Many years ago I was selling advertising space, it was all done by cold calling.
Here was my technique.
I wrote a 30 second script that went something like this -
Me -"Hi, I'm Steve, from XYX media and we bring you Benefit...Benefit...Benefit... would this be of interest to you?
Client - No!
Me - That's fine, sorry for troubling you, I'll let you get on with your day...Click
Although I could, I never dealt with any objections, it was low stress and no pressure.
I just moved on to the next call.
I kept stats - it took around 100 calls to get an "Yes I am interested." And I got the sale. And earned $200.00.
So, all the people who said "No" actually earned me $2.00.
Because I had to call 100 people to get that sale. It varied a bit but that was the average.
Now the interesting "twist." I kept notes of all the "No's" and called them back 6 weeks later.
Same pitch. A few remembered my initial "low pressure" call and lo and beyond some were now interested and bought. Even some of the ones who didn't remember my 1st call were now interested and bought.
The brilliant thing - "cold calling" was fun, I gave every call my best 30 second pitch - never worrying about a "No" because it earned me $2.00.
There was absolutely no emotional strain I was happy to call all day.
And continually sold more Ads than the others who spend ages desperately trying to deal with objections and all the hassle and torment.
After 8 hours I was refreshed, happy with a bundle of sales - the others were drained, exhausted with far less sales.
The upshot is when you're cold calling your only looking for the hot shot prospects. It's gets you sales much faster. Just politely ignore the rest.
Hope this helps everyone who is hitting the phone.