Easiest offline service to sell?

by btyiw
15 replies
I mainly do my work online but wanted to transition to the offline market. I've done projects here and there through close associations but I'm learning to create opportunities, instead of waiting for them.

In your opinion, what are some of the easiest, most automated services I can provide offline clients? Mobile website development? Reputation management? Mobile marketing? Website design? SEO? PPC?

Any feedback would be helpful and if you have any links to WSOs available that would help jump start the process, I'd appreciate it.
#easiest #offline #sell #service
  • Profile picture of the author Rus Sells
    Reputation management is by far the easiest service to sell with the biggest upside because it directly relates to increased sales and a better reputation.

    Yes, I know you are thinking, Russ you are only saying that because you have a reputation management product out.

    Your damn skippy that's why I'm saying it! I'm even moving away from doing traditional SEO because rep management does that too.
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    • Profile picture of the author Bennette
      Originally Posted by Rus Sells View Post

      Reputation management is by far the easiest service to sell with the biggest upside because it directly relates to increased sales and a better reputation.

      Yes, I know you are thinking, Russ you are only saying that because you have a reputation management product out.

      Your damn skippy that's why I'm saying it! I'm even moving away from doing traditional SEO because rep management does that too.
      Thanks for sharing your PowerPoint presentation Rus. This is something that I will check into further.
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  • Profile picture of the author logstore12
    Easiest offline service to sell is door to door marketing.
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    • Profile picture of the author Mwind076
      Originally Posted by logstore12 View Post

      Easiest offline service to sell is door to door marketing.
      That's not really a service...that's a device someone might use to SELL an offline service like SEO, Website building, etc.

      I guess it could be a service if you sell that to people that want to get their service out there?

      To the OP what are you best at?
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  • Profile picture of the author iamchrisgreen
    The easiest service to sell is the one that they really need and will help them make money quicker than they are at the moment.
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  • Profile picture of the author vndnbrgj
    Find a need and provide a solution.

    What need are you looking to fill?

    I think Chris is one the right track
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  • Profile picture of the author GailTrahd
    That's right! Because what works for one company to improve sales and reduce cost for advertising may not for others. What you sell must be tailored to the company's need. However, if you want to provide just one or two services that are easy to automate or outsource, then you probably then need to market to specific niches that benefit most from that type of marketing. SMS is easy to do and can work for a number of small businesses when positioned correctly.
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  • Profile picture of the author Baadier Sydow
    I find selling a website is the easiest. It sells itself, your job is to get the business decision maker to trust in your ability to deliver the product.
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  • Profile picture of the author massiveray
    Rhymes with shmobile Shmebshmites.

    It's an absolute must these days, hardly anybody has one, and simple maths from their current analytics can show them that 90% of the time it pays for itself within the first month. And continues to drive revenue from then on.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by massiveray View Post

      Rhymes with shmobile Shmebshmites.

      It's an absolute must these days, hardly anybody has one, and simple maths from their current analytics can show them that 90% of the time it pays for itself within the first month. And continues to drive revenue from then on.
      What kind of prices are you charging for mobile sites?
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    • Profile picture of the author word12
      Originally Posted by massiveray View Post

      Rhymes with shmobile Shmebshmites.

      It's an absolute must these days, hardly anybody has one, and simple maths from their current analytics can show them that 90% of the time it pays for itself within the first month. And continues to drive revenue from then on.
      I am doubting if mobile websites are easiest services to sell. I trying to understand how mobile sites actually bring business (or pay for themselves as you said).

      I've tried to rationalize that 1 in 4 visits to a website is through mobile devices. But a counter argument is most of the time you can scroll around and find the phone number or address which is what most people are looking for. I find it hard to believe that people will just back out if they can't see the phone number immediately.

      Now a business has a flash website or one that doesn't display properly, I can understand that.

      Any thoughts?
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      • Profile picture of the author Yonathan
        I think positioning is everything, if they can trust you/your ability they will tell you what they need or at least they will pay attention to what you think they need then it's easy to sell.
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  • Profile picture of the author chiwawa
    In my opinion, the easiest offline service to sell is website building and design. Its what most people want.
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  • Profile picture of the author paul nicholls
    I have a number of different services which i sell offline in my local area but i have found the easiest is a simple wordpress website

    Most people by now know about websites anyway

    The key is to get them to become a client and then you can sell additional products to them over time (which are more expensive)

    Paul
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  • Profile picture of the author SJJPFTW
    The easiest one to sell is the one that will make your prospect some money and generate more customers.

    Do a little research before you approach them about the current state of their business.

    Are they on page 1 Google, do they have loads of neg reviews, an inactive or non existent social media presence, do they use PPC, does their website look like its from the 90's? Do they even have one? Is it mobile optimized? Do they use SMS coupons for lead generation?

    Ask yourselves questions like that before you even pick up the phone or knock on the door and you will be A LOT closer to having some that is easy to sell
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