don't Buy Direct Mail Until You Get Answers To These 7 Questions!

    When using a direct mail campaign where your advertisement is delivered directly to people's mailboxes, so you could buy more junk cars, you must ask these questions so you are not taken for a 'ride'.

    Ask them what is the difference between direct mail ad that looks good, and one that gets your phone ringing. - Knowing this can be the difference between buying 1 junk car instead of dozens.

    Want more leads..? then ask your direct mail supplier whether putting price on the offer is right, because knowing this gave SafeSoft Solutions, a supplier of call center equipment, 100% more leads.

    Get more junk car sellers to your yard, by asking your ad designer which 3 design layouts matter most? - Hyundai Holland tested these 3, and got 63% more requests for a test drive.

    Want more phone calls from sellers? Then you had better make sure your designer puts more emphasis on one of these 2...great offer...credibility...because Cook Travel tested the 2 and one got 48% more phone calls each day.

    Want to buy 'better' junk cars? Ask your direct mail company why it's better to target 'affluent' communities instead of the ghetto. - This alone is the difference between crushing a car or selling it for top dollar.

    Want to bee seen? Then you better ask your direct mail company what is the difference between your direct mail ad delivered in an envelope compared to a 'NAKED GIANT'. - This is the difference between the sounds of crickets or your phone ringing off the hook

    Ask you direct mail company if you are exclusive. - This alone can give you 100% of junk can sellers instead of splitting them with your competitors.

    Don't risk your future with un-tested direct mail campaigns and call xxx-xxx-xxxx to get all these questions answered now, because this is far too important to ignore.

    A community service by xxxxxxx.com
    Seize the opportunity now, by phoning xxx-xxx-xxxx
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    • Profile picture of the author jimbo13
      Originally Posted by greenovni View Post

      I just posted one ad following the format: The ad was posted on CL items wanted section targeting 'junk car buyers' - Will keep posted if the phone rings

      Here is the ad:

      Title: WARNING: JUNK CAR BUYERS - Don't Post Another Ad Until You Get Answers

      Body:

      WARNING: JUNK CAR BUYERS - Don't Buy Direct Mail Until You Get Answers To These 7 Questions!

      When using a direct mail campaign where your advertisement is delivered directly to people's mailboxes, so you could buy more junk cars, you must ask these questions so you are not taken for a 'ride'.

      Ask them what is the difference between direct mail ad that looks good, and one that gets your phone ringing. - Knowing this can be the difference between buying 1 junk car instead of dozens.

      Want more leads..? then ask your direct mail supplier whether putting price on the offer is right, because knowing this gave SafeSoft Solutions, a supplier of call center equipment, 100% more leads.

      Get more junk car sellers to your yard, by asking your ad designer which 3 design layouts matter most? - Hyundai Holland tested these 3, and got 63% more requests for a test drive.

      Want more phone calls from sellers? Then you had better make sure your designer puts more emphasis on one of these 2...great offer...credibility...because Cook Travel tested the 2 and one got 48% more phone calls each day.

      Want to buy 'better' junk cars? Ask your direct mail company why it's better to target 'affluent' communities instead of the ghetto. - This alone is the difference between crushing a car or selling it for top dollar.

      Want to bee seen? Then you better ask your direct mail company what is the difference between your direct mail ad delivered in an envelope compared to a 'NAKED GIANT'. - This is the difference between the sounds of crickets or your phone ringing off the hook

      Ask you direct mail company if you are exclusive. - This alone can give you 100% of junk can sellers instead of splitting them with your competitors.

      Don't risk your future with un-tested direct mail campaigns and call xxx-xxx-xxxx to get all these questions answered now, because this is far too important to ignore.

      A community service by xxxxxxx.com
      Seize the opportunity now, by phoning xxx-xxx-xxxx
      This is your Ad for buying a junk car?

      It is the most confusing thing I have ever read. I don't get any of it.

      Dan
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  • Profile picture of the author Defacto
    Finally some really great info! I am a firm believer in using specific references of other companies when selling anything to offline clients but have never really utilized it in this way.
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  • Profile picture of the author Lopaca
    Dan I think he is promoting this to wrecking yards who buy from the public and use flyers or mailers. That's how I'm reading it anyway and I think it might work :>)
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    • Profile picture of the author jimbo13
      Originally Posted by Lopaca View Post

      Dan I think he is promoting this to wrecking yards who buy from the public and use flyers or mailers. That's how I'm reading it anyway and I think it might work :>)
      It's funny Robert how you posted this and I have now read it in a different light. I see where he is going with it now.

      Not sure his phone will ring exactly. Needs a lot of tidying up and focus.

      Dan
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      • Profile picture of the author Lopaca
        Originally Posted by jimbo13 View Post

        It's funny Robert how you posted this and I have now read it in a different light. I see where he is going with it now.

        Not sure his phone will ring exactly. Needs a lot of tidying up and focus.

        Dan
        The wrecking niche is a good one but owners are tough and set in their ways. If it aint broke don't fix it and many find it less hassle to just go with old traditional marketing because they don't have time for it. Of course we know that is why we can help them do better.
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  • Profile picture of the author Defacto
    Hey I am going to try this in an email blast tonight...
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  • Profile picture of the author spaniard26
    Could you provide the file of the case studies, seems a really good reading to me! I want to know where to place my quote request form in order to get 110% more leads!
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    • Profile picture of the author ewenmack
      Originally Posted by spaniard26 View Post

      Could you provide the file of the case studies, seems a really good reading to me! I want to know where to place my quote request form in order to get 110% more leads!
      I got those quotes from 2 websites...
      marketingexperiments.com
      visualwebsiteoptimizer.com

      It's not a definite left or right placing,
      it's putting it on the same side as the readers
      brain function.

      Let me explain, you may of heard that people are either left or right brained
      in how they process information. some people are naturally more technically minded and the others are more creative. I've forgotten which side of the brain they each fall into.

      So if your audience is more left brained, then you put the sign up form on the left side and right side if they are right brained.

      How clever was that to ever come up with that idea to split test?!

      Best,
      Ewen
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      • Profile picture of the author BrandonMHowe
        Originally Posted by ewenmack View Post


        It's not a definite left or right placing,
        it's putting it on the same side as the readers
        brain function.

        Let me explain, you may of heard that people are either left or right brained
        in how they process information. some people are naturally more technically minded and the others are more creative. I've forgotten which side of the brain they each fall into.

        So if your audience is more left brained, then you put the sign up form on the left side and right side if they are right brained.

        How clever was that to ever come up with that idea to split test?!

        Best,
        Ewen
        I can't find any split test where it shows the 110% increase in leads, based on the side the form gets placed on.

        However, I do know this:

        Left Brain is technical
        Right Brain is creative

        Hope that helps a little for anyone using that question in their add!
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      • Profile picture of the author bryson
        Originally Posted by ewenmack View Post

        I got those quotes from 2 websites...
        marketingexperiments.com
        visualwebsiteoptimizer.com

        It's not a definite left or right placing,
        it's putting it on the same side as the readers
        brain function.

        Let me explain, you may of heard that people are either left or right brained
        in how they process information. some people are naturally more technically minded and the others are more creative. I've forgotten which side of the brain they each fall into.

        So if your audience is more left brained, then you put the sign up form on the left side and right side if they are right brained.

        How clever was that to ever come up with that idea to split test?!

        Best,
        Ewen
        Hi Ewen,

        Thanks for the post, very cool.

        Question for you, do you (or others here) know of any other great resources for these types of case studies?
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        • Profile picture of the author ewenmack
          Originally Posted by bryson View Post

          Hi Ewen,

          Thanks for the post, very cool.

          Question for you, do you (or others here) know of any other great resources for these types of case studies?
          ad chop have split test results for banner ads..
          Jeff Johnson has a few on banner ads.
          Jeff's tests show just text and in red outperform others

          Back to Marketing Experiments.
          They have probably all you need if you are prepared to
          go deep into their videos and audio's as well.

          Not sure if I mentioned Conversion Rate Experts.

          There's a few on Wider Funnel.

          There's a quite a few case studies on Visual Website Optimizer too.

          Plenty to sink your teeth into there.

          Best,
          Ewen
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  • Profile picture of the author tedgichia
    Now, this is an interesting new spin. I already have a few ideas to work with. Got to give it a try.
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  • Profile picture of the author maxrezn
    Ewen, I'm using this title and the ad we created in dozens of Craigslist posts each week...the results are mind blowing.
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    • Profile picture of the author ewenmack
      Your boat's going to be in your driveway very soon then!

      I'm rapt you're diverting all that buyer traffic to you.

      Shall I send you my Paypal account id for you to top up?

      Best,
      Ewen
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      • Profile picture of the author maxrezn
        Originally Posted by ewenmack View Post

        Your boat's going to be in your driveway very soon then!

        I'm rapt you've diverting all that buyer traffic to you.

        Shall I send you my Paypal account id for you to top up?

        Best,
        Ewen
        You deserve it.
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  • Profile picture of the author John Williamson
    This is so freaking great.

    Thanks so much for the share, Ewen. More specifically, for the concrete example ad.

    Definitely going to be implementing this.
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    • Profile picture of the author ewenmack
      Originally Posted by John Williamson View Post

      This is so freaking great.

      Thanks so much for the share, Ewen. More specifically, for the concrete example ad.

      Definitely going to be implementing this.

      Well, if a fellow Warrior got 25k worth of business in 2 days using this,
      it would be freaking crazy not to! lol

      Best,
      Ewen
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  • Profile picture of the author Lulu Chil
    Hi Ewen, thanks for the two resources that you have given us. All I can say is wow. They answer questions that I have had and pretty much most business owners would ask as well. Now I have to learn how, to apply that to my marketing. Thanks again.

    I feel like a little girl in a candy store. Thanks again
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  • Profile picture of the author kimboslice
    Thanks for the great example. Very useful.
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  • Profile picture of the author Intermission
    This is absolutely excellent! I will be putting this to good use right away.

    Thanks for the share, Ewen.
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  • Profile picture of the author coffeecashnow
    I think anyone could sell this service to offline businesses!

    Tell them you write their add and it will bring them more business!
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  • Profile picture of the author IMLearningIM
    informational thread.. appreciated.
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  • Profile picture of the author udelia7
    This is a great example of an ad that should be swiped
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    • Profile picture of the author BizManRobert
      Hello Ewen

      I have just read both you're threads in regards to this...GREAT Info!

      I think this EXCELLENT marketing piece may well of originated from Gary Halbert, though I'm not sure having read so many marketing books...

      Just wanted to THANK You Big Time...as this has reignited part of my brain that must of had some "cobwebs" stuck to it!

      In essence an idea with a slight twist, for an old project...so thanks again
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      • Profile picture of the author ewenmack
        Thanks Robert,

        Like you I don't recall where I came across this method either,
        however I do believe it was back in early 90's.

        Best,
        Ewen

        Originally Posted by BizManRobert View Post

        Hello Ewen

        I have just read both you're threads in regards to this...GREAT Info!

        I think this EXCELLENT marketing piece may well of originated from Gary Halbert, though I'm not sure having read so many marketing books...

        Just wanted to THANK You Big Time...as this has reignited part of my brain that must of had some "cobwebs" stuck to it!

        In essence an idea with a slight twist, for an old project...so thanks again
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  • Profile picture of the author RedShifted
    It is people like Ewen who I should be commissioning on every sale I make in my business. That is truely the extent in which he & other vets have helped me. I SERIOUSLY SUGGEST that you newbies follow this man very carefully. Stalk him, remember every thread he makes on WF. But do it from a distance, don't be an overbearing stalker lol.

    I can honestly say with 100% certainty if it wasn't for romodels like this on WF I'd be dead broke and struggling to survive in this industry. I don't just owe thanks to people like Ewen I literally owe my survival to them. Thats how valuable his knowledge is to me.

    Thank you -Red
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    • Profile picture of the author maxrezn
      Originally Posted by RedShifted View Post

      It is people like Ewen who I should be commissioning on every sale I make in my business. That is truely the extent in which he & other vets have helped me. I SERIOUSLY SUGGEST that you newbies follow this man very carefully. Stalk him, remember every thread he makes on WF. But do it from a distance, don't be an overbearing stalker lol.

      I can honestly say with 100% certainty if it wasn't for romodels like this on WF I'd be dead broke and struggling to survive in this industry. I don't just owe thanks to people like Ewen I literally owe my survival to them. Thats how valuable his knowledge is to me.

      Thank you -Red
      Yea if it wasn't for him I wouldn't be putting a down payment on a 48' yacht next month. Now he just needs to stop spilling all of the copy he wrote for me all over the forum. :p
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      • Profile picture of the author ewenmack
        Originally Posted by maxrezn View Post

        Yea if it wasn't for him I wouldn't be putting a down payment on a 48' yacht next month. Now he just needs to stop spilling all of the copy he wrote for me all over the forum. :p
        Thanks man.

        You'll have to send through a photo of your new 48 footer
        when you get it.

        Best,
        Ewen
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    • Profile picture of the author ewenmack
      A BIG thank you Red.

      I think it's about time I started to write ads for offliners because
      you are testament to the life changing effect a kick-ass ad, put in front of the right people
      can have.

      Thank you for dropping in to tell me and others about this...

      much appreciated.

      Best,
      Ewen

      Originally Posted by RedShifted View Post

      It is people like Ewen who I should be commissioning on every sale I make in my business. That is truely the extent in which he & other vets have helped me. I SERIOUSLY SUGGEST that you newbies follow this man very carefully. Stalk him, remember every thread he makes on WF. But do it from a distance, don't be an overbearing stalker lol.

      I can honestly say with 100% certainty if it wasn't for romodels like this on WF I'd be dead broke and struggling to survive in this industry. I don't just owe thanks to people like Ewen I literally owe my survival to them. Thats how valuable his knowledge is to me.

      Thank you -Red
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  • Profile picture of the author Robert Kren
    Where is the best place to promote this ad? Craigslist? I did a quick search for the title on CL and got 9 results. I will have to test. I do sell websites on CL and my average is one sale per 5 ads either posted or renewed.
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    • Profile picture of the author njs7227
      Let's see... ctrl+A, ctrl+C, ctrl+V

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      • Profile picture of the author payoman
        If someone made some kind of WSO on how to 'test' your website for lead generation, covering all the bases on good testing, I'd buy it right now.

        Any ideas on where we could find this sort of info Ewen?
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        • Profile picture of the author ewenmack
          Originally Posted by payoman View Post

          If someone made some kind of WSO on how to 'test' your website for lead generation, covering all the bases on good testing, I'd buy it right now.

          Any ideas on where we could find this sort of info Ewen?
          Thank you.

          Getting schooled up on running tests for conversions,
          these will give you basics to advanced...

          conversion rate experts
          marketing experiments
          wider funnel
          visual website optimizer case study page

          Best,
          Ewen
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  • Profile picture of the author Baadier Sydow
    This is an absolute gem of a share OP. It really creates a strong need to know more, I feel like sending you a PM right now lol.
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  • Profile picture of the author uncle randy 71
    You obviously know your stuff ewenmack!

    Thanks for sharing one more nugget from your experience.

    Would you mind sharing where/how you learned your copywiting skills and how long you have worked at it?
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    • Profile picture of the author ewenmack
      Originally Posted by uncle randy 71 View Post

      You obviously know your stuff ewenmack!

      Thanks for sharing one more nugget from your experience.

      Would you mind sharing where/how you learned your copywiting skills and how long you have worked at it?
      Thank you.

      I've been fascinated by direct response advertising since the
      late 80's.

      I was selling a weight loss product through newspaper advertising.

      The ad's call to action was to phone in.

      I'd close them over the phone.

      Here's how clunky the sales process was back then.

      I'd get them to go to the bank and deposit into my bank account and get me to phone me back to say they had done it.

      Then I'd ring my bank to see if the deposit had shown up.

      If it had I'd call the courier to pick up the diet and send off.

      I also gave them the choice of credit card too.

      I wasn't a merchant, so I'd call a associate who was and read out the card numbers and he'd process the order for me...sometimes 2 or 3 days later!

      Yet that little home based enterprise allowed me to buy 5 rental houses within 2 years!

      Another occasion in the early nineties I had someone send me a cheque for a little over $1,000 in the mail without talking to him, just from a letter.

      Another time Through a Fax, I got Jay Abraham to send me $5,000 worth of his training material in the post to New Zealand for free.

      So I knew the value of a good ad.

      Since then I've studied most of the masters of direct response advertising.

      You might say I've been bitten by the bug!

      Best,
      Ewen
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  • Profile picture of the author Mark68
    I guess then we need to know what the type of reader we are dealing with? How to know which side of the brain the person is reading from?

    Assumptions -Attornerys Accountants-right brained-most business owners right brained? Coffee shop/art store owner left brained?
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  • Profile picture of the author buddhabux
    excellent share. didnt see anybody mention it so i will say it: works because it combines FEAR with CURIOSITY and follows up with FACTS and good ol classic John Kennedy "Reason Why" logic (anticipates and answers their quetions/objects = salesmanship in print).

    success, david
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    • Profile picture of the author ewenmack
      Originally Posted by buddhabux View Post

      excellent share. didnt see anybody mention it so i will say it: works because it combines FEAR with CURIOSITY and follows up with FACTS and good ol classic John Kennedy "Reason Why" logic (anticipates and answers their quetions/objects = salesmanship in print).

      success, david
      Thanks David.

      Yes to expand on the fear point, many split tests have shown the fear of loss or fear
      of making a mistake is a stronger motive than gain.

      A fear of what other people will think, fear of buying a fake item, the fear of bad financial decision, the fear of embarrassing themselves in front of friends and peers.

      The list goes on.

      So in a way the ad unconsciously did play to the fear of making a mistake when buying web design.

      Best,
      Ewen
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  • Profile picture of the author PaulKlein
    Definitely pure gold to take care of my offline clients. Thanks!
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    Paul Klein
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    • Profile picture of the author mrtrance
      Can we apply this sort of ad if we are offering SEO, Google+ Local oprimization, SMS, mobile websites, etc.?

      All we would need is some questions related to the service we are offering and use those in the ad copy correct?

      How about valid data to quote in our ad copy when it comes each of these types of services? Where can we get those references from?
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      • Profile picture of the author ewenmack
        Originally Posted by mrtrance View Post

        Can we apply this sort of ad if we are offering SEO, Google+ Local oprimization, SMS, mobile websites, etc.?

        All we would need is some questions related to the service we are offering and use those in the ad copy correct?
        Yes you can apply it to those areas.

        You just need to match those questions
        to one service though.

        We would need to see if there is a better approach though,
        because buyers may be looking for a specific result,
        and we would have those questions about those results.

        Those services of yours then become the means to the desired result.

        Best,
        Ewen
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        • Profile picture of the author Zeal4Life
          Just got done with a consultation with Ewen

          While we were originally scheduled to for 1 hour, we ended being on the session for 2 hours! He over-delivered on time and golden nugget content!

          Can't wait to take action on his tips!
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          • Profile picture of the author ewenmack
            Originally Posted by Zeal4Life View Post

            Just got done with a consultation with Ewen

            While we were originally scheduled to for 1 hour, we ended being on the session for 2 hours! He over-delivered on time and golden nugget content!

            Can't wait to take action on his tips!
            Thanks Phil!

            Probably best this goes onto the ad section as this is kinda promotional.

            Got some new headlines written, more are on there way!

            Best,
            Ewen
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  • Profile picture of the author nelsonbiglar
    thanks for the share...
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    On the other side:
    www.fishingnorthernontario.com

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    • Profile picture of the author ewenmack
      4/2/2013 Time for an update on this ad commentary.
      Checking for this ad over the internet there are a few still running it
      and I don't see any variations of it.

      Here's how to add variation to it to keep it fresh after it gets copied or the response starts to drop off.

      Keep up to date with split test results from sources like Marketing Experiments,
      web split testing software blogs and web optimization blogs.

      Two split test results came to my attention recently where they bumped up closed sales by 400% just by doing away with the contact form and emphasizing the phone number.

      Now here's how you would say this in this type of ad...

      There are 2 common methods prospects will contact you.
      Make sure your web designer knows which one should be used
      and eliminate the other because tests have shown one makes 4x more customers.
      [It's like free money because you aren't investing more money in your marketing.]

      Never tell them what makes a big difference in response.
      You let them know there are 2 choices and one makes a huge difference.

      They gotta get this from you because nobody else is showing their expertise
      which affects their bottom line like this style.
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      • Profile picture of the author hardyfella
        Ewen, great as always. Is this style of copy only really for classified type adverts? Or could they be used with direct mail/email?

        If your till roll business was starting from scratch would you use this type of copy?

        Thanks
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        • Profile picture of the author ewenmack
          Originally Posted by hardyfella View Post

          Ewen, great as always. Is this style of copy only really for classified type adverts? Or could they be used with direct mail/email?

          If your till roll business was starting from scratch would you use this type of copy?

          Thanks
          Yes best used when a buyer finds you when searching.

          It's optimizing their thought pattern while comparing other options
          and when you are amongst other advertisers.

          Here's an article on comparison shopping...People Comparison Shop, Stupid | ConversionXL

          In my till roll business it's a different situation.

          The prospects have already a supplier...
          usually the supplier of the hardware or the big office supply stores.

          They don't go online looking for the rolls.

          The best way to reach the decision maker and close sales is cold calling
          and sometimes I walk in cold if I'm in the area or want a rest from the phone.

          Best,
          Ewen
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  • Profile picture of the author npk
    Platinum, not mere gold. Thanks for the solid, ewenmack.
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    Freelance appointment setter/copywriter.
    I can help with getting you leads and/or sales scripts.
    I also broker lists, both business and consumer.
    PM for details.
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  • Profile picture of the author SlfMastery
    Ewen:
    I know this reply is four months late, but, thanks for the update.

    An online marketing business is in a unique position compared to a brick and mortar business. Because of it's nimbleness, change (which happens constantly) is an opportunity to make money.

    And, you showed us Warriors just that... how to use new information to your advantage. Thanks Ewen for that updat

    -C
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    **Blueprint To Your First $50 - FREE Now!
    **Amazon Assoc. Reveals How To Make $1500 Fast
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