Local Client and PPC

12 years ago

it is cheaper for a lot of keywords, as there is less competition.

but hey, its PPC. so if it doesn't get clicks you'll know right away and you didn't waste money (maybe some time)

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kebertt

12 years ago

Originally Posted by Mekanism

it is cheaper for a lot of keywords, as there is less competition.

but hey, its PPC. so if it doesn't get clicks you'll know right away and you didn't waste money (maybe some time)

Compare your keyword cost with both, if your clients have a large budget then Bing might not be able to handle the quantity of searches they're looking for.

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Blase

12 years ago

I use both Adwords and Bing/Yahoo.

I run around 6,000 keywords on each.

Bing/Yahoo doesn't get anywhere near the
CTR that Google does.

Because of the maintance for both I'm thinking
about closing the Bing/Yahoo account.

But, it is a lot cheaper more than half
in most cases.

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Mekanism

12 years ago

Originally Posted by Blase

I use both Adwords and Bing/Yahoo.

I run around 6,000 keywords on each.

Bing/Yahoo doesn't get anywhere near the
CTR that Google does.

Because of the maintance for both I'm thinking
about closing the Bing/Yahoo account.

But, it is a lot cheaper more than half
in most cases.

I agree with your assessment. Would you agree that he should at least test it before he completely rejects the idea?

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Blase 12 years ago

Originally Posted by Mekanism

I agree with your assessment. Would you agree that he should at least test it before he completely rejects the idea?

I would test it for sure.

It really depends on the market you are after,
your cost of conversion and your margins on what you are
selling.

If you can not make money with "G" but you can with ad center
there you go, even if it is less traffic.
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- Mekanism 12 years ago
  
  Originally Posted by Blase
  
  If you can not make money with "G" but you can with ad center
  there you go, even if it is less traffic.
  
  Theres also facebook ads. they can work locally.
  
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  Blase 12 years ago
  
  Originally Posted by Mekanism
  
  Theres also facebook ads. they can work locally.
  
  I've never dond FB ads.
  
  What I sell is very niche and very targeted
  I've never found the demographics on FB that I need.
  
  From what I understand, if you know how to make FB work
  it can be good.
  
  I read an article from Shoemoney onetime he said
  his trick was to put up a girl in a tight sweater for the graphic
  and you will get tons of clicks. I would think you'd better
  have a very generic product to convert those clicks.
  
  Thanks
  
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Mekanism

12 years ago

its really the same as Google adwords, except you need to include demographics in your testing. so you test pictures, words and demographics to yield the best results. sometimes you can achieve as little as 10 to 15 cents per click.

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Blase

12 years ago

Originally Posted by Mekanism

sometimes you can achieve as little as 10 to 15 cents per click.

I remember when Adwords was that cheap and cheaper.
AAHHH, the good old days.

All of my competitors where bidding on the wrong keywords
until my ads stating showing up.

Now they all copy me and keep driving up the price.

I had a subscription to SpyFu for awhile and was watching
the competition every ad that my competition was running
was one that I wrote!

It's really frustrating.

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iAmNameLess

12 years ago

Originally Posted by Blase

I remember when Adwords was that cheap and cheaper.
AAHHH, the good old days.

All of my competitors where bidding on the wrong keywords
until my ads stating showing up.

Now they all copy me and keep driving up the price.

I had a subscription to SpyFu for awhile and was watching
the competition every ad that my competition was running
was one that I wrote!

It's really frustrating.

I still have pretty good CPC for all our campaigns... We reduced a $15CPC to $1 and this year have got it down to 25 cents a click.

I also love bing/yahoo PPC... definitely much lower starting CPC and certain keywords convert BETTER on bing than they do on Google. I'm a believer also, that those who click on bing ads are more likely to buy. Almost all keywords convert higher with bing than Google in our testing. Anyway, that's still a debatable subject.

The reason people do PPC on many platforms is to increase their branding, and their overall reach. Once someone finds a great keyword and copy that works for them, they want to expand the overall reach by going to new platforms.

Majority of the traffic is with Google obviously, but that doesn't mean to ignore others!

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socialbacklink

12 years ago

Originally Posted by iAmNameLess

I still have pretty good CPC for all our campaigns... We reduced a $15CPC to $1 and this year have got it down to 25 cents a click.

I also love bing/yahoo PPC... definitely much lower starting CPC and certain keywords convert BETTER on bing than they do on Google. I'm a believer also, that those who click on bing ads are more likely to buy. Almost all keywords convert higher with bing than Google in our testing. Anyway, that's still a debatable subject.

The reason people do PPC on many platforms is to increase their branding, and their overall reach. Once someone finds a great keyword and copy that works for them, they want to expand the overall reach by going to new platforms.

Majority of the traffic is with Google obviously, but that doesn't mean to ignore others!

Good points. (You are a busy guy.

) I had a campaign that I ran for a client not too long ago and Bing/Yahoo converted like crazy. Just couldn't get enough volume out of it. (I had a budget of $350k per month for this client.) I was still able to spend about $1000 per day on Bing and about $2500 per day on yahoo with a 150-200% ROI overall. The rest went toward Google. We were spending nearly $12k per day and pulling in $30-$35k in revenue per day. So, that's what I mean by not enough volume. The reason I found for the higher conversion rates on Yahoo and Bing was that the demographic is older and had more money to spend than on Google for that particular product. I've tested a few products and it really depends on the way you market the product along with the product itself as to the results. Definitely some good money to be made over there though.

The key to doing local is just being as targeted as possible.(That's the key for any ppc though. But, with local I go even further.) I normally use the dynamic keyword insertion tag for the headline. {KeyWord:Here is my stock headline} That gets me the highest CTR every time. I've managed as many as 450 local business account with adwords at one time. I used automation and figured out a few key things to look for. (This wasn't in one location. They were spread over 3 countries) There is really good money in managing local ppc. I'm actually working on a training site right now to teach people how to do it. If anyone has any questions fire away.

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Blase

12 years ago

Originally Posted by socialbacklink

Good points. (You are a busy guy.

) I had a campaign that I ran for a client not too long ago and Bing/Yahoo converted like crazy. Just couldn't get enough volume out of it. (I had a budget of $350k per month for this client.) I was still able to spend about $1000 per day on Bing and about $2500 per day on yahoo with a 150-200% ROI overall.

One of us is confused.

I don't get a seprate bill from Yahoo and Bing.
I get a bill from the Mircosoft Adcenter.

Yahoo/Bing merged in mid 2009, so it's been longer than
"... a campaign that I ran for a client not to long ago"

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socialbacklink

12 years ago

Originally Posted by Blase

One of us is confused.

I don't get a seprate bill from Yahoo and Bing.
I get a bill from the Mircosoft Adcenter.

Yahoo/Bing merged in mid 2009, so it's been longer than
"... a campaign that I ran for a client not to long ago"

It's because I've been doing PPC for 8-9 years now, SEO for about 14 years, and web design for about 16 years. So, for me 3 years ago is not really so long ago. Actually on this particular campaign I started work on it 5 years ago and was still on it as recent as 2 years ago not long after the merger. I'm new to WF. Not new to IM. I've been doing this for a living for a very very long time.

If you want to get down to brass tacks it was actually MSN adcenter and Yahoo at the time. I said Bing because a lot of the ones that are new to this might not know what I'm talking about.

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Blase

12 years ago

Originally Posted by socialbacklink

Maybe it's because I've been doing PPC for 8-9 years now, SEO for about 14 years, and web design for about 16 years. So, for me 3 years ago is not really so long ago. Actually on this particular campaign I started work on it 5 years ago and was still on it as recent as 2 years ago not long after the merger. I'm new to WF. Not new to IM. I've been doing this for a living for a very very long time.

If you want to get down to brass tacks it was actually MSN adcenter and Yahoo at the time. I said Bing because a lot of the ones that are new to this might not know what I'm talking about.

That's why I brought it up.

If a newbie read that you work them seprately he would be
very confused.

So this begs the next question, I'm here because I'm semi retired.
Why is a guy that manages $350,000 per month campaigns on the Warrior Forum? :confused:

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socialbacklink

12 years ago

Originally Posted by Blase

That's why I brought it up.

If a newbie read that yoou work them sepratly he would be
very confused.

So this begs the next question, I'm here because I'm semi retired.
Why is a guy that manges $350,000 per month campaigns on the Warrior Forum? :confused:

That's actually a good question.

I've spent the last few years running the marketing side of a couple of internet marketing companies that have multi million dollar info products. I'm no longer doing any of that. I've finally decided to go on my own. Do my own thing.

The long answer. Over the past few years building up marketing departments I did a bunch of training. If they were going to work for me they were going to do it right. I had a blast! Loved it.

I had so much fun doing it that I wanted to start my own real world training program. I know there are a bunch of them out there. Not a get rich quick scheme or anything like that. No silver bullets. There is no such thing. It will work for affiliate marketing but really cater toward corporations that want to run their own campaigns in house. Also, for small businesses that want to manage ppc for their clients. I just starting the research phase of it. So, I'm trying to offer real advice, help people with questions and stuff like that. Meanwhile I take notes for my training center. What type of materials will I need to provide, etc.

Along with research for that and writing materials I'm currently working on a service industry company. Doing a bunch of CL stuff right now and looking for a call center to take over sales. So, I've gotten some great advice on here lately with guys like Iamnameless with the whole CL angle. Going good so far. Just building it up.

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sadneck

12 years ago

Originally Posted by billuk3

Hi I didnt know were to put this in ppc or offline.

Is ppc on Bing/Yahoo worth the trouble is there any local traffic ,the only reason I ask is I have a local clients site ranking on top of Bing search It doesnt seem to get any traffic .I was wondering if the ppc was any better.and cheaper than google.

Hi billuk,
I have tried ppc on Bing, Yahoo, Facebook, and Google. Google was good to me for a while, (every $10 I put in I would get $100 out,) but then one day the competition jumped in and the keywords I was making bank on got tooo expensive... lol.

Bing and Yahoo are much cheaper for the keywords I am going for, so I do prefer them. Google will chew you up quickly and spit you right back out. It will then hold out its hand, and if you refuse, it may go as far as grabbing a bat and threatening you to give it your bank account information. And if you do that? Wow, in one night with the wrong settings Google owns your house...

Facebook is baaaad. No conversions there, everyone just wants to play those cheap free games. Do not recommend them.

Andrew

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luke1213 12 years ago

Originally Posted by sadneck

Hi billuk,

Facebook is baaaad. No conversions there, everyone just wants to play those cheap free games. Do not recommend them.

Andrew

I used facebook PPC for about a month earlier this year to test the waters of PPC. I spent around $175 for my campaign. I didn't have a great conversion, but one sale generated me $700 in revenue so I had a helluva return.

I guess the niche determines your conversions
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bsbear

12 years ago

Just split-test like always and make sure you know what works before you invest a ton of your money.

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billuk3

12 years ago

Thanks for all your advice guys

socialbacklink when will your training site be ready? is it paid ? do you need beta testers?

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socialbacklink

12 years ago

Originally Posted by billuk3

Thanks for all your advice guys

socialbacklink when will your training site be ready? is it paid ? do you need beta testers?

It's going to be paid. I'm currently working on the videos at the moment. I should have a release date set by the end of next week. I am planning on getting a few people to test it out for me before releasing. Thanks for the interest. Send me your email and I'll put you on the beta test list. I'm going to have 5 beta testers.

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btyiw

12 years ago

Originally Posted by socialbacklink

It's going to be paid. I'm currently working on the videos at the moment. I should have a release date set by the end of next week. I am planning on getting a few people to test it out for me before releasing. Thanks for the interest. Send me your email and I'll put you on the beta test list. I'm going to have 5 beta testers.

Can you PM me your email? I have a few questions regarding local PPC. Thank you.

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socialbacklink 12 years ago

Originally Posted by btyiw

Can you PM me your email? I have a few questions regarding local PPC. Thank you.

Yep. Just sent it over.
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cdl512

12 years ago

the biggest thing to think about that has been missed for local is how large is your city? Bing/Yahoo get between 35 and 40% search market share. My clients are in the same niche, different cities. In LA Bing/Yahoo is great. In Austin it is about 15% of paid traffic. Is it still worth it at 15%? Hell yes, because I am a performance marketer. I don't get paid if I don't produce results. If you are in the business of helping your clients and you can convert the traffic into business then you should do it.

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Adwizard

12 years ago

I am very interested in learning about PPC advertising. I am planning on getting Google certified like some of the suggestions on here but I haven't seen much else for resources as far as learning it goes. I understand and am real big on the testing thing... most of my marketing career has been devoted to direct mail before people had much in the way of computers, and it's the same there just much faster now.

Anymore suggestions now from anyone on where a person should or could learn PPC? I don't mind buying a WSO that is packed full of info. I know most people talk about being able to get the same info on here for free (which I agree is true for the most part) but you have to sift through too much crap to find it most of the time. Paying less than a $20. bill to have all the info accumulated in one spot and save hours of time is well worth it to me.

Question: Is the demographics of users from Bing or Yahoo really different than users of Google that they would have different click thru ratios and stuff? I would have guessed that running the exact same ad would have produced the exact same results except volume of course.

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socialbacklink

12 years ago

Originally Posted by Adwizard

Question: Is the demographics of users from Bing or Yahoo really different than users of Google that they would have different click thru ratios and stuff? I would have guessed that running the exact same ad would have produced the exact same results except volume of course.

Bing/Yahoo visitors are way different than Google. First of all the amount of traffic Google gets is way higher. The Bing/Yahoo crowd is a bit older for the most part from my findings which drastically changes the whole conversion rate and ctr (click through rate). You can still make some really good money though from Yahoo/Bing. Just not near as much traffic. Definitely worth a good test though. I got your pm and I'll send something over to you.

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thomasmps

12 years ago

I am not great at ppc so I'm wondering if it safer to build a landing page and just target the highest searched for local keyword and bid on the exact match?

Thomas

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socialbacklink

12 years ago

Originally Posted by thomasmps

I am not great at ppc so I'm wondering if it safer to build a landing page and just target the highest searched for local keyword and bid on the exact match?

Thomas

I always recommend when people are learning to go exact match targeted locally. Very targeted ads with matching pages. Highest searched doesn't always mean anything. It's more about buyer keywords.

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Chris Beatty

12 years ago

I'd say that Google is where you need to focus your efforts. Yes, you'll get a little traffic from Bing but I personally don't think it's worth the amount of time it will take you to manage that account. Just get REALLY good with Google and you'll be golden!

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wordsofmagic

12 years ago

Bing can be a very effective marketing vehicle like google for testing out new product ideas and services which I recommend, especially if your trying to generate leads or brand awareness for your new business. If the results obtained from this strategy is successful you are then in a position to apply a similar message to other online and offline marketing vehicles.

I agree with Iamnameless, the traffic may be less compared to google but the starting CPC is lot cheaper and affordable.

Hope this helps,

Paul

Originally Posted by billuk3

Hi I didnt know were to put this in ppc or offline.

Is ppc on Bing/Yahoo worth the trouble is there any local traffic ,the only reason I ask is I have a local clients site ranking on top of Bing search It doesnt seem to get any traffic .I was wondering if the ppc was any better.and cheaper than google.

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Local Client and PPC

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