To recap I spent 3 months working on a video directory I planned to offer local businesses. And I did. I cold called, walked in and made my first attempts at copy writing by posting on craigslist only to fail. It was then when I posted the idea here that I was rightfully told that I didn't provide any value to business owners. I want to thank Aaron, Irish intuition and the others who contributed in that thread for helping my realize my mistake. But by then I had already spent 3 months not earning money.
Not willing to let that failure bring me down I'm planning to offer websites to local small businesses. My USP? The local solution for new businesses who need a website that helps them grow
I'm being completely transparent with my clients and telling them the websites are premium template based. What they get with my services is using my time, energy and skill to set up and customize the template for their choosing, along with getting the benefit of not paying for monthly hosting charges my competitors are charging. Last thing I want is for them to be happy about their site, only to realize 6 months from now that I used a theme, feeling deceived thinking they got a custom solution.
I'm targeting businesses who don't have a website yet, either because they recently started out or because they haven't been presented to the idea properly by someone they trust.
On client acquisition: This time around I plan doing something I learned from maxrezn, referral engine.
I research a business that doesn't have a website and I'll offer him a website (along with presentation). If he accepts then great, that's one client and I'll proceed to show him my referral flyer/postcard [I'll explain in a bit]. If they say no (due to price) I'll ask him if he knows 5 people who might be interested in a website. After he writes their names and numbers down I'll tell him that if he wants to contact them and if he wants me to do it. I tell him that for every person who buys a website from me, he will receive $100. If all 5 agree, that's $500 in his pocket and $2250 in mine.
This was done after I figured I wanted to spend $100 to acquire a new client, but I'm very open to raising the amount I give out if I need to. Here is maxrezn's referral engine:
| Referral Engine |
1) Determine how much you would spend to buy one client. Example: Right now I'm selling mobile websites at $500. I would spend $400 personally to get one client. In theory, you're giving away $400 and getting $500 back. $100 profit
2) Now that you know that you can buy a client...put a system in place. Here's one I use.
Example: After I build a $500 mobile website and get paid. I show them a piece of paper with space for 5 contacts. I ask them to fill it out with people they think would need a mobile website or a website. If 3/5 buy a website at $500+ from me, I give them a check for $500. They basically got a free mobile website from me. If 4/5 buy from me, I give them a check for $600. If 5/5 buy from me, I give them a check for $700.
Back to the site, I'm very open to changes recommended to my site. Basically want to stand out from my competition and if there's any changes I need to make then I'm all ears.