Ramping Up For 2013
Hey offliners, looking for a little guidance/feedback. Below is brief background, current goal, and current plan. Any critiques on the plan to help reach the goal most appreciated.
Brief Background:
I started doing offline consulting over the summer, helping some local companies out with their social media (primarily Facebook). Creating/optimizing their page, getting fans, creating unique content, managing it daily, etc.
I got my first few clients through a series of cold-emailing and cold-calling, which I am continuing to do, but would like to add another method or two of getting clients if I can.
Current Goal:
As we wrap up 2012 and ramp up for 2013, my chief concern is not in making money, but in acquiring clients, even if I have to do so for very little profit.
Current Plan:
To get more clients I'm offering a major discount (about 1/3 of what my current clients have paid, which is already aggressive) on the service, and in addition to that am offering a $100 finders fee to anyone who sends someone my way that becomes a client. I put up an ad on craigslist for this and have a few people interested. Not sure how they'll work out.
Questions:
Anything glaringly wrong with my current plan or that I should improve?
Besides an ad on craigslist, more cold calls and e-mails, and referrals from current clients (all of which I'm doing) what other tips on how to go about this?
Any other thoughts/comments/guidance appreciated.
Thanks,
Jarrod
Brief Background:
I started doing offline consulting over the summer, helping some local companies out with their social media (primarily Facebook). Creating/optimizing their page, getting fans, creating unique content, managing it daily, etc.
I got my first few clients through a series of cold-emailing and cold-calling, which I am continuing to do, but would like to add another method or two of getting clients if I can.
Current Goal:
As we wrap up 2012 and ramp up for 2013, my chief concern is not in making money, but in acquiring clients, even if I have to do so for very little profit.
Current Plan:
To get more clients I'm offering a major discount (about 1/3 of what my current clients have paid, which is already aggressive) on the service, and in addition to that am offering a $100 finders fee to anyone who sends someone my way that becomes a client. I put up an ad on craigslist for this and have a few people interested. Not sure how they'll work out.
Questions:
Anything glaringly wrong with my current plan or that I should improve?
Besides an ad on craigslist, more cold calls and e-mails, and referrals from current clients (all of which I'm doing) what other tips on how to go about this?
Any other thoughts/comments/guidance appreciated.
Thanks,
Jarrod
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