Is the Google Adwords Certification worth doing?

by eshber
21 replies
Hi guys

I was thinking about taking the Google Adwords exams to get certified. As I'm about to offer my services (PPC & SEO) to offline businesses, I think it could help having the google certified logo's on my business cards and website and help give me rep.

What's your thoughts?

Thanks
#adwords #certification #google #worth
  • Profile picture of the author GuyFromEssex
    Was thinking about doing the same thing. Would like to hear what people have to say about this and whether it's worth it.
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    • Profile picture of the author whitesell
      Perhaps no one has done it, or it's so good they don't want to share??
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      • Profile picture of the author Joel
        You might want to look up "Google Engage" it is a free Google program for marketers that offers free Adword training.
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        "Without data or facts, you are just another person with an opinion"

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  • Profile picture of the author GuyFromEssex
    Google Engage - I think i did look into that but from what I can remember, you had to already be working with small businesses.

    I currently don't have any clients whatsoever, and wanted to get the Google Certification first before I started.

    I bet the Certification would be good to have on your C.V/Resume also, surely?
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  • Profile picture of the author socialbacklink
    Google Engage is a great program. I actually talk about it in my up coming ppc offline training program. Getting certified by Google does help build credibility. Especially for newer guys/gals in the biz. You do have to renew it yearly and it's a pretty big test. Engage is great because they give you a free voucher to take it. It's a really nice trust indicator to have on your website.
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    • Profile picture of the author GuyFromEssex
      Originally Posted by socialbacklink View Post

      Google Engage is a great program. I actually talk about it in my up coming ppc offline training program. Getting certified by Google does help build credibility. Especially for newer guys/gals in the biz. You do have to renew it yearly and it's a pretty big test. Engage is great because they give you a free voucher to take it. It's a really nice trust indicator to have on your website.
      So as someone that doesn't have a business (yet), can I still go through with the Google Engage program?

      And why doesn't everyone take the Google Engage Program if they give you a free Voucher to take it? Where's the catch?
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      • Profile picture of the author socialbacklink
        Originally Posted by GuyFromEssex View Post

        So as someone that doesn't have a business (yet), can I still go through with the Google Engage program?

        And why doesn't everyone take the Google Engage Program if they give you a free Voucher to take it? Where's the catch?
        Yes. You can go through the engage program. As long as you are starting a company. However, I would suggest that you wait until you have your domain name for your company established. Because you will need to setup an MCC and give basic business info for the signup.

        The catch: $$$ for Google when you sell and manage PPC. Just like the voucher program they have.
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  • Profile picture of the author massiveray
    Think of it this way, if somebody approached you to manage you PPC campaign (a risk for most businesses), would you rather pay a random to do it or somebody who has a qualification from the people who run the PPC?

    Makes your selling much much easier, you can say you're associated with Google as well as it means you at least know the basics.

    If youre doing things for yourself defo get certified.
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  • Profile picture of the author iAmNameLess
    95% of people don't care. However, if you don't know how to run a PPC campaign then you maybe shouldn't offer it.
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  • Profile picture of the author Aaron Doud
    The catch?

    Google makes the vast majority of their revenue from PPC. In fact when there are more people compeating for keywords they make more money.

    Becoming "certified" means you will likely use it for your business or even better use your skills to create a business where you will run PPC campaigns for others. And you know what those guys running PPC campaigns normally get clients that have never used PPC before.

    So by training people google insures more people use Adwords. And that is more money for google.
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  • Profile picture of the author socialbacklink
    Iamnameless and Aaron are both correct. You have to look at it from the standpoint of Google making money. It's huge revenue for them. And most people really don't care because you can be certified and still not be able to deliver results. And to further clarify I was just pointing to the fact that it's just an extra way to build trust with a client. You'll likely not going to get clients JUST because you are certified. There is nothing more important to getting new clients than building up trust with businesses. It's a relationship you are building. When you are starting out focus on over-delivering great results to get your name out there.

    And to Iamnameless's point also about running campaigns. As blunt as that may sound he is 100% correct. I always tell people if you don't know how to run a campaign grab a couple of vouchers and run some campaigns to see the mechanics of it. Adwords (PPC in general) is a very easy way to spend a lot of money. (It's a huge source of income for Google so they make it easy for you to spend fast.) That's why it's best to get some experience with it. Learn some of the more advanced techniques to save money and get better performance out of it. It's a science all on it's own. But, it's an incredibly profitable tool at your disposal.
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  • Profile picture of the author massiveray
    People don't care?

    I don't prospect much for ppc but people know about the certifications, I'm talking in England here at least 1 in every 5 people who contact me for ppc ask me if I'm certified, which they could tell that 3 of my staff are if they clicked the certification badge on my website. But people DO CARE.

    Also just having the badge on my site gets me more clients than being number 1 for ppc management (area) does by a long shot. People come to me for web design or SEO and see the badge and ask me if I can take over their campaigns on an almost weekly basis, getting me and 2 of my staff certified was some of the best money I've ever spent.

    Also if you're from Essex, we can't get engage over here.
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    • Profile picture of the author ukcarl
      Originally Posted by massiveray View Post


      Also if you're from Essex, we can't get engage over here.
      This is simply not true, I am a member of engage and live near Leeds just like yourself, its a great program but as someone already mentioned, you need a business website and MCC to join.

      Also they offer telephone support and account reps, which is very unlike Google, pretty cool.

      Also they give you vouchers for your tests
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      • Profile picture of the author massiveray
        Originally Posted by ukcarl View Post

        This is simply not true, I am a member of engage and live near Leeds just like yourself, its a great program but as someone already mentioned, you need a business website and MCC to join.

        Also they offer telephone support and account reps, which is very unlike Google, pretty cool.

        Also they give you vouchers for your tests
        You get the free vouchers in the UK?

        Must be a new development, I spoke to my account rep a few months ago and she said they had no plans to launch it over here.

        Getting on it right now.
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        • Profile picture of the author ukcarl
          Originally Posted by massiveray View Post

          You get the free vouchers in the UK?

          Must be a new development, I spoke to my account rep a few months ago and she said they had no plans to launch it over here.

          Getting on it right now.
          Yeah 100% I joined recently, its good they help you pitch clients and all sorts of cool stuff, very helpful for people like me just starting out
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  • Profile picture of the author JerrickYeoh
    Yes , ofcourse it would be helpful toward your business and services.
    Google Certified prove your abilities and quality in your services. It would be great that you get some of your employee get Google Certification as well so your business able to list on Google Accredited Partner which become one USP of your business and service.
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  • Profile picture of the author Jose Princely
    Wow! Google Engage Sounds cool! It is in India too.. Anybody have gone through this one..
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  • Profile picture of the author Retziki
    It depends on where you are.
    In US people are more results oriented so the luck of a certification wouldn’t be a problem (if you can deliver of course!).
    In Europe, on the other hand, having a certification is a great plus.
    Especially in Greece, where I am, there are people who think you have to be certified to ride a bicycle..
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  • Profile picture of the author darkarcherxc
    Banned
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    • Profile picture of the author Freebiequeen1999
      Originally Posted by darkarcherxc View Post

      I know that I am late to reply -- more specifically 3 years too late but if you're reading this thread now, it is definitely worth doing since it is FREE (yes, it is free -- they no longer charge $50 per test).

      I took the Fundamentals and Search Advertising exams as well as the Google Analytics one so I am now Google Adwords Certified and Google Analytics Certified.
      Great...but why not start a new thread? It truly is tedious to wade through old and often misleading information ....even a year on the internet means change...heck even a month.

      I personally dislike this new tendency to pull up moldy oldy stuff.....it is funny to see all the past know-it-all sig lines however - lots lead to a "404" not found url haha haha
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  • Profile picture of the author Michael Nguyen
    Some care, some don't even know it exist.

    I sell PPC all the time.

    If you can talk a good game,
    Share good stories
    Have pass results
    References
    Some closing skills

    You'll get the gig all day long. Having a certification certainly won't harm your chances of gaining business.
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