Offline PPC What Do You Want To Know?

258 replies
I've gotten so many questions over the last few days. I figured I would do a thread on questions for ppc to local clients. Fire away.
#adwords #offline #pay per click #pay per click advice #ppc
  • Profile picture of the author wally247
    Yea...I have one.

    I am banned for life from Adwords, what are my options and/or what are most people doing?


    For PPC management, are people using the account of the business owner, or using their own (obviously not an option for me).

    I know there is always the Facebook option, but if I wanted to use Google what are some options I could take...or can I just hire out guys to do the campaigns for me and I collect from the client?


    Thanks!



    If it ads any value. I am banned when I tried PPC for an affiliate campaign and I was stupid enough to not know exactly what "don't be evil" entails in its entirety. After insulting the Adwords fella I don't see me getting account back in this life, so there's that.
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    • Profile picture of the author iAmNameLess
      Originally Posted by wally247 View Post

      Yea...I have one.

      I am banned for life from Adwords, what are my options and/or what are most people doing?


      For PPC management, are people using the account of the business owner, or using their own (obviously not an option for me).

      I know there is always the Facebook option, but if I wanted to use Google what are some options I could take...or can I just hire out guys to do the campaigns for me and I collect from the client?


      Thanks!



      If it ads any value. I am banned when I tried PPC for an affiliate campaign and I was stupid enough to not know exactly what "don't be evil" entails in its entirety. After insulting the Adwords fella I don't see me getting account back in this life, so there's that.
      With Google, most people that offer this use an MCC.

      Adwords is only one form of PPC... you still have microsoft adcenter, 7search, facebook, linkedin, adbrite and other lesser known platforms.

      If you're banned, create a new account, with a new credit card number and delete the flash cookies that were installed on your system.
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      • Profile picture of the author wally247
        Originally Posted by iAmNameLess View Post

        With Google, most people that offer this use an MCC.

        Adwords is only one form of PPC... you still have microsoft adcenter, 7search, facebook, linkedin, adbrite and other lesser known platforms.

        If you're banned, create a new account, with a new credit card number and delete the flash cookies that were installed on your system.
        In other words, screw 'em? I'm down with that.


        I did some fairly extensive digging when I was banned, and understand that it is possible to get a new identity but many people seemed to say that sooner or later they figure out it's you and ban you again.


        I am happy to use the other services though...and hadn't even thought of LinkedIn PPC.....

        Thanks!
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        • Profile picture of the author CpayneGo
          Originally Posted by wally247 View Post

          In other words, screw 'em? I'm down with that.

          I am happy to use the other services though...and hadn't even thought of LinkedIn PPC.....

          Thanks!
          Linkedin PPC is expensive as hell. You'll never get a click under $2.00.. literally.
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      • Profile picture of the author socialbacklink
        Originally Posted by iAmNameLess View Post

        With Google, most people that offer this use an MCC.

        Adwords is only one form of PPC... you still have microsoft adcenter, 7search, facebook, linkedin, adbrite and other lesser known platforms.

        If you're banned, create a new account, with a new credit card number and delete the flash cookies that were installed on your system.
        Thanks Nameless. I second that. Just clear cookies. Setup a PO box if you have to. Just a new credit card should do it. Also, you can do it under the business name rather than personal. Be good next time.

        I use an MCC for all of my managed accounts. Then, I use the client's info on the account. Setup the MCC under my company name. I've done that with 500 clients at a time. Works perfect.

        I've used adcenter with great results. Also, linked in and facebook can work if you get the targeting of demographics right. There are a lot of programs out there.
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      • Originally Posted by iAmNameLess View Post

        With Google, most people that offer this use an MCC.

        Adwords is only one form of PPC... you still have microsoft adcenter, 7search, facebook, linkedin, adbrite and other lesser known platforms.

        If you're banned, create a new account, with a new credit card number and delete the flash cookies that were installed on your system.
        Thanks for listing the other PPC services! A lot of ppl don't know about all these. Has anyone tried adbrite?
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        • Profile picture of the author socialbacklink
          Originally Posted by QueenOfTheBoardroom View Post

          Thanks for listing the other PPC services! A lot of ppl don't know about all these. Has anyone tried adbrite?
          I've used adbrite but it's been a while. The last time I used adbrite it was ok. Cheaper traffic that converted decently. 7 search is very spotty. Some of the others can be a good source of cheap traffic though.
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    • Profile picture of the author philboy uk
      Originally Posted by wally247 View Post

      Yea...I have one.

      I am banned for life from Adwords, what are my options and/or what are most people doing?


      For PPC management, are people using the account of the business owner, or using their own (obviously not an option for me).

      I know there is always the Facebook option, but if I wanted to use Google what are some options I could take...or can I just hire out guys to do the campaigns for me and I collect from the client?


      Thanks!





      If it ads any value. I am banned when I tried PPC for an affiliate campaign and I was stupid enough to not know exactly what "don't be evil" entails in its entirety. After insulting the Adwords fella I don't see me getting account back in this life, so there's that.
      I had a ban on my google adwords account, never understood why.
      I then joined the google engage program, they sent me a load of vouchers,
      and the next time I looked at my google adwords account, no more ban.
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      • Profile picture of the author greenjag
        how many vouchers can be claimed from google for ppc campaigns and is there a way to receive extra vouchers , also can vouchers be claimed for existing ppc users and possibly target them by giving this info free and getting them on board ? will you be supplying some good ways to get companies signed up ? looking forward to your launch, will it be a wso or your own promotion ? can you send your email if its your own launch as i am definitely in for this one
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        • Profile picture of the author socialbacklink
          Originally Posted by greenjag View Post

          how many vouchers can be claimed from google for ppc campaigns and is there a way to receive extra vouchers , also can vouchers be claimed for existing ppc users and possibly target them by giving this info free and getting them on board ? will you be supplying some good ways to get companies signed up ? looking forward to your launch, will it be a wso or your own promotion ? can you send your email if its your own launch as i am definitely in for this one
          Vouchers can usually only be used one per new account less than 10 days old with Google. If you are on a finance term with Google they will usually send you about 20 or so vouchers that can be used on any account. Gotta be spending a lot to get those though.

          In my course I'm covering the exact way to use vouchers to your advantage in closing clients. It's an easy sell. It's also an easy sell because unlike SEO it's immediate that they can see their ad on Google. Also, I cover in detail how to explain to the client what they can expect from the campaign. That way your refunds and unhappy clients are low. Basically, I'm doing a step by step of how to setup and run campaigns as well as customer support and how to sell. I'm including a few different presentations and power point. This is going to be the first piece in the full picture of the offline business marketing. And it will include regular updates to cover changes and questions that come up. A forum that I'll answer detailed questions on as well as looking at accounts and pages for people. If you have questions keep them coming.
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    • Profile picture of the author Ivar1990
      Originally Posted by wally247 View Post

      Yea...I have one.

      I am banned for life from Adwords, what are my options and/or what are most people doing?


      For PPC management, are people using the account of the business owner, or using their own (obviously not an option for me).

      I know there is always the Facebook option, but if I wanted to use Google what are some options I could take...or can I just hire out guys to do the campaigns for me and I collect from the client?


      Thanks!



      If it ads any value. I am banned when I tried PPC for an affiliate campaign and I was stupid enough to not know exactly what "don't be evil" entails in its entirety. After insulting the Adwords fella I don't see me getting account back in this life, so there's that.
      Want to reply on this one, my personal adwords account is also blocked.
      What i did:

      - Started a business
      - Use VPS to register new adwords
      - Use a redirecting post address
      - Use a business bank account (or cc)

      Just don't leave any traces that can lead back to your other account.

      And you can use your adwords without problems via your VPS.
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  • Profile picture of the author thomasmps
    I have a question,I'm curious to know if it is safer to target the exact match keyword and build a campaign around that keyword for ppc? I'm asking this because I heard this was a better strategy for newbies in ppcc

    Thanks
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    • Profile picture of the author socialbacklink
      Originally Posted by thomasmps View Post

      I have a question,I'm curious to know if it is safer to target the exact match keyword and build a campaign around that keyword for ppc? I'm asking this because I heard this was a better strategy for newbies in ppcc

      Thanks
      Definitely safer to target exact match at first. Phrase and broad will get you much more traffic but spend a lot more as well.
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  • Profile picture of the author RedShifted
    This thread is perfect because I'll be setting up my first PPC campaign this friday. I have quite a bit of clients I've sold web design/seo services to and many are now asking if I can do PPC which I can't. But obviously I haven't told them that. I've just been saying that I have no openings atm.

    So I've been reading quite a bit about PPC and this is my understanding about what I should be focusing on.

    1) Website needs killer copy - social proof, testimonies, clear/easy to understand message, strong call to action etc etc.

    This will be the first site I'm doing PPC for which was actually the first customer I ever got. Its the second site I did for him and right now I'm trying to work on the copy and making things look more professional:

    - <<< click on the dash please I didn't fill out the title tags yet (if there is anything you don't like aside from the copy/text please let me know)

    2) Everyone is telling me "do NOT target broad keywords". So I'll be focusing on hundreds of long tailed keyword phrases instead. Just to keep my costs down at first & to see how the site responds.

    3) As far as a bidding strategy I'm a bit mixed on this. Some people are telling me to bid aggressively for the #1 position other people are telling me to aim for the #4 position. So I still got tons of research to do on this.

    4) This is a new company, it has NO testimonies aside from the website. So these next few days I'll be busting my ass to get past customers to leave testimonials on google. However, if I only get say 4-6 reviews on google by friday, should I hold off with the PPC till we have more social proof online?

    I guess what I'm asking is with PPC when someone lands on your page, will people typically go back to google to search reviews for your site before leaving their information? Am I right in assuming my ROI will suffer drastically w/out these reviews?

    I could ask a lot more questions but would rather not overwhelm you right now. If there is ANY advice you can give me I would really appreciate it & thanks for the thread!

    -Red

    ps. lots of things on the site are still getting changed like the video and a couple of graphics just so you know.
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    • Profile picture of the author socialbacklink
      Originally Posted by RedShifted View Post

      1) Website needs killer copy - social proof, testimonies, clear/easy to understand message, strong call to action etc etc.

      This will be the first site I'm doing PPC for which was actually the first customer I ever got. Its the second site I did for him and right now I'm trying to work on the copy and making things look more professional:

      - <<< click on the dash please I didn't fill out the title tags yet (if there is anything you don't like aside from the copy/text please let me know)
      For me doing a landing page my key elements are very simple. You hit on some of them. The main keys are to be clear in the offer. This will triumph over any skilled copywriter. 1. Clearly describing the benefits they receive from taking action will always win. 2. Strong call to action. Ask for the sale/Lead. 3. Building trust. Testimonials, money back guarantee, any types of credibility you can add to the page will increase conversion. 4. Good use of flow. Headline leads them into the copy. Copy leads them to the conversion. This one takes time to master. 5. (One of the most important) Call to action above the fold of the page. 6. Put navigation at the bottom of the page. If you put it at the top you are basically distracting the user from the purpose of being there. Users have ADD. If you give them a reason to leave they will. Follow these 6 steps and you will do fine with the page itself.

      Originally Posted by RedShifted View Post

      2) Everyone is telling me "do NOT target broad keywords". So I'll be focusing on hundreds of long tailed keyword phrases instead. Just to keep my costs down at first & to see how the site responds.
      I tell all of my students to always start out with exact match. Then, once you have a better grip on things experiment with phrase and broad. You can spend a ton of money fast with ppc. And broad match is the way to do it. (Any broad match campaign has to use negative keywords or your campaign will suffer greatly.) Also, this helps to increase you ctr since you are really targeting the ads toward those keywords.
      Originally Posted by RedShifted View Post

      3) As far as a bidding strategy I'm a bit mixed on this. Some people are telling me to bid aggressively for the #1 position other people are telling me to aim for the #4 position. So I still got tons of research to do on this.
      I hear this one a lot. I bid aggressively for a top spot. Here is why. Google will adjust the bids for you based on quality score of your page, your cpc, and you adgroup targeting. If you bid aggressively I've found in testing that you give yourself a better shot of getting more clicks right off the bat. It shoots your ctr up which lowers your cpc. Then, because of your high ctr you can start slowly lowering your bids to get into the sweet spot on the page. That way Google rewards you with lower cost but a higher position very quickly. That sweet spot usually depends on your product/service. But, I've found that it's in the 3-6 range. Make sense?
      Originally Posted by RedShifted View Post

      4) This is a new company, it has NO testimonies aside from the website. So these next few days I'll be busting my ass to get past customers to leave testimonials on google. However, if I only get say 4-6 reviews on google by friday, should I hold off with the PPC till we have more social proof online?
      No. I would go ahead. I've seen increases in conversion rate based on social proof definitely. However, you have to start somewhere. It's better to take action and get it going. Then, let the campaign build as you go.
      Originally Posted by RedShifted View Post

      I guess what I'm asking is with PPC when someone lands on your page, will people typically go back to google to search reviews for your site before leaving their information? Am I right in assuming my ROI will suffer drastically w/out these reviews?
      Not necessarily. What you have to do is determine your LTV. That is your life time value of your customer. What is a customer worth to you? That is one of the most important numbers in your business. Everything is based on it. If you figure that out you can go into this saying "I want a 100% ROI so I can pay this much per lead". As far as your ROI suffering without reviews. I wouldn't say so. They definitely help conversions. But, it won't kill it either. I would just focus on starting out with a super targeted campaign. Mainly focus on buyer keywords. That way you limit the possibility of failure. As you get a better converting page through testing you can branch out more on your keywords. Split testing ads and multivariate testing of pages is the key. I've gotten a 50% increase in conversions just solely on button color. Test Test Test.
      Originally Posted by RedShifted View Post

      I could ask a lot more questions but would rather not overwhelm you. If there is any advice you can give me I would really appreciate it & thanks for the thread!

      -Red
      Ask away. That's why I started this one. You guys are helping me as well. As I'm building my training program I can see what areas people need the most help in. And it's here for everyone to learn from.
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  • Profile picture of the author RedShifted
    That was awesome socialbacklink I can't thank you enough!

    I've gotten quite a bit of advice on these forums just to find myself more confused than before. But your response genuinely cleared up a lot of problems I was having so once again thank you. Can I ask when your training will be available? I'd much rather spend some $ on proper coaching than waste a few thousand on PPC if you know what I'm saying.

    Thanks - Red
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    • Profile picture of the author socialbacklink
      Originally Posted by RedShifted View Post

      That was awesome socialbacklink I can't thank you enough!

      I've gotten quite a bit of advice on these forums just to find myself more confused than before. But your response genuinely cleared up a lot of problems I was having so once again thank you. Can I ask when your training will be available? I'd much rather spend some $ on proper coaching than waste a few thousand on PPC if you know what I'm saying.

      Thanks - Red
      Thanks. I'm working on it now. It's going to be video step by step with real world stuff that I've come across. Then, I'm doing a bunch of extras in there as well. I should have a date solidified by the end of this week. I'll let you know. In the meantime any questions you have just fire away.
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  • Profile picture of the author ioros
    socialbacklink thanks for this thread.
    I was one of those who sent a private PM about this topic and appreciate your response.

    Question I am struggling the most is about the amount and visibility of the navigation on the landing page.
    I know that according to the textbook you are supposed to have as little navigation as possible on the landing page, just to satisfy Google requirements for the Privacy, about and so on.
    But I feel that for the unknown local company that is quick way to use Back keyboard.
    I know that I myself usually do that, when I end up on the page that I know nothing about. I want to explore site a little bit before I give them my info.
    Also watching Google analytics I see that users usually do explore those additional links to learn more about the site.

    Since this is local business after all, I would hate to appear spumy or aggressive to my potential clients.

    What is your take on that?
    Is there a way to test it both ways with the same site?
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    • Profile picture of the author socialbacklink
      Originally Posted by ioros View Post

      socialbacklink thanks for this thread.
      I was one of those who sent a private PM about this topic and appreciate your response.

      Question I am struggling the most is about the amount and visibility of the navigation on the landing page.
      I know that according to the textbook you are supposed to have as little navigation as possible on the landing page, just to satisfy Google requirements for the Privacy, about and so on.
      But I feel that for the unknown local company that is quick way to use Back keyboard.
      I know that I myself usually do that, when I end up on the page that I know nothing about. I want to explore site a little bit before I give them my info.
      Also watching Google analytics I see that users usually do explore those additional links to learn more about the site.

      Since this is local business after all, I would hate to appear spumy or aggressive to my potential clients.

      What is your take on that?
      Is there a way to test it both ways with the same site?
      Actually you can do that. What I normally will do is put the navigation at the bottom of the page. I watch analytics very closely as well. I'm a huge stat nerd. One thing I've seen work well if you just really want your nav at the top of the page is to put your opt in box on every page on your site except the contact page. (Since it has a contact form) The main thing is that you don't want them to get too distracted. the attention span is so low of a visitor that you have to do everything you can to keep them focused on why they are there. You might also try enticing them some sort of freebie to get the lead. The most important thing to remember is that you paid to get them to come to your site. They are interested or else they wouldn't be there. Think of getting the click as setting appts in telemarketing. The web page is the closer. You lose money if they leave without committing a desired action.
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      • Profile picture of the author Color Man
        I would like to know where I can get good ads written as I am definitely not a writer. I have my keywords and the cities I want to target just need ads that make em click
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        • Profile picture of the author socialbacklink
          Originally Posted by Color Man View Post

          I would like to know where I can get good ads written as I am definitely not a writer. I have my keywords and the cities I want to target just need ads that make em click
          Sent you a PM.
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      • Profile picture of the author ioros
        Originally Posted by socialbacklink View Post

        One thing I've seen work well if you just really want your nav at the top of the page is to put your opt in box on every page on your site except the contact page. (Since it has a contact form) The main thing is that you don't want them to get too distracted. the attention span is so low of a visitor that you have to do everything you can to keep them focused on why they are there. You might also try enticing them some sort of freebie to get the lead. The most important thing to remember is that you paid to get them to come to your site. They are interested or else they wouldn't be there. Think of getting the click as setting appts in telemarketing. The web page is the closer. You lose money if they leave without committing a desired action.
        This is perfect. I am going to try adding the OptIn for to every page and leave the navigation in tact. Lets see how that test goes.
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  • Profile picture of the author jamesmac156
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    • Profile picture of the author greenjag
      great thread to start . ppc is one of the best marketing methods if done correctly . no better way to get targeted visitors with the right keywords starting immediately.
      we will be adding ppc to our marketing pretty soon and would appreciate info from somebody knowledgable like yourself on this subject . if you are doing a wso or training download i'm definitely in . will you be teaching how to approach clients, the best clients to approach and is it better to target higher spend businesses ? will you be supplying swipe files and other marketing material that has worked for you ?
      if so then i think your course/wso will be very popular. cant pm you because of low posts.
      good luck !
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      • Profile picture of the author socialbacklink
        Originally Posted by greenjag View Post

        great thread to start . ppc is one of the best marketing methods if done correctly . no better way to get targeted visitors with the right keywords starting immediately.
        we will be adding ppc to our marketing pretty soon and would appreciate info from somebody knowledgable like yourself on this subject . if you are doing a wso or training download i'm definitely in . will you be teaching how to approach clients, the best clients to approach and is it better to target higher spend businesses ? will you be supplying swipe files and other marketing material that has worked for you ?
        if so then i think your course/wso will be very popular. cant pm you because of low posts.
        good luck !
        Thanks. My training is going to be step by step on how to manage adwords for local small businesses. Also, I'll be going how to approach them, how to get the sale, as well as some swipe files for the different types of approaches. In the meantime if you have any questions just ask.
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  • Profile picture of the author ioros
    What is the best way to fight this issue with Quality Score?

    Ad relevance:Below average

    I tried few things like
    - Using DKI for keyword
    - Add Keyword in Title
    - Add keyword in Second or Third Line of the Add
    - Adding Keyword to the Display URL
    - Copy the Adds from the top competitors

    But it is still stay that way. Actually it is switches between Average and Below Average.

    The only reason that I can think of to fix it is to play with landing page content.
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    • Profile picture of the author socialbacklink
      Originally Posted by ioros View Post

      What is the best way to fight this issue with Quality Score?

      Ad relevance:Below average

      I tried few things like
      - Using DKI for keyword
      - Add Keyword in Title
      - Add keyword in Second or Third Line of the Add
      - Adding Keyword to the Display URL
      - Copy the Adds from the top competitors

      But it is still stay that way. Actually it is switches between Average and Below Average.

      The only reason that I can think of to fix it is to play with landing page content.
      Sometimes it depends on the keyword. I've had issues where I've done everything I can and still can't get it up where I want it. The next thing though is if they are converting? Do you have conversion codes setup?
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  • Profile picture of the author ioros
    If you make change to the content of your landing page is there a way to force google bot to refresh its cache?
    My understanding is that it is crawling website just about once a week.
    The only thing that comes to my mind is to creating a new page and changing the destination URL to this new URL.
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    • Profile picture of the author socialbacklink
      Originally Posted by ioros View Post

      If you make change to the content of your landing page is there a way to force google bot to refresh its cache?
      My understanding is that it is crawling website just about once a week.
      The only thing that comes to my mind is to creating a new page and changing the destination URL to this new URL.
      Well, if you are talking about how Google calculates adwords QS (Quality Score) and things like that then all you really have to do is just make a small change to the ad. Usually I'll add a period or something like that then save it.
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  • Profile picture of the author RedShifted
    Lots of great stuff showing up in this thread.

    I still have a lot of questions but I'm going to hold off till Friday with most of them. Right now I just have one question if thats ok.

    So I set up our adwords account along with an adcenter account and I'm wondering what else I need to do? Tommorow I'm redoing a lot of the copy on our site so its a lot more benefit oriented, am going to optimize for SEO, but what else should I be focusing on prior to getting my first campaign live? Like I'm reading on google adwords that to track conversions I have to put the code on my site which seems simple enough. But is there anything else I need to be focusing on in terms of tracking? Will google give me all the information I want or are there better ways of doing it?

    Thanks! - Red
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    • Profile picture of the author socialbacklink
      Originally Posted by RedShifted View Post

      Lots of great stuff showing up in this thread.

      I still have a lot of questions but I'm going to hold off till Friday with most of them. Right now I just have one question if thats ok.

      So I set up our adwords account along with an adcenter account and I'm wondering what else I need to do? Tommorow I'm redoing a lot of the copy on our site so its a lot more benefit oriented, am going to optimize for SEO, but what else should I be focusing on prior to getting my first campaign live? Like I'm reading on google adwords that to track conversions I have to put the code on my site which seems simple enough. But is there anything else I need to be focusing on in terms of tracking? Will google give me all the information I want or are there better ways of doing it?

      Thanks! - Red
      That's a good thought. I do this stuff so much I just do it without thinking. I need to put together a setup checklist. Thanks. So, what I do at that point is setup google conversion tracking. I track at the keyword level for conversions. It will also track the ads as well so you can see if a certain is getting more conversions than another. You can start figuring out why it is converting higher. I always make sure conversion tracking is in place before any campaign goes live. Then, while I'm waiting on things to go live I'll create 3 ads for every adgroup. Hope that helps. Keep firing away with the questions.
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  • Profile picture of the author TJ Rose
    The million dollar question: How much do you charge clients to run their campaign?
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    • Profile picture of the author socialbacklink
      Originally Posted by TJ Rose View Post

      The million dollar question: How much do you charge clients to run their campaign?
      That's definitely the million dollar question. I get asked that a lot. I've seen a ton of different pricing structures and have used a ton of them as well. It depends on the size of the campaign. I'll start with the little stuff since that's most of what you guys are going to be managing. I personally won't mess with campaign's if they spend less than $500 per month. On those ($500-$1000 per month) I'll charge $149-$249 per month to manage those. I do charge a setup fee of about half the monthly budget. But, I also limit them so it's not 500 keywords or something crazy like that. Most of these are going to be small amounts of keywords. Very targeted, etc. I'll use a similar structure with higher budgets up to say $5,000 per month. If I run a mid sized campaign of say $5,000 - $25,000 per month. I charge 15%. $25,001 and up I charge 10%. The largest I've run so far was almost $500,000 per month. The way it works out is that you save them so much money and get them so many more conversions that they are happy to pay. It's taken me the past 8-9 years to perfect my methods on it. Using my methods I was able to recently manage just shy of 500 accounts for small business at one time. Hope that helps. Sorry if I got too wordy and detailed with it.
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      • Profile picture of the author wb_man
        Originally Posted by socialbacklink View Post

        That's definitely the million dollar question. I get asked that a lot. I've seen a ton of different pricing structures and have used a ton of them as well. It depends on the size of the campaign. I'll start with the little stuff since that's most of what you guys are going to be managing. I personally won't mess with campaign's if they spend less than $500 per month. On those ($500-$1000 per month) I'll charge $149-$249 per month to manage those. I do charge a setup fee of about half the monthly budget. But, I also limit them so it's not 500 keywords or something crazy like that. Most of these are going to be small amounts of keywords. Very targeted, etc. I'll use a similar structure with higher budgets up to say $5,000 per month. If I run a mid sized campaign of say $5,000 - $25,000 per month. I charge 15%. $25,001 and up I charge 10%. The largest I've run so far was almost $500,000 per month. The way it works out is that you save them so much money and get them so many more conversions that they are happy to pay. It's taken me the past 8-9 years to perfect my methods on it. Using my methods I was able to recently manage just shy of 500 accounts for small business at one time. Hope that helps. Sorry if I got too wordy and detailed with it.
        How has been your experience with offering PPC to businesses? Do you find it to be easier/harder than other services such as web design, seo?

        If I'm right, you manage at least 450 accounts and you charge minimum $149 so you make at least $67k/per month in revenue? Sorry if I got the numbers wrong, just read through the thread for the first time and it's late here.

        How much of it is profit since revenue doesn't mean anything? How much work do you have to do to manage all those accounts?
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        • Profile picture of the author socialbacklink
          Originally Posted by wb_man View Post

          How has been your experience with offering PPC to businesses? Do you find it to be easier/harder than other services such as web design, seo?

          If I'm right, you manage at least 450 accounts and you charge minimum $149 so you make at least $67k/per month in revenue? Sorry if I got the numbers wrong, just read through the thread for the first time and it's late here.

          How much of it is profit since revenue doesn't mean anything? How much work do you have to do to manage all those accounts?
          PPC is one of the easiest to offer because you can get immediate results. I like to offer it in tandem with websites so that I can control the funnel and conversion process. It helps you to make sure that it's going to convert. Most of the time if I just run traffic to a regular website it will hardly convert. So, I focus on a form of UX Design. For those not familiar it's User Experience Design. For the last 8 years I've been doing that and have run thousands of tests to know what converts best. I've been a developer since 1996 but now I pretty much use WordPress exclusively. It's great for SEO/PPC and is super easy to setup. Cuts my web design by 75%. (Also, cuts cost for clients) I do a lot of outsourcing too so I can actually sleep now and then.

          For that one where I managed 450 clients it was more like $120k per month revenue from PPC clients. The profit was about half of that. That was very hands on consulting I did for a client. (I did large scale consulting for the last couple of years where I focused on growing their clients, improving internal and sales processes, client retention, and basically getting their business in shape to grow. Or fixing it if it was going under because of poor management.) I was brought in to help them reach the next level on their business. So, for about 8 months I managed all of their accounts getting them mostly automated using MCC. It was a good bit of work at first. But, as I added more and more automation and got the accounts in proper shape it was not very much work. Maybe a couple of hours per day. Then, I started working with them on internal processes, how to determine LTV of their clients, how to improve their client retention, and really optimize their business for growth. (I built and ran the marketing dept for a $20 million per year Internet Marketing Company for a few years.)

          Sorry if I gave you way more details than you were after but I believe in telling it how it is. In my training program I'm going to be reviewing case studies of clients I've handled to show to manage PPC correctly. (All the way from small mom and pop accounts up to large scale accounts) But, also how to get clients how to retain clients, manage customer support, how to get the work done effectively, etc.
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      • Profile picture of the author mavericx
        Originally Posted by socialbacklink View Post

        That's definitely the million dollar question. I get asked that a lot. I've seen a ton of different pricing structures and have used a ton of them as well. It depends on the size of the campaign. I'll start with the little stuff since that's most of what you guys are going to be managing. I personally won't mess with campaign's if they spend less than $500 per month. On those ($500-$1000 per month) I'll charge $149-$249 per month to manage those. I do charge a setup fee of about half the monthly budget. But, I also limit them so it's not 500 keywords or something crazy like that. Most of these are going to be small amounts of keywords. Very targeted, etc. I'll use a similar structure with higher budgets up to say $5,000 per month. If I run a mid sized campaign of say $5,000 - $25,000 per month. I charge 15%. $25,001 and up I charge 10%. The largest I've run so far was almost $500,000 per month. The way it works out is that you save them so much money and get them so many more conversions that they are happy to pay. It's taken me the past 8-9 years to perfect my methods on it. Using my methods I was able to recently manage just shy of 500 accounts for small business at one time. Hope that helps. Sorry if I got too wordy and detailed with it.
        This is a great answer!

        I have a follow-up question.....so when you are managing these campaigns, what's to stop a company from letting you set everything up, and then just copying your keywords, and "firing" you?

        Also, how do you determine what the keyword "limit" is for each company?

        Thanks!
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        • Profile picture of the author socialbacklink
          Originally Posted by mavericx View Post

          This is a great answer!

          I have a follow-up question.....so when you are managing these campaigns, what's to stop a company from letting you set everything up, and then just copying your keywords, and "firing" you?

          Also, how do you determine what the keyword "limit" is for each company?

          Thanks!
          Good question. I have very rarely come across people that scrupulous. Normally people will just be so happy that you've run the campaign successfully that they won't care. I have a couple of times had people do that sort of thing. Then, they would come back a couple of months later to get me to run it. They realized there was a lot more involved than just setting it up and letting it run. It's not a lot of work. It's just knowing what things to look for and do, how to automate, how to properly manage it, etc.

          As far as number of keywords. If it's a smaller campaign (budget wise) I'll normally keep the amount of keywords down. Since I have them on a set budget I'm just concerned about getting them leads and not going over that budget. So, I'll pick keywords that help me achieve that. For a small campaign it could be 10-15 good keywords or as many as 35-40. It really just depends on getting them good cost effective leads.
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          • Profile picture of the author mavericx
            Originally Posted by socialbacklink View Post

            Good question. I have very rarely come across people that scrupulous. Normally people will just be so happy that you've run the campaign successfully that they won't care. I have a couple of times had people do that sort of thing. Then, they would come back a couple of months later to get me to run it. They realized there was a lot more involved than just setting it up and letting it run. It's not a lot of work. It's just knowing what things to look for and do, how to automate, how to properly manage it, etc.

            As far as number of keywords. If it's a smaller campaign (budget wise) I'll normally keep the amount of keywords down. Since I have them on a set budget I'm just concerned about getting them leads and not going over that budget. So, I'll pick keywords that help me achieve that. For a small campaign it could be 10-15 good keywords or as many as 35-40. It really just depends on getting them good cost effective leads.
            Great answer; I appreciate it!

            Looking forward to checking out your new wso.......any word on a release date yet?
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            • Profile picture of the author socialbacklink
              Originally Posted by mavericx View Post

              Great answer; I appreciate it!

              Looking forward to checking out your new wso.......any word on a release date yet?
              Thanks. I'm just wrapping up the initial content now. I'm thinking I'll have it all finished up tomorrow and will start notifying beta users tomorrow afternoon. If everything goes as planned then I'll have the release happen on Tuesday of next week. That would put us at Oct 2nd.

              I've been getting behind between managing clients/consulting and trying to do all of this myself. Fun stuff. Anyway, I'm super excited about it and can't wait to see what everyone thinks.

              By the way, if you have more questions fire away. I'm glad to help.
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  • Profile picture of the author socialbacklink
    Thanks for all of the questions so far. Keep em coming. Also, I'm going to have a freebie up tomorrow night in preparation for my up coming product launch. I'll post it once I've got the ok that it's online and ready for download.
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  • Profile picture of the author zoro
    Is there a way to find out what competitors are paying per click?
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    • Profile picture of the author socialbacklink
      Originally Posted by zoro View Post

      Is there a way to find out what competitors are paying per click?
      There are a few tools out there get fairly close. I use keywordspy.com quite a bit. It does pretty well with it. The best way I've found to do it is to bid high on my terms and optimize from there. That gives me usually the best cpc.
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  • Profile picture of the author philboy uk
    Great info, a few random questions, much appreciated

    Have you ever used speedppc to manage your campaigns ?
    what approach do you use for getting new clients ?
    is quality score less relevant for the mobile market ?

    thanks
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    • Profile picture of the author socialbacklink
      Originally Posted by philboy uk View Post

      Great info, a few random questions, much appreciated

      Have you ever used speedppc to manage your campaigns ?
      what approach do you use for getting new clients ?
      is quality score less relevant for the mobile market ?

      thanks
      I've used speed ppc. But, I'm one of those that likes to do my own pages. That said, I know quite a few that have had good success with it.

      I've used websites a lot. It's a good in the door. Build them a new site and upsell seo and ppc. Also, the vouchers work great too.

      Google is still evolving the mobile side. A lot of the tools aren't available yet for mobile. However, I don't think that changes much of their approach on how they calculate QS and all that. So, I think it's still relative to mobile and will become even more so as time goes on.

      Also, on your banned account question...about 3 years ago Google went through and literally banned hundreds of thousands of accounts. One of mine got banned as well. We had to call and straighten it out. Thankfully I spent enough to have my own rep. For the ones that didn't it didn't go as well. They were banning like crazy because of an FCC possible violation from the spam type affiliates that were selling get rich quick stuff and using Google's name. Unfortunately they nabbed a lot of good accounts in the process. So, they later went back and removed those bans for some of them. You won't really find much on this outside of the FCC violations. I got more details from my rep at the time.
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  • Profile picture of the author martyJames
    Im relatively new to adwords. From reading this thread (great info btw) am i correct:

    1/ is saying the landing page plays a role in the quality score and therefore the cpc??
    2/ does the quality score determine in part the cpc?

    what is the best wat to improve quality score

    thanks!
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    • Profile picture of the author socialbacklink
      Originally Posted by martyJames View Post

      Im relatively new to adwords. From reading this thread (great info btw) am i correct:

      1/ is saying the landing page plays a role in the quality score and therefore the cpc??
      2/ does the quality score determine in part the cpc?

      what is the best wat to improve quality score

      thanks!
      Yes to both questions. The landing page plays a huge role in QS and cpc. Really it comes down to relevancy. If you play by Google's rules then you will always come out on top. They give you everything you need to know. You just have to remember that they are nerds. They speak in tech terms. So, to make an MIT algorithm work for layman terms. In other words you should be using the main keyword phrase in your adgroup as the main key phrase on your page. Then, pepper in some LSI keywords just like in SEO. This will inherently raise your QS due to it being more relevant to your viewers. If this doesn't make sense just ask and I'll explain it further. That's the simple principle though.
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  • Profile picture of the author Aaron Doud
    I have a question.

    Do they pay just you? Say $500 in adwords plus $500 for your services for $1,000 total. Or do you have them set up a CC to pay google directly and charge them seperately for your campaign management?
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    • Profile picture of the author socialbacklink
      Originally Posted by Aaron Doud View Post

      I have a question.

      Do they pay just you? Say $500 in adwords plus $500 for your services for $1,000 total. Or do you have them set up a CC to pay google directly and charge them seperately for your campaign management?
      What I do is create an MCC. Master Client Center account. It's basically a control panel. Then, through there I setup individual accounts. For instance, in my most recent setup I was managing roughly 450 offline businesses ppc accounts. I setup their credit card info in the Google account so that's it's billed directly there. Then, I setup a subscription through paypal or my merchant account for my fee. I do know of a couple of companies that do it where they just bill the client the full amount (management fee + budget). However, you need to either have a huge credit card (even then you'll run into issues. I cover this in my course) or you can setup financing with Google to get net 30 or even net 45. That's the way to go if you are billing a lot of clients. But, starting out it's easier to do the clients credit card in the account.
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  • Profile picture of the author theBUSINESS
    Would love to see videos on this very topic.

    Will keep an eye on this thread
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  • Profile picture of the author theBUSINESS
    Hey,

    Can you explain to me how CPA works on GA?

    I read that this option is only available to you after 30 or so conversions. How is GA able to track that info?

    Sorry for the uber newb question!
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    • Profile picture of the author socialbacklink
      Originally Posted by theBUSINESS View Post

      Hey,

      Can you explain to me how CPA works on GA?

      I read that this option is only available to you after 30 or so conversions. How is GA able to track that info?

      Sorry for the uber newb question!
      It sounds like you are thinking of Google conversion tracking optimization. Basically, this is where Google automatically optimizes your adwords campaign for conversions. So, if you say I only want to pay $15 per conversion. That is what it starts optimizing bids for. You have to give it the conversion data of around 30 or so conversions to be able to know what it's doing and effectively optimize.

      Google analytics will allow you to setup conversion funnels and all of that to watch the flow of your sales process. That let's you know which point people are leaving at. Maybe they don't feel comfortable at a certain point in the sales process and bail out. You can see that report and start testing to fix the issue. Does that all make sense?
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  • Profile picture of the author vgvetter
    What a neat thread!
    Have been walking around PPC for the last year.
    Pardon my stupid, but what types of businesses benefit most from this approach?
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    • Profile picture of the author socialbacklink
      Originally Posted by vgvetter View Post

      What a neat thread!
      Have been walking around PPC for the last year.
      Pardon my stupid, but what types of businesses benefit most from this approach?
      Actually nearly any do. I've done adwords campaigns for info products on clickbank, people search companies, AC companies, plumbers, electricians, dentists, flower shops, etc. The main difference between SEO and PPC is that PPC starts right away. Also, you pay for each visitor that clicks on your ad so you really have to optimize the campaign to make sure you are getting the most out of it that you can. I normally will use a two pronged approach with a client. I'll get them going on PPC and SEO. Then, I take the most profitable keywords on PPC and optimize them on SEO. I keep them running on PPC though for those profitable keywords. Now, the business is getting even more traffic and revenue coming in and it's all profitable. Win Win.
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  • Profile picture of the author vgvetter
    Thank you bunch!

    Will be looking forward to your training program roll out.
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  • Profile picture of the author tupai
    Wow what a great thread. I've been looking to offer PPC management and this comes at the right time!

    In your experience, do more people doing searches on Google click on the paid ads or do they look down the free listings portion?

    Also, will you offer any PPC management if you don't control their website landing page?
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    • Profile picture of the author wordsofmagic
      Here are a few points I wanted to add which may be of help to many new to ppc:

      a) Successful PPC advertising is about knowing your value per visitor,
      your break even number in order to obtain maximum net profit. So many
      google advertisers get this wrong. Many think its about the lowest cost
      per click but the only thing that matters is the net profit per campaign.
      Maybe start with the 10 best targeted keywords, with the highest search
      volume.

      Use analytics to track campaigns down to the individual keywords and save between 40%-80% costs.

      b)Create your first landing page with the number 1 keyword optimised.
      The number1 keyword is the most targeted and has the highest search
      volume for your market.

      c)Setup your first adwords campaign: Makesure you use the optimised
      number 1 keyword for your business. Ensure the campaign has exact
      match, search network only and all regions, all times.

      d)Overpay for the traffic at first: 99% of advertisers don't know this
      tactic. Tactic 1 is lose money on purpose and not make a profit. The
      objective is to track if anything converts at any price. If it
      does carry out our most wanted response, optimize the campaign for
      maximum profits.If not much traffic doesn't convert we can stop buying
      traffic for that particular keyword.

      e)Lower Costs: Need to improve the landing page first;

      If we can prove that traffic we drive to a landing page
      will convert, hence the higher the clickthrough rate the
      lower the cost per click. This will increase our profits.
      If the landing page score is low, tweak the page to
      increase the quality score which will reduce your costs even further.

      f)Alternative way to reduce costs even further other than increasing the
      quality score is split testing. Play beat my control ad and run 2 ads to
      determine between 30 to 100 clicks which is the control ad and which ad needs to be rewritten.

      This increases the clickthrough rate and reduces the CPC.

      g)Monitor your conversion data. For example where the
      best and worst converting traffic is coming from.Also check
      out adscheduling, if certain days or timesconvert better
      than alternative days and times.

      h)Another method of maximising profits by reducing clicks costs is implementing negative keyword matchings.

      Great way of reducing unwanted clicks and increasing your clickthrough rate.

      Hope this helps,
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    • Profile picture of the author socialbacklink
      Originally Posted by tupai View Post

      Wow what a great thread. I've been looking to offer PPC management and this comes at the right time!

      In your experience, do more people doing searches on Google click on the paid ads or do they look down the free listings portion?

      Also, will you offer any PPC management if you don't control their website landing page?
      I have done ppc for clients where I didn't manage or control the landing page but I tell them up front that the results might not be as good and why. As a result I usually try to get them setup with a landing page at the very least. That way I know it will convert. As far as clicks go, you are going to get more traffic with SEO. That's why I use them together. SEO is also going to have some keywords you are going to have difficulty ranking for. Also, it's going to take time. PPC is instant. Huge benefits in running PPC.
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  • Profile picture of the author mydream111
    Banned
    i have a question.actually i want to know,how offline PPC helps to get heigher page rank?how it works with seo?
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    • Profile picture of the author socialbacklink
      Originally Posted by mydream111 View Post

      i have a question.actually i want to know,how offline PPC helps to get heigher page rank?how it works with seo?

      It does actually help with SEO I've found in many ways. One way is that it allows you to focus SEO on most profitable keywords without guesswork. Also, I've never really seen it mentioned by Google but in my testing and the testing of colleagues we've noticed that having traffic on the site is noticed by Google in Analytics and we have seen faster ranking as a result.
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  • Profile picture of the author Justin Lavoie
    great thread. I just got my Engage account activated, so it's right on time.

    I already run adwords campain but I think Engage will give me this push I needed with some clients. That 100$ advertising is a great door opener.
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    • Profile picture of the author johnpaulgrant
      I am using PPC for my online campaigns. If you want immediate results, use ppc. Easy to set up and very effective as long as you have the right keywords, good ads to get high quality score and you work on the budget.
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    • anyone have input on mobile ppc and adwords for you tube?

      looking into them.


      thanks

      kirby
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    • Your thoughts on conversion analysis and reviews with client? Best Practices..

      Obviously them seeing the conversions and the reports, but what about lower volume or intangible benefit (maybe customer returned later to the site or called).

      More specifically PayPerCall.


      ex: Landing Page or mobile website conversions, click to call (called plumber from landing page)... Your best practices for tracking?
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      • Profile picture of the author socialbacklink
        Originally Posted by Marketinc Solutions View Post

        Your thoughts on conversion analysis and reviews with client? Best Practices..

        Obviously them seeing the conversions and the reports, but what about lower volume or intangible benefit (maybe customer returned later to the site or called).

        More specifically PayPerCall.


        ex: Landing Page or mobile website conversions, click to call (called plumber from landing page)... Your best practices for tracking?
        When I was a CMO we had to deal with the attorney general of a state when the FCC came in and Google started banning accounts in around 09. So, with testimonials on the site that needs to be in writing and signed by the client that the review/testimonial came from. The smaller companies don't have to "worry" about it but I would tell all of your clients to have that on hand just in case. Trust me...the fines aren't cheap.

        With tracking I normally will setup a phone number that routes calls to the client. One huge tip is to setting up different numbers for tracking different results. You could use Google numbers or anything else that's cheap. It's just a phone redirect anyway. That tells you where the best response is coming from. It also allows you to show the client which calls came through your marketing efforts. Smart marketers always prove their value on paper. That keeps you busy if you know what I mean.

        Google conversion tracking works quite well even if they return to the site later. I've never had a problem with it since it stores cookies on the computer. The only time I've ever done "extra" tracking is when I was an affiliate marketer. I built a system that used flash cookies for tracking since they are never cleared and always on. That way I could tell if the affiliate program was shafting me.
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  • Profile picture of the author socialbacklink
    So far it's looking like the launch date for my site will be on Sept 4th. I should have the initial launch pages up this weekend with some freebies.
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  • Profile picture of the author Ostrich
    Hi socialbacklink,

    I have been doing SEO on my website and I can't seem to get desired results, can I start an Adwords campaign with 300 dollars then once I start getting some business I increase the amount to 1000 dollars per month?
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    • Profile picture of the author socialbacklink
      Originally Posted by Ostrich View Post

      Hi socialbacklink,

      I have been doing SEO on my website and I can't seem to get desired results, can I start an Adwords campaign with 300 dollars then once I start getting some business I increase the amount to 1000 dollars per month?
      Yes. I usually will set aside X amount to get started with then increase it as I get business. If you start a very targeted exact match campaign in a local area you should be able to get a campaign started with that. No reason why you couldn't pick up some clients if you setup the campaign properly.

      However, let me ask...Is it problems with ranking or converting that is giving you problems on SEO? That could be a huge problem if you are selecting poor keywords or your site isn't converting. If that's the case you'll have the same issues on PPC that you are having on SEO.
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  • Profile picture of the author Ostrich
    Thanks for getting back socialbacklink, it is problem with rankings but I have just redesigned my website. I don't have enough posts to be able to PM you, is it possible you PM me your email so that I can send you my website URL and some keywords which I would want to start advertising using Adwords.
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    • Profile picture of the author socialbacklink
      Originally Posted by Ostrich View Post

      Thanks for getting back socialbacklink, it is problem with rankings but I have just redesigned my website. I don't have enough posts to be able to PM you, is it possible you PM me your email so that I can send you my website URL and some keywords which I would want to start advertising using Adwords.
      Yep. Sent it over.
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  • Profile picture of the author Rearden
    Social -- after your years of managing PPC, what type of clients ended up (a) paying the most, and (b), what type of industry did your clientele trend toward?
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    • Profile picture of the author socialbacklink
      Originally Posted by Rearden View Post

      Social -- after your years of managing PPC, what type of clients ended up (a) paying the most, and (b), what type of industry did your clientele trend toward?
      Think of the ones who bring in the most from their clients. Lawyers (I've seen $55 per click in this one recently), Plumbers, Electricians, real estate agents, Dentists, Doctors, etc. Then, just think outside the box a little. Think of how many businesses out there have a high LTV with their clients. Life Time Value.
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  • Profile picture of the author mudfishsoftware
    How do you even get approved for offline traffic? Most networks if they catch wind of this is auto ban?
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    • Profile picture of the author socialbacklink
      Originally Posted by mudfishsoftware View Post

      How do you even get approved for offline traffic? Most networks if they catch wind of this is auto ban?
      If they catch wind of what? Teaching people the correct ways to use their systems? I set up new accounts for clients and myself all of the time without any issues. I've been doing so for 8 almost 9 years now. If you have any questions fire away.
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  • Profile picture of the author sloanjim
    What do you charge clients for this? % of their spend or a one off fee? Once set up, can you justify charging them month after month?
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    • Profile picture of the author socialbacklink
      Originally Posted by sloanjim View Post

      What do you charge clients for this? % of their spend or a one off fee? Once set up, can you justify charging them month after month?
      Normally I charge a setup fee then a monthly maintenance fee. You could do something like charge $800 per month and devote $500 to the budget and $300 for you or just do a percentage of the budget.
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  • Profile picture of the author theBUSINESS
    Is it possible to bid for trademarked keywords such as "sony" or "samsung" ?
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    • Profile picture of the author socialbacklink
      Originally Posted by theBUSINESS View Post

      Is it possible to bid for trademarked keywords such as "sony" or "samsung" ?
      Not anymore. You will occasionally run across situations where you can do that. However, most of the time Google will end up killing the ad due to trademarks. I don't even set that up in the first place. The reason is because if you get too many "warnings" for violating things with Google they will just shut you off. Better to avoid it all together.
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      • Profile picture of the author iAmNameLess
        Originally Posted by socialbacklink View Post

        It does actually help with SEO I've found in many ways. One way is that it allows you to focus SEO on most profitable keywords without guesswork. Also, I've never really seen it mentioned by Google but in my testing and the testing of colleagues we've noticed that having traffic on the site is noticed by Google in Analytics and we have seen faster ranking as a result.

        Well... I can see why you would say it, and yeah you're right about that, it does weed out the profitable and less profitable keywords.

        The traffic though, has absolutely nothing to do with rankings. There used to be a rumor that alexa ranking was tied in, but that's a bunch of crap. The only thing that maybe does make a difference is average time on site, pages per visit, bounce rate, etc. The amount of visitors isn't really relevant when it comes to SEO and the actual SERPs.

        Anyway, just wanted to comment on that.

        I have to give kudos to you.. you've started a thread as a newer member, the right way. You didn't force anything down anyones throat... you've been contributing to the forum. People seem to try to establish themselves in the wrong way. You've done it in a good way, nice job.
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        • Profile picture of the author socialbacklink
          Originally Posted by iAmNameLess View Post

          Well... I can see why you would say it, and yeah you're right about that, it does weed out the profitable and less profitable keywords.

          The traffic though, has absolutely nothing to do with rankings. There used to be a rumor that alexa ranking was tied in, but that's a bunch of crap. The only thing that maybe does make a difference is average time on site, pages per visit, bounce rate, etc. The amount of visitors isn't really relevant when it comes to SEO and the actual SERPs.

          Anyway, just wanted to comment on that.

          I have to give kudos to you.. you've started a thread as a newer member, the right way. You didn't force anything down anyones throat... you've been contributing to the forum. People seem to try to establish themselves in the wrong way. You've done it in a good way, nice job.
          I see your point on the SEO part. I used to hear that also about alexa. I never believed that simply because Alexa was tied in with competitors like Yahoo. Google wouldn't do that. I had just noticed growing SEO quicker while doing PPC. But, I never thought about it possibly being a direct correlation with me testing pages so much. I was testing hard for bounce rate and all of that because of PPC. Definitely will have to keep testing and see what happens. Thanks for mentioning it.

          Thanks also for the kudos. I think you and I think alike in a lot of ways after reading your posts. I really believe that if you help people it will come back around. And the only way to truly establish yourself is to show that you know what you are doing by...helping others openly. And more than any of that it just feels good to help.
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  • Profile picture of the author tupai
    For service based local business like plumbers, electricians and doctors, how do you set up conversion tracking? Not everyone that lands on the landing page will fill up the contact form, some will see the phone number and press their phone to call.

    How would you position yourself as an expert if you were just starting out in PPC and not a certified Adwords expert yet?
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    • Profile picture of the author socialbacklink
      Originally Posted by tupai View Post

      For service based local business like plumbers, electricians and doctors, how do you set up conversion tracking? Not everyone that lands on the landing page will fill up the contact form, some will see the phone number and press their phone to call.

      How would you position yourself as an expert if you were just starting out in PPC and not a certified Adwords expert yet?
      You can also setup 800 routing numbers. (An 800 number that routes to their phone number). That way you can track conversions through phone and pages.

      Use those vouchers. They are everywhere are readily available. That gives you a foot in the door. Once you've done a few clients get some case studies going to show your results. Results and confidence go over way better than certifications.
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      • Profile picture of the author IMguy123
        Originally Posted by socialbacklink View Post

        .

        Use those vouchers. They are everywhere are readily available. That gives you a foot in the door. Once you've done a few clients get some case studies going to show your results. Results and confidence go over way better than certifications.
        So anyone can use the vouchers (given by someone else or found on the internet freely) to use for their own offline clients? I mean Google allows this when using an Mcc account to setup client accounts?
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        • Profile picture of the author socialbacklink
          Originally Posted by IMguy123 View Post

          So anyone can use the vouchers (given by someone else or found on the internet freely) to use for their own offline clients? I mean Google allows this when using an Mcc account to setup client accounts?
          Yep. I've done it. If you sign up for Google Engage they will send you boatloads of the vouchers. I got 20 for signing up. Then, they sent me 20 more. Then, 2 weeks later they sent me 20 more with postcards with stamps already on them to send to potential clients. You just have to spend $25 to use the voucher.
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  • Profile picture of the author sdentrepreneur
    I love paid marketing. Works great if you can convert leads to sales. That is problem I have seen in the past with business owners. They would say they tried it and it didn't work. Then I see they were just sending them to a basic website with no lead capture.

    To ask a question, are you a fan of the MSN Ad Network?
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    • Profile picture of the author socialbacklink
      Originally Posted by sdentrepreneur View Post

      I love paid marketing. Works great if you can convert leads to sales. That is problem I have seen in the past with business owners. They would say they tried it and it didn't work. Then I see they were just sending them to a basic website with no lead capture.

      To ask a question, are you a fan of the MSN Ad Network?
      The biggest mistake I see people make is sending traffic to a poorly optimized page. I had one client running their own ads when I took it over. They didn't even have a contact form on their site. I had to search for the phone number. And they asked me why they had never received any responses.

      Yes. I really like MSN. You have to approach it differently though. You have to go in knowing it's a tier 2 program. Meaning you won't get near the traffic most of the times as Google. The audience is different so most of the time you can't just take a successful page from adwords and run it on MSN with the same keywords. You have to test for MSN and Google separately. But, there is really good money to be made on MSN. No doubt. And if you look on fiverr.com there are some guys selling $300 of coupons for MSN for $5.
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  • Profile picture of the author Chris Gray
    my goggle adwords accounts has banned for last week. what to do now?
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    • Profile picture of the author socialbacklink
      Originally Posted by Chris Gray View Post

      my goggle adwords accounts has banned for last week. what to do now?
      First thing you need to do first before trying to create a new account or anything is figure out why they banned it. Did you receive violation notices? If you receive too many violations your account will be considered a repeat offender and they will shut you down. If you don't know just ask them through email on the help pages. I would say call but if you haven't spent much they usually just refer you to the help pages for email contact. That's where I would start. Once you figure that out the best thing is to not do whatever you did again.

      Then, unless they can fix your account you could just create a new account with a new credit card, new email etc. And follow the rules very closely. I hear people bash some of their rules. But most of the ones that were banned when the big issues came about 3 years ago they were doing things that were bad for all of us. Not just Google.
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  • Profile picture of the author theBUSINESS
    How long does adwords usually approve your ad?

    Do they even approve ads on the weekends?

    Thanks again!
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  • Profile picture of the author tupai
    What is the difference between Google Conversion Tracking and Google Analytics? Which do you use?
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    • Profile picture of the author socialbacklink
      Originally Posted by tupai View Post

      What is the difference between Google Conversion Tracking and Google Analytics? Which do you use?
      Google conversion tracking is what let's you track conversions only from your adwords account. When that's in place you can see which keywords and which ads let to the conversion. It allows you to optimize that campaign better.

      Google Analytics is a whole other beast. It allows you to track everything that goes on with the website. You can setup conversion funnels that will show you where people are leaving in the sales process. It's more for landing page and site optimization. Also, it's great for tracking SEO progress. (Which keywords are getting you the highest converting traffic and things like that)
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  • Profile picture of the author safe as houses
    What are your thoughts on paid advertising on Facebook. Thanks.
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    • Profile picture of the author socialbacklink
      Originally Posted by safe as houses View Post

      What are your thoughts on paid advertising on Facebook. Thanks.
      I've seen it work for certain things. It's best for lead gen. It really depends on what you are targeting. Remember it's demographic driven. The thing is with it is that you need to think from a media buy standpoint. Go into it with a ton of ads to test. I wouldn't start with less than 20 different ads. That would be just to start with. I test heavily when it comes to media buys because the conversion rate and CTR is generally lower on average. Through heavy testing I'll get the CTR rate considerably higher.

      Some things that you could test on facebook would be florists for holidays like mothers day, etc. One thing I'll do sometimes is play with the ad creation tool on there and see how many people have certain keywords in their profile info. For a lot of businesses it's not going to work. But, if you do some testing you might surprised with what it will work with.
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  • Profile picture of the author tupai
    In your training program, will you also be covering client getting?
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    • Profile picture of the author socialbacklink
      Originally Posted by tupai View Post

      In your training program, will you also be covering client getting?
      Yes. I'm a little behind at the moment with the content. I got swamped with clients. Anyway, I'm going to have some early launch pages out over the next couple of days. It will cover how to manage ppc with real world experience on effectively managing account. I'll be constantly adding content to it as well. I will also be explaining in detail a few different ways to get clients. As soon as I have the launch pages up I'll put the link in here.
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  • Profile picture of the author cpadualcore
    Nice thread you got here. I've used Adwords before for promoting affiliate products but just like everyone else's I got permanent ban. Now I use Adcenter and also have a new Adwords account which I would like to use for advertising my small business services mainly web design and mobile sites to local clients. Since both Adwords and Adcenter has the option to target specific cities, I would like to use that option. Are you promoting your offline services using PPC and how good is the ROI?
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    • Profile picture of the author socialbacklink
      Originally Posted by cpadualcore View Post

      Nice thread you got here. I've used Adwords before for promoting affiliate products but just like everyone else's I got permanent ban. Now I use Adcenter and also have a new Adwords account which I would like to use for advertising my small business services mainly web design and mobile sites to local clients. Since both Adwords and Adcenter has the option to target specific cities, I would like to use that option. Are you promoting your offline services using PPC and how good is the ROI?
      I do promote offline clients with PPC. The ROI really depends on the niche. For instance, let's say I do a Lawyer in DC. I'm going to be paying about $35-$75 per click. So, a lead might cost them $200-$500. However, this is where you do the math with them early on to show the value. That lead has a chance of making them $10,000. Huge ROI. Let's say they spend $1200 to get a lead that turns into $10k. Are they happy. Of course.

      A plumber - Let's say he's running at $21-$27 per click in Atlanta, GA. (Yes, these are real numbers from real clients. ) I've built him a site that is getting him a 45% opt in rate. If he gets 5 leads in 2 days. He's probably spent around $276. But, 3 of those leads turn into jobs. He charges $125 per hour and averages 2 hours per call. He spent $276 and made $750. Is he happy. As a clam.

      So, you have to look at how much a client is worth to them. The key is test test test.
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  • Profile picture of the author theBUSINESS
    In your training course, do you cover affiliate marketing?

    Will this be free or would we need to pay?
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    • Profile picture of the author socialbacklink
      Originally Posted by theBUSINESS View Post

      In your training course, do you cover affiliate marketing?

      Will this be free or would we need to pay?
      It's going to be a monthly recurring. I just worked out the pricing and am setting up some launch videos this week. The first one should be out tomorrow. I'm going to mainly focus on offline marketing. But, all of the material will easily carry over to the affiliate side. There is still good money to be made in the affiliate world. I've made plenty of it. I was an affiliate doing PPC for a couple of years until I got into client management.
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  • Profile picture of the author zoro
    Can you show us an example of what you mean by UX Design website?
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    • Profile picture of the author socialbacklink
      Originally Posted by zoro View Post

      Can you show us an example of what you mean by UX Design website?
      Sure. It really is just a basis of User Experience Design. Its designing a site for optimal user experience. Making it as easy as possible and comfortable as possible for the user to do what they came there for. Here is a good article about it: What Is User Experience Design? Overview, Tools And Resources | Smashing UX Design

      This is on the principle of basic usability and functionality. I take that even further and go into landing page optimization and testing with it. I also apply a lot of direct marketing background to landing pages. (My mentor has been a marketing exec for AMEX, Time Magazine, Intuit, etc) So, when I look at landing page or site design I look for psychological elements. Look for friction on the pages. By friction I mean what is preventing the person from taking the next step you want them to take.

      Here are a couple of really good performing sites that I can think of:
      pinterest.com (It's a very sticky site. By sticky I mean people stay a long time)
      Amazon.com (The standard for ecommerce)

      A great lead gen page is on optimize press. They have the squeeze 08 page template that I've tested alot. With some very clearly written copy I have gotten as high as 50% opt in from PPC. Even higher if you add video.

      Hope that helps.
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      • Profile picture of the author safe as houses
        Hi, hows the launch coming along, Mick
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        • Profile picture of the author socialbacklink
          Originally Posted by safe as houses View Post

          Hi, hows the launch coming along, Mick
          Got behind. Busy with clients. However, tomorrow afternoon I'll have the first pre-launch video up. I'll post something on here once it's live. It's getting close though.
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  • Profile picture of the author RedShifted
    Hey Mike,

    I have a client I work with who is in a pretty tough spot right now. He has a problem with writing checks to companies who don't get him any kind of return on his investment.

    This has been going on for a few months, and for the most part I've tried to stay away from him because his business is a mess. The reality is he doesn't know a thing about marketing. He spend $10 grand on valpak this week (which went out monday) and didn't sell one job from it. He got 2 calls total.

    The thing is, I told him before he wrote the check, that he was burning his money. I had seen the ad that was going out in valpak, and the copy was horrific. If you saw the ad, you would have NO IDEA what his company even does. So after he didn't sell one job, he called me up this week asking for help.

    I told him I can generate leads off CL, but he is more focused on PPC. So tommorow I'm picking up a $5,000 check, to get him started with PPC. This will be the first PPC campaign I'm doing all by myself. And I refuse to burn his money. So I definitely need help with this.

    If you think you can help me, I have no issues compensating you for your time. What I'm doing now is getting some landing pages up, then will do a bunch of split testing.

    My question right now is should I focus on using low quality/cheaper traffic to optimize the landing pages? Then once they're converting move everything over to google? I'd rather not pay $25/$40 a click just to burn traffic till things convert. Does this make sense?

    Then I can move over to adwords when the pages are optimized?
    If you want to shoot me your email, I'm definitely going to need a coach. I understand SEO, know a lot about copywriting, so I'm hoping the learning curve won't be too brutal.

    Thanks - Red
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    • Profile picture of the author socialbacklink
      Originally Posted by RedShifted View Post

      Hey Mike,

      I have a client I work with who is in a pretty tough spot right now. He has a problem with writing checks to companies who don't get him any kind of return on his investment.

      This has been going on for a few months, and for the most part I've tried to stay away from him because his business is a mess. The reality is he doesn't know a thing about marketing. He spend $10 grand on valpak this week (which went out monday) and didn't sell one job from it. He got 2 calls total.

      The thing is, I told him before he wrote the check, that he was burning his money. I had seen the ad that was going out in valpak, and the copy was horrific. If you saw the ad, you would have NO IDEA what his company even does. So after he didn't sell one job, he called me up this week asking for help.

      I told him I can generate leads off CL, but he is more focused on PPC. So tommorow I'm picking up a $5,000 check, to get him started with PPC. This will be the first PPC campaign I'm doing all by myself. And I refuse to burn his money. So I definitely need help with this.

      If you think you can help me, I have no issues compensating you for your time. What I'm doing now is getting some landing pages up, then will do a bunch of split testing.

      My question right now is should I focus on using low quality/cheaper traffic to optimize the landing pages? Then once they're converting move everything over to google? I'd rather not pay $25/$40 a click just to burn traffic till things convert. Does this make sense?

      Then I can move over to adwords when the pages are optimized?
      If you want to shoot me your email, I'm definitely going to need a coach. I understand SEO, know a lot about copywriting, so I'm hoping the learning curve won't be too brutal.

      Thanks - Red
      I sent you a PM. I'll give you a hand with it.

      However, I think you pointed out something in there really good that people on here could benefit from.
      Originally Posted by RedShifted View Post

      My question right now is should I focus on using low quality/cheaper traffic to optimize the landing pages? Then once they're converting move everything over to google? I'd rather not pay $25/$40 a click just to burn traffic till things convert. Does this make sense?
      No. The reason why is because you don't know how the other traffic will convert. I've had pages get 47% opt in rate on Google. So, I try a cheaper traffic source to get more traffic right? Opt in rate drops in half or less. Had a great page on Yahoo one time. Moved it over to Google. Not even close to the same response. Once I did some tweaking and testing I got it to convert very well for most sources. But, even then there were sources that didn't convert that great. The copy can be good and the message very clear but it may not solve the problem of the different traffic sources.

      You can't assume because it converts in one place it will another. You have to consider the demographics, how they are finding the ads, are they casually browsing profiles or are they actively searching for a solution? Too many factors to consider for a blanket statement. That said, the best answer is to come up with a really good starting point and just get ready to test test test.
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  • Profile picture of the author btyiw
    So how does one optimize and expect the changes from one search engine to another? What differences would cause the change in results? Demographics?
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    • Profile picture of the author socialbacklink
      Originally Posted by btyiw View Post

      So how does one optimize and expect the changes from one search engine to another? What differences would cause the change in results? Demographics?
      Your biggest change is in demographics. I've noticed in testing that Bing has an older crowd. So, as a result things will work a little differently there than on Google.
      Here is a decent article outlying the differences.

      Comparing Google and Bing Demographics

      If you look at compete.com or one of those you can really see the difference in the demographics.
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      • Profile picture of the author elis
        thanks for your great sharing

        some questions:

        1.automatic bid vs manual bid

        2.how can you determin exact roi on your campaign as most of the tel calls are not tracked by most of the business owners?

        3.what you consider as good score for your ads? (7? 8? 9? ) what you are aiming for?

        4.what rank of your ads you find as the best (is it the first place? second?)

        5.when your course is lounched ?
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        • Profile picture of the author socialbacklink
          Originally Posted by elis View Post

          thanks for your great sharing

          some questions:

          1.automatic bid vs manual bid

          2.how can you determin exact roi on your campaign as most of the tel calls are not tracked by most of the business owners?

          3.what you consider as good score for your ads? (7? 8? 9? ) what you are aiming for?

          4.what rank of your ads you find as the best (is it the first place? second?)

          5.when your course is lounched ?
          1. Manual bid for me. I have also been known to use automated rules as well though if the client wanted the ad to stay in a certain spot.
          2. I do it for them. Setup a phone router so that you can track conversions. Include it in the price.
          3. I always shoot for 10. However, you won't get it every time. It's more important to focus on the ROI anyway. What I mean by that is that QS is incredibly important. But, I'd rather have a QS of 5 with a very nicely converting ad. Then to put out a 10 with a lower conversion rate.
          4. Depends on the niche. There is a sweet spot though. I can tell you that it's not always 1 or 2. You will get a lot of aimless clickers up there.
          5. I'm running behind. Got swamped with clients. Anyway, I've just finished the main framework of the members area over the weekend. And tomorrow afternoon am releasing the first of two pre-launch videos. Then, I'm planning on the final release date being this coming Thursday. Trying to get it out quick rather than build up a bunch of hype. I'd rather have quality than a bunch of hyped garbage. So, I'll post on here tomorrow afternoon when the first pre-launch video is up and ready.

          Hope this helps.
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  • Profile picture of the author Adwizard
    Socialbacklink.... thanks for all the awesome information... I am beginning to learn so much on this subject which has not been addressed a whole lot on this forum, and it came with perfect timing.

    Thank You so Much & God Bless!!!
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    • Profile picture of the author socialbacklink
      Originally Posted by Adwizard View Post

      Socialbacklink.... thanks for all the awesome information... I am beginning to learn so much on this subject which has not been addressed a whole lot on this forum, and it came with perfect timing.

      Thank You so Much & God Bless!!!
      Glad I can help. If you need any help let me know.
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  • Profile picture of the author zoro
    I have setup my Adwords Campaign and have inserted the HTML conversion tracking code.

    My question is:
    I have a redirect script in place for redirection to a mobile website for mobile phone users. Do I need to insert another/new HTML Code into my mobile website's Thankyou Page?
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    • Profile picture of the author socialbacklink
      Originally Posted by zoro View Post

      I have setup my Adwords Campaign and have inserted the HTML conversion tracking code.

      My question is:
      I have a redirect script in place for redirection to a mobile website for mobile phone users. Do I need to insert another/new HTML Code into my mobile website's Thankyou Page?
      Yes. I will normally put a separate one in the mobile side so you can track those differently.
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      • Profile picture of the author zoro
        Originally Posted by socialbacklink View Post

        Yes. I will normally put a separate one in the mobile side so you can track those differently.
        Ok, I have done that, but how do I know where the conversion originated from ie, from my normal website or my mobile website?
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  • Profile picture of the author socialbacklink
    Finally got the first pre-launch video up. Another one is coming on Wednesday then I'll open the doors on Thursday afternoon. The new training program is called PPC Local Domination. I'll have info out to the beta testers tomorrow later in the day.
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    • Profile picture of the author greenjag
      good to see that your system is nearly ready, it would be a great help if you could have a W/P theme sales page similar to one that converts best in your business , much more sales for you and a big help for anybody that buys your offer
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      • Profile picture of the author greenjag
        just had a look at your first video Michael and very impressed , no hype and all great content ! How easy is it to get the higher spenders identified and to get them on board ? I believe the smaller budgets will not be worth the time but hopefully you can educate me on that. Well done on the excellent video and looking forward to the next one and the WSO
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  • Profile picture of the author socialbacklink
    @greenjag.

    Thanks for the kind words. It's not going to be ready at launch time but I'm planning on having some WordPress themes to add in that the members will be able to use. It's going to be a monthly subscription since I'm going to be adding things like that and doing coaching where I look into campaigns and stuff like that.

    As far as the higher spenders go I've got some ways that I use to identify the bigger spenders. It takes a little work to do it. However, it's a step by step thing you can train anyone to do. Then, you can pass the lead off to your sales staff to call. Or if it's just you can send out targeted proposals that way. I also will be including over the next couple of weeks some things covering the type of message to target them with. Then, regarding the smaller accounts you would sometimes be surprised how much you can make from smaller clients. The reason is because once it's setup correctly I teach you how to automate the account so you really have very little actual maintenance.
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  • Profile picture of the author SirThomas
    Have you decided on membership prices yet?
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    • Profile picture of the author socialbacklink
      Originally Posted by SirThomas View Post

      Have you decided on membership prices yet?
      It's going to be $49 per month (Discount for buying a year at a time. $420) and will include a forum with coaching (even looking into accounts). Content will be updated on a regular basis. I'm also including some sample contracts and will be constantly adding new tools and features.
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      • Profile picture of the author johny53
        Originally Posted by socialbacklink View Post

        It's going to be $49 per month (Discount for buying a year at a time. $420) and will include a forum with coaching (even looking into accounts). Content will be updated on a regular basis. I'm also including some sample contracts and will be constantly adding new tools and features.
        Sounds like a good investment judging by the support of this thread alone.
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        • Profile picture of the author socialbacklink
          Originally Posted by johny53 View Post

          Sounds like a good investment judging by the support of this thread alone.
          Thanks. I appreciate the support. I really just like teaching and seeing people succeed to be honest. So, keep the questions coming.

          By the way, the stuff in this thread and the free videos just barely scratch the surface.
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          • Profile picture of the author mikeb1
            @socilabacklink

            I have been asked to do some PPC for an export company, they will exporting their product from here in the uk to mostly through out Europe, is this even viable ? and does your course cover anything like that ?

            Best Mike
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            • Profile picture of the author socialbacklink
              Originally Posted by mikeb1 View Post

              @socilabacklink

              I have been asked to do some PPC for an export company, they will exporting their product from here in the uk to mostly through out Europe, is this even viable ? and does your course cover anything like that ?

              Best Mike
              Yes. That's just targeting. There have been times when I've done PPC campaigns for people in the US for Real Estate. However, they want to target buyers in Germany. So, I would setup campaigns to run in Germany. No problem at all doing stuff like that. I cover that.
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              • Profile picture of the author mikeb1
                wow
                sounds good, would it be the same then for SEO could I just set sites up on google.germany or what ever they call it there then, would I have to set a site up in every country they are targeting ?
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                • Profile picture of the author mikeb1
                  @ socialbacklinking

                  just watched your first video, about targeting exact match keywords, well if they are going to be exporting to Turkey and they do, how will I find the keywords to target? Google tranlater (which I already know is far from accurate)
                  or do you have a better system in place for this? and is that covered in the course?
                  Mike
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                • Profile picture of the author socialbacklink
                  Originally Posted by mikeb1 View Post

                  wow
                  sounds good, would it be the same then for SEO could I just set sites up on google.germany or what ever they call it there then, would I have to set a site up in every country they are targeting ?
                  With SEO it's going to be IP based normally. So, I would use a German based host. Or whatever country they are targeting.

                  As far as the translating part of it goes...Here is what I've done in the past. I would get them to give me a basic list of terms I'm looking for. Then, if I needed to go further I would just roll the cost of a translator into the deal. So, you could go on a site like elance and grab a translator for like $10 per hour or something like that. Google's translator tool does so so with it. Not bad. There are a few out there though that are pretty good. I've used them for French doing Canadian campaigns. I've used Google translator, http://www.freetranslation.com/ and a couple of other ones with pretty good results. Then, like I said, you could always just grab someone for $10 per hour to do it. Mainly for the ads so that they make sense.
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                  • Profile picture of the author mikeb1
                    Should have thought of that I have used odesk in the past, so if I am just doing PPC and forgetting about seo for the time being, I could use my own hosting which is based in Europe, (can't remember where) and employ a turk say to do the keyword research for my adwords campaign and website content translation and bobs your auntie ?

                    I was thinking on passing on this but it's beginning to sound really interesting,and I would bet that not many of the companies competitors are doing this, what's your experience in that ?

                    Originally Posted by socialbacklink View Post

                    With SEO it's going to be IP based normally. So, I would use a German based host. Or whatever country they are targeting.

                    As far as the translating part of it goes...Here is what I've done in the past. I would get them to give me a basic list of terms I'm looking for. Then, if I needed to go further I would just roll the cost of a translator into the deal. So, you could go on a site like elance and grab a translator for like $10 per hour or something like that. Google's translator tool does so so with it. Not bad. There are a few out there though that are pretty good. I've used them for French doing Canadian campaigns. I've used Google translator, Free Translation and Professional Translation Services from SDL and a couple of other ones with pretty good results. Then, like I said, you could always just grab someone for $10 per hour to do it. Mainly for the ads so that they make sense.
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                    • Profile picture of the author mikeb1
                      Have bookmarked that site free translation thanks for the link
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                      • Profile picture of the author mikeb1
                        @socialbacklink

                        Sorry to harp on but I was just wondering what good really would the site be here in the UK that the company want me to build, would i not be better just building landing pages through out the countries the are targeting ?

                        And when you speak of landing pages are you referring to home pages i.e. 4 page sites: home|about us|contact us| gallery| etc ?
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                        • Profile picture of the author socialbacklink
                          Originally Posted by mikeb1 View Post

                          @socialbacklink

                          Sorry to harp on but I was just wondering what good really would the site be here in the UK that the company want me to build, would i not be better just building landing pages through out the countries the are targeting ?

                          And when you speak of landing pages are you referring to home pages i.e. 4 page sites: home|about us|contact us| gallery| etc ?
                          Unless you plan on doing SEO I wouldn't waste my time. I would just do targeted pages for the different campaigns. Being that you are doing PPC it wouldn't matter where the pages were.
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                          • Profile picture of the author mikeb1
                            Originally Posted by socialbacklink View Post

                            Unless you plan on doing SEO I wouldn't waste my time. I would just do targeted pages for the different campaigns. Being that you are doing PPC it wouldn't matter where the pages were.
                            just to clarify by pages are you referring to squeeze pages ? it has been a long time since I ran a PPC campaign but I thought Googles TOS meant you had to have a few pages for each site to run ppc i.e privacy policy page, terms or service page, home, about us, contact us, before it passes on the quality score am I wrong on this
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                            • Profile picture of the author socialbacklink
                              Originally Posted by mikeb1 View Post

                              just to clarify by pages are you referring to squeeze pages ? it has been a long time since I ran a PPC campaign but I thought Googles TOS meant you had to have a few pages for each site to run ppc i.e privacy policy page, terms or service page, home, about us, contact us, before it passes on the quality score am I wrong on this
                              Yes. That is correct. You can easily build a mini site like that or you can also just put squeeze pages into the company site. You can also do a sub folder with some good squeeze pages and just put some links back to the main site. That way you can have the interlinking with the main content but also get the squeeze pages.
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                    • Profile picture of the author ukcarl
                      Originally Posted by mikeb1 View Post

                      Should have thought of that I have used odesk in the past, so if I am just doing PPC and forgetting about seo for the time being, I could use my own hosting which is based in Europe, (can't remember where) and employ a turk say to do the keyword research for my adwords campaign and website content translation and bobs your auntie ?

                      I was thinking on passing on this but it's beginning to sound really interesting,and I would bet that not many of the companies competitors are doing this, what's your experience in that ?
                      Check out Professional Translation Services - One Hour Translation - Translation Agency I have used them before and its reasonably priced and you know its gonna be accurate, its very popular with CPA affiliates as its a cheap way to translate your ads and as you said Google translate sucks
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  • Profile picture of the author safe as houses
    Whats happened to this thread, gone very quiet
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  • Profile picture of the author RedShifted
    /\ Thats ok. It takes time to build a quality thread and so far socialbacklink is doing a great job.
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  • Profile picture of the author socialbacklink
    Sorry guys. I've been incredibly busy with doing content for the site and working with clients at the same time. I've unfortunately had to delay the launch a couple of times because of content rendering issues. (I fried a computer. ) Anyway, I'm getting the last of the content done over the next couple of days and will post on here once it's up and going. I have a slow period client wise for the next few days so I'll get all of the main content done. It's going to be great. I'm seriously looking to over deliver.

    In the meantime if you have questions fire away.
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  • Profile picture of the author greenjag
    looking forward to the launch Michael, hope you have some great client getting/keeping strategies )
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    • Profile picture of the author socialbacklink
      Originally Posted by greenjag View Post

      looking forward to the launch Michael, hope you have some great client getting/keeping strategies )
      Great. Sorry it's taken longer than I thought. We started doing some advertising with Craigslist and the clients came out of the wood works it seems. So, between that and the content I've been swamped. I'm setting aside this weekend to finish up the main content. Then, I'll be adding to it monthly as well as answering questions and all that. I'm going to cover several ways to get clients and include sample contracts and stuff like that.

      So, again thanks for all of the interest. Looking forward to getting it launched.
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  • Profile picture of the author FBN
    socialbacklink, great thread.

    Can't wait for the wso
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  • Profile picture of the author wilder1047
    Hi socialbacklink,

    Obviously some really solid advice on here.

    I have a question that you may have touched on the answer, but just for clarification.

    What type of conversions are you typically happy with?

    I notice you said you've had 50% opt ins in some instances, I've never come CLOSE to touching these numbers.

    I know it will depend on the niche, but an average would be great.

    Thanks,

    James
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    • Profile picture of the author socialbacklink
      Originally Posted by wilder1047 View Post

      Hi socialbacklink,

      Obviously some really solid advice on here.

      I have a question that you may have touched on the answer, but just for clarification.

      What type of conversions are you typically happy with?

      I notice you said you've had 50% opt ins in some instances, I've never come CLOSE to touching these numbers.

      I know it will depend on the niche, but an average would be great.

      Thanks,

      James
      It doesn't really depend on the niche at all honestly. It depends on 2 factors. Keywords and message.
      Keywords - is it a targeted keyword. (Meaning are they ready to take action)
      Message - is it clear and understandable what the offer is?

      If I'm doing lead gen opt ins I normally will work toward getting 20-25% as a starting point. Once I hit that 20-25% mark I know I'm clear with my message and am using the right type of keywords. At that point you just continue tweaking until you hit as high as you can. There is always room for improvement. But, in my testing I've always found that once I hit that 20-25% mark that's when I've got it. From there it's just testing minor things with the copy in ads or page, page elements, headlines, etc. The more you test the more money you make.

      Remember too, if someone sees an ad saying that by clicking they will receive X. Then, they get to that page and the wording is different or it's not clear than you've lost them.

      Does that all make sense? If not just ask.
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  • Profile picture of the author Unisons
    Hey Michael, I've dropped you an email
    Check it out and hope you could get back to me when you've got the time!
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    • Profile picture of the author socialbacklink
      Originally Posted by Unisons View Post

      Hey Michael, I've dropped you an email
      Check it out and hope you could get back to me when you've got the time!
      I'll get you a reply this weekend. Incredibly busy week. I did get it though.
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  • Profile picture of the author FBN
    Quick question:

    Let's say you have a local client and were charging them $500 a month for 5 keywords.

    If their cpc is avg. $.45, can you cap them at $5-10 a day and profit $250-300?

    Is this a good model? What are the pros and cons? Will this work?
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    • Profile picture of the author socialbacklink
      Originally Posted by FBN View Post

      Quick question:

      Let's say you have a local client and were charging them $500 a month for 5 keywords.

      If their cpc is avg. $.45, can you cap them at $5-10 a day and profit $250-300?

      Is this a good model? What are the pros and cons? Will this work?
      As long as you set expectations on what they will receive everything is fine. I had one client that was just gouging people. If he charged them $900 per month he was keeping $600 and putting $300 toward the budget. (I personally think it's wrong and I told him so. In fact I no longer work with him as a result) He had 400 clients like that. He later lost his merchant account because of the refunds and chargebacks.

      The moral of the story is price it fairly and set expectations. Let them know what they can expect to see as a return. As long as you do that you'll be fine. And as always guarantee nothing. Guaranteed results mean guaranteed chargebacks and unhappy customers.
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  • Profile picture of the author FBN
    Thank you for the response.

    Another question:

    Do you also offer organic seo and google places? Which should you focus on first?

    Thank you
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    • Profile picture of the author socialbacklink
      Originally Posted by FBN View Post

      Thank you for the response.

      Another question:

      Do you also offer organic seo and google places? Which should you focus on first?

      Thank you
      There is a way things work. PPC feeds SEO. Local Places to me is just another piece to the puzzle in marketing. The goal in marketing a site is to round out that full package.

      What I mean by PPC feeds SEO is that you can use PPC to find keywords that convert for the client. It's not about getting the client ranked. That's stupid. I can rank nearly anything and have done so time and time again. However, it's when you rank them for profitable keywords. Now that's when you have a client for life.
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  • Profile picture of the author wilder1047
    Another question about conversions...

    Opt-ins will have a higher conversion rate then a phone call, however, if the goal of the campaign is to generate a phone call.. is it better to ONLY have the phone number on the LP?

    Or should there be both to optimize the total amount of conversions?
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    • Profile picture of the author socialbacklink
      Originally Posted by wilder1047 View Post

      Another question about conversions...

      Opt-ins will have a higher conversion rate then a phone call, however, if the goal of the campaign is to generate a phone call.. is it better to ONLY have the phone number on the LP?

      Or should there be both to optimize the total amount of conversions?
      It depends on the goal. If they ONLY want conversions by phone you could try just putting the emphasis on the phone number. Then, do an opt in box with the drive of having the company call the customer. That way you get the best of both worlds. That's what I normally do. Also, remember to use redirect numbers from Google, twilio, or one of those to track conversions.
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  • Profile picture of the author zavhara
    Hi Socialbacklink

    I watched the videos and found them really helpful. I'm interested in joining the coaching but want to find out if it's right for me. My issue is seeing a campaign through from start to finish, there seems to be so many elements, I get stuck, lost and confused on a particular point and can't progress.

    Is the coaching structured sequentially so that we will be able to know the different elements in a successful campaign? (your videos suggest so)
    If a person is a beginner, how do you suggest they practice, by promoting CPA offers?
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    • Profile picture of the author socialbacklink
      Originally Posted by zavhara View Post

      Hi Socialbacklink

      I watched the videos and found them really helpful. I'm interested in joining the coaching but want to find out if it's right for me. My issue is seeing a campaign through from start to finish, there seems to be so many elements, I get stuck, lost and confused on a particular point and can't progress.

      Is the coaching structured sequentially so that we will be able to know the different elements in a successful campaign? (your videos suggest so)
      If a person is a beginner, how do you suggest they practice, by promoting CPA offers?
      I totally understand where you are coming from. When I started adwords was in its infancy. This was around 2003. So, I literally had to figure it out all on my own. There was no Google help, no ebooks, nothing. So, I made some monetary mistakes in developing my techniques. I must have lost $200-$300. (This was when I was getting .10-.15 per click.) Ah, those were the days. That was the expensive markets. Then, I found out how to get a campaign breaking even. Then, it just kept getting better and better. I was making like $7500 per month as an affiliate and only spending $1500 to get that.

      Why did I tell all of this? Because, these days it's not $200-$300 you would lose. It would be more like $2000-$3000 trying to learn your way. I am creating the course I wish had been there when I started. In the course the modules are PPC 101, 201, 301, How To Get Clients, and a coaching forum. I literally start with a $100 voucher and create a campaign from scratch with the video recording it step by step. As time goes on I'm going to add videos monthly showing the progress of that campaign and others. Everything I've learned the hard way I reveal.

      In the forum I'll also be helping with questions. As people have problems pop up I'll be there to help you through it. That's the whole point of this. Hope that answers your question. And yes, a CPA offer or affiliate offer is a good way to start testing. Also, your own site for your business would be a good place as well.
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      • Profile picture of the author zavhara
        Originally Posted by socialbacklink View Post

        I totally understand where you are coming from. When I started adwords was in its infancy. This was around 2003. So, I literally had to figure it out all on my own. There was no Google help, no ebooks, nothing. So, I made some monetary mistakes in developing my techniques. I must have lost $200-$300. (This was when I was getting .10-.15 per click.) Ah, those were the days. That was the expensive markets. Then, I found out how to get a campaign breaking even. Then, it just kept getting better and better. I was making like $7500 per month as an affiliate and only spending $1500 to get that.

        Why did I tell all of this? Because, these days it's not $200-$300 you would lose. It would be more like $2000-$3000 trying to learn your way. I am creating the course I wish had been there when I started. In the course the modules are PPC 101, 201, 301, How To Get Clients, and a coaching forum. I literally start with a $100 voucher and create a campaign from scratch with the video recording it step by step. As time goes on I'm going to add videos monthly showing the progress of that campaign and others. Everything I've learned the hard way I reveal.

        In the forum I'll also be helping with questions. As people have problems pop up I'll be there to help you through it. That's the whole point of this. Hope that answers your question. And yes, a CPA offer or affiliate offer is a good way to start testing. Also, your own site for your business would be a good place as well.
        But what is covered now, do we have to wait weeks or months for the next instalments so to delay us actually implementing and practising these campaigns. As I said I have some experience but I get stuck at stages such as the ads, landing page etc..
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        • Profile picture of the author socialbacklink
          Originally Posted by zavhara View Post

          But what is covered now, do we have to wait weeks or months for the next instalments so to delay us actually implementing and practising these campaigns. As I said I have some experience but I get stuck at stages such as the ads, landing page etc..
          The current content covers if you have never used adwords all the way up to having a live campaign. The keyword research, the ad creation and split testing, the step by step creation of each part and trouble shooting. I also have a lot of tips along the way. The next videos are just to cover the display network, and the more advanced things like remarketing and stuff like that.

          The content now will walk through every step of creating a successful campaign.
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          • Profile picture of the author zavhara
            Originally Posted by socialbacklink View Post

            The current content covers if you have never used adwords all the way up to having a live campaign. The keyword research, the ad creation and split testing, the step by step creation of each part and trouble shooting. I also have a lot of tips along the way. The next videos are just to cover the display network, and the more advanced things like remarketing and stuff like that.

            The content now will walk through every step of creating a successful campaign.
            OK, good to know.
            Do you use tracking in your campaigns?
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            • Profile picture of the author socialbacklink
              Originally Posted by zavhara View Post

              OK, good to know.
              Do you use tracking in your campaigns?
              I'm a tracking fiend. I've got spreadsheets that I'm going to be putting this week into the site for members to download that I use to track campaigns. I use both google conversion tracking and google analytics. I have videos on the site now for how to setup both of them. I'll be doing a lot of videos on how to take the data and make improvements based on that.
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              • Profile picture of the author DaniMc
                Micheal,

                Your launch email went out with no link! Can you please direct me where to find the sign up page?

                Nevermind...I got it in your followup email!

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                • Profile picture of the author socialbacklink
                  Originally Posted by Prevalent View Post

                  Micheal,

                  Your launch email went out with no link! Can you please direct me where to find the sign up page?

                  Nevermind...I got it in your followup email!

                  Yeah. It's been totally one of those days.
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  • Profile picture of the author theBUSINESS
    How much are you going to charge for this course by the way?
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  • Profile picture of the author Sarevok
    Does adwords allow squeezepage promotion now adays?

    I haven't touched them in a while since they basically hate affiliate marketers, right?
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    • Profile picture of the author socialbacklink
      Originally Posted by Sarevok View Post

      Does adwords allow squeezepage promotion now adays?

      I haven't touched them in a while since they basically hate affiliate marketers, right?
      Yes. You can use squeeze pages but they have to be based around some content. Normally what I'll do is have the main site setup for SEO then I'll have squeeze pages that have links in the footer to the main site. I'll have the privacy policy, terms, contact form, etc. Then, you need to make sure you have some good content on the squeeze page.

      They've always hated affiliates. The type of affiliates that make things bad for their searchers. If you are doing things the proper way you'll have no issues.
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  • Profile picture of the author esaverin550
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    • Profile picture of the author greenjag
      "effective with clients"??"the next day mid-day " ?? "I'll post something on here once its remain" ??

      What does that all mean ???
      All we want to know is if this is going to go ahead and if so when ??
      This has been running nearly as long as the tonight show !!
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      • Profile picture of the author socialbacklink
        Originally Posted by greenjag View Post

        "effective with clients"??"the next day mid-day " ?? "I'll post something on here once its remain" ??

        What does that all mean ???
        All we want to know is if this is going to go ahead and if so when ??
        This has been running nearly as long as the tonight show !!
        I'll be quite honest. I have no idea who the person is who said all of that. What I have been is swamped with clients so it delayed the launch. However, I've finally gotten the initial content completed and I'm uploading that all today. I'm also creating the beta accounts today and sending those out in just a bit.

        The site will open up on Tuesday Oct 2nd. Sorry for the delays but like I said I've been just swamped with clients in a new business my wife and I are doing. Now that is finally under control (Had to do some outsourcing) and we are ready to go with the training program.
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  • Profile picture of the author socialbacklink
    Update: Just sent the beta accounts out. Uploading the rest of the content tonight. The launch is on schedule for Tuesday Oct 2nd.

    If you have ppc questions fire away as usual.
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  • Profile picture of the author marketingstatic
    The thing I would like to see most is how do you prospect for new PPC clients like what are the top 3 ways to do it. So many people seem to only discuss 1 method. Which is referrals from JV partners or similar but non competing businesses.
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    • Profile picture of the author socialbacklink
      Originally Posted by marketingstatic View Post

      The thing I would like to see most is how do you prospect for new PPC clients like what are the top 3 ways to do it. So many people seem to only discuss 1 method. Which is referrals from JV partners or similar but non competing businesses.
      You'll love this then. I cover 3 (for now) ways that I get clients for ppc. I've got probably 10 different ways I do. I'll be making more videos each month on that. I'm thinking about doing a WSO just for the how to get clients section. There are a ton of ways. And just so you know, the ones you mentioned above I never use.
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  • Profile picture of the author safe as houses
    Will this be just as relevant for the UK market, it just seems everything on here is focused on the US.
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    • Profile picture of the author socialbacklink
      Originally Posted by safe as houses View Post

      Will this be just as relevant for the UK market, it just seems everything on here is focused on the US.
      I've done campaigns in the US, UK, Germany, Australia, Canada, and a few other countries. The stuff I'm teaching is just solid PPC not geared toward one country or location. I'm starting with adwords but will be adding bing later on. I'll be adding to it monthly.
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  • Profile picture of the author imageworx
    Have you ever coached an offline PPC beginner before?

    For those that are new to PPC without years of experience like yourself or testimonials, isn't it quite difficult to get new clients without having "proof"?
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    • Profile picture of the author socialbacklink
      Originally Posted by imageworx View Post

      Have you ever coached an offline PPC beginner before?

      For those that are new to PPC without years of experience like yourself or testimonials, isn't it quite difficult to get new clients without having "proof"?
      I spent 4 years building and running a marketing department for a $20 million per year internet marketing firm. Here is what one of my reports had to say about my training him (I hired him and he took over managing our $400k per month accounts under my direction.) I pulled this from linked in.
      Joey Muller

      , Internet Marketing & PPC Manager, HD Publishing Group (colleague)
      reported to you
      “Michael was a pleasure to work with. I reported to Michael, and I always appreciated his management style which allowed me enough room to spread my wings while keeping me aimed in the right direction. I really enjoyed being on Michael's team and can easily that say he taught me much of what I know about marketing today.” August 3, 2010

      The program I've set up is designed from beginning to end. My first video is called what is ppc? I want to have a program where someone could know nothing about ppc and in a short time be easily managing clients and making good money. Or they could do their own affiliate thing and make money that way. Whatever the case may be. I'm looking at creating a full setup for PPC. It's a little unorthodox at times also. I basically build a campaign while just talking out loud instead of keeping the conversation in head. Step by step. I have taught a ton of ppc to be successful using ppc. That's what got me interested in kind of retiring from management and going into teaching like this.

      As far as getting clients goes Google makes it easy for you. I teach several ways to get clients using the $100 vouchers. It's not hard getting clients. Just takes a little work on your part. They don't care about your experience they care about your results for them.
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  • Profile picture of the author DaniMc
    I think I will sign up for your course initially just to market my products via PPC.

    I sell web design, I need to keep my photographer busier, business coaching, and am about to launch a product for Real Estate agents.

    Have you worked with these types of products in a local market before? I'd like to make some cash with PPC and also begin offering it as a service.

    Also, have you done any work with venture funded startups? I work with quite a few of them as an EIR in a tech incubator. Are your tactics mostly for local mom/pops or will they help a tech startup as well?
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    • Profile picture of the author socialbacklink
      Originally Posted by Prevalent View Post

      I think I will sign up for your course initially just to market my products via PPC.

      I sell web design, I need to keep my photographer busier, business coaching, and am about to launch a product for Real Estate agents.

      Have you worked with these types of products in a local market before? I'd like to make some cash with PPC and also begin offering it as a service.

      Also, have you done any work with venture funded startups? I work with quite a few of them as an EIR in a tech incubator. Are your tactics mostly for local mom/pops or will they help a tech startup as well?
      Great questions. I actually use webdesign to get ppc clients. I also use PPC to get web clients too. To be honest I can't think of many markets I haven't been in at one point or another. I've managed over a thousand campaigns over the last 9 years.

      I have worked with startups. I'm working with one in Germany right now. The tactics I'm teaching in the course apply to anyone doing ppc of any kind. I do put some local market spin on it but it's not narrowed down to that. It applies to any market on any scale. In fact, I'll be updating it monthly and over time it's going to end up covering everything from the local stuff to affiliate marketing, mobile, etc. I want it to end up being an all inclusive ppc course. The main focus at this point is search/text ads. The next step I'm adding is mobile. Then, I'm hitting the display network. It applies to all types of products though.
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      • Profile picture of the author DaniMc
        Originally Posted by socialbacklink View Post

        Great questions. I actually use webdesign to get ppc clients. I also use PPC to get web clients too. To be honest I can't think of many markets I haven't been in at one point or another. I've managed over a thousand campaigns over the last 9 years.

        I have worked with startups. I'm working with one in Germany right now. The tactics I'm teaching in the course apply to anyone doing ppc of any kind. I do put some local market spin on it but it's not narrowed down to that. It applies to any market on any scale. In fact, I'll be updating it monthly and over time it's going to end up covering everything from the local stuff to affiliate marketing, mobile, etc. I want it to end up being an all inclusive ppc course. The main focus at this point is search/text ads. The next step I'm adding is mobile. Then, I'm hitting the display network. It applies to all types of products though.
        Thanks for the answers. I signed up to your list. Looking forward to learning from you.
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  • Profile picture of the author sundaymorning
    Relitively new to PPC but I will be picking it up soon because I have some people asking about it. Good infomation to start off with.
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    • Profile picture of the author socialbacklink
      Originally Posted by sundaymorning View Post

      Relitively new to PPC but I will be picking it up soon because I have some people asking about it. Good infomation to start off with.
      Great. It's really an awesome way to make money. Also, if you are selling websites it's an awesome upsell. If you have any questions just ask. I'm happy to help.
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      • Profile picture of the author safe as houses
        Will you be covering banner ads/media buys also?
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        • Profile picture of the author socialbacklink
          Originally Posted by safe as houses View Post

          Will you be covering banner ads/media buys also?
          The initial content covers text ads on search. I'm going over detailed keyword research, text ad writing how to, split testing, etc. Then, I'm going to be adding new videos each week. Next on my list is banner ads on the display network. (Which is essentially a media buy.) So, yes. That's on the books for about 2 weeks from now.
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  • Profile picture of the author socialbacklink
    Just an FYI. I just made the new training site live. In the initial content I cover in detail setting up campaigns and with mobile and search. It's a total step by step. This week and going forward I'll continue uploading new videos and also have a request video feature. I'm going to be covering everything with ppc over time.
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  • Profile picture of the author abhishek0922
    How is this for a surrogate ad?

    facebook.com/maxi.at.xlri/posts/441725585863298
    Do like it if you like it
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  • Profile picture of the author Andy Brown
    Michael what's the link to the new training site? The url in your signature goes to a squeeze page. Thanks
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  • Profile picture of the author Elometh
    You cant trust 100% the results of any Keyword Tool. Sometimes (many times) you don't know how people are making research like you are.

    It is all about a good sense and mixture of different research methods.

    I always compare my results with an actual Campaign on Adwords I use and then calculate how much a keyword is searched for.

    Cheers!

    Eloy
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  • Profile picture of the author sdentrepreneur
    I have been having Google call me and ask to set up my Adwords Accounts free of charge for my clients. Do you suggest this? I also think Google is taking money out of the Offline Marketers pockets by offering this....
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    • Profile picture of the author socialbacklink
      @Eloy - That is true that I never 100% any tool. That's why in my training I focus on teaching the principles of marketing and how to look for certain things to key on. Google's keyword tool is about the most accurate out there. The thing that throws many people though is the numbers they see are "Average" numbers. That means average over a years time. If you look at numbers as much as I have you begin to see hourly, daily, weekly, monthly, and yearly trends. Ups and downs. So, it's always best to compare to your actual campaign results. Google also is showing you past data. They can't show it real time because even though they own massive data centers no one's data center is big enough for that. Most of the keyword tools out there gather data from doing statical analysis of Google numbers as well as a few other search engines combined with dogpile and some of the old school places where "search" began so to speak.

      The problem I have with using multiple keyword tools (And I've used pretty much every one out there and written a couple of my own) is that you run into issues grabbing traffic numbers from different sources and trying to apply them to Google. If you look at composite Bing and Google numbers and run a Google only campaign it won't turn out like you want. Why? Different demographics of searchers.

      Originally Posted by sdentrepreneur View Post

      I have been having Google call me and ask to set up my Adwords Accounts free of charge for my clients. Do you suggest this? I also think Google is taking money out of the Offline Marketers pockets by offering this....
      Great question. They have a department setup that sets up campaigns for free. As a member of Google engage you can use that department to setup campaigns and even charge clients the setup fee. (My rep from Google told me to do that) They are actually trying to help offline marketers by doing that. For them it gets more customers in the door for adwords. And they also know that people who should know how to run adwords will keep the clients spending money with them. If the clients run their own campaigns there is a good chance they will mess it up and not touch ppc again. I have yet to use that because I do a lot of my setup based on instincts and past experience. (My keyword research is a very serious thing for me. I probably over analyze it if anything else. That's why it's the longest video of them all.)

      I have mentioned to people that Google will do that for them. But, the key is to look at the campaign before it goes live and see if they did what you want. In the humblest way I can say this I've never spoken to a Google rep (and I've had 4 of them assigned to me that were really good.) that has known more about adwords than me. It's just because I've done it in the real world for so long.

      I'll probably have them setup a couple of test campaigns soon just to see how well they do with it. If they do a good job or at least a decent job it could take out quite a bit of the setup work for you. Then again, it could end up making you spend more time fixing it. They know the rules and can pass the tests but that doesn't mean they can make money at it.
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  • Profile picture of the author btyiw
    Is new content being put on the course on a weekly basis?
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    • Profile picture of the author socialbacklink
      Originally Posted by btyiw View Post

      Is new content being put on the course on a weekly basis?
      Yes. I'm going to be adding new content on a weekly basis.
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      • Profile picture of the author Nspire
        Thanks socialbacklink for all the valuable information that you are sharing in this thread!
        I am just starting to learn PPC so that i can offer that service to my web design clients. Just signed up for your list. sending you a PM
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        • Profile picture of the author socialbacklink
          Originally Posted by Nspire View Post

          Thanks socialbacklink for all the valuable information that you are sharing in this thread!
          I am just starting to learn PPC so that i can offer that service to my web design clients. Just signed up for your list. sending you a PM
          Got your message. Thanks so much. Just glad I can help.
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  • Profile picture of the author zoltzz
    If I create a brand new website that is going to be the landing page for the campaign which is going to be a squeeze page as well. It will have privacy, terms, about us, contact us pages.

    Would that affect the quality score? Do I have to have a link back to the main website?
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    • Profile picture of the author socialbacklink
      Originally Posted by zoltzz View Post

      If I create a brand new website that is going to be the landing page for the campaign which is going to be a squeeze page as well. It will have privacy, terms, about us, contact us pages.

      Would that affect the quality score? Do I have to have a link back to the main website?
      As long as you have a full site you should be fine. I normally do link back to the main site as well though. The obvious best scenario is to have a killer opt in on your main site. I've gotten 7-10 QS on optimize press pages just as recent as a month ago. So, it definitely works.
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      • Profile picture of the author zoltzz
        Originally Posted by socialbacklink View Post

        As long as you have a full site you should be fine. I normally do link back to the main site as well though. The obvious best scenario is to have a killer opt in on your main site. I've gotten 7-10 QS on optimize press pages just as recent as a month ago. So, it definitely works.
        Thanks for the answer.

        So ideally it would be best to have a subpage of the main website as the landing page to get the highest QS right?

        What if they don't have WordPress and I use OptimizePress, would creating a brand new website as the landing page affect the QS?
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        • Profile picture of the author socialbacklink
          Originally Posted by zoltzz View Post

          Thanks for the answer.

          So ideally it would be best to have a subpage of the main website as the landing page to get the highest QS right?

          What if they don't have WordPress and I use OptimizePress, would creating a brand new website as the landing page affect the QS?
          Yes. That is correct. The ideal way is to have it be part of the main site. However, you can also create a subfolder of the main site and use wordpress/optimize press just fine. I'll normally do something like www.mainsite.com/leads.

          Does that make sense?
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          • Profile picture of the author zoltzz
            Originally Posted by socialbacklink View Post

            Yes. That is correct. The ideal way is to have it be part of the main site. However, you can also create a subfolder of the main site and use wordpress/optimize press just fine. I'll normally do something like www.mainsite.com/leads.

            Does that make sense?
            Got it. Thanks.
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  • Profile picture of the author hbteos234
    Great thread Michael.

    How do you create the landing pages for the ads? Do you have someone write them for you or do you usually write them yourself? What would you advise someone who's looking to create a landing page.
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    • Profile picture of the author socialbacklink
      Originally Posted by hbteos234 View Post

      Great thread Michael.

      How do you create the landing pages for the ads? Do you have someone write them for you or do you usually write them yourself? What would you advise someone who's looking to create a landing page.
      I write my own copy. In the past when I've managed people I've given them room to grow by writing their own copy. Normally though I like to do it or direct it myself. Also, I've been building websites for 16 years so that helps with the design.

      If you are looking to create a landing page I would use something like optimize press or another theme where the opt in form is above the fold (shown on the page without scrolling down). That's if you are doing lead gen. If not just a good sales page. Just a tip: video helps conversions a lot.
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  • Profile picture of the author mnjuguna
    Originally Posted by socialbacklink View Post

    I've gotten so many questions over the last few days. I figured I would do a thread on questions for ppc to local clients. Fire away.
    What is MMC?

    I have been running a PPC campaign over the last 2 months. It has costed me slightly over USD 500 and so far I have 125 leads from this campaign. My campaign is for a new subscription product I am making for a niche market
    I feel that the cost is somewhat high. What should i do to increase my conversions?
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    • Profile picture of the author socialbacklink
      Originally Posted by mnjuguna View Post

      What is MMC?

      I have been running a PPC campaign over the last 2 months. It has costed me slightly over USD 500 and so far I have 125 leads from this campaign. My campaign is for a new subscription product I am making for a niche market
      I feel that the cost is somewhat high. What should i do to increase my conversions?
      Do you mean MCC? My Client Center? That's used to manage multiple ppc accounts in adwords. It definitely makes life easier if you are doing multiple campaigns.

      It sounds like you are off to a decent start. There is usually always room for improvement. There are so many different ways to increase conversions it's insane.

      First, are you tracking? If so, cut out things not converting. Take your keywords that are converting and getting a decent amount of traffic and setup adgroups for each of them specifically. Setup a landing page just for that adgroup.

      Next, continue testing your ads. Check to make sure that your offer is clear and consistent from the ad all the way to the lead gen page.

      Do some split testing on your page for headlines, button colors, button copy, etc. PM me if you want me to take a look. Hope that helps.
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  • Profile picture of the author mnjuguna
    Thanks, I have also subscribed to your ppc course.

    Thanks in advance
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  • Profile picture of the author don19
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    • Profile picture of the author socialbacklink
      Originally Posted by don19 View Post

      What are your campaign goals?
      What do you mean specifically? Ultimately conversion. But, that depends on what you quantify as a conversion. You could end up in analytics with 2 sets of goals or funnels or maybe even more.

      Or if you are talking about goals of the adwords campaign itself. My ultimate goal is conversion first. I've seen CTR go up in some instances with a decrease in conversion rates. That means we are spending less per click because of the higher CTR but we are spending more per conversion which is a bad thing.

      Narrow it down for me better and I can give you a better answer.
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  • Profile picture of the author bsbear
    socialbacklink - Thanks for the awesome thread.

    Is it possible to get a strong ROI through PPC, on a relatively unknown (compared to large companies) SEO business.

    Like do you think not having social proof on the level of SEOmoz, or neil patel, will make it too hard to get a positive ROI from services like SEO?
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    • Profile picture of the author socialbacklink
      Originally Posted by bsbear View Post

      socialbacklink - Thanks for the awesome thread.

      Is it possible to get a strong ROI through PPC, on a relatively unknown (compared to large companies) SEO business.

      Like do you think not having social proof on the level of SEOmoz, or neil patel, will make it too hard to get a positive ROI from services like SEO?
      Thanks for the compliment. Good question. I'll be quite honest, I've gotten a good positive ROI on things that people said were impossible. I got a 150-175% ROI in the background check and people search niche running over 700 sales per day. I also recently did a successful campaign for a PPC company selling PPC services. This isn't me bragging. This is an example of what's possible.

      You have to look at it differently. I've been doing SEO for 16 years now. I've ranked hundreds of sites that are still making big money. However, I've never heard of Neil Patel. I'm familiar with SEOmoz of course. Do you think anyone outside of the SEO market really knows who any of these people are? In fact most people don't even know what SEO is. They just know online marketing. Paid and Free. That's what they know.

      So, you have to approach it this way. SEO, PPC, Media Buys, Direct Mail, Cold Calling. All of these are tools. If the message to your audience or demographic isn't clear you won't make a dime. All you have to do is figure out what your audience wants, what questions do they have inside their head. Then, answer those questions. Talk to them in terms they understand. You do that and you'll have an incredible ROI. No matter what niche you are in.

      Good example of that. I was talking with someone the other day. My wife and I have been dabbling with Craigslist (We run our business together out of our house. We've done that for about 8 years now). All we are doing is answering ads for web design in the gigs area in major cities. It took a week or so of split testing email responses but we are now up to an 8% conversion rate. Last week I sold about $2000 worth of work in one day. All without meeting a client face to face. I never talk on the phone more than 20-30 min. It's because we got the message clear to them through testing. We let them tell us what they wanted to hear through testing.

      You don't need the big name among industry professionals to sell. Because you aren't selling to them. You are selling to businesses that desperately need your help. They've never heard of SEO, Neil Patel, SEOmoz, or any of that. They just need more people at their site buying their products/services.

      Also, it doesn't hurt much that most SEO companies are trying to get all of their business through SEO and not PPC. Just like if you SEO a PPC company there is a whole lot less competition.

      Does that make sense?
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  • Profile picture of the author bsbear
    Yeah, that's what I was thinking.

    There's almost no point in spending years trying to rank for 'best seo companies' etc.

    I was really interested in PPC because its a direct investment>profit ratio if you get it right.

    To be honest, my biggest set back is that I don't know my ideal customer yet. (I'm looking for small businesses)

    But I mean, I don't know if I should target people looking for SEO, looking for digital marketing, or just straight up entrepeneurs that don't even know that they want/need SEO yet.

    For someone that's never done PPC before, this is the scary part, I guess.
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    • Profile picture of the author socialbacklink
      Originally Posted by bsbear View Post

      Yeah, that's what I was thinking.

      There's almost no point in spending years trying to rank for 'best seo companies' etc.

      I was really interested in PPC because its a direct investment>profit ratio if you get it right.

      To be honest, my biggest set back is that I don't know my ideal customer yet. (I'm looking for small businesses)

      But I mean, I don't know if I should target people looking for SEO, looking for digital marketing, or just straight up entrepeneurs that don't even know that they want/need SEO yet.

      For someone that's never done PPC before, this is the scary part, I guess.
      Think about it a bit. See if you can find pockets of people (micro niches or whatever you want to call them) that have their credit card in hand looking to do whatever it is you do. It doesn't matter what you call it. It might be driving more traffic, getting more sales, etc. They've narrowed down what they want. They are ready to buy. Then, just cater your pitch to that. Does that make sense?
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  • Profile picture of the author markcr
    Banned
    i thought G hated landing pages? and anything they consider "affiliated" ? i love PPC but gain you are at g's beck and call.
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    • Profile picture of the author socialbacklink
      Originally Posted by markcr View Post

      i thought G hated landing pages? and anything they consider "affiliated" ? i love PPC but gain you are at g's beck and call.
      Not necessarily. As much as Bing doesn't have the traffic of Google they still have a good bit of traffic. I've made some good money off of affiliate campaigns there. I'm actually doing some affiliate campaigns right now in fact on Google and Bing. There is still quite a bit of affiliate stuff to be had on PPC.

      The trick is to add value to their customers. Treat it like you are setting up a business around a niche. Not just an affiliate product or campaign. If you do that you'll be quite all right.
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  • Profile picture of the author toddfromboston
    @socialbacklinks Wow, I just learned a good deal from this one thread. I appreciate you sharing your knowledge. I have been doing strictly mobile (mobile sites and SMS) but on a recent visit to a potential client (small real estate business located in a Boston neighborhood) the owner was very interested in not only a mobile site but a new desktop site. He then asked me about doing adwords because he has spent a lot of money on it with very minimal results and a lot of money wasted.

    I'm going to go through the engage program to learn more because I want to earn this customer. For starters though would it be a good call to use someone on Fiverr to 1) do a keyword analysis to find the best keywords for his business. And 2) Have someone write the ad copy (I'm not great at copywriting... yet). The way I look at it I can build his site AND go through engage at the same time.

    Is this a good way to get started quickly (I'm meeting with him Wednesday 10/17)?

    Thanks again!
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    • Profile picture of the author socialbacklink
      Originally Posted by toddfromboston View Post

      @socialbacklinks Wow, I just learned a good deal from this one thread. I appreciate you sharing your knowledge. I have been doing strictly mobile (mobile sites and SMS) but on a recent visit to a potential client (small real estate business located in a Boston neighborhood) the owner was very interested in not only a mobile site but a new desktop site. He then asked me about doing adwords because he has spent a lot of money on it with very minimal results and a lot of money wasted.

      I'm going to go through the engage program to learn more because I want to earn this customer. For starters though would it be a good call to use someone on Fiverr to 1) do a keyword analysis to find the best keywords for his business. And 2) Have someone write the ad copy (I'm not great at copywriting... yet). The way I look at it I can build his site AND go through engage at the same time.

      Is this a good way to get started quickly (I'm meeting with him Wednesday 10/17)?

      Thanks again!
      If I were you I would leverage Engage. They will create the campaign for you free of charge. I wouldn't trust people on fiverr for that. If you need help with someone just let me know. Send me a PM or something.
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  • Profile picture of the author YourBizAid
    Banned
    Good Day,


    Awesome Offer. Very soon I'll join your community ). Before that I have several questions to ask:

    1) If I promoting Affiliate products, is it sufficient to satisfy Google by creating One
    Landing/Squeeze page. As you said it should link to main site, How to do that?

    2) My further question, are you going to teach us how to create the Landing/Squeeze Page from scratch for paid members?

    3) Is it possible OR Do you have/share with paid members an any references for Outsource the creation of Landing/Squeeze Page?

    Looking forward to success with you


    Thanks for your time,


    Roy
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    • Profile picture of the author socialbacklink
      Originally Posted by Royy View Post

      Before that I have several questions to ask:

      1) If I promoting Affiliate products, is it sufficient to satisfy Google by creating One
      Landing/Squeeze page. As you said it should link to main site, How to do that?
      You definitely will have to do a landing page. However, you need to build what I'm calling a mini authority site for that niche. It's basically building a small business in that niche. That way you can market different affiliate products or even create your own product if you want. You can build a list and build an actual business around that niche. If you do the thin sites they won't last long and be shut down. Thin sites are the little one page squeeze or landing pages. Build a site with an about us page, contact, privacy policy, etc. That extra hour spent building the site will make the niche business go much better for you.

      Originally Posted by Royy View Post

      2) My further question, are you going to teach us how to create the Landing/Squeeze Page from scratch for paid members?
      Actually yes. I've currently got a package of logo templates in the resources page. This week I'm adding a step by step wordpress setup. I'm also working on some themes as well.
      Originally Posted by Royy View Post

      3) Is it possible OR Do you have/share with paid members an any references for Outsource the creation of Landing/Squeeze Page?
      Currently I haven't but I'm putting together a list of guys who can knock these pages out and do a good job doing it. One of them is a WF member that does great work for a great price.
      Originally Posted by Royy View Post

      4) How to calculate the Maximum Clicks that we can receive if we spot no.1. Let's say total searches for the keyword is 100k/M. How about if we use multiple keywords?
      If you use something like traffic estimator in conjunction with the keyword tool you can get a pretty close guestimate.
      Originally Posted by Royy View Post

      5) What's the best calculation/method for Bid increasing when we found profitable keyword? Let's say One Keyword-searches 10k/M, current Bid $0.50 & ranking no.6?
      At that point I'll normally institute automated rules to control things. Can you give me a little more detail? I'm happy to answer the question. There are just a lot of variables there. It depends on what your LTV of your customer is and a few other things as well.
      Originally Posted by Royy View Post

      6) Can we know, what's the Maximum Bid that we can go for above sample keyword?
      Yes. I'm working on a calculator to do this for the site right now. I always do this. First you figure out what you are making per sale (if it's an affiliate sale then your commission, if it's a client then the LTV of a client). Then, that lets you know how much you can spend to acquire that client. Then, you'll take an estimated conversion rate percentage. I usually start at 2% for sales and 15% for leadgen. (I do that because it's conservative. I know I can improve it with optimization). Then, I get my estimated cost per click.

      Now just do the math:
      LTV - Cost Per Acquisition((CPC X 100) / (Conv Rate X 100) = CPA) = Profit
      Example: If your LTV is $65, sample conversion rate is 2%, cpc is .75.
      $65 - (2 / $75=$37.50) = $27.50 profit per sale
      I can normally optimize the process to be very profitable even if it's break even or losing slightly.

      It's pretty complicated. That's why I'm building a calculator to do it for you. If that doesn't make sense let me know. I've got a full video that I'm working on now to explain this. That's how complicated it can be.
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  • Profile picture of the author YourBizAid
    Banned
    Hi,

    I have another questions:

    1) How to calculate the Maximum Clicks that we can receive if we spot no.1. Let's say total searches for the keyword is 100k/M. How about if we use multiple keywords?

    2) What's the best calculation/method for Bid increasing when we found profitable keyword? Let's say One Keyword-searches 10k/M, current Bid $0.50 & ranking no.6?

    Can we know, what's the Maximum Bid that we can go for above sample keyword?


    Thanks in advance.

    Roy
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  • Profile picture of the author YourBizAid
    Banned
    Good Day,


    Wow...it's really details. I thinks I got some points to use.

    1) As you said the Traffic Estimator Calculator, is it webbase that all paid members can access from anywhere? Appreciate if you do that

    2) Now I realized why you focus on Offline Businesses. Because it's make our job more easier where we just create one Landing Page & link to clients existing website that already established for long time, compare if we promote stuff as affiliate, we need to create a brand new website just for that purpose. Am I right? Please correct me if I'm wrong. Just want to understand the whole concept!

    3) To make your system work, what kind of Keyword Tool that you use? Do we need to buy anything else?(Market Samurai OR just Google External Keyword Tool)?

    4) Just want to know your advice/opinion. Can we offer our service to clients by mentioning that we'll reduce their current expenses with Adword PPC after we checked their Website condition & they only pay us if their expenses really reduce!!

    Is that the way we promote our service OR you have more easier & safest for us without spending upfront much?

    It's really interesting to know more & make money


    Thanks in advance for your time.

    Roy
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    • Profile picture of the author socialbacklink
      Originally Posted by Royy View Post

      Good Day,
      Wow...it's really details. I thinks I got some points to use.

      1) As you said the Traffic Estimator Calculator, is it webbase that all paid members can access from anywhere? Appreciate if you do that
      The traffic estimator is one that is included with Google. The calculator I'm building is an ROI calculator that will do the calculation on expenses. Yes. It's going to be web based.

      Originally Posted by Royy View Post

      2) Now I realized why you focus on Offline Businesses. Because it's make our job more easier where we just create one Landing Page & link to clients existing website that already established for long time, compare if we promote stuff as affiliate, we need to create a brand new website just for that purpose. Am I right? Please correct me if I'm wrong. Just want to understand the whole concept!
      The reason why I think it's good to focus on offline businesses first is simply because it's a good way to get your feet wet and make money in online marketing. I also do plenty of affiliate marketing and product creation. It can get expensive. So, offline marketing offers a way for people to learn PPC while working with other people's money. If you follow my techniques in the course you'll be way ahead of the curve.

      The ideal way to setup a page for a client is to put the opt in form above the fold on their current site. They might need a new site. They might also need a mobile version as well. (There is 3 sales right there including PPC) Affiliate marketing isn't as hard as people make it out to be. I've done well with it for years. I'm going to be doing a version of my site just for affiliates although both offline and affiliate will apply to each other. It's still just advanced ppc training. With affiliate marketing it's your money you'll be spending. That's why I recommend to go offline first to get experience. Get it paying the bills then go affiliate if you want. Once you know PPC good enough you can pretty much make money at will.

      Originally Posted by Royy View Post

      3) To make your system work, what kind of Keyword Tool that you use? Do we need to buy anything else?(Market Samurai OR just Google External Keyword Tool)?
      I use some tools myself like Keyword Spy but you don't have to buy them. I teach how to do everything using the free tools available to you. I teach marketing principles. Teach a man to fish principle. Then, once you understand the principles you can use tools to automate things and make it easier.

      Originally Posted by Royy View Post

      4) Just want to know your advice/opinion. Can we offer our service to clients by mentioning that we'll reduce their current expenses with Adword PPC after we checked their Website condition & they only pay us if their expenses really reduce!!
      That would be a great pitch. If you offer a free consultation and after looking at the account you know you can lower expenses sure. However, I would focus more on getting paid and delivering solid results. Most of the companies out there focus on getting them ranked. If you focus on delivering solid results you'll be way ahead. Remember too that if you've gone through my course you know more about adwords than 98% of all businesses out there. And more than a lot working with adwords at Google. (More on that to come. I've got some news on Engage that I found out yesterday. I'll put it in a different post.)

      Originally Posted by Royy View Post

      Is that the way we promote our service OR you have more easier & safest for us without spending upfront much?
      I've put some videos in the site going through step by step techniques of how to find clients that need adwords help that are already running it. Also, you can use craigslist, and several other free techniques that require no out of pocket money to get clients. I sold several thousand dollars of work in one day about 2 weeks ago just using craigslist. I just wanted to try it out to proof test it for my members. Only took about 4 hours worth of work to get those results and cost me nothing.

      Thanks for the kind words. Keep the questions coming.
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    • Profile picture of the author elis
      hi michael

      1.do you cover in the course the process of analyze the campaign after you get some data and then optimesd that campaign till it profitable ?
      is it process that is allready in your member area or we should wait for that (how much ?)

      2.did you thoght to sell this course as one time payment and get all the content together without the need to be a member? is it possible

      3.can you specifay what can we find in your site right now and what will be added in the next weeks?

      4.do you cover also more advance strategies like AB testing, tracking,getting clients method,creating custom reports for clients,remarketing and etc.

      5.is there any way to look at a potencial client campaign and immediatly see if we can improove his campaign, what would be the first 3 things you would check to find if you can help that business owner.

      thanks
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      • Profile picture of the author socialbacklink
        Originally Posted by elis View Post

        hi michael

        1.do you cover in the course the process of analyze the campaign after you get some data and then optimesd that campaign till it profitable ?
        is it process that is allready in your member area or we should wait for that (how much ?)

        2.did you thoght to sell this course as one time payment and get all the content together without the need to be a member? is it possible

        3.can you specifay what can we find in your site right now and what will be added in the next weeks?

        4.do you cover also more advance strategies like AB testing, tracking,getting clients method,creating custom reports for clients,remarketing and etc.

        5.is there any way to look at a potencial client campaign and immediatly see if we can improove his campaign, what would be the first 3 things you would check to find if you can help that business owner.

        thanks
        1. That's coming over the next couple of weeks. I've got a campaign I've built and I'm adding to it as I go. Next up is the videos of optimizing it to get better response. I'll also be doing split testing of ads and of pages, etc.

        2. It's currently $49 per month. I'm getting it onto clickbank right now. Just waiting on approval. Over the next 2 months I'm going to be doing tons of new content. You are basically getting my 9 years of experience in step by step videos. In a nutshell. Not yet. If I do it's likely going to be in around January and be priced a minimum of $497. As high as $997. However I'd prefer not to do that because I'd like to keep updating the content and there are costs associated with that. Then also it puts it out of reach for quite a few. That's what similar ones have gone for and I've been told by a few members already that mine is better than the ones I'm referencing. I have a good question for you guys. What would you think a fair price would be for that type of training as a one time fee? Since I'm still undecided.

        3. Currently I've gone through step by step setting up a campaign in adwords, how to do keyword research, how to split test ads, setting up conversion tracking and analytics, a few ways to get clients, a few tricks of the trade I've mastered to lower costs and get more return, a couple of ways to get some really cheap clicks, and I've included 300 logo templates, a sample NDA, sample PPC contract, and a few other goodies. I'm currently doing new videos each week. Over the next couple of weeks I'll be adding videos on automated rules I create to improve campaigns without me being there. (These are some seriously ninja techniques that the members will love.) Also, I'll be split testing ads and adjusting adgroups, etc as I go for members to see how it's done real world, as well as more ways to get clients, remarketing, and more. I've done this stuff so long and with the changes Google makes I could do videos for the next couple of years and still not cover it all.

        4. Yes. There are some videos in there now on things like that and more are coming before the end of November. Also, I have a forum where I'm answering questions of real things the members are seeing and things that popup as we go.

        5. That my friend is a great question. Yes there is. I have an easy system for that. I'm going to add that into my video list for new ones I'm doing this weekend. That's why I think this is a recurring membership. Because things like that always come up that I know very easily how to do but don't think of it because it's the easy stuff to me. Does that make sense? I actually am doing videos upon request for members for stuff like this.
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  • Profile picture of the author greenjag
    Michael, considering code bloating is an important facor in QS what platform would you recommend ? are aged domains given higher score and if so to what extent are new domains punished ? is it important to have the landing page well optimised for the search/ppc ad that is targeted , i favour above the fold forms to get conversions, would you recommend surrounding them with the relevant KW's or variations of ?
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    • Profile picture of the author socialbacklink
      Originally Posted by greenjag View Post

      Michael, considering code bloating is an important facor in QS what platform would you recommend ? are aged domains given higher score and if so to what extent are new domains punished ? is it important to have the landing page well optimised for the search/ppc ad that is targeted , i favour above the fold forms to get conversions, would you recommend surrounding them with the relevant KW's or variations of ?
      The most important piece to QS is the CTR. That's over half of it right there. Page speed is A factor but not as much as the CTR. Also, it is important to have the keywords/ad copy integrated into the page as well. That's going to help.

      I'm also a huge fan of above the fold forms for conversions. I also like to heavily personalize the site. If I capture a name I use it in the funnel. I also like to have it so that the term they searched for is pushed into the page. I'm working on a wordpress plugin to do that now as a shortcode.
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  • Profile picture of the author thomasmps
    Michael,

    I sent you a PM,I have interest in your program

    Thomas
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  • Profile picture of the author RedShifted
    Hey Michael,

    I have a question for you and tried to email you but can't find your email address anymore.

    I wanted to ask if you do any type of "emergency ppc"? Its not 100% yet but we may potentially be getting a hurricane / major storm system hitting us early next week. Well 1 of the companies I work for makes a lot of money when we get this type of weather.

    So if it hits, we are willing to pay you whatever you would need, to help us out.
    If this is possible, can you please email me at rcece 1 @ yahoo dot com? Even if the storm doesn't hit, I would still like to ask you a few questions if possible.

    I just can't find your email anymore.

    Thanks - Rob
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    • Profile picture of the author socialbacklink
      Originally Posted by RedShifted View Post

      Hey Michael,

      I have a question for you and tried to email you but can't find your email address anymore.

      I wanted to ask if you do any type of "emergency ppc"? Its not 100% yet but we may potentially be getting a hurricane / major storm system hitting us early next week. Well 1 of the companies I work for makes a lot of money when we get this type of weather.

      So if it hits, we are willing to pay you whatever you would need, to help us out.
      If this is possible, can you please email me at rcece 1 @ yahoo dot com? Even if the storm doesn't hit, I would still like to ask you a few questions if possible.

      I just can't find your email anymore.

      Thanks - Rob
      Actually that's a great way to get a huge influx of cheap traffic searching on keywords that are breaking news. I'll shoot you an email now.
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  • Profile picture of the author vndnbrgj
    Do you touch on Image ads in your program?

    Also, $2 a click sint that big of a deal.
    Say it takes 100 clicks to get 10 conversions. 10% = $200
    Do that 10 times = $2,000
    Now, if you can close 10 of those 100... you could do well.
    If you are doing SEO @ $500/month times 10 new clients = $5,000.
    So, you have made $3,000 in your first month.
    Now if they stick around longer than a month??? $$$

    $2 is not a big deal! You got 1,000 clicks.
    100 prospects and 10 clients. Even if you only get one.
    They pay for themselves in 4 months. You can upsell and get referrals.
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    • Profile picture of the author socialbacklink
      Originally Posted by vndnbrgj View Post

      Do you touch on Image ads in your program?

      Also, $2 a click sint that big of a deal.
      Say it takes 100 clicks to get 10 conversions. 10% = $200
      Do that 10 times = $2,000
      Now, if you can close 10 of those 100... you could do well.
      If you are doing SEO @ $500/month times 10 new clients = $5,000.
      So, you have made $3,000 in your first month.
      Now if they stick around longer than a month??? $$$

      $2 is not a big deal! You got 1,000 clicks.
      100 prospects and 10 clients. Even if you only get one.
      They pay for themselves in 4 months. You can upsell and get referrals.
      Yeah. $2 per click isn't bad at all if the page is optimized. I was mainly hitting on the fact that I and many others have had poor results from linked in ppc.

      The current content is mainly for search. However, I'm adding a bunch of new content this weekend and it will be getting into remarketing and other areas like that. In the next week I'll be pushing out the content on display ads. Display network is a huge way to get cheaper clicks.
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  • Profile picture of the author Andy Brown
    Michael I look forward to joining your program next month. I'm particularly interested in ways you use to find potential clients either currently using Adwords (poorly) or only in SERPS.

    Cheers
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  • Profile picture of the author vndnbrgj
    That's all I use and recommend... Display ads.

    SEO can get good results. Then having those ads else where, following the prospect at a lower cost, is always nice...
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    • Profile picture of the author socialbacklink
      Originally Posted by vndnbrgj View Post

      That's all I use and recommend... Display ads.

      SEO can get good results. Then having those ads else where, following the prospect at a lower cost, is always nice...
      Search and mobile is good for a lot of businesses but utilizing display is definitely the next huge win. I normally will add that in for remarketing and getting nice cheap traffic.
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  • Profile picture of the author maverick8
    Hi socialbacklink,
    thanks for all the information and staying with the thread. I just wanted to know what tools you use in your PPC campaigns to build the campaigns, measure and track results etc and anything in between?
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  • Profile picture of the author socialbacklink
    Generally I use Google conversion tracking or MSN conversion tracking for keeping track of conversions. I use analytics with funnels setup. Then, I also will use crazyegg.com (although now that they've gone to only paying yearly I'm looking for a new heatmapping software, it's incredibly useful). Then, I used to use website optimizer for split testing. Now I'm using visual optimizer and analytics experiments but I'm not totally impressed yet with either. I'm actually thinking of building my own but we'll see.

    When building campaigns I'm big on adword editor and bing desktop for copying and uploading stuff. Just makes it quicker. Then, I use Google keyword tool and bing keyword tool respectively. I also do like I did today. I go to Walmart and look around, pick up a copy of small business opportunities, etc. Just looking for what's working. Don't try to re-invent the wheel. Just make it a little smoother and rounder if you know what I mean.
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    • Profile picture of the author maverick8
      Originally Posted by socialbacklink View Post

      Generally I use Google conversion tracking or MSN conversion tracking for keeping track of conversions. I use analytics with funnels setup. Then, I also will use crazyegg.com (although now that they've gone to only paying yearly I'm looking for a new heatmapping software, it's incredibly useful). Then, I used to use website optimizer for split testing. Now I'm using visual optimizer and analytics experiments but I'm not totally impressed yet with either. I'm actually thinking of building my own but we'll see.

      When building campaigns I'm big on adword editor and bing desktop for copying and uploading stuff. Just makes it quicker. Then, I use Google keyword tool and bing keyword tool respectively. I also do like I did today. I go to Walmart and look around, pick up a copy of small business opportunities, etc. Just looking for what's working. Don't try to re-invent the wheel. Just make it a little smoother and rounder if you know what I mean.
      Thanks for the reply social backlink. So you dont use speedppc or something similar for setting up the adwords campaigns?
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      • Profile picture of the author socialbacklink
        Originally Posted by maverick8 View Post

        Thanks for the reply social backlink. So you dont use speedppc or something similar for setting up the adwords campaigns?
        Actually I've tried speed ppc before. But, I'm more of the old school. I use adword editor to do most of it. I do a bunch of testing to get it to the point that I have one size fits all ads. Basically, ads that convert for just about anything. Once you hit that it's smooth sailing.
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  • Profile picture of the author Vladcanada
    Great info! I'm new to IM have been selling it for a short time, Now I really want to study it, I'm definitely signing up for your course! As i'm interested in trying some affiliate IM and my own project! I think 49/mo is good, 1000 a year might be a lil high, i'd pay flat 750/year personally. Looking forward learning more information. Awesome stuff!
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    • Profile picture of the author socialbacklink
      Originally Posted by Vladcanada View Post

      Great info! I'm new to IM have been selling it for a short time, Now I really want to study it, I'm definitely signing up for your course! As i'm interested in trying some affiliate IM and my own project! I think 49/mo is good, 1000 a year might be a lil high, i'd pay flat 750/year personally. Looking forward learning more information. Awesome stuff!
      I'm still working on the pricing. That's good to know though what type of value people put on training. I'd be curious to hear from others on that. And if you have any questions fire away.
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      • Profile picture of the author Vladcanada
        Originally Posted by socialbacklink View Post

        I'm still working on the pricing. That's good to know though what type of value people put on training. I'd be curious to hear from others on that. And if you have any questions fire away.
        Can you differentiate in short Broad search vs exact vs phrase? I mean Lets say I want to start a ppc project I have a website, the niche/keywords is very narrow ( tell me your opinion) Wedding photographer + City, I aim only at those people. And there's huge difference on estimate 3-4 clicks exact versus 26-31 clicks Broad. 25 keywords group. I also want to limit search on map city + around 3-4 nearby smaller but close by cities. If I decide to give it a shot why should i stick to exact and not broad? I do have limited knowledge but I don't see how I can blow budget on broad? Only on lurkers here and there?

        Thanks waiting for your reply.
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        • Profile picture of the author socialbacklink
          Originally Posted by Vladcanada View Post

          Can you differentiate in short Broad search vs exact vs phrase? I mean Lets say I want to start a ppc project I have a website, the niche/keywords is very narrow ( tell me your opinion) Wedding photographer + City, I aim only at those people. And there's huge difference on estimate 3-4 clicks exact versus 26-31 clicks Broad. 25 keywords group. I also want to limit search on map city + around 3-4 nearby smaller but close by cities. If I decide to give it a shot why should i stick to exact and not broad? I do have limited knowledge but I don't see how I can blow budget on broad? Only on lurkers here and there?

          Thanks waiting for your reply.
          I recommend people going with exact just until they feel comfortable with it. There has always been this fear or stigma that you are going to lose all of your money with PPC. So, I started recommending that for people to get some confidence with it. Then, open it up more.

          In your case you are targeting around a small area. Go broad if you have the budget and just start using negative keywords to cut out what you don't want showing up. Does that make sense?
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  • Profile picture of the author ksetu
    Some great suggestions @socialbacklink

    I have been into this market for a long time and I can relate with everything you say.
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  • Profile picture of the author btyiw
    Question, how do I go by lowering my CPC in AdWords? I'm paying $2.24 per click now (competing against T-Mobile & Walmart), majority of clicks are coming from 4-word keywords and I've tried to lower the cost by changing up ad copies and the landing page. I feel like I'm overpaying for the traffic. I set my maximum CPC to $3.00 in order to drive me the first position with the hopes of raising my CTR thus causing my CPC to drop. I'm in an average position of 2.9 now but the Q/S is either 4-5/10. CTR for the main two keywords are 16-18%.

    What do you recommend I do?
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    • Profile picture of the author socialbacklink
      Originally Posted by btyiw View Post

      Question, how do I go by lowering my CPC in AdWords? I'm paying $2.24 per click now (competing against T-Mobile & Walmart), majority of clicks are coming from 4-word keywords and I've tried to lower the cost by changing up ad copies and the landing page. I feel like I'm overpaying for the traffic. I set my maximum CPC to $3.00 in order to drive me the first position with the hopes of raising my CTR thus causing my CPC to drop. I'm in an average position of 2.9 now but the Q/S is either 4-5/10. CTR for the main two keywords are 16-18%.

      What do you recommend I do?
      You are getting a good CTR. So, that's good. Your QS can be improved which will help you out with your cpc. However, the first thing I look at doing is raising my conversion rate through split testing of ads and landing page copy. Also, have you tried lowering the bids and testing different spots on the page? I see you are averaging position 2.9. Have you tried dropping it down so that you are on the 3-4 range? That way you are paying a little less and it could be that your conversions don't drop at all. I've seen that happen a lot. Not always the case but definitely something to try.

      Then, keep split testing the ads and landing page. Mainly focus on your page headlines at first combined with your ads. I've gone into markets before paying $6 per click and thinking I'm paying too much. So, after split testing of the ads and landing page had it where we were making 100% ROI with it. If you have any other questions just ask. Also, if you want me to look at the campaign send me an email or PM.
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  • Profile picture of the author Brian Alaway
    Late to the party but do you cover how to outsource all of this and keep from getting burned? Thanks, great informative thread.
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    • Profile picture of the author greenjag
      what services and products are a best fit for ppc Michael? which ones in your experience have been the most successful to promote ? what types of higher end products and services work well and what affiliate programs would you recommend or better diy?
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    • Profile picture of the author socialbacklink
      Originally Posted by Brian Alaway View Post

      Late to the party but do you cover how to outsource all of this and keep from getting burned? Thanks, great informative thread.
      I've got a list of guys I'm putting together on my site that will do outsource work. These are guys I trust that I've worked with in the past and have good rates. It's easy to get burned. Been there and done that.
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  • Profile picture of the author DNChamp
    good info for sure thanx for the bump
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    • Profile picture of the author socialbacklink
      Originally Posted by DNChamp View Post

      good info for sure thanx for the bump
      Thanks. Glad to help. I really think this info is great now especially with all of the changes with Google the past few months and PPC taking a more prominent role.

      And it's not quite as expensive as people think either if you know what you are doing. I'm currently running a campaign where I'm getting .16 per click with great targeted traffic.
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  • Profile picture of the author socialbacklink
    Any new questions on PPC?
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    • Profile picture of the author Brian Alaway
      I was talking to a Google rep quite a while back and I mentioned that I had several vouchers at which point he said something to the effect of be careful that Google might not look favorably on using more than one voucher. Which I found a bit ironic since they do give them away freely. Are there any restrictions on how many and how often you can use these vouchers?
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  • Profile picture of the author socialbacklink
    I've never seen any negative effect on it. I use them all the time and Google gives them to me in droves. In December they gave me 40 of them. Sometimes the reps are newer and don't fully understand the programs. When you talk to a rep you are basically just calling in to a call center talking with someone that has basic knowledge of adwords. I've done adwords for 9 years and have yet to speak to someone at Google who knows it better than me.
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    • Profile picture of the author Brian Alaway
      Maybe he was referring to the coupons for new accounts? Don't have any in front of me but are the coupons labeled as to the type? Thanks.
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  • Profile picture of the author socialbacklink
    No. They don't have types. However, what they might have been referring to is people who use them for black hat means. Basically, they will just use up coupons and move on. They never actually stick with a campaign. They just use coupons to sell affiliate products while getting traffic for just the $25 needed to get the coupon applied. That will get you banned.
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  • Profile picture of the author Brian Alaway
    Ok, so if they're offering a coupon for a new account, they really don't know how it gets used?
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  • Profile picture of the author socialbacklink
    Correct. If you setup a bunch of them they will take a look at what is going on. That's why I joined the engage program. That way they give you the coupons and they talk to you fairly regularly. So, they know you are on the level.
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  • Profile picture of the author zavhara
    I used an online tool ages ago that compares phrases or words and it chooses the winner or the best one that gets a response . I've forgotten what it was, does anyone know what I'm talking about?
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    • Profile picture of the author EmergencyMonkey
      Originally Posted by zavhara View Post

      I used an online tool ages ago that compares phrases or words and it chooses the winner or the best one that gets a response . I've forgotten what it was, does anyone know what I'm talking about?
      Are you talking about comparing your ads? There's splittester.com
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      • Profile picture of the author zavhara
        No, it wasn't this one. It was more about comparing the words or phrases than the ad, but I will see if this one does the same.

        Thanks

        Originally Posted by EmergencyMonkey View Post

        Are you talking about comparing your ads? There's splittester.com
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    • Profile picture of the author dean
      Originally Posted by zavhara View Post

      I used an online tool ages ago that compares phrases or words and it chooses the winner or the best one that gets a response . I've forgotten what it was, does anyone know what I'm talking about?

      Convertasaurus - Which phrase gets better clicks?
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