Why you fail at cold calling

I would not call "getting No's" failing. That is the wrong way to look at it. You don't fail unless you don't start or don't continue to call. Being told no is only a stepping stone...yes, it will be many stepping stones of no's on your way to a yes.

Maybe it is just me but when you say "fail" I think of that term as quitting. I guess I am remembering the saying "Quitters Never Win. Winners Never Quit."

My observation is that folks give up too quick. Either to scared to start or give up too quick. A quick search here in the forum will show folks who have made 200 calls with no results asking how much longer do i need to do this..

Cold calling used to scare me to death, frustrate me, and make me feel like a big fat zero with every No. That is until I realized that all the No's are the perfect way to hone my skills. Rather than focus on the negative side of No, why not peer into the positive? Step back and identify where you might tweak or improve your presentation. Even if you feel you have the perfect approach, it's only perfect with some people. Others may need to be approached differently.

By looking at it that way, I never had a problem cold calling again.

I remember many years ago i got a job selling Direct Mail to car dealers. I believed in numbers! I made 150-250 calls a day (depending on how many GM's put me on ice lol)

I called for over 30+ days and didn't make one sale. So that was 5000-6000 calls. I think i was too dumb to quit and wanted to make it work that bad.

I think the only thing that kept me going was an older friend of mine listen to me complain and pointing me back in the right direction.

I love seeing the reinforcement all you guys give THX

You've probably heard the old adage doing the same over and over again expecting different results is the definition of insanity. To be successful with cold calling you gotta get your call flow down. Once you do that you change and tweak your sequencing.

One hot tip would be to redial all of your no's again after you have gotten your pitch smoothed out rather than moving on to the next niche.

I agree, people on here that want to try CC are forever posting things about calling for one day or making 200 calls and "I didn't get anything" or "how long do I have to keep calling?"

As an Appointment Setter, that's done it for 8 years...you should call for 8 years and then evaluate. Kidding...I call for 5-10 hours per day, 5-6 days per week, averaging about 30-50 calls per hour. That all depends on what type of contract I'm calling on. Sometimes I have to talk to a DM for 10 minutes and sometimes I'm done with a telemarketing call after 15-20 seconds on the phone. It all changes your calling rate. Either way, one day, 200 calls, is not enough to ask what's wrong. If you're already asking that, the answer is you.

If you think in terms of all the people who get "stuff" in the mail and look at it and say "Why do these people keep sending me trash" and throw it away....compared to the number of people who actually respond... cold calling conversion is WAYYY higher, and the number of people you aggravate in the process is way less.

That being said, even though via things like direct mail, you arent being a nuisance to any less people...at least you dont have to talk to the people you are intruding on, and irritating.

So if you have money and time to invest, possibly months as you tweak your copy and fail in one campaign after another until your copy produces...and if your market is big enough to send thousands of mailings every month without burning it out.... then I think its a great solution.

Again you still irritate 5 times as many people (better "positioning" I believe I have heard it called), but at least you dont have to deal with it personally, only the prospects do.

In my book thats better than dealing with it personally

HOWEVER,

If thats not the case and you dont have time or money for that... and you want to tweak your copy (pitch) in "real time" and have it down in a matter of days... and be making sales with virtually zero investment in a short time, then cold calling is for you.

So when you think in terms of actual conversion and failure rates, the only variable is whether you have to deal with it yourself or not, but in ALL business you must be willing to fail to succeed. Very much agreed.

There are a couple of guys here who have direct mail NAILED, and some with craiglist too... but conversion rates themselves if you think in those terms are higher with cold calling and failure rates are lower.

I think what we are talking about here is effort that people dont want. Its all cool, you can fix that easily with "Budget" and a good plan.

If you dont have those, then cold calling is your best bet to get the most sales in the least time, with the least amount of investment..

Hey guys, you just go ahead and check this vid out; it will help you a lot:

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