26 replies
What's a realistic timeframe to learn how to 1 call close?

I've been kinda toying with the app/close model, I can set appointments but it is really annoying just to drive up to people and have them stand me up plus it costs gas. The other day I just drove something like 30 minutes to have a guy stand me up.
#realistic #timeframe
  • Profile picture of the author Jon Martin
    There really is no realistic time frame. It all depends on past sales experience, general intellect, drive, passion, and luck.

    The first time I ever picked up the phone to sell a website, I got a client. On my first dial, ever. Stranger things have happened, my friend.

    Booking appointments does have advantages over closing in one call. It sucks that you were stood up, but that's not likely to happen twice in a row. Make sure you've got a solid prospect. Send an e-mail or call the afternoon/evening before to confirm that the appointment will still be happening. Not only does it validate things and help to ease concerns, some business owners will see that as punctuality and you will be viewed as even more of an asset.

    Best Regards,
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    • Profile picture of the author Mohamed Ali
      Originally Posted by Jon Martin View Post

      There really is no realistic time frame. It all depends on past sales experience, general intellect, drive, passion, and luck.
      Luck is not part of any serious business plan
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      • Profile picture of the author Jon Martin
        Originally Posted by Mohamed Ali View Post

        Luck is not part of any serious business plan
        I didn't say it was. But it does play a factor in how long it takes until one can successfully close a sale within the span of one phone call. Without a shadow of a doubt.
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      • Profile picture of the author giant90
        Originally Posted by Mohamed Ali View Post

        Luck is not part of any serious business plan
        You are absolutely right.
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    • Profile picture of the author socialentry
      Originally Posted by Jon Martin View Post

      There really is no realistic time frame. It all depends on past sales experience, general intellect, drive, passion, and luck.

      The first time I ever picked up the phone to sell a website, I got a client. On my first dial, ever. Stranger things have happened, my friend.

      Booking appointments does have advantages over closing in one call. It sucks that you were stood up, but that's not likely to happen twice in a row. Make sure you've got a solid prospect. Send an e-mail or call the afternoon/evening before to confirm that the appointment will still be happening. Not only does it validate things and help to ease concerns, some business owners will see that as punctuality and you will be viewed as even more of an asset.

      Best Regards,
      Jon Martin.

      Well, the reason why I'd rather do one call close is that in the long run, it is far more easily scalable (it's easier to get leads all over North America then just my city, this way I can really stick to a single industry,a single script for a long time) and it seems to be by far the more manageable solution in the long run. Less employees, more direct control,etc.

      As soon as I know I have a script that works and I can teach it to other people, that's what I'm going to do.
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    • Profile picture of the author abbot
      Banned
      Originally Posted by Jon Martin View Post

      Send an e-mail or call the afternoon/evening before to confirm that the appointment will still be happening. Not only does it validate things and help to ease concerns, some business owners will see that as punctuality and you will be viewed as even more of an asset.
      I'm sorry, but I have to call you out.

      That is the ABSOLUTE WORST thing you could EVER do. If you get an appointment, it's an appointment. You don't follow up. Why? because the second you follow up, that decision maker will be busy. You are now giving them an OPTION, an open invitation to cancel/reschedule.

      When it comes to appointments, this is exactly what you do NOT do. If you show up and they forgot, or are to busy then they are not a client you want in the first place. Save yourself the time.

      But I can assure you, that when you start "confirming" appts. you just defeated the purpose of appointment setting..
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      • Profile picture of the author BPSphx
        Originally Posted by abbot View Post

        I'm sorry, but I have to call you out.

        That is the ABSOLUTE WORST thing you could EVER do. If you get an appointment, it's an appointment. You don't follow up. Why? because the second you follow up, that decision maker will be busy. You are now giving them an OPTION, an open invitation to cancel/reschedule.

        When it comes to appointments, this is exactly what you do NOT do. If you show up and they forgot, or are to busy then they are not a client you want in the first place. Save yourself the time.

        But I can assure you, that when you start "confirming" appts. you just defeated the purpose of appointment setting..
        I hear what you are saying, but I know several very successful people that always call to confirm from their garage. They call to say they are on their way and just confirming directions. The theory is that if they back out then they aren't serious anyway.
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      • Profile picture of the author Jon Martin
        Originally Posted by abbot View Post

        I'm sorry, but I have to call you out.

        That is the ABSOLUTE WORST thing you could EVER do. If you get an appointment, it's an appointment. You don't follow up. Why? because the second you follow up, that decision maker will be busy. You are now giving them an OPTION, an open invitation to cancel/reschedule.

        When it comes to appointments, this is exactly what you do NOT do. If you show up and they forgot, or are to busy then they are not a client you want in the first place. Save yourself the time.

        But I can assure you, that when you start "confirming" appts. you just defeated the purpose of appointment setting..
        Why would you ever apologize for having a difference in opinion? It's OKAY!

        That is simply what we have, though. A difference in opinion. I've heard the same opinion as yours before, and all matters aside I stand by my first suggestion. If a person cancels while confirming they aren't worth the time anyway. They're probably not very serious about what you have to offer, and they are more likely to be clients from hell. The people who would stand you up come from the group of whom would cancel upon confirmation call -- providing these calls before an appointment trims off the fat in a sense that you're helping to ensure you're not connecting with the type of client you don't want.

        It's been said by many, and emphasized quite often by Jason Kanigan that the BIGGEST MISTAKE in sales is trying to convert every connection to a client. You shouldn't be looking to transform people into having half-assed aspirations for your product/service -- you should look for the people who ARE IN NEED of the service you're providing. If a person cancels when you call to confirm an appointment they obviously don't need the service enough anyway, and those are the people who you are less likely to close with.

        Confirmation calls SAVE your time in the long run. It's a very helpful thing to do.
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  • Profile picture of the author Lopaca
    Are you confirming your appointments? It's always a good idea to get an appointment commitment when making the appointment. Let him know your coming a long way and if he can't make it then do the courtesy of letting you know in advance. Not that he may still stand you up but most people will honor the commitment if they know your going a long distance to get there. I have told people that when they were just down the street. I want them committed to be there.
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  • Profile picture of the author Jon Martin
    What a good ploy, Lopaca. I'm gonna use that one LOL! Brilliant. I'm lucky because 90% of my clients are local and very close. Still would suck to be blown off, though.

    SocialEntry, think of it this way: If the business person is unprofessional and unethical enough to blow you off, you don't want them as a client anyway. They'd probably be a pain in the ass, let alone rude.
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  • Profile picture of the author Rearden
    It all depends.

    I set blind, non-qualified appointments for a long time and was stood up probably 20% to 25% of the time.

    My opinion is the quality of the appointment you have based on qualifying is related to the no-show rate.

    But my experience is only from selling life insurance.

    I got tired of that and did all my pre-qual work over the phone during the last few months of selling life insurance. I liked it better. And I would call to confirm, too.
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  • Profile picture of the author sloanjim
    Why do you have to see people face to face to sell these services? I can understand it fort whole project managments and big ticket itmes but small sclae stuff...is it necessary?
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  • Profile picture of the author kenmichaels
    Originally Posted by socialentry View Post

    What's a realistic timeframe to learn how to 1 call close?

    I've been kinda toying with the app/close model, I can set appointments but it is really annoying just to drive up to people and have them stand me up plus it costs gas. The other day I just drove something like 30 minutes to have a guy stand me up.
    The best advice i can give you is a tad sleezy.

    Find a call center that sells something, anything ( as long as its one call closes )
    They will have a training class, go through the class, then work for them
    for a few weeks.

    Inside of a week you will be making sales with help from the floor managers
    inside of two weeks you will be making sales all on your own,
    and somewhere around a month on the phones inside a call room
    you will be a bad mammer jammer and if your half
    as smart as i think you are ( from talking to you ) you can gleen a ton of
    how they do it, and bring it back to your company....

    ( i am not saying steal from them ) i am saying simply keep your eyes
    open and see how they operate.

    again, its a bit sleezy, but it happens to us quite often, and when i find out
    it pisses me off, but there is nothing i can do about it.

    it does not matter what they are selling, doesn't even matter if they are
    cold calls or not, it just matters you get some experience under your belt
    with some one around who can help TO and you can listen and see
    what others in the room are doing to be successful.

    Nobody in this forum wants to work for anyone else, however...
    A month or so inside a real phone room, is some of the best experience
    anyone can get, it can and will super fast track your sales ability.
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    • Profile picture of the author socialentry
      Originally Posted by kenmichaels View Post


      Nobody in this forum wants to work for anyone else, however...
      A month or so inside a real phone room, is some of the best experience
      anyone can get, it can and will super fast track your sales ability.
      I don't mind, as they say, one has to be a good follower to be a good leader and I paid the price for not following that maxim...

      I applied today, but they told me not to even send a CV, just that to show up for an interview/information session tommorow.

      At least it's in a good part of town though (rent must be high), so I am a bit reassured.

      Ok, I know it's sounds a bit hypocritical coming from me, but how do I know if the guy that runs the op is legit? Just browsing through craigslist, it seems that a lot of them are smaller places.
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      • Profile picture of the author kenmichaels
        Originally Posted by socialentry View Post

        I don't mind, as they say, one has to be a good follower to be a good leader and I paid the price for not following that maxim...

        I applied today, but they told me not to even send a CV, just that to show up for an interview/information session tommorow.

        At least it's in a good part of town though (rent must be high), so I am a bit reassured.

        Ok, I know it's sounds a bit hypocritical coming from me, but how do I know if the guy that runs the op is legit? Just browsing through craigslist, it seems that a lot of them are smaller places.
        what do you mean by legit?

        maybe john will pop in here in give his advice, or thoughts.

        he might be able to make suggestions other then going to a phone room
        for learning.
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      • Profile picture of the author Jon Martin
        Originally Posted by socialentry View Post

        I don't mind, as they say, one has to be a good follower to be a good leader and I paid the price for not following that maxim...

        I applied today, but they told me not to even send a CV, just that to show up for an interview/information session tommorow.

        At least it's in a good part of town though (rent must be high), so I am a bit reassured.

        Ok, I know it's sounds a bit hypocritical coming from me, but how do I know if the guy that runs the op is legit? Just browsing through craigslist, it seems that a lot of them are smaller places.
        You might think of it as odd that they don't want a resume, but I'll tell you why. The manager of that call room doesn't care who you are as a person. They don't care what you look like. They don't care how old you are. They don't care if you worked at the Olive Garden as a server for 8 months. They don't care about your references. They care about ONE thing. They care about whether or not you have potential to sell. Your voice, your attitude, the way you deliver contents within the script.

        I can't tell you if it's a nice place to work or not. Just keep an open mind, dress moderately well, and be charismatic. That is the #1 thing they'll look for, charisma and the right attitude to sell. Be prepared to do some role playing with the manager, and read the script with enthusiasm and it's VERY likely you'll score this position.
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  • Profile picture of the author socialentry
    Legit is probably not the best way to put it because it implies bad things, but it's just that I never got an interview to a private sector job before so I don't really know what to expect. All I know of call centres is what I know by reputation through friends and relatives and it's not a great one tbh.

    If I walk in a huge room then I guess that speaks for itself, but should I still apply to smaller places?

    Hope John D will pop in as well.
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  • Profile picture of the author John Durham
    Okay there is a reason why sitting in a call center for a week as Kens suggests would work.

    Because of two things

    A: Pressure
    B: Validation that it works, as you watch others doing it.

    I could give you the same script I used to make 40k per day in a call center with my tsr's and you may still struggle with it, even though it works like a charm... because you dont have "pressure", and you dont have people around you showing you up...lol

    When there are ten people around you popping a sale every five minutes, then you stop looking to the script as the problem, and you stop looking at the leads as a problem and you start thinking "Man I better get determined and do what these guys are doing, or else they might fire me".

    So you have all this pressure... and something about it makes you sell.

    Its almost undefinable. When it started clicking for me, I had used the same script for a month almost and hardly got ANYTHING...yet I saw others around me KILLING IT!

    The fact was this: They were more determined to make a sale because they would get in trouble if they didnt, and I being a newby had a manager who was patient with me and just said "Keep trying it will click"... again, because I was new... he didnt treat them with the same kids glove.

    I didnt want to be there, but I didnt want to quit either, so on a subconscious level I was trying to prove to him that it didnt work for me, so he would just put me out of my misery... but he didnt...lol... he kept telling me to try and it would "CLICK" , Im like "What the hell is CLICK suppose to mean...?"

    He even told me that people werent answering the phone because I didnt WANT them to... I was pushing people away with my energy...and I didnt WANT to pitch them.

    He told me that when I really WANTED to get someone on the phone and pitch them, then people would start answering...

    I didnt "get" any of this...

    Then one day something happened that motivated me, and my words didnt change, and the pitch didnt change, and the leads didnt change... my "energy" changed, and suddenly instead of secretly hoping no one would answer the phone, I REALLY started wanting to pitch everyone I could...and I REALLY wanted to hurry up and get someone on the phone, and I REALLY wanted that number up on the board...

    Nothing else changed, just my energy.

    It can be a week or a day or two weeks....in any event, as much as your inward thoughts may argue with what Im saying here- You will start closing when you REALLY want to close someone.

    Keep your eyes on that alone.

    I dont know how it affects things, but it does. I dont make the rules, but I know them pretty well.

    In a call center its easy to want to- because you will get fired if you dont.

    Again, the same script that is successful for twenty years in a call center wont be successful to you until you act like you have a point to prove, and that point is not "See I told you, I tried and it didnt work".

    When you have a DIFFERENT point to prove, your whole energy will shift and it will affect EVERYTHING!

    Allen Says wrote once that whatever you feel when you are writing a white paper will go into it whether you want it to or not, and affect your conversions... and he is right.

    On the phone you dont have to feel like walking thro0ugh the daisies or anything, but you DO have to feel like you have a point to prove and get that closing energy, otherwise you are just going through the motions to see if something works instead of saying "Im going to make this happen by God!"

    There is a fine line, one degree of separation, and when I recognized that line, as Medford Caudill told me "It clicked" almost magically.


    Now to close this - It may seem like "John, you are telling me that to be successful at this I have to follow some vague formula..."

    No Im just telling you that the formula is "Dial till it clicks", and I promise it will "IF" you really want to close someone.

    I have been criticized for this advice before, but its the classic advice of every great telemarketing manager on the planet. Nothing could be so simple yet so complicated, but once it CLICKS- you own it, and the ceiling is only where you SAY it is!

    Once it clicked for me, I was free from ever being a slave again, and I helped it click for alot of others and they are the same.

    I wish I could tell you that a piece of paper or a report or a script could take care of EVERYTHING...but a race car driver knows how the road "feels"... and you have to get in there to compete with champions and spend enough time in your cock pit to where you know how the road feels.

    You dont have to be a master to get sales, you only have to keep dialing till it clicks...but along the way you will become like that race car driver.

    Hope this helps.

    Sadly, in a telemarketing room I would sum this up in two lines, because we dont have time to play "Less whining. More dialing".

    You are probably saying like I did to Medford "What the hell is that supposed to mean...?"

    And I would just have to say "He will figure it out if he sits in that seat for another 8 hours or so".

    Guess what, whenever someone says "Im not making sales" and I say "Keep dialing", they always make one, even if they cuss me under their breath for such simple, vague advice!
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  • Profile picture of the author Jason Kanigan
    "So, Ms. Prospect: we'll meet next Tuesday at your office at 11:00. And you have an hour of uninterrupted time set aside for this, right? OK, and at the meeting we'll go over your situation, and find out if there's anything I can do for you. Now..before I go...is there anything that could come up which would cause you to have to change the appointment?"

    Ask the question. Leave nothing to chance.
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    • Profile picture of the author Jon Martin
      Originally Posted by Jason Kanigan View Post

      "So, Ms. Prospect: we'll meet next Tuesday at your office at 11:00. And you have an hour of uninterrupted time set aside for this, right? OK, and at the meeting we'll go over your situation, and find out if there's anything I can do for you. Now..before I go...is there anything that could come up which would cause you to have to change the appointment?"

      Ask the question. Leave nothing to chance.
      The script for my confirmation call is very similar to this. The last line however is a game changer. Using this for sure - thanks Jason!

      PS - John Durham hit the nail right on the head. If anybody read it and didn't "get" it, read it over once more. After that, if you still don't "get" it, just follow the advice. You eventually will. I remember back to when I was working in a call room, and I started to think about my most successful days - the ones where I would book more leads than usual. John's right. It's about the attitude and trying to prove the point being dragged around your subconscious. Change that point, and your tone, attitude, and emotion will go along with it.
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      • Profile picture of the author John Durham
        Originally Posted by Jon Martin View Post


        PS - John Durham hit the nail right on the head.
        Dont you mean "You" hit the nail on the head, John Durham Lois Murdock?
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        • Profile picture of the author kenmichaels
          Originally Posted by John Durham View Post

          Dont you mean "You" hit the nail on the head, John Durham Lois Murdock?
          hey bro, did i miss something ?
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  • Profile picture of the author socialentry
    Ok I went to the place, it was not as bad as I taught (all I could think about when the receptionist told me it was an "information session" was Ben Affleck in Boiler room and I was just hoping that there was not going to be a repeat performance or parody. Buddies told me that call centres took anybody so I was kind of afraid to find myself next to a high school kid with pink hairs and nosering). I don't know anything bout art but they must have had at least some money. I wouldn't be surprised if the recruiter came from a tough background, but at least everyone was in a suit.

    There's a commission and base,I'm not sure yet if its one call close, the script wasn't too clear about it. They say they call CEOs,politicos from different countries so the leads aren't infinite and as such, they told me the selection was rough and that there was a lot of roleplaying. I did well on the first interview/information session and I've been invited for a second one.

    Wtv,I'll just keep calling on my own and whatever happens happens.
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  • Profile picture of the author shane_k
    I used to hate having to confirm my appointments.

    I thought I hated them because I felt that it was giving the customer a chance to back out.

    But the truth was, I was scared to talk to the customer because I knew deep down that I didn't do a good enough job during the sales process. I didnt really ask them much questions about them and their goals, I didn't really try and get rapport, I rushed my pitch, and basically used pressure to set the appointment.

    My boss tole me that because I was wishy-washy about the commitment for the appointment my prospects were going to be just as wishy-washy.

    He told me to be more assertive in the initial call, take the time to get rapport, ask good questions and gather information, build excitement and then make the appointment.

    then do a confirmation call, because the confirmation call shows confidence in yourself and your product and that the person is making the right choice to meet with you, and it has that assertiveness to it.
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  • Profile picture of the author shane_k
    whoops, I hit send before I finished.

    My point is as you get better you will find that less and less people will stand you up.

    it's good that you want to learn one call closes because that is a good skill to have in your tool chest.

    Some people you might be able to close in one call and others you might not. for the ones you don't you can either setup an appoinment or do a followup call later on.

    Finally test out what Ken said, that is such good advice.
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  • Profile picture of the author John Durham

    Here it is Ken, take a gander down this one...lol Paul or one of the mods got him quick , he only made 3 posts.

    http://www.warriorforum.com/offline-...ml#post6794340

    A stroll down this one will further enlighten you:

    http://www.warriorforum.com/offline-...ml#post6793733
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