Offline Business Builder Series: "You only need this ONE way to get offline clients..."

15 replies
Hey Offliners,

It's amazing what a little bit of focus can do for your offline business.

I didn't make a dime online or offline until I was able to streamline all of the information, systems and programs down into ONE thing that I could use to make me money.

I finally realized that there was no way I could simultaneously implement 77 ways to generate traffic, 101 steps to building a website or anything else that complicated and confusing.

Sure, I've heard and read the stories of the guy's who earn millions from hundreds of clients by offering SEO, website design, yellow page critiques, mobile marketing & facebook campaigns in their first year of doing offline marketing.

But, that didn't work for me.

I had to learn one way to build a website. I started out with simple little html pages that I could edit without knowing code.

I had to learn one way to drive traffic to my website. For me that meant learning how to write articles with compelling bio's that drove targeted traffic to my website.

Then, I had to learn one way to create products that people would buy. For me that meant writing a book which was really just longer articles compiled together into chapters.

Then, I had to learn one way to convert website visitors into paying customers. For me that meant studying copywriting in order to create a direct response salesletter that persuaded visitors to fill out a form, click a link or call me.

Finally, I had to learn one way for customers to pay me. For me that meant signing up to paypal and putting their payment buttons on my website.

My entire online and offline business is built on the foundation of the one way system. Now, I didn't just stay with that one way, but I sure as heck didn't make a dime until I found at least one successful way that made me money.

Oh yeah, I should mention that I didn't just make five dollar and then move on to another way. I created systems and goals that grew my little one-way thing into a $3,000 a month income stream.

Then, I added another one-way system to that and began to add that to my foundation.

After talking to dozens of offliners, I can tell you that if you're struggling in your offline business just to get paying clients, here's what you need to do.

Start with... offline service you can confidently sell. type of client you can sell it to. way to contact as many of your target clients as possible. type of contract/working agreement to manage expectations and protect yourself. way to process the payment from that client. more service you can sell those existing clients. way to upsell those existing clients.
...and so on and so on.

Don't try to be the mobile/seo/website design/yellow page design/facebook/youtube/everything else expert from day one.

It's too overwhelming and difficult.

Just start with one way to get something accomplished and add onto that.

Before you know it, you'll have five or six "one-ways" of getting clients, services you offer and income streams flowing in.

But, it all starts with that first "one way" that actually works and generates money for you.

Hope this helps,

#builder #business #offline #offline consultant #offline marketing #offline plr #series
  • Profile picture of the author robgee123
    Hey Chris, fantastic post - Bravo!

    This is where most beginners, including myself get caught-up.

    You chase one new idea after another & get bamboozled by 'Guru' talk about 'what's working now' LISTEN - all of this stuff works & ALL small businesses really need ALL of this stuff. They just don't know it yet!

    Focus on getting ONE type of client (Dentist) on ONE type of service (Web Design) & worry about he other stuff later. It's called UP-SELLING! You don't have to do it right away, you can up-sell at any time!

    Two cannibals are eating a clown & one says to the other "Does this taste funny to you?"
    {{ DiscussionBoard.errors[6830293].message }}
    • Profile picture of the author njs7227
      I'm on Chris's list and will likely remain on it forever He's about the only one that regularly provides really excellent material and I never get spammed. But his message of concentrating on one thing really cannot be repeated too often. I have so many "systems" from WSOs that I have bought - yet it took me a good 6 or 7 months to finally decide that all I was doing was spinning my wheels and although I do put WSOs into play, the learning curve to learn and implement something new each time is steep.
      {{ DiscussionBoard.errors[6832419].message }}
      • Profile picture of the author mojo1
        This is one of the best post I've read in a long time on this forum and to think the thank you section is light on recognition.

        If folks could really hear and apply the lesson he's outlined you won't have to blame politicians or anyone else for your economic and business failures
        {{ DiscussionBoard.errors[6836046].message }}
  • Profile picture of the author justmerob
    I can say that I am guilty of spreading myself too thin at times but am currently focusing on this same principle... One thing at a time and once that's going, build from there...

    Great post and thanks for sharing!!
    "There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there."
    -- Darren Rowse, Founder - Problogger
    {{ DiscussionBoard.errors[6836199].message }}
    • Profile picture of the author Vrs
      Great post. Real gems.
      {{ DiscussionBoard.errors[6854104].message }}
  • Profile picture of the author equal
    Excellent point Chris. It is overwhelming. Specially when you come to this forum and read every post about every tactic there is. You need to focus on just one and look only for post in that field. You'll accomplish much more with that.
    {{ DiscussionBoard.errors[6854632].message }}
  • Profile picture of the author LasseKohau
    Great start up advice for newbies !

    {{ DiscussionBoard.errors[6854923].message }}
  • Profile picture of the author MIB Mastermind
    Great post Chris.

    After going through bob Serlings course a couple of years ago I started to focus on one industry at a time with one service.

    I approach clients via direct mail (courier service) per qualify by phone and arrange phone presentation where I educate and close them on implementing a customer activation campaign.

    I then back-end joint ventures, lead gen, referral systems and usp/evp creation etc. the first two strategies we work on a % of profits this is beneficial to both me and the clients, they don't pay unless I preform and I tend to make more money than I normally would this way. Once I've validated my strategies and campaigns we move to a cost per step arrangement. If I create a usp I may get payed anywhere from £2000 to £5000 and so on.

    Doing it this way I've went from making around £15000 per to £30000 pe client and it's been easier to sell a I'm not asking for upfront money and I don't tie them down to a contract.
    {{ DiscussionBoard.errors[6860357].message }}
  • Profile picture of the author MalBryc
    Great advice! Thanks.

    I myself, have been a victim of "Jack of all trades, master of none."

    Focus is key.
    "Before you save the world. Save yourself first." ~ Mike Litman - My twitter, why not @MalBryc me?
    {{ DiscussionBoard.errors[6879923].message }}
  • Profile picture of the author MaryEJ
    Info overload is debilitating. Its very easy to get caught up in this. All the WSOs all the coaching all the advertising... its confusing.

    I love the one-way idea.
    {{ DiscussionBoard.errors[6879973].message }}
    • Profile picture of the author swriviera

      I don't know how to give this post 5 thumbs up so here's 5 grins!!!

      This is such simple advice and so solid!!! Thank you for reminding me ... I've been spreading myself too thin.

      The trouble is, when you first start learning about internet marketing you don't know which direction will work for YOU. You do need to find something that suits your personality - more or less.

      OR... you can think about it like your first job - do YOU remember YOUR very first job? If you are like most of us it may have been exciting to get your first bucks but you quickly realized that this was not what you want to do for the rest of your life. So, you moved on, to bigger and better things.
      You can do the same here: wherever you start may not be where you will make a name for yourself but it is --- A PLACE TO START!!!

      Thanks Chris

      Sandra Walsh
      {{ DiscussionBoard.errors[6881015].message }}
      • Profile picture of the author saxmar
        Great post Chris.

        I have found that it takes laser focus in order
        for me to grow my business.

        Thanks for the reminder.
        {{ DiscussionBoard.errors[6881144].message }}
  • Profile picture of the author Lulu Chil
    Thanks for this post. It feels like it's speaking to me. As I go into the offline market, I only need to focus on providing one service at first.
    {{ DiscussionBoard.errors[6881432].message }}
    • Profile picture of the author AndrewCavanagh
      Good post.

      The "idea of the week" approach will kill you.

      There's a ton of great information on the Warrior Forum
      but that can also work against you when you're starting
      out because there are a bewildering a array of people
      with a different ideas...many untested or many that
      would only really work for the original poster.

      When you're starting out you can really just sell a service
      you already understand.

      I've seen people make a good living just setting up google
      places profiles, or facebook profiles, or very simple websites
      or email marketing or mobile marketing.

      It doesn't really matter so can start where you

      But jumping from one thing to the next hoping to find some
      magic bullet that will soar you to success simply doesn't

      Keep it simple and focus on where the money really is...
      getting in touch with and building relationships with
      business owners.

      Kindest regards,
      Andrew Cavanagh
      {{ DiscussionBoard.errors[6883262].message }}

Trending Topics