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EVERYTHING You Are Doing Sucks!

by Irish Intuition
12 replies
No matter where I am at on Warrior I see all sorts
of 'this does not work' or 'that doesn't work'.

Whether it be cold calling, direct mail, long copy
salespages, video....

ALL OF THESE CAN WORK!

It amazes me someone can create a piece of shit
ad, say a postcard. Mail out 200 of them and
proclaim "postcards suck! Don't use them!".

Do you know why the postcard is the culprit? What
else would be to blame for the failure? The person
who created it... the whiner.

Nobody wants to be the reason of failure

Failure my good friends is how I learned anything
and everything about marketing/advertising.

Those lessons are known as the school of 'how
to sell'. You can't take this course in any college.

Learning to sell your service, product, client's
services, or even yourself to a hot girl takes sales
ability. Offering someone something they want/
need (or alerting them to something they now want/
need) works best when you know what they want.

Then it is all about how you approach them and
how you say it.

Rant over

Paul McQuillan Marketing
#mail #offline #paul mcquillan marketing #postcards #salespage
  • Profile picture of the author BitterBlossom
    This is a lesson I desperately need to learn.
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  • Profile picture of the author Justin Sardi
    I don't think a lot of people take into consideration that a lot of these methods have a fairly low conversion rate... You really need to start with an end goal in mind and have an idea of how well your item will convert into sales... If I am looking to land 5 new clients and have a postcard or flyer that converts leads into buyers at 5% then I need to get in contact with 100 businesses...

    All of the methods you listed are proven and work... You just need to know how to sell things... If you have a killer direct mail campaign but can't close a deal to save your life then maybe you need a sales person...
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  • Profile picture of the author RedShifted
    Having this mindset all by itself is pure gold.

    Anytime I fail at something, I tell myself that >>I<< am the problem. It is NEVER the tools or resources, but the person using the tools, or the persons INABILITY to BE RESOURCEFUL.

    Even when I'm NOT failing, and am SUCCEEDING well, I STILL tell myself "I suck". Like if I write a great ad, and get a great response, I still think "compared to Gary Halbert, I suck". I am NOTHING compared to those I respect the most. So improvement is a neverending process for me. You can NEVER be satisfied with the quality of work you do. Natural anxieties are the core reason humans evolve in the first place. Become complacent, and your life is over.

    I think being hypercritical like that, has led to far more success than anything I can think of. I don't think of myself as an insecure person, I just understand the IMMENSE value of constant criticism. There is nothing better in this world than criticism. It may not always feel good, but it creates great results. And thats all that should matter.
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    • Profile picture of the author Irish Intuition
      Originally Posted by RedShifted View Post

      Even when I'm NOT failing, and am SUCCEEDING well, I STILL tell myself "I suck". Like if I write a great ad, and get a great response, I still think "compared to Gary Halbert, I suck". I am NOTHING compared to those I respect the most.
      I actually never take it personally anymore... nor do I get inspired
      by my marketing heros.

      My total focus is the numbers. If the numbers are poor (as in crap ROI),
      I find out where the hole is in the boat.

      Since most of my ad creation is for other businesses, I use that
      to inspire me. I had one client call and was on the edge of crying
      he was so happy.

      That my friend makes up for all the bad experiences... believe me
      when I say I have had some bad moments.
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  • Profile picture of the author betterwtveter
    Good comments guys, yea if it is anyone's problem for failing it is yours,especially if you do some really crappy marketing. But hey we all have to start from the begining like everyone else to learn and apply what we are taught to succeed.
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  • Profile picture of the author John Durham
    "Show me a man who is afraid to fail, and I will show you one who will never succeed"

    I dont know who said that, someone famous and smart I guess, but its pretty accurate.

    Note: I have failed more times than anyone I know, but I have also succeeded more times than most people I know. Gotta stay at the batters plate, cliche' but true.
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    • Profile picture of the author Claude Whitacre
      A few things that I've finally grasped after a few decades in business;
      If anyone is making something work for them.... The thing works.

      I just need to figure out why it worked.

      Years ago, a man in my audience said "I tried direct mail. It doesn't work".

      If he would have been a little smarter, he would have said "I tried direct mail once...with no idea what I was doing. It didn't work for me...the way I did it."

      If he was a little smarter than that, he would have said "I only tried direct mail once. It didn't work for me...here is what I did...what did I do wrong?"

      If he would have been a little smarter than that, he would have said "The one time I tried direct mail, I didn't take the time to figure it out. Here are the five things I learned from the results I did get. What would you suggest I do different...to make it profitable?"


      Anyway, I also get the "I sent out 50 postcards and didn't get a single sale. Direct mail doesn't work"

      And the King Of All Stupidity....."I made three cold calls and nobody bought. Cold calling doesn't work".

      Think of something you may be familiar with. Digging for gold. Imagine someone saying "Digging for gold doesn't work. I only get one pound of gold for every 100 pounds of dirt. This sucks!" Now, wouldn't that be silly?

      A pound of gold for ten tons of dirt? Anyone with a brain would still take it.
      Why? Because it isn't about the dirt. It's about the gold.
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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      • Profile picture of the author Irish Intuition
        Originally Posted by Claude Whitacre View Post

        A pound of gold for ten tons of dirt? Anyone with a brain would still take it.
        Why? Because it isn't about the dirt. It's about the gold.
        Wise words my friend
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        • Profile picture of the author Biz Max
          Claude and Irish, you guys have some great points here. I know all too well what you guys speak of.

          LOVE the dirt analogy Claude!
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          Small Business Marketing & Branding Specialist
          http://BrandWhisperer.net
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          • Profile picture of the author Claude Whitacre
            Originally Posted by OfflineGold View Post

            Claude and Irish, you guys have some great points here. I know all too well what you guys speak of.

            LOVE the dirt analogy Claude!
            Thank you.

            That reminds me of a story I tell to nearly every audience first thing.
            I own a retail store, with my wife Cheryl.
            A young couple came in the store with their son to buy a vacuum cleaner. The boy was about 5 years old, and was far too serious for five years old. He was well behaved, asked questions an older kid would ask, and I really enjoyed him and his parents.

            When I was at the counter, wrapping up the sale. I leaned over to him and said "And what is your name, young man?"

            He looked up at me, stuck out his chest, and with sincerity and complete seriousness declared "My name is Brian...it means BRAVE"

            Something about the way he said it made it irresistable to play with him.
            So I leaned over and said "My name is Claude (Clod), it mean Clump Of Dirt".

            The parents laughed out loud. My wife rolled her eyes, I thought it was pretty funny, and the little boy didn't think it was funny at all. He was still thinking "Wait, I'm Brian, the Brave...Who cares about your name!"

            Anyway, we all enjoyed ourselves, until a few minutes later when they were leaving.

            Ready?

            As they were walking out the door, I waved at them and said "Goodbye Brian, I'll see you later!"

            Brian turned to me and, as he waved goodbye...without a whisper of bad intent... this little five year old said "Goodbye Claude...I'll see you in hell!"

            I kid you not, I laughed so hard, a tear ran down my leg.

            I'm laughing typing this.
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            One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

            “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author Mkcoy
    Banned
    Everything works. Just some people can't stick with it because of so much opportunity out there.

    Don't do little things at the same time. You'll never get them finished.
    Do one thing at a time starting with the small things first.
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  • Profile picture of the author ih8themall
    Very profound and to the point. Thank you for sharing this!
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