I’ve worked with all media's.
And every time - the quickest most cost effective way to create fast revenues and profits it’s using the lowest tech method ever invented.
A dash of ink on a piece of card.
Yes, may I present to you the phenomenal power of the humble, but big money making Flyer.
They transcend the press, magazines, posters, radio, TV and the ever changing highly complex inter web - with their sheer non stop ability and tenacity to bring in eager customers wanting to spend their money.
And our hard working Flyers happily and willingly do it at a fraction of the cost.
I know, I know many of you have “clicked away” and I do understand.
This just isn’t high tech, it’s not trendy and well, it certainly isn’t glamorous.
But if budgets are low. And if like me, you’re technically challenged by all the wiz bang things the inter web can do (nobody is more technically inept than me).
Flyers can save you. And make you or your clients never - ending bundles of money.
Here’s a simple 3 - step process.
Make the most irresistible offer you possible can. Write it up clearly with lots of empathy and friendliness.
Get it printed on decent card. With a good typeface or two. On Black and White (there really is no need for color, pics or graphics it just screams ‘I’m an Ad” – you want it to look like a personal message).
Give them out to the people you want to do business with (don’t leave them lying around – you must give them out).
Sit back and wait for the calls.
What if nothing happens?
Well, chances are your message wasn’t compelling enough. Maybe hire a good copywriter to rewrite the piece.
What if it still flops?
Well, it’s cost you a bit of time, and a few dollars in copywriting, printing and distribution costs.
And now you can go back to the wonders of the inter web and make your fortune.
But time and time again, if the message is good, and the Flyers are given to your target audience, in the right volumes, the response is just phenomenal.
28 years of doing this has shown they really do work.
P.S. I would so appreciate knowing there are just a few non - tech people left. Who like me have miraculously escaped from the high tech world. Or it’s escaped you.
If you happen to be one of them, please click “Thanks”
I’m hoping to get 2 thanks.
Or maybe you are extremely high tech. But somehow this Flyer piece has ignited your passion for a bit of low tech but very effective advertising. It'll give a refreshing rest away from all the inter web. Again before you have that well earned break would you be kind enough to click "Thanks"
To celebrate I’ll do my very own Flyer with all your names beautifully printed, frame it and put it near my Olivetti typewriter. Next to the quill and parchment.
Sadly, the MacBook Pro gets centre place on the desk – because it’s the only way I can speak to you.
I would much prefer to send you a Flyer.