Most businesses are in the business to make money....even non-profits are in the business to sell more and create a sustainable revenue stream to benefit the public.
.....YOU HAVE A MARKET RIGHT THERE....
I want you to think about that...because that is the sole reason that you are contacting them....to HELP them solve a problem.
So first, you know what ALL businesses want.....and obviously....WHATEVER it is that you do.......you can HELP THEM DO IT.
It could be a better, well optimized website, it could be seo services, it could be increase their web presence....WHATEVER.....
But it all leads to them being in a better position.
So these businesses WANT YOU....but they might not know it unless you make them understand it.
BUT HERE'S THE DEAL.....if one business in this area tells you "NO," there are dozens of OTHERS that will tell you "Yes".
HENCE, the secret weapon of "LEVERAGE."
Leverage can be used in negotiations in multiple ways....if you were selling a car, I would call you and ask what your bottom price would be....
Let's say it was $10,000.
I can then utilize leverage to potentially get you below your bottom line.
So let's say I tell you that I have 15 buyers that want to buy a car like yours....and I will bring you all of their best offers.
Then I'll ask you if there were any offers LESS THAN $10,000 from my buyers, should I let you know about it, or send them to another car owner selling a car identical to yours????
If you say "yes" bring offers lower than $10,000 to you, then I utilized the principle of leverage to get you to agree to an offer lower than your "bottom" price.
LEVERAGE can be coupled with "The fear of loss," so businesses owners are more likely to want your services if they know they WILL LOSE OUT to other businesses owners if they don't agree to your services.
How can you use leverage in cold calling to grow your business?