My idea is to go after new businesses with a direct mail piece Dan Kennedy style that will sell a package or multiple packages of services. My plan is a 3 step letter like in Magnetic Marketing.
My questions is if I should offer multiple packages or just offer 1 package. I noticed most Dan Kennedy letters that I have seen only have 1 product to sell in the sales letter.
Or maybe do a base package with an option to add additional services...
My packages would include a website design, logo design, business cards, and letterhead.
Then another package would be a business identity package that does not have the website for businesses that already have a site.
Then a site with a couple more services as a top level package.
Anybody have experience with this type of mailer? If so, what do you recommend as far as packages go? Should I just offer 1 service or give them more options?