Be Unique and Succeed!
This may be obvious to most of you, but I am writing this to the people that might not be as tuned in.
I do a lot with direct mail and I recently sent out some mailers as a test. I got some call backs and I closed one for $299 and I have another one pending. That is not the point of this post.
I targeted a niche that offliners give a lot of attention to. The lady I sold the website to was very nice, so we started chatting and I flat out asked her, what it was that compelled her to call me back and inquire about my services. (She told me she constantly gets emails/calls/walk-ins and some direct mail on a regular basis)
She basically said that my direct mail piece was something that she hadn't seen before. She liked the fact that it was personalized. She could tell that I put some time into and that it wasn't some generic bulk mailer.
I used information/pictures from their website, found her name and made it as non-spammy as I possibly could.
Yes, it takes more time to complete each mailer, but I am a firm believer that it is well worth it in the end.
If you really want to increase conversions, give the prospect a call and just double check and see if they received. Don't over think it.
I use Manta to find the owners name, usually you can find it there 90% of the time and if not you can use the BBB website or call up and simply ask who the owner is.
Call usually goes like this:
Me: Yes, hi I am looking for Bob, is he in today?
(if they ask what it is about, all I usually saw is that I sent him something in the mail and I want to just make sure he received it. This usually gets you through)
Bob: This is Bob, how can I help you?
Me: Bob, this is Ryan with ABC Marketing and I had sent you a letter in the mail a couple days ago and I just want to see if you received and also if you got a chance to look it over?
Obviously the conversation can go in many different directions from here.
I try and ask them questions, get them talking!
Conclusion: Try and be creative! I know it sounds simple, but I believe it is necessary in this day in age when there are more offline consulting business out there. Think outside the box. Don't be afraid to be different.
This doesn't just have to apply to direct mail. Try new things for email marketing and cold calling, etc.
Simple concept....yes obvious to many, but not all.
Best of luck!!
I do a lot with direct mail and I recently sent out some mailers as a test. I got some call backs and I closed one for $299 and I have another one pending. That is not the point of this post.
I targeted a niche that offliners give a lot of attention to. The lady I sold the website to was very nice, so we started chatting and I flat out asked her, what it was that compelled her to call me back and inquire about my services. (She told me she constantly gets emails/calls/walk-ins and some direct mail on a regular basis)
She basically said that my direct mail piece was something that she hadn't seen before. She liked the fact that it was personalized. She could tell that I put some time into and that it wasn't some generic bulk mailer.
I used information/pictures from their website, found her name and made it as non-spammy as I possibly could.
Yes, it takes more time to complete each mailer, but I am a firm believer that it is well worth it in the end.
If you really want to increase conversions, give the prospect a call and just double check and see if they received. Don't over think it.
I use Manta to find the owners name, usually you can find it there 90% of the time and if not you can use the BBB website or call up and simply ask who the owner is.
Call usually goes like this:
Me: Yes, hi I am looking for Bob, is he in today?
(if they ask what it is about, all I usually saw is that I sent him something in the mail and I want to just make sure he received it. This usually gets you through)
Bob: This is Bob, how can I help you?
Me: Bob, this is Ryan with ABC Marketing and I had sent you a letter in the mail a couple days ago and I just want to see if you received and also if you got a chance to look it over?
Obviously the conversation can go in many different directions from here.
I try and ask them questions, get them talking!
Conclusion: Try and be creative! I know it sounds simple, but I believe it is necessary in this day in age when there are more offline consulting business out there. Think outside the box. Don't be afraid to be different.
This doesn't just have to apply to direct mail. Try new things for email marketing and cold calling, etc.
Simple concept....yes obvious to many, but not all.
Best of luck!!
New Book! Radical Life Extension. Help me to hasten the defeat of aging.
Michael Ten . Do Nothing Does . All Books by Michael Ten
There are 2 types of people in this world....those who get it and those who don't. The ones that get it know exactly what we are talking about. The ones who don't are left scratching their heads.
There are 2 types of people in this world....those who get it and those who don't. The ones that get it know exactly what we are talking about. The ones who don't are left scratching their heads.
There are 2 types of people in this world....those who get it and those who don't. The ones that get it know exactly what we are talking about. The ones who don't are left scratching their heads.
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
There are 2 types of people in this world....those who get it and those who don't. The ones that get it know exactly what we are talking about. The ones who don't are left scratching their heads.
Make $150 everytime someone backs up their computer!
http://goo.gl/07M6K
There are 2 types of people in this world....those who get it and those who don't. The ones that get it know exactly what we are talking about. The ones who don't are left scratching their heads.