Just finished my website, I'd like some feedback please.

48 replies
The reason why I'm posting this is because I'd rather fix a mistake right now than later, like I did in the previous video directory thread I made.

To recap I spent 3 months working on a video directory I planned to offer local businesses. And I did. I cold called, walked in and made my first attempts at copy writing by posting on craigslist only to fail. It was then when I posted the idea here that I was rightfully told that I didn't provide any value to business owners. I want to thank Aaron, Irish intuition and the others who contributed in that thread for helping my realize my mistake. But by then I had already spent 3 months not earning money.

Not willing to let that failure bring me down I'm planning to offer websites to local small businesses. My USP? The local solution for new businesses who need a website that helps them grow

I'm being completely transparent with my clients and telling them the websites are premium template based. What they get with my services is using my time, energy and skill to set up and customize the template for their choosing, along with getting the benefit of not paying for monthly hosting charges my competitors are charging. Last thing I want is for them to be happy about their site, only to realize 6 months from now that I used a theme, feeling deceived thinking they got a custom solution.

I'm targeting businesses who don't have a website yet, either because they recently started out or because they haven't been presented to the idea properly by someone they trust.

On client acquisition: This time around I plan doing something I learned from maxrezn, referral engine.

I research a business that doesn't have a website and I'll offer him a website (along with presentation). If he accepts then great, that's one client and I'll proceed to show him my referral flyer/postcard [I'll explain in a bit]. If they say no (due to price) I'll ask him if he knows 5 people who might be interested in a website. After he writes their names and numbers down I'll tell him that if he wants to contact them and if he wants me to do it. I tell him that for every person who buys a website from me, he will receive $100. If all 5 agree, that's $500 in his pocket and $2250 in mine.

This was done after I figured I wanted to spend $100 to acquire a new client, but I'm very open to raising the amount I give out if I need to. Here is maxrezn's referral engine:

Referral Engine
1) Determine how much you would spend to buy one client. Example: Right now I'm selling mobile websites at $500. I would spend $400 personally to get one client. In theory, you're giving away $400 and getting $500 back. $100 profit

2) Now that you know that you can buy a client...put a system in place. Here's one I use.
Example: After I build a $500 mobile website and get paid. I show them a piece of paper with space for 5 contacts. I ask them to fill it out with people they think would need a mobile website or a website. If 3/5 buy a website at $500+ from me, I give them a check for $500. They basically got a free mobile website from me. If 4/5 buy from me, I give them a check for $600. If 5/5 buy from me, I give them a check for $700.
You can easily replace numbers and services to something you feel benefits you.

Back to the site, I'm very open to changes recommended to my site. Basically want to stand out from my competition and if there's any changes I need to make then I'm all ears.

http://allbexarrenovation.com/
#feedback #finished #website
  • Profile picture of the author Jason Kanigan
    I don't think price as a USP is a good idea.

    The interface is interesting, but a little odd on the eyes. The cloud with spaghetti wiring doesn't quite make sense to me. I sort of get it, but then I don't.

    Get something up under the "Our Work" page right away. Something. Or don't include it at all.
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    • Profile picture of the author ewenmack
      Red you definitely stand out...

      for the wrong reasons!

      A web conversion expert would love to use it as being
      what not to do.

      My most ripped off ad on Craigslist
      is warning web design buyers to be wary of
      web design firms like this.

      Go to MarketingExperiments.com and learn up web design for making sales.

      What's your value proposition?
      Why is that important to a buyer?
      What risks do you eliminate?

      Those are 3 important things to work on.

      See a common thread there...

      it's all about what's in it for the buyer,
      nothing to do with you being clever.

      Best,
      Ewen
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      • Profile picture of the author socialbacklink
        Originally Posted by ewenmack View Post

        Red you definitely stand out...

        for the wrong reasons!

        A web conversion expert would love to use it as being
        what not to do.


        Go to MarketingExperiments.com and learn up web design for making sales.

        What's your value proposition?
        Why is that important to a buyer?
        What risks do you eliminate?
        This would be my first recommendation. You took the words right out of my mouth. I know Flint, Jimmy and those guys over at marketing experiments. They did a ton of work with my old company. I think they are still using some of our sites as case studies (NAR, Net Detective, etc.). I could write a book on what's wrong with that site. MEC did write a book on it. It's all about Value Proposition and Simplicity!

        I've been doing this for 16 years and it took me about 10 seconds to figure out what to do when I got there. That means 95-98% of the people that go to your site will bounce the second they see it. It looks like a typical website design company. Those guys do online brochures that WON'T sell. Ever! Check out your site. Then, go to www.visitorstoleads.com. Tell me the difference in what you see. It's all about value proposition. You don't have to be a great salesman. But, you MUST have a simple offer and way to contact you within site.

        Also, as a side note. You have no real content and your permalinks aren't set correctly. Forget doing any sort of SEO on that. Sorry to be so rough on it. I think you need to hear the truth though. It's only going to make you successful.
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        • Profile picture of the author ewenmack
          Originally Posted by socialbacklink View Post

          This would be my first recommendation. You took the words right out of my mouth.
          Thanks Michael.

          It was starting to look like I was the lone voice.

          Marketing Experiments have the largest library of split test results on websites
          in the world.

          Only a fool would ignore their findings on what works.

          And the only cost is some time to read, listen and watch.

          Best,
          Ewen
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          • Profile picture of the author socialbacklink
            Originally Posted by ewenmack View Post

            Thanks Michael.

            It was starting to look like I was the lone voice.

            Marketing Experiments have the largest library of split test results on websites
            in the world.

            Only a fool would ignore their findings on what works.

            And the only cost is some time to read, listen and watch.

            Best,
            Ewen
            I agree. If you aren't on their list and going through their materials you are literally leaving HUGE money on the table. I've worked personally with those guys for the last 4 years and they are the leaders in testing. That is one of the best resources on the net.
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          • Profile picture of the author Red Kaiser
            Originally Posted by ewenmack View Post

            Thanks Michael.

            It was starting to look like I was the lone voice.

            Marketing Experiments have the largest library of split test results on websites
            in the world.

            Only a fool would ignore their findings on what works.

            And the only cost is some time to read, listen and watch.

            Best,
            Ewen
            I spent my day yesterday (or what little of it I had to myself) on that site reading and watching. It's an incredible resource, thanks again for sharing it. I changed the theme of the site and added new images, but I was on that site for most of the time just learning new things. I'll incorporate some of the things I learned today when I get back from work.
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  • Profile picture of the author Eddie Spangler
    The design is just not attractive and seems clunky. Dont like scrolling , especially when unnecessary as all that info is squished in a small area.
    If you are a good salesperson then you can probably get away with a weakish website but if you are counting on it to sell for you then there could be trouble.
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    • Profile picture of the author Rus Sells
      First thing I did was mouse over the big square image right smack dab in the middle of the page. Seems very intuitive to me.

      As soon as I saw the drop down guess what the first link was that I clicked without thinking. Contact us! However your contact page needs your address phone and email in case I just don't want to fill out the form.

      Opinions are going to vary but your site looks like you want to build a brand and that's what it appears to do. It could use a little refinement content wise, but overall nice site.

      Consider putting it on a dedicated or VPN server its it not, its a little on the slow site.

      I operate under a brand no one here knows about and I have a flash site that has a long visitor time on site because it's visually striking and highly engaging, even has music!

      Work on your content some but overall I like the site and I think visitors will like it too. Every site is going to have a polarizing effect one way or the other so it doesn't matter really what other marketers think or even what I think for that matter. What matters is are you projecting the image you want for your brand and your USP.

      Seems to me if your model is calling up and reaching out to businesses that don't even have web sites you have in mind to have them, "check you out" and go visit your site. They'll be wowed especially when it appears you are big league but offering them such a great deal.
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  • Profile picture of the author Red Kaiser
    Excellent responses all around, just the type of stuff I wanted to read. I'm going to work on the 3 questions you asked me ewenmack and check out marketingexperiments.com in the process.

    Jason you're also right, I'll take that page down for now.

    Thanks again for the replies you guys!
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    • Profile picture of the author Pierre!
      And please watch for things like this:
      About Us
      "Dropping $1000, $25000 or $6500 at once isn’t an easy task"
      You should see the issue right away.... the $25000 is in the wrong place - Commas would help prevent this:
      Dropping $1,000 to $2,500 and even up to $6,500 at once isn't an easy task"

      Know what I mean?

      Very creative site, but I agree it's quite different to navigate...

      To Your Success,
      Patick
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  • Profile picture of the author Larry Leggett
    It took some more seconds to load than other sites may because of the structure of the site. I loved the way you have created the site. Totally different idea, different design. I do not think anyone in the web who will be unable to use the site.
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  • Profile picture of the author Mrizzle1991
    May i ask what software you used?
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    • Profile picture of the author jimbo13
      As Jason mentioned your price is not your USP it is just your price.

      And I would kind of expect you to use your time, energy and skill anyway don't you think?

      Dan
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  • Profile picture of the author martyJames
    very slow to load - once loaded i like it!
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  • Profile picture of the author kibria4mbd
    Not bad. Should be improve design time to time. And dont forget to seo.
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    • Profile picture of the author Red Kaiser
      All good feedback all around, thanks! I think I even ran out of thanks for the day, button won't show up anymore.

      I won't respond or apply much of what I recently learned for a few hours since I'll be at work (strict place but I still have to work until I get this project off the ground ) But once I come back I'll check out this thread for extra feedback and start coming up with new content.

      Thanks again!

      PS. Real quick, no one seemed to mentioned the price. I'm guessing that's one of the few positive things about it.

      ewenmack I'll answer your questions when I get back

      What's your value proposition?
      Why is that important to a buyer?
      What risks do you eliminate?
      And I'll incorporate that info into the site. Just started watching the value proposition video you guided me to, very powerful stuff there.
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  • Profile picture of the author Jason Kanigan
    Live by price, die by price. I said don't make your price your USP.

    The more you charge, the better caliber of client you're going to get. Or don't even put price on there at all. Save that for the end of your conversation.
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  • Profile picture of the author rbcdir
    need to work on an on page optimizations and design need to be updated
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  • Profile picture of the author dcs1
    I don't like how it refreshes the entire page when I click the logo. Is there any way to do that via ajax instead?
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    • Profile picture of the author DWolfe
      I clicked on two places one was the Home page and another link then clicked of your site. I think you will have a high bounced off the site. I would consider studying other sites and change the theme to something more user friendly.
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      • Profile picture of the author Red Kaiser
        Just got off work right now, going to focus on this site now.

        Originally Posted by Jason Kanigan View Post

        Live by price, die by price. I said don't make your price your USP.

        The more you charge, the better caliber of client you're going to get. Or don't even put price on there at all. Save that for the end of your conversation.
        I got an idea on a decent USP. I'll make some changes to the site in a bit...

        But you're right on price. I'll keep it that way.

        Originally Posted by socialbacklink View Post

        This would be my first recommendation. You took the words right out of my mouth. I know Flint, Jimmy and those guys over at marketing experiments. They did a ton of work with my old company. I think they are still using some of our sites as case studies (NAR, Net Detective, etc.). I could write a book on what's wrong with that site. MEC did write a book on it. It's all about Value Proposition and Simplicity!

        I've been doing this for 16 years and it took me about 10 seconds to figure out what to do when I got there. That means 95-98% of the people that go to your site will bounce the second they see it. It looks like a typical website design company. Those guys do online brochures that WON'T sell. Ever! Check out your site. Then, go to www.visitorstoleads.com. Tell me the difference in what you see. It's all about value proposition. You don't have to be a great salesman. But, you MUST have a simple offer and way to contact you within site.

        Also, as a side note. You have no real content and your permalinks aren't set correctly. Forget doing any sort of SEO on that. Sorry to be so rough on it. I think you need to hear the truth though. It's only going to make you successful.
        No need to apologize, I really do appreciate your input. Like I said earlier I'd rather make mistakes at this stage than later on. I'll change the theme completely along with adding some more content, then I'll update you guys on my work.
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        • Profile picture of the author socialbacklink
          Originally Posted by Red Kaiser View Post

          Just got off work right now, going to focus on this site now.



          I got an idea on a decent USP. I'll make some changes to the site in a bit...

          But you're right on price. I'll keep it that way.



          No need to apologize, I really do appreciate your input. Like I said earlier I'd rather make mistakes at this stage than later on. I'll change the theme completely along with adding some more content, then I'll update you guys on my work.
          Great. If you need someone to look again or need some help let me know. Always glad to do so.
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  • Hey,

    Here are my review notes:
    Need to be centered-
    Organize content-
    Fix backend errors-


    Guillermo.
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    • Profile picture of the author Red Kaiser
      Originally Posted by WebdevelopmentGroup View Post

      Hey,

      Here are my review notes:
      Need to be centered-
      Organize content-
      Fix backend errors-


      Guillermo.
      What you're seeing is work in progress in terms of content, what you saw is different than what the first people who responded on this site saw. I'll update when I'm ready though.
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  • Profile picture of the author maricelu
    Ok, so let's see how you redesign your site, I may come with some suggestions. Your site now looks very distorted but I assume you are doing changes to it now.
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    • Profile picture of the author Red Kaiser
      Originally Posted by maricelu View Post

      Ok, so let's see how you redesign your site, I may come with some suggestions. Your site now looks very distorted but I assume you are doing changes to it now.
      I'm at work under strict supervision. Gotta wait until I get back home to finish. Only viewing WF right now.
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      • Profile picture of the author Red Kaiser
        It seemed like everything was against me lately, but I managed to put some work on my site today. Everything should be different than from what you guys saw originally.

        The site is still a work in progress, like it should always be, but some feedback on this new theme would be greatly appreciated.
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  • Profile picture of the author dylanvarian
    Bit confusing to begin with. Also may want to add a favicon, so you come across more professional.

    Another thing too - this may just be me, being a web designer - but I prefer pretty-links rather than the ones you have currently. So yourdomain.com/about rather than yourdomain.com/pageid46=@hfy

    Other then that you did a real good job. Keep it up.
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  • ElegantThemes Theme looks nice!
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  • Profile picture of the author humili
    Personally, I don't find the website design impactful. I have written an article on website design that sells! You might want to have a read at it.

    Hope it helps!
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  • Profile picture of the author Rus Sells
    You said you wanted to stand out from the competition? Your site now looks like all the other competition.

    While your original design really got hammered by every one on here I still like it and I think, as I said before with some refinement it would totally kick butt.

    I'd like to ask you straight out. What exactly do you want to accomplish with your site, what purpose will it fill.
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    • Profile picture of the author Red Kaiser
      Originally Posted by Rus Sells View Post

      You said you wanted to stand out from the competition? Your site now looks like all the other competition.

      While your original design really got hammered by every one on here I still like it and I think, as I said before with some refinement it would totally kick butt.

      I'd like to ask you straight out. What exactly do you want to accomplish with your site, what purpose will it fill.
      The original design was unique, but like you said got hammered by people here. I was aiming for a minimalist feel to the new site, with the intention to inform visitors of the importance of a website today and how we could help.

      Standing out, with design, was thrown out the window after posting the 1st site here.
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      • Profile picture of the author Rus Sells
        Standing out on design isn't a bad thing despite what some of your feedback here has said to the contrary.

        Take for example the following sites which proves the contrary to all the other advice here.

        2Advanced v5 - Attractor

        2advanced Studios [Prophecy]

        2Advanced Studios

        The first two links are archives of their older sites, the last link is the existing site.

        Comparing this site against all the advice you've been given you'd think they wouldn't get clients, but the fact is. This firm gets fortune 500 and 100 companies.

        Now of course you don't have to have this extensive of a design but I hope you see the point.

        Right now, as I said. You look exactly like every one else so you better be stellar at positioning yourself to rise above the same noise every one else is making.

        Originally Posted by Red Kaiser View Post

        The original design was unique, but like you said got hammered by people here. I was aiming for a minimalist feel to the new site, with the intention to inform visitors of the importance of a website today and how we could help.

        Standing out, with design, was thrown out the window after posting the 1st site here.
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        • Profile picture of the author Red Kaiser
          Originally Posted by Rus Sells View Post

          Standing out on design isn't a bad thing despite what some of your feedback here has said to the contrary.

          Take for example the following sites which proves the contrary to all the other advice here.

          2Advanced v5 - Attractor

          2advanced Studios [Prophecy]

          2Advanced Studios

          The first two links are archives of their older sites, the last link is the existing site.

          Comparing this site against all the advice you've been given you'd think they wouldn't get clients, but the fact is. This firm gets fortune 500 and 100 companies.

          Now of course you don't have to have this extensive of a design but I hope you see the point.

          Right now, as I said. You look exactly like every one else so you better be stellar at positioning yourself to rise above the same noise every one else is making.
          Thanks for that post. It almost feels like I've been pranked before, minus some gold nuggets here and there. I'm sure I'll go back to the old design, just with a more efficient copy.
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    • Profile picture of the author Red Kaiser
      Originally Posted by Rus Sells View Post

      You said you wanted to stand out from the competition? Your site now looks like all the other competition.

      While your original design really got hammered by every one on here I still like it and I think, as I said before with some refinement it would totally kick butt.

      I'd like to ask you straight out. What exactly do you want to accomplish with your site, what purpose will it fill.
      You're right though. The more I see this site the more I miss the old one. I might go back to it, only to work harder on the copy and bullet points of why I offer a unique web experience to the client.
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  • I actually like the design of the site, but it's pretty boring. Nothing that gets me excited about what you're offering.
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  • Profile picture of the author Jason Kanigan
    I didn't say I disliked the design, either.

    I said get something up on the Work page or take it down...and work on your USP.
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    • Profile picture of the author Red Kaiser
      Originally Posted by Jason Kanigan View Post

      I didn't say I disliked the design, either.

      I said get something up on the Work page or take it down...and work on your USP.
      Actually you were one of the gold nuggets I mentioned.
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  • Profile picture of the author MarkTrueman
    The design is clean which is good, but here are a few problems.

    1. The first thing you want to do explain what this website does. I look at it and i have no idea. I am forced to put a little effort into figuring out more about it. Have a title or some hero unit that your eyes easily draw to that tells me about this site in one line. A simple "we design beautiful websites" instead of about us would be helpful. what the site does should be above the fold.

    2.Before you scroll down, it looks naked. Simplicity is good don't get me wrong. But there is a difference between looking naked like its missing something and looking simple and not cluttered. Sadly this is a bit hard to fix and is something that might take a while to figure out.

    3. How do i contact you or the group? I had to look for a few seconds before finding the contact us in the menu. Steve Krug in "Dont make me think" talks about how every second your traffic has to spend to find an action, drops the percentage of people who bother to actually take this action exponentially. Try placing the contact us button in your hero unit and in a few other hard to miss places.

    4.The wording in the main picture accomplishes nothing. I get what you are trying to do but I think there are a better choice of words you can use there. It is prime real estate. use it for some call to action or entice emotion. You should change the three pictures in the main pic as well. having the same pic three times and same as the main pic makes it look like you didn't put any effort into it (which is obviously not true).

    5. Keep at it. The site is awesome so far. All these changes are simple ones that you can make relatively fast.

    Hope this helps
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    • Profile picture of the author Red Kaiser
      Originally Posted by MarkTrueman View Post

      The design is clean which is good, but here are a few problems.

      1. The first thing you want to do explain what this website does. I look at it and i have no idea. I am forced to put a little effort into figuring out more about it. Have a title or some hero unit that your eyes easily draw to that tells me about this site in one line. A simple "we design beautiful websites" instead of about us would be helpful. what the site does should be above the fold.

      2.Before you scroll down, it looks naked. Simplicity is good don't get me wrong. But there is a difference between looking naked like its missing something and looking simple and not cluttered. Sadly this is a bit hard to fix and is something that might take a while to figure out.

      3. How do i contact you or the group? I had to look for a few seconds before finding the contact us in the menu. Steve Krug in "Dont make me think" talks about how every second your traffic has to spend to find an action, drops the percentage of people who bother to actually take this action exponentially. Try placing the contact us button in your hero unit and in a few other hard to miss places.

      4.The wording in the main picture accomplishes nothing. I get what you are trying to do but I think there are a better choice of words you can use there. It is prime real estate. use it for some call to action or entice emotion. You should change the three pictures in the main pic as well. having the same pic three times and same as the main pic makes it look like you didn't put any effort into it (which is obviously not true).

      5. Keep at it. The site is awesome so far. All these changes are simple ones that you can make relatively fast.

      Hope this helps
      Thanks for your feedback. Very much appreciated

      I changed the site a bit more to the point where I'm satisfied. I finally found a unique selling proposition I can be happy about, and displayed it on top of my logo. Took me a while to finish what I think is a decent copy all around, but like always suggestions are welcomed.

      I think I'm going to start prospecting now. I want to thank everyone who posted on this thread, everyone helped
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      • Profile picture of the author MarkTrueman
        Looks much better and still has simplicity without looking naked
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  • Profile picture of the author Eddie Spangler
    Not quite feeling the whole "If you are not satisfied you get back $75"

    "Thanks for the crappy service dude, getting back $75 is really making me feel good about doing business with you."

    "Whoa, lets sign up with this guy , either we are happy with spend $600 with him or he gives us back $75, sweeeett!"

    In the grand scheme of things though it will be your ability to sell that will determine your success. So I would focus on that moreso than nitpicking your website.
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  • Lol why offer anything back? If someone isn't satisfied they're not going to be happy about $75. Nobody ever says "we offer a 10% money back guarantee" because nobody's going to be pumped about that.

    Offer 100% money back or don't offer anything back, that's my 2 cents.
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    • Profile picture of the author Red Kaiser
      I took it out after an evaluation of the situation and your comments, thanks for the feedback. I had my reasons for adding it in the first place, but they weren't strong enough to leave that in.
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  • Profile picture of the author Jeremy Bratcher
    I dislike having to scroll to read the text because of the tiny content box.

    I'm against flash sites in general but other than the scrolling issue, I like to overall look and feel.
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