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Cost-Per-Phone (CPP) - Are You Taking Advantage of This?

by kebertt
4 replies
I've been doing PPC with Adwords for some time, and have been getting familiar with the semi-new feature offered by Adwords, Cost-Per-Phone (CPP). Essentially, Google gives you a phone number and you pay every time a potential customer gives it a call. Similar to PPC, CPP allows you to bid on phone calls with a minimum bid of $1.00. You can assume the prices are going to be much higher than PPC due to how targeted the customer is; and most clients should be OK with this.

Pretty new to my eyes, this system could bring a ton of new business to our offline customers who are already utilizing PPC advertising. Did you know about it? Have you used it?

AdWords Call Extensions: CPP Details Begin to Emerge - Chicago Style SEO
#advantage #costperphone #cpp #taking
  • Profile picture of the author desmond11
    I heard something on the grapevine, but haven't tested this yet. What sort of results have achieved mate?
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  • Profile picture of the author desmond11
    Cool, I'd love top know how you get on. I'm testing so many things at the moment, I don't know whether I'm coming or going :rolleyes:.
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    • Profile picture of the author Alex Makarski
      I much prefer using my own Twilio number instead. That brings my cost down quite a bit.
      Signature

      "I hear and I forget. I see and I remember. I do and I understand." -Confucius

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