Full Business Plan for $100,000 Annual Revenues.
Very light simple read. Please comment below, ask questions, I welcome feedback. I'm hoping that by posting my plan I can seek other Warriors opinion on the goals and expectations. Need 2nd & 3rd opinions, feedback, recommendations, etc.
Warriors, this is not a sales related post. no link, no offer.
My Background: BS -Business, MBA - Business Admin, 2-Years Financial Sales, 3-Years Banking...... 5 Years of "Hobbylike Online Ventures for fun websites, blog, etc", 2-Years Online experience (a student of affiliate marketing, online etc etc etc).
2012-2013 Strategic Plan
Marketinc Solutions (currently only 8 clients, launched part-time venture in early 2012)
A. Web, Mobile, Social Media - full services for online development and business solutions.
-Revenues from sale of services ($500-$1000 avg per client annually)
*Backdoor sales method, cheap solutions from common problems and continue to Upsell services.
*Specifically target higher $$$ client value relationships. ex-database driven websites, etc. No interest in finding 100 $100 clients. I'm an entrepreneur, not a web designer. Although I will be accepting any and all clients during growth.
B Comprehensive Marketing Services - full offering of online and offline marketing services including marketing/advertising campaign creation & management.
-Revenues from sale of services
-Revenues from 10%-15% ad spend. 5% online ad spend
UNIQUE PRODUCT OFFERING
"Mobile App & Everything Local Website" - Springield, IL And central Illinois. Ab Lincoln themed, but only thru the name, this will be very unique look and feel, but definitely a copied proven business model as outlined in A LOT of warrior posts. Shop local, text, email, exclusive local deals in Springfield il, and $5 deals club with coupons and tons of local deals. 2013 version of "local directory" with all the bells and whistles.
*$5 themed everything for the launch phase. Think $5 bill.
*$5 Premium Business (many categories) listings monthly, $50 annually (upfront to get 2free)
*$5 Event listings up to 2months before event.
*Premium ad spots after growth
Goals of Website&App Launch
PRIMARY GOAL- create more business for Marketinc Solutions Products & Services.
*Generate buzz, and immediate credibility as a leader in the industry.
*Great networking opportunity and great sales/lead generation tool.
*Low cost, back door entry to *shop local* businesses.
*Website and App are in Beta Testing ready for launch in a few weeks, pending a few details.
-25/50 FREE listings to get App Launched and approved by App stores. gain credibility as a " Have to be apart of this NOW" feel. Will be bigger businesses and franchises to fill in free listings, the hardest to target anyway.
Goal1: 100 $5month sales = $500mo / $5,000 annual, rebates
Use this as means to properly launch the app city-wide with advertising, etc etc, possibly tweak the design, add additional content. Create demand for more and more downloads, possibly offer incentive for downloads besides FREE.
Goal2: 500 sales, Additional sales after buzz launch and huge internal push.
500 $5 month = $2,500 month / $25,000 annually, rebates
Goal3: 500 additional sales @ $10month, after goal2 met and demand is created for downloads and business buzz, as well as community buzz.
500 $10 month = $5,000 month /. $50,000 annually, rebates.
TOTAL REVENUES GENERATED- $80,000
TOTAL REVENUES GENERATED FROM MARKETINC SOLUTIONS- $??,000
The primary goal is to create buzz and gain 100's of high quality leads and potential long term clients.
I believe with my abilities and the abilities of my small team @ Marketinc Solutions, we can accomplish this.
What do you think? What questions do you have? I have all the details on paper, so I havent overlooked much...... I'd rather not put EVERYTHING on here, unles you want to know something.
Good luck everyone, I applaud all you entrepreneurs and your efforts