Is it overkill to have exit pop-up on an Offline Site?

by kcom
15 replies
I have not yet tested this. Do you think it is overkill or just plain stupid to add an exit pop-up for an offline site. Something like, Before you go make sure you get your free quote! Thoughts, ideas, or better yet real life examples where this has helped or harmed conversions for offline clients. Thanks in advance!
#exit #offline #overkill #popup #site
  • Profile picture of the author HimanshuS
    What you offer in the pop-up is the key. A quote is not so appealing, but something free regarding the niche! Better to try first.
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    • Profile picture of the author zimbizee
      Pop ups - any pop ups are a bane of the industry in my opinion. I hate them - "do you really want to leave this page", well yes since i just clicked the back button what do you think?

      They actually annoy me so much, it puts me off of doing business with that company

      rant over.....lol
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      • Profile picture of the author DavePalermo
        Maybe you should make your copy so compelling to begin with, clients will want to do business with you in the first place.

        And if you want an exit pop up, make it say something nice like "Thank you for taking the time for visiting our site, have a great day." Then leave without clicking another box.

        Don't over impose yourself and make a potential client leave with a good taste in their mouth, not a sour desperate one.
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        • Profile picture of the author Edward Green
          Originally Posted by DavePalermo View Post

          Maybe you should make your copy so compelling to begin with, clients will want to do business with you in the first place.

          And if you want an exit pop up, make it say something nice like "Thank you for taking the time for visiting our site, have a great day." Then leave without clicking another box.

          Don't over impose yourself and make a potential client leave with a good taste in their mouth, not a sour desperate one.
          I beleive that exit popups to people seeking offline services would if done correctly be ok to at least test.

          By saying the popups are terrible is because we as Marketers see them all the time, in fact less nowadays but the average service seeker on Google might not have seen them.

          Remember "We aren't our customers"

          If your exit popup was for a free report on how not to get ripped off by a plumber or similar, I mean adding real value then I cant see a problem with testing.

          I do agree though that good on page copywriting would be the best thing to do.

          Lastly if your on page copywriting didn't hit the spot what makes you think your email copy would be different?

          Good luck
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      • Profile picture of the author vndnbrgj
        I like entry pops.
        Upon getting to the site, you see a pop-up to join the newsletter.

        Originally Posted by zimbizee View Post

        Pop ups - any pop ups are a bane of the industry in my opinion. I hate them - "do you really want to leave this page", well yes since i just clicked the back button what do you think?

        They actually annoy me so much, it puts me off of doing business with that company

        rant over.....lol
        But, this ^^^ is how I feel about exit pops as well.
        I am sure they can help maximize conversions, but I won't ever use them.
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  • Profile picture of the author Michael Ten
    Please do not use pop-ups. No pops! Only popcorn.
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    • Profile picture of the author zimbizee
      Originally Posted by Michael Ten View Post

      Please do not use pop-ups. No pops! Only popcorn.
      Mmmmmm popcorn...yum..lol
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    • Profile picture of the author kcom
      Originally Posted by Michael Ten View Post

      Please do not use pop-ups. No pops! Only popcorn.
      I prefer pop-overs, or more commonly known as Yorkshire Pudding.
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  • Profile picture of the author imsolutionsgroup
    Don't let your emotions come into play!

    Test the pop-up and let your visitors answer the question for you. If your conversions improve with the pop-up, then yes have a pop-up on your site.

    If your conversion don't change or are even lowered, then remove the pop-up.

    But, the key here is DON'T let your emotions or the emotions of fellow warriors determine what is best for your business!!!
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    • Profile picture of the author Edward Green
      Originally Posted by imsolutionsgroup View Post

      Don't let your emotions come into play!

      Test the pop-up and let your visitors answer the question for you. If your conversions improve with the pop-up, then yes have a pop-up on your site.

      If your conversion don't change or are even lowered, then remove the pop-up.

      But, the key here is DON'T let your emotions or the emotions of fellow warriors determine what is best for your business!!!

      Exactly,

      You Aren't Your Customer,

      Test, Test, Test
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    • Profile picture of the author HimanshuS
      Originally Posted by zimbizee View Post

      Pop ups - any pop ups are a bane of the industry in my opinion. I hate them - "do you really want to leave this page", well yes since i just clicked the back button what do you think?

      They actually annoy me so much, it puts me off of doing business with that company

      rant over.....lol
      Yes, they are very annoying, but sometimes people change their minds when asked whether they really want to leave.
      Remember "We aren't our customers"

      If your exit popup was for a free report on how not to get ripped off by a plumber or similar, I mean adding real value then I cant see a problem with testing.

      I do agree though that good on page copywriting would be the best thing to do.
      I agree with you fully.

      Originally Posted by STaylor View Post

      I vote no on pop ups.

      I do not care what site it is, if *anything* pops up on me, I x out and never return. They are annoying and tacky, and it comes off to most lucid people as desperation. If you haven't sold them on the page itself, nothing in a pop up will do the trick.
      Think about the "del" key - some people need the confirmation pop-up. That prevents so many accidental deletes.

      Originally Posted by imsolutionsgroup View Post

      Don't let your emotions come into play!

      Test the pop-up and let your visitors answer the question for you. If your conversions improve with the pop-up, then yes have a pop-up on your site.

      If your conversion don't change or are even lowered, then remove the pop-up.

      But, the key here is DON'T let your emotions or the emotions of fellow warriors determine what is best for your business!!!

      I believe in the merit of the case. If the exit pop offers value, then the visitor not only going to love it, he is going to visit again. I think so.
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  • Profile picture of the author kcom
    Thanks for all of your opinions, in the end I will just have to try it. After building rapport with the customer. I do agree with Edward Green, that just because they are overkilled in IM doesn't mean they are in Offline. I am okay with with one pop-up, but multiple I think is overkill.
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  • Profile picture of the author PeacefulCalamity
    Whenever I get a pop up like that, I immediately jet out of the website. It shows you care more about your work then their decisions.

    Though I've never seen one on a regular business site. Personally I wouldn't try it, but try it.
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  • Profile picture of the author gabysanchez225
    I would agree with a slightly more scientific approach and test it, despite the fact that it is something I abhor you won't know what works until you try it.
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