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Direct Mail Meets Google

by vndnbrgj
12 replies
Just came across this post in my email.

Google and Direct Mail: Together at Last! | Maniac Marketing with Joy Gendusa
#direct #google #mail #meets
  • Profile picture of the author maxrezn
    I wonder just how much it costs extra per piece. Seems to eliminate a lot of the extras of doing direct mail correctly...like having to get a tracked phone number (even though it takes 5 minutes.)
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  • Profile picture of the author vndnbrgj
    I thought it was pretty sweet.
    Once the get a postcard, they then start seeing your display ads.
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    - Neale Donald Wilson -
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  • Profile picture of the author gabysanchez225
    This does look interesting, and I have used direct mail in the past with great success. Thanks for the link!
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  • Profile picture of the author Steve Solem
    Hey, that is very cool! Just a guess, but I'd imagine you'd have to also have a Google account and be paying them for displaying your ads throughout their content delivery network.

    Next, web code is added to you website so that anyone who visits your website from your campaign and doesn’t become a customer sees your ad displayed on thousands of other websites through the Google network until they become your customer.
    I don't see any mention of using PURLs for each postcard recipient so it's not really clear just how they know your recipients have visited your site. Interesting idea though!
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    Need Offline Leads? Get them more easily with two great Lead Gen reports and 65 pages of quality PLR PLUS flyers, postcards and other marketing materials. Starting at under $5!
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  • Profile picture of the author Sarevok
    That's totally badass.

    I could make a killing with this lol.

    Depending on cost...

    What's the cost?
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  • Profile picture of the author Claude Whitacre
    Originally Posted by vndnbrgj View Post

    I know Joy and reviewed her book. She has a great business story.

    You can do re-marketing with Google without postcards. But merging them together is a smart idea, I think. The cost? Don't know...but they are basically banner ads that show up in place of Google PPC ads on websites. (Adwords or Adsense..I get them mixed up). But you can go to Google and look up re-marketing, and you'll get the full skinny.

    I think they work the same as PPC content ads.
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    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    "Be kind. For everyone you meet is fighting a great battle" Ian Maclaren
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  • Profile picture of the author DaniMc
    Awesome product, and that is a great blog.
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    Be kind, for everyone you meet is fighting a hard battle.
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  • Profile picture of the author postcardmania
    Thanks vndnbrgj for sharing our blog! Really appreciate it. And thanks for the feedback from everyone.

    For anyone who's interested in more info on DirectMail2.0, Forbes just did an article which includes a link to our DM2.0 web page. You can see it here: Direct Mail Now Integrated With Google - Forbes

    You can also message us here on the forum if you any direct questions.
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  • Profile picture of the author BacklinksPlus
    Awesome system. Looking for more info
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    Venom Software
    Craigslist lead scraper mailer/Linkedin Bot
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  • Profile picture of the author bob ross
    I really do like the idea a lot as well. I have really limited experience in PPC but from what I understand the remarketing program doesn't even charge you unless someone clicks the display ads? Can someone verify this.

    I'd like to try it out for a test.
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    • Profile picture of the author vndnbrgj
      Originally Posted by bob ross View Post

      I really do like the idea a lot as well. I have really limited experience in PPC but from what I understand the remarketing program doesn't even charge you unless someone clicks the display ads? Can someone verify this.

      I'd like to try it out for a test.
      Correct... if that's what you want to do.
      You can pay per click (cpc) or pay per impressions (cpm).

      There are about 8 different banner sizes and you want to try to utilize them all.
      Diffferent sites have different sizes on them.
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      Life Begins At The End Of Your Comfort Zone
      - Neale Donald Wilson -
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