It's amazing what a little bit of focus can do for your offline business.
I didn't make a dime online or offline until I was able to streamline all of the information, systems and programs down into ONE thing that I could use to make me money.
I finally realized that there was no way I could simultaneously implement 77 ways to generate traffic, 101 steps to building a website or anything else that complicated and confusing.
Sure, I've heard and read the stories of the guy's who earn millions from hundreds of clients by offering SEO, website design, yellow page critiques, mobile marketing & facebook campaigns in their first year of doing offline marketing.
But, that didn't work for me.
I had to learn one way to build a website. I started out with simple little html pages that I could edit without knowing code.
I had to learn one way to drive traffic to my website. For me that meant learning how to write articles with compelling bio's that drove targeted traffic to my website.
Then, I had to learn one way to create products that people would buy. For me that meant writing a book which was really just longer articles compiled together into chapters.
Then, I had to learn one way to convert website visitors into paying customers. For me that meant studying copywriting in order to create a direct response salesletter that persuaded visitors to fill out a form, click a link or call me.
Finally, I had to learn one way for customers to pay me. For me that meant signing up to paypal and putting their payment buttons on my website.
My entire online and offline business is built on the foundation of the one way system. Now, I didn't just stay with that one way, but I sure as heck didn't make a dime until I found at least one successful way that made me money.
Oh yeah, I should mention that I didn't just make five dollar and then move on to another way. I created systems and goals that grew my little one-way thing into a $3,000 a month income stream.
Then, I added another one-way system to that and began to add that to my foundation.
After talking to dozens of offliners, I can tell you that if you're struggling in your offline business just to get paying clients, here's what you need to do.
...one offline service you can confidently sell.
...one type of client you can sell it to.
...one way to contact as many of your target clients as possible.
...one type of contract/working agreement to manage expectations and protect yourself.
...one way to process the payment from that client.
...one more service you can sell those existing clients.
...one way to upsell those existing clients.
...and so on and so on.
Don't try to be the mobile/seo/website design/yellow page design/facebook/youtube/everything else expert from day one.
It's too overwhelming and difficult.
Just start with one way to get something accomplished and add onto that.
Before you know it, you'll have five or six "one-ways" of getting clients, services you offer and income streams flowing in.
But, it all starts with that first "one way" that actually works and generates money for you.
Hope this helps,