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What one feature is missing from Twitter?

by hisnibbs
3 replies
Hi folks I'm interested in Twitter and Twitter marketing, so I was wondering if you were given a blank canvas what 1 thing would you add to Twitter to super charge it for your online marketing?

Maybe you're an offline marketer or a hybrid of off and online, but what one thing do you wish they would have that they just don't?

I'd like better geo tagging, or profiling ALA facebook's ads, they would definitely be on my list (even as paid service) but what one thing is missing from their tools that you think you'd like to see.

I'm just interested to see what we all would see as useful and what might be the future for Twitter with their changes and the API updates.
#feature #missing #twitter
  • Profile picture of the author wally247
    Honestly, I wish Twitter would find a way to get rid of bogus, spammy, lame marketing accounts.


    Not that ALL marketing accounts are like that and/or bad, but some of them are just useless. I didn't understand Twitter for the longest time, but now that I "get it" and follow some truly brilliantly funny and original people on there, everytime I see some lame SEO post I sort of die a little bit inside.


    If you search Twitter for #SEO or even tweet once with that hashtag, you all of the sudden get a bunch of marketers following you. That's all fine, but they are all the same, and none of them offer any real value to the site....it's just promotional crap.


    ***Off soapbox now.***


    I wish it were easier to find people on the mobile Twitter app. I am good at it now, but it's kind of a pain to use.
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  • Profile picture of the author zylun
    I certainly agree wally247, putting hash tags on makes you more vulnerable to spammers marketing their oh well useless sometimes bugos links.
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    • Profile picture of the author hisnibbs
      Yeah, I think that if Twitter offered a way to automate and schedule stuff then users might be more inclined to avoid those dodgy SEO services, and use their own words to do their own promo and, you know, properly engage with their "followers", it's about being part of a conversation and giving canned responses is not going to be the best way to integrate.

      I'd like to be able to offer clients more direction for their tweets, it's all very good being part of a "global community" but local action is required for small business owners to want to use the tool, and therefore monetise it, and lets face it it's a ROI by small business owners that's gonna get them interested in spending on ads.

      Otherwise it just becomes the preserve of the huge multinationals with their global reach and that will ultimately end in the kiss of death as users just feel like a commodity for Twitter to let their big corporate sponsors market at.

      End users will never pay for the service, soon as they get a paid for subscription then the users will go look for someone doing it for free.

      However a third way may be possibly the "freemium" account, with tools for small business owners to utilise and track/segment and use as a channel, without having to resort to multiple accounts, with spammy SEO tactics from shady characters.

      I spent 2 hours with a client today showing her how to use social media and Twitter etc. and she was confused how she couldn't look through a directory or look locally and had to rely on hasthtags etc, to find local people to engage with on her topics/issues etc.

      Maybe Twitter should have a huge directory, with a lot of fine local granular control so users can pick to engage in more local conversations that are more relevant.

      It's like joining a networking club but the users have nothing in common, don;t live near you and have different agendas. That's never gonna be attractive to the small business owner and therefore if they want to attract the small business, or even medium/regional type business they need to offer them better insight/controls and segmentation.

      </soapbox too>

      But whilst they seem intent on twiddling with and monetising their API we're not going to get that, they seem to think monetising the people who are using their service to give them more visitors is the way to make their business more profitable. I'm not so sure that is the case... watch this space I guess...
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